Zoominfo

AUGUST 31, 2020

In 12 years, half the companies on the S&P 500 may fall off that list, according to industry research. Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. Company transformation. Offer expansion.

Marketing Management 264

Marketing Management Cross-Selling Ideal Customer Profiles Lead Ranking 264

Act-On

APRIL 10, 2024

Explicit data is provided intentionally by your lead, such as company, location, industry, and job title. Implicit data is observed behavioral information, such as webpages visited, email engagement, content downloads, or form completions. If your company has a lot of leads coming in, that multiplies out to a lot of time.”

Lead Ranking 164

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 164

Adobe Experience Cloud Blog

AUGUST 24, 2016

To thrive and succeed in today’s competitive environment, you need to incorporate cross-sell and upsell into your marketing strategy to reap the full benefits of your hard-won customers. Follow these six steps to build an effective customer demand generation strategy for cross-sell and upsell: 1.

Cross-Selling 48

Cross-Selling Webinar Metrics Top of Funnel Lead Ranking 48

ViewPoint

MARCH 22, 2018

Unless you are the low-price leader, value selling is essential to the success of your business. It's a rather straightforward proposition to sell on price only. Value selling is PointClear's bread and butter. I practice it every day in my role as lead salesperson for the company. (We We are not the low-price leader.)

Lead Scoring 189

Lead Scoring Lead Ranking Work Management Paid Search Agency 189

Webbiquity

NOVEMBER 9, 2021

It frequently determines whether your prospective customer wants decides to stick around and learn more, or cross you off the list. They are not about telling your company story or laying out your history in some sort of boring, chronological fashion. Your company isn’t a celebrity. Image credit: Noah Näf on Unsplash.

Ideal Customer Profiles 352

Ideal Customer Profiles Brand Identity Branding Differentiation 352

Lead Forensics

APRIL 11, 2024

Lead Forensics is a powerful lead generation tool designed to reveal the identity and contact information of your unknown website visitors. You’ll get to see full company details, the SIC industry code, turnover plus a whole host of added extras. All you have to do is add a tracking code to your website and then analyze the data.

Work Management 52

Work Management Marketing Management Software Sales Qualified Leads 52

Lead Forensics

APRIL 11, 2024

While data can sometimes look a little overwhelming, with Lead Forensics your core information is presented in a simple yet effective way, on a sleek easy-to-use interface that allows you to delve deeper for more insight into your prospects That aside, how can you benefit from Lead Forensics’ software?

Work Management 52

Work Management Marketing Management Software Sales Qualified Leads 52

Tomorrow People

MAY 30, 2022

According to a study conducted by Gallup, only 29% of B2B customers are fully emotionally and psychologically engaged with the companies they do business with. Make sure they’re informed by market trajectories, strategic goals, resource constraints—and most importantly—customer feedback. According to Robert W. How to get started.

B2B Marketing 156

B2B Marketing Work Management Marketing Management Cross-Selling 156

SalesGrape

DECEMBER 3, 2023

Through conversations with prospects and customers, companies can gain insights into market trends, customer preferences, pain points, and competitor activities. Armed with this information, businesses can refine their products or services to better meet customer needs and stay ahead of the competition.

Telemarketing 52

Telemarketing Ideal Customer Profiles Lead Generation Effectiveness 52

Act-On

NOVEMBER 15, 2023

As a result, B2B companies are investing heavily in sales enablement tools. And a by-product of that alignment is information sharing. Are you retaining more of your customers, and equally important, are you cross-selling more relevant products and services? Is the number of deals that you’re closing increasing?

Sales Cycle 233

Sales Cycle Practices Marketing Automation Services Buyer Personas 233

Ignite

FEBRUARY 1, 2024

Strong sales and marketing departments are a must for any company to sell efficiently and drive real results. But the key is that these two departments are aligned and sharing information. Sales enablement is a vital function that ensures this effective cross-team communication.

Cross-Selling 62

Cross-Selling Efficiency Marketing Prospects Effectiveness 62

ClickZ

JULY 7, 2022

When you imagine the sort of companies who are successfully taking to TikTok, a publishing organization who have been around since the 1920s might not be too high up your list. Last Night at the Telegraph Club,’ a Young Adult Queer Romance novel by Malinda Lo, was selling well upon release in January 2021.

Paid Search Agency 135

Paid Search Agency Peer-to-peer Companies Social Media 135

Tony Zambito

JANUARY 11, 2022

Requiring robust insights and forward-looking buyer personas to inform just how to navigate uncertainty. Usually, they come from people in organizations who are selling their wares. A task, today, akin to crossing the Atlantic Ocean in a large sailboat. I was living in Silicon Valley at the time.

Buyer Personas 262

Buyer Personas Cross-Selling Act-On Research 262

Martech

FEBRUARY 19, 2024

Cross-selling and upselling opportunities: Analyze customer data to identify cross-selling and upselling opportunities. These goals can help insurance marketing departments leverage data analytics to make informed decisions, improve customer targeting and engagement, optimize marketing efforts, and drive business growth.

Acquisitions 101

Acquisitions Marketing Budget Analytics Allocation 101

Vision Edge Marketing

JANUARY 30, 2024

Profitable growth is a fundamental goal for every company. Your growth strategy sets the direction for your company’s expansion and provides a roadmap for achieving its objectives. This both protects existing revenue streams and can lead to cross-selling and upselling opportunities, increasing the lifetime value of each customer.

Work Management 230

Work Management Marketing Management Marketing & Strategy Planning 230

ANNUITAS

AUGUST 19, 2022

Companies generate tremendous waste by having sales, marketing and customer service teams that are not only not coordinated, but that are at odds in their objectives and programs. Nurturing Holistically – Cross-Channel, Cross-Team and Cross-Buying Stage. Thus, alignment is more critical than ever.

Lead Ranking 130

Lead Ranking Paid Search Agency SIC Research 130

Lead Forensics

APRIL 16, 2024

In fact, research by Accenture indicates that customers are 5x more likely to convert when they feel a company understands their individual needs. This provides a wealth of information you can use to generate high-quality leads. Example Tool: Lead Forensics: Lead Forensics can identify businesses that visit your website.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Convince & Convert

FEBRUARY 17, 2013

It unveils a new marketing approach for the age of information overload and mobility, and I need your help making it a smash hit. Today’s consumers are staring at an invitation avalanche, with every company asking for likes, follows, clicks, and attention. What if you decided to inform, rather than promote?

Marketing & Strategy 152

Marketing & Strategy Marketing Strategy Paid Search Agency Cross-Selling 152

Martech

APRIL 9, 2024

Companies are now prioritizing first-party customer data in their marketing campaigns. However, changes in data privacy laws , not to mention the fast-approaching cookieless future , make it tough for companies to meet these expectations without the right tools to collect and capitalize on that first-party data.

Paid Search Agency 110

Paid Search Agency Features Personalization Ads 110

Martech

JULY 24, 2023

Send the subscriber to an easy-to-use, mobile-friendly registration page where you can collect the information you need to inform your welcome email, automations, triggers and segmentation. Here, the company recognizes they have two kinds of customers — individual buyers and interior designers working with clients.

Budget Programs 95

Budget Programs Optimization Cross-Selling Opt-out 95

Sana Commerce

FEBRUARY 19, 2023

In our experience, companies process over 75% of their orders with EDI. While that might not seem significant, it means that clients placing the other 25% of orders are limited to old, traditional methods such as phone, fax or email, and accessing information through sales representatives. Where does B2B e-commerce come into play?

Cross-Selling 98

Cross-Selling B2B Paid Search Agency B2B Sales 98

Salesforce Marketing Cloud

JUNE 14, 2023

Let’s face it: Hard sells and flashy demos can be effective ways to close. Today’s buyers come to the sales process more informed than ever, looking for in-depth information specific to their needs. Get deals done, make customers successful, and help your company grow. But not always.

Work Management 95

Work Management Cross-Selling Marketing Management Marketing & Strategy 95

Optinmonster

MARCH 22, 2023

In Marketing Metrics , the authors say: “The probability of selling to a new prospect is 5-20%. The probability of selling to an existing customer is 60-70%.” Cross-selling is suggesting other relevant products people can try. What is an example of cross-selling? What is Upselling?

Examples 122

Examples Tips Cross-Selling Bundling 122

Optinmonster

DECEMBER 28, 2023

That’s the art of cross-promotion – a strategy as old as marketing itself, yet constantly evolving. Cross-promotion marketing happens around us all the time. As you can see, there’s a lot of cross-promoting with other businesses going on. But if cross-promotion isn’t anything new, why are we talking about it?

Promotion 75

Promotion Cross-Selling Bundling Advertising Agencies 75

Heinz Marketing

MAY 20, 2022

These invaluable insights are used to inform future expansion strategies and tactics, ones that sometimes even originate in the product itself. It means that if companies want to see outstanding results, they need to take a specific approach to managing their Customer Success team. What does this mean? What does this mean?

Cross-Selling 107

Cross-Selling Work Management Marketing Management Lead Ranking 107

Martech

FEBRUARY 13, 2024

Your martech decisions must align with and advance your company’s core business goals for the next one to two years. Define how marketing supports the company’s goals Clearly define how your marketing efforts can help move the company’s big rocks in the next year or two. Getting rid of unnecessary tools.

Marketing Automation Services 104

Marketing Automation Services Work Management Lead Scoring Lead Ranking 104

EveryoneSocial

OCTOBER 17, 2018

Social Selling Defined, Why It Matters, & Much More. Social selling has been around for a few years now, yet many people and companies get confused about this strategy. In order for your organization to become social experts and reap the benefits, we put together this in-depth article on everything your company should know.

Paid Search Agency 95

Paid Search Agency Companies Cross-Selling Peer-to-peer 95

Martech

OCTOBER 16, 2023

Instead, use it as a cheat sheet for marketing automation, what it means for your company and what you need to think about to do it better and get the results you need. It should reflect the brand without distracting from the content and deliver key information such as order or shipment conditions so the recipient can see and understand it.

Marketing Automation Services 135

Marketing Automation Services Marketing Automation Email Marketing Automation 135

Sprout Social

JANUARY 3, 2023

More than ever, companies need to bleed every ounce of impact out of their social media. Then, use this information to inform business decisions and improve your brand’s online presence. Think about it: Every team in your company is full of experts. The benefits of cross-team collaboration.

Social Media 122

Social Media Work Management Marketing Management Media 122

Hubspot

DECEMBER 13, 2023

Introduction Call This call is all about introducing yourself and your company to a potential customer. For example, if you work for a software company, you might call a prospect to introduce your advanced project management software and its benefits. How do you envision measuring success or ROI if we were to work together?”

Work Management 67

Work Management Marketing Management Cross-Selling Budget Programs 67

Stevens & Tate

JUNE 14, 2022

This type of information can give you much more insight into a lead or customer, which, in turn, gives you the opportunity to target your marketing efforts more effectively. If you release an upgrade or updated version of a product that a customer has purchased in the past, you can inform them about it.

Cross-Selling 114

Cross-Selling Paid Search Agency Storytelling Purchase 114

SmartBug Media

FEBRUARY 14, 2023

In some cases, they don’t yet know what they actually want, but they are looking for inspiration and information. Upsell and Cross-Sell Series An upsell and cross-sell series is a series of emails sent to customers to encourage them to purchase related or complementary products.

Webinar Metrics 97

Webinar Metrics Brand Identity Branding Marketing & Strategy 97

Salesforce Marketing Cloud

SEPTEMBER 5, 2023

Upselling vs. cross-selling Upselling involves upgrading a customer to a more expensive product or service, while cross-selling is about selling complementary add-ons to something the customer has already purchased. Instead of selling just one training session, I have the potential to sell four.

Cross-Selling 72

Cross-Selling Tactics Lead Ranking Training 72

BenchmarkONE

DECEMBER 28, 2022

What Is The Difference Between Upselling And Cross-Selling? People often use the terms “upselling” and “cross-selling” interchangeably, but there is a big difference between the two. Some businesses use bundling as a cross-selling strategy. It increases your average order value (AOV).

Marketing Automation Services 88

Marketing Automation Services Marketing Automation Automation Cross-Selling 88

Top Rank Marketing

AUGUST 16, 2023

Companies are facing heightened competition for business at a time where buyer budgets are tightening and purchasing cycles are getting longer. B2B companies are fighting over limited spend,” wrote Sara Lebow. Sales growth is down for B2B products. Ad spending is up. The going is getting tough, so marketers are getting going.

B2B Marketing 93

B2B Marketing Paid Search Agency Terms and Conditions Advertising Agencies 93

Only B2B

AUGUST 22, 2022

Then it’s time for you to start implementing install base marketing to expand your company. Install base marketing gives you a wealth of information about your current and potential clients. Additionally, you can learn in-depth information on how people feel about your business and your offerings. Let’s get going.

Paid Search Agency 116

Paid Search Agency Ideal Customer Profiles Cross-Selling Marketing & Strategy 116

Martech

SEPTEMBER 11, 2023

The ability to focus on customer journeys and reorient your organization around customer journeys is the great ‘unlock’ for companies that are struggling, perhaps, to make progress with their customer experience scores and their programs,” said Joana de Quintanilha, VP, principal analyst at Forrester at The MarTech Conference.

Lead Ranking 142

Lead Ranking Forrester Lead Scoring Cross-Selling 142