Marketing Insider Group

JUNE 23, 2021

Your company can be a part of this marketing strategy and professionally tell your brand story. What does your company want to achieve? The Wistia production company commonly uses this setup. Choose a program that has the features you need, such as adding text to videos, adding filters, and changing the aspect ratio. .

Storytelling 325

Storytelling Video Marketing Product Tips 325

Optinmonster

MARCH 21, 2024

In my career, I’ve seen many campaigns evolve from modest beginnings to become cornerstones of a company’s digital marketing strategy, thanks to careful monitoring and optimization. One memorable campaign I managed saw a 50% increase in click-through rate (CTR) simply by optimizing the ad copy based on A/B testing results.

Paid Search Agency 90

Paid Search Agency Ads Google Marketing Analytics Tools 90

Optinmonster

MAY 3, 2024

What is a good CTR for Google Ads? If you want to see better results from your Google Ads, you need to improve your CTR (click-through rate). If you want to see better results from your Google Ads, you need to improve your CTR (click-through rate). In this article, we’ll share what is a good CTR rate for Google Ads.

CTR 60

CTR Paid Search Agency Ads Google 60

KoMarketing Associates

OCTOBER 15, 2019

LinkedIn is a prime platform for B2B companies looking to gain relevant web traffic, social media engagement, and high-quality leads through paid social media advertising. As B2B marketers and companies look to LinkedIn to reach decision-makers and key executives at target companies, there are a few key strategies that should not be ignored.

Linkedin 141

Linkedin Advertisements Advertising B2B Marketing 141

Martech Advisor

SEPTEMBER 17, 2019

Here are five demand-side platform companies and a comparison of their key offerings to help you kickstart your search for the ideal DSP. If you’re in the market for a DSP, we have compiled a list of five demand-side platform companies. TouchPoint’s Cruise Control feature helps advertisers optimize their campaigns goals.

Paid Search Agency 50

Paid Search Agency Cost Per Thousand Demand Cost per Acquisition 50

Navigate the Channel

JULY 12, 2023

Email is one of the most measurable tactics a building materials or construction company marketer can employ. Email can also help build value, differentiation, and trust among prospects and clients alike,” according to market research company Insider Intelligence, formerly eMarketer.

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Navigate the Channel

JULY 28, 2023

RELATED: 7 of the Most Important Website Metrics to Track Importance of High Conversion Rates for Building Products Websites For building products companies, a high conversion rate is critical for several reasons. Secondly, it allows companies to maximize the return on investment (ROI) from their digital marketing efforts.

Conversion Rate 65

Conversion Rate Conversion Product Ad Building 65

Contently

APRIL 25, 2023

Feature images or videos that demonstrate your product or service in action, emphasizing the core benefits. It’s important, however, to evaluate these costs against the potential revenue each new customer could earn for your company to determine ROI. Steer clear of generic stock photos that may fall flat with your target audience.

Top of Funnel 208

Top of Funnel Cost per Acquisition Cost per Lead Distribution 208

KoMarketing Associates

APRIL 7, 2014

There are a number of ways B2B companies can make their advertisements more effective. The CTR of sitelinks tends to be lower than those of regular ads, so results must be compared amongst sitelinks, instead of entire campaigns, according to Google’s Inside AdWords blog. How Can B2B Companies Use Sitelinks Differently?

Paid Search Agency 120

Paid Search Agency Advertisements Advertising Effectiveness 120

Salesforce Marketing Cloud

JANUARY 29, 2024

When your marketing platform features real-time personalization, it’s basically a personal assistant. For example, a travel company can personalize emails by incorporating relevant content that highlights destination suggestions aligned with the recipient’s travel preferences or previous bookings.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Metadata

OCTOBER 6, 2021

This B2B Paid Social Benchmark Report will give any B2B company the data, insights, and social media strategies to level up their social media ads. But we’re giving you the raw data so you can slice and dice however you’d like—by industry, annual ad spend and company size. A CTR of 0.60% to 1% is considered good.

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

SocialPilot

JANUARY 14, 2024

Linkedin has recently introduced new creator mode features to empower the platform’s thought leaders. Besides, for businesses, LinkedIn has rolled out some amazing new features such as Post Templates, Link Stickers, and Pinned Comments to help businesses engage better with their community and drive them. LinkedIn witnessed 15.4

Statistics 77

Statistics Linkedin User-Generated Content CTR 77

Launch Marketing

MAY 25, 2022

With this in mind, your post might be written more along the lines of “Looking for more ways to generate a higher CTR using A/B testing for your display ads? SEO Tip #1: Build a list of keywords that are relevant to your company and product/service offering and weave them throughout social media posts. LinkedIn, Facebook, Twitter ).

Social Media 125

Social Media Optimization Media SEO 125

Conductor

FEBRUARY 18, 2020

The two most notable events were Google’s Core update that dropped on January 13th and the Featured Snippet (FS) update on January 22nd. Google Core Algo Update and the Fearsome Featured Snippet. Consequently, some folks are seeing significant declines in CTR. A lot of stuff has already gone down in 2020.

De-duplication 71

De-duplication CTR SERP Comparison 71

Hubspot

OCTOBER 27, 2020

This, in turn, causes your campaigns to become less effective, prevents users from moving down the sales funnel, and ultimately hurts your company's bottom line. It may be as simple as altering the image you use on your Facebook ads, or using Google ad features to adapt text based on your audience's habits and preferences.

Paid Content 101

Paid Content Paid Search Agency Ads Paid Social Agency 101

Kevin Indig

MARCH 18, 2023

Beautiful site aesthetics can make the experience memorable for users, which impacts brand returning traffic , brand searches and SERP CTR, even for commodity content. But why are there so few companies that do this? Two, most companies imitate the sites of comparable but more successful companies. Probably not.

Lead Ranking 52

Lead Ranking Lead Scoring CTR Paid Search Agency 52

Metadata

OCTOBER 6, 2021

This B2B Paid Social Benchmark Report will give any B2B company the data, insights, and social media strategies to level up their social media ads. But we’re giving you the raw data so you can slice and dice however you’d like—by industry, annual ad spend and company size. A CTR of 0.60% to 1% is considered good.

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

Porch Group Media

JANUARY 14, 2023

The Importance of Email Personalization Email personalization is not just a “nice to have” feature but is key to the effectiveness of your campaigns. An insurance company for example may segment lists by age, income, occupation, and car ownership.

Email Campaigns 98

Email Campaigns Personalization Campaigns Marketing & Strategy 98

Convince & Convert

DECEMBER 15, 2023

Optimize your social profiles for search All social media platforms, be it LinkedIn, Instagram, X, or Facebook, have a search feature. Optimizing your profile headline will ensure that your account comes up in the first few positions and gets more clicks when your prospects search for your service, product, or industry.

Social Media 158

Social Media SEO Cost Per Click Media 158

Sharpspring

OCTOBER 20, 2020

Click-through rate, also called CTR, therefore becomes one of the most critical marketing metrics you can look at. CTR is the percentage of users who clicked a link after viewing a page or opening an email. Unlike CTR, conversion rates include not only link clicks but also form fills, sign-ups and purchases.

CTR 59

CTR Eye-Tracking Marketing Automation Services Click Rate 59

Metadata

JANUARY 15, 2024

According to research from the Ehrenberg-Bass Institute for Marketing Science, companies buy new computers every four years and consumers buy new vehicles once a decade. Stop focusing on your product’s features We don’t have to tell you that B2B marketers are a feature-focused group. Big purchases don’t happen overnight.

Budget Programs 52

Budget Programs Cost per Lead Ad Frequency Brand Identity 52

Brandpoint

NOVEMBER 30, 2021

We are excited to announce the launch of a brand-new distribution report model that has many new features to make readability and navigation more seamless than ever. Brandpoint offers measurements like impressions, average time spent on the article, engaged views and CTR rate. And the best part?

Distribution 118

Distribution CTR Click Rate Landing Pages 118

Oktopost

FEBRUARY 29, 2024

Click-Through Rate (CTR): Measures the effectiveness of content in driving traffic to a website or landing page. By tracking this, you can effectively highlight the tangible benefits of social selling, directly linking it to your company’s financial outcomes.

ROI 62

ROI Organization Top of Funnel B2B 62

Hubspot

MAY 23, 2019

Okta found that it’s small-mid sized customers (defined as companies with less than 2,000 employees) average 73 apps — up 38% from last year. While larger customers (companies with over 2,000 employees) leverage closer to 130 apps — up 68% from the past year. Employees and businesses alike run on connected applications.

Cost Per Click 77

Cost Per Click Paid Search Agency Cost per Acquisition Ads 77

Conductor

NOVEMBER 22, 2021

Try breaking up your title tag with a colon, question, or bracket and your company name to improve readability and brand recognition. Unless your company branding is a more searched-for term than the individual products or services you offer, always put your branding last in the title tag text following a vertical bar ( | ).

Tagging 110

Tagging SEO SERP Lead Ranking 110

SmarkLabs

JUNE 12, 2023

When it comes to B2B companies, the story isn’t any different. Marketo : Part of Adobe’s suite of products, Marketo offers powerful marketing automation software for companies wanting to streamline and measure marketing engagement. Why B2B Marketing Automation? Why do we need marketing automation in the B2B landscape?

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Automation Work Management 52

Velocity Partners

MARCH 13, 2024

Loooots of companies are chomping at the bit to use AI to flood the internet with search-optimized drivel. In the end, the companies who really invest in original, expert-created, useful content that users want will win. Companies may start to put their best thinkers forward. So who’s going to win in this new world? Or robots).

SEO 87

SEO B2B Paid Search Agency Aggregators 87

Liveintent

SEPTEMBER 28, 2021

But before we dive in, if you need more context on the features that Apple is planning to roll out, check our blog post explaining those features. In addition, the LiveIntent Product team is releasing features that will allow you to isolate MPP traffic to help you measure the performance of campaigns with and without the impact of MPP.

Advertisements 71

Advertisements Advertising Privacy Protection Cost Per Thousand 71

Salesforce Marketing Cloud

SEPTEMBER 1, 2021

They found that personalized product recommendations calculated by Einstein AI Product Recommendations delivered a 93% higher click-through rate (CTR) compared to human-curated recommendations. And specialty food company Stonewall Kitchen saw 4.5X Companies that create quality, unique digital experiences stay a step ahead.

Merchandising 98

Merchandising Marketing AI Spending Curation 98

Scoop.it

SEPTEMBER 21, 2023

People decide whether or not they like a company based on the content they produce. Similarly, the recent comments feature on the sidebar is another form of curated content. Research shows that when companies blog, they see 67% more leads and significantly more organic traffic (pageviews) than non-blogging businesses.

Curation 81

Curation Click Rate Content Open Rate 81

Adobe Experience Cloud Blog

JULY 3, 2017

CTR: Click-through rate of impressions to clicks as a percentage. Factors include CTR, landing page quality and relevance of the keyword to the ad and search query. Call Conversions: 65% of Fortune 500 companies say phone calls are their highest quality leads. Quality score isn’t just about improving your CTR.

Lead Ranking 134

Lead Ranking Cost Per Click Lead Scoring CPC 134

Metadata

SEPTEMBER 20, 2023

Paid social advertising has changed a lot since Facebook (now Meta) introduced ads at an event in 2007 featuring executives from Blockbuster, CBS, and The Coca-Cola Company. It gets 100,000 impressions but only generates a click-through rate (CTR) of 0.5%. Most of the changes have been positive.

Account Based Marketing 52

Account Based Marketing ABM Demand Generation B2B Marketing 52

Anyword

JANUARY 17, 2020

Hashtags – Do they affect your CTR in any way? However, we found that while the startup had a high CTR and a low CPC, the best engagement and return on ad spend (ROAS) came from women over 35. As such, a lot of companies dedicate resources to content creation, making the content itself worthy of testing.

Paid Social Agency 96

Paid Social Agency Social Media Cost Per Thousand Media 96

Sharpspring

APRIL 12, 2021

This allows you to highlight additional features you may not have been able to fit into the text of your ad. Pair those two platforms to enable this feature. If you have an app and want your potential customers to download it directly from your ad, you can feature it as an extension. Make Sure You’re Using Google Audiences.

Paid Search Agency 87

Paid Search Agency Google Ads CTR 87

ClearVoice

MARCH 26, 2024

These KPIs tend to be the most important because they are directly linked to company goals. Adobe Analytics: This enterprise analytics solution offers advanced features like real-time analysis. Use its reporting features to dissect campaign results by platform, post type, and time for maximum engagement and reach.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Adobe Experience Cloud Blog

APRIL 3, 2018

Moreover, the auto-complete feature you see every time you are typing something in Google is another shape the Knowledge Graph comes in. Some easy low hanging fruit for you to go after is to get your brand featured in the Answer Box when whenever someone searches for it in Google. Get Your Local Business Featured.

Google 134

Google Wikipedia Keywords CTR 134

Optinmonster

MAY 16, 2022

There’s not one successful company in this world that doesn’t create P&L (Profit and Loss) statements on a regular basis. With this new feature, you’ll have enough data to establish if your campaigns are working or not. Numbers dictate decisions. A/B testing will improve as well.

ROI 75

ROI Eye-Tracking CTR User-Generated Content 75