Sprout Social

JULY 19, 2023

Driving conversion through compelling video is a common goal in social media video marketing. Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. A strong conversion rate is a quantifiable way to make a case for more video resources.

Conversion Rate 90

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 90

Zoominfo

OCTOBER 5, 2021

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Now, in cases where they once turned to Google for answers, people now choose to turn to YouTube to find answers in video format. Featured Video: How I Collect (And Organize) Testimonials.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Anyword

NOVEMBER 29, 2021

YouTube is a serious tool for business, even beyond advertising. The YouTube audience wants to see more than just Baby Shark, and business is paying attention. There are two essential areas of YouTube videos where copywriting comes into play – the headline and description, and the video script. Descriptions .

Copywriting 92

Copywriting Youtube Tips Allocation 92

Zoominfo

OCTOBER 20, 2021

Now that YouTube is as ubiquitous as Google—business professionals have an additional resource for development and success. If you have yet to use YouTube in your professional life, this blog post is for you. This YouTube channel is dedicated to those talks so that anyone can keep up to date and join the debate! Watch here 2.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Sprout Social

NOVEMBER 9, 2021

Trying to figure out how to get more subscribers on YouTube? That said, competition on YouTube is fierce and building a community of dedicated viewers doesn’t happen by accident. The good news is that there are actionable steps you can take to boost your YouTube subscriber count. Fair question! Think about it.

Youtube 139

Youtube Tips Tools Social Media 139

Content Marketing Institute

MARCH 24, 2023

Forget the never-ending conversations about AI-created content this week. We look to news from YouTube you may have missed – and share why you should consider it. Continue reading →

Youtube 107

Youtube Conversion Content Companies 107

Bannersnack

OCTOBER 16, 2023

5 minutes read YouTube has over two million active users who watch billions of hours of content daily. Companies worldwide rely on YouTube to reach their target audience with video ads that capture attention and drive conversions. What are the best YouTube ads of 2023 and how are they standing out in a sea of competition?

Youtube 52

Youtube Paid Search Agency Examples Ads 52

Marketing Insider Group

APRIL 13, 2021

I’ve run across some pretty shrewd business owners, managers, and executives that balk at the idea of using hero-villain brand stories to drive conversions. So, let’s explore how to make your hero-villain brand stories drive conversions to the moon and back. So, What Role Does My Company Play in This Hero’s Journey?

Conversion 340

Conversion Brand Identity Branding Marketing Management 340

Hubspot

JUNE 8, 2021

Did you know that YouTube currently has 2 billion active users a month and is projected to grow to almost 3 billion active users by 2025 ? Now, all that being said, you might be wondering, "How do I grow my YouTube channel so I can drive more traffic to my website and revenue to my business?". Let's get started. Think about it.

Youtube 99

Youtube Advertising Channels Keywords Education 99

Scoop.it

DECEMBER 28, 2023

Many elements influence ecommerce conversion rates. So, how do you use content marketing to boost conversions? From curating content to appeal to specific segments of your audience to using it to inspire more purchases, here are the eight ways ecommerce content marketing influences conversion rates. Let’s dive in.

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107

Customer Experience Matrix

APRIL 1, 2020

Less easily predictable: supermarket and media conversion rates went down as consumers spent more time searching for something they wanted. Media tracking company Comscore has also weighed in with an ongoing series of coronavirus analyses. More social media consumption was one answer, with Facebook and Youtube heading the list.

Paid Search Agency 240

Paid Search Agency Companies Advertising Agencies Business 240

Zoominfo

APRIL 9, 2019

Since its inception in 2005, YouTube has become more than just the most popular video-sharing platform– it’s one of the most popular websites on the internet, period. Consider these statistics ( source ): Over a billion hours of video content is watched on YouTube every day. 400 hours of video are uploaded to YouTube every minute.

Youtube 100

Youtube B2B Marketing Advertising Agencies B2B 100

Convince & Convert

FEBRUARY 17, 2015

A player in the game for a long time now has been YouTube, as creators on the network have been able to connect with an audience through video in a variety of wildly successful ways. YouTube has been known for being the home of cat videos, cover music, introverts in their bedrooms and the latest viral sensation—a very casual environment.

Youtube 167

Youtube Paid Search Agency Marketing & Strategy Video Marketing 167

Hubspot

JUNE 26, 2020

Did you know that YouTube is the second-largest global search engine and the biggest video platform of all time ? Each day, millions of people around the globe visit the site to learn more about a topic, find YouTube content when Google-searching a question, or stream a YouTube video embedded on another brand's website.

Youtube 101

Youtube Features Keywords Click Rate 101

Marketing Insider Group

DECEMBER 18, 2023

From the targeted precision of LinkedIn Sponsored Updates to the expansive reach of the Google Display Network, each tool and tactic we’re about to dive into is a piece of the puzzle in crafting your content’s journey from creation to conversion. Why YouTube Ads? Why Sponsored Updates? Multiple targeting options (e.g.

Paid Content 231

Paid Content Distribution Cost Per Thousand Budget Programs 231

Marketing Insider Group

JULY 3, 2023

You need to rank for current trending topics that lead to conversions. You can adjust your settings for Twitter and YouTube to see what interests people in other locations. The company offers free and paid options you should look into. YouTube Did you know that YouTube has a Trending button? Image Source 8.

Trends 274

Trends Marketing AI Lead Ranking Lead Scoring 274

Marketing Insider Group

MARCH 6, 2023

That’s because nowadays, consumers are spending an increasing amount of time on social media platforms like Instagram, YouTube, TikTok, LinkedIn, etc. With all of the benefits that come along with creating video content, like building your brand identity and increasing your SEO , there’s no reason why your company should miss out.

Video Marketing 294

Video Marketing Content Marketing Content Paid Search Agency 294

Hubspot

MARCH 26, 2019

YouTube is the second largest search engine, with over 1.8 However, if you don't use YouTube for your current marketing strategy, you're not alone. small businesses use YouTube to reach their audience. In 2018, the HubSpot Academy team didn't take advantage of YouTube, either. In fact, only nine percent of U.S.

Youtube 101

Youtube Template Viral Marketing Video Marketing 101

Zoominfo

MARCH 3, 2019

In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. As a B2B sales rep, the more you know about a prospect and their company, the easier it is to sell to them. For this reason, we’ve put together the ultimate list of company research tools for sales reps. Let’s get into it!

B2B Sales 233

B2B Sales Research Paid Search Agency Tools 233

Only B2B

NOVEMBER 23, 2021

Nevertheless, as companies throughout the world focus on stabilization following the Covid-19 pandemic interruption, harmonizing the two activities will become even more important. MQLs suit your buyer persona well and are prospective clients for your company. Companies must first recruit MQLs before they can turn them to SQLs.

Marketing Qualified Leads 118

Marketing Qualified Leads Lead Ranking Top of Funnel Sales Qualified Leads 118

SalesIntel

NOVEMBER 17, 2022

also features the most total venture capital funding for edtech companies with $8.3 The top 3 2022 marketing priorities include funnel conversion, lead generation and marketing automation. Here are some statistics related to edtech marketing: According to GlobalData estimates , the EdTech industry will grow from US$183.4

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Content Standard

APRIL 28, 2020

However, documentary-style videos are an engaging and immersive way to drive conversions. To inspire your strategy, we’re sharing how five of today’s leading brands are using different documentary-style video approaches to drive B2B lead conversions.

Video Marketing 137

Video Marketing B2B Marketing Conversion Advertising Agencies 137

Directive Agency

OCTOBER 26, 2023

This is where Enhanced Conversions comes in. What Is Google Ads’ “Enhanced Conversions”? Enhanced conversions is Google’s answer to third-party data depreciation and the need for better first-party customer data. The feature enhances the accuracy of conversion data while still meeting consumer privacy regulations.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Search Agency Google Ads 52

Convert

FEBRUARY 10, 2022

Read on because we’ve put together a list of eight product page tips that you can use to increase traffic and conversions. With this information, you can optimize your profits and grow your company even more. If you want to get traffic and increase conversions, cross-promotion and collaboration can help you get there.

Traffic 97

Traffic Conversion Product Cross-Selling 97

Bluetext

MAY 28, 2021

You’ve spent months working with a video design & production company to write the perfect script, find the right voice over actor, polish your storyboard, and so much more. As a premier video design & production company, we know there are countless options for getting your video in front of users. . Non-skippable in-stream ads.

Paid Search Agency 26

Paid Search Agency Youtube Design Video Marketing 26

Webbiquity

JUNE 21, 2022

According to recent statistics, 57% of companies in the U.S. However, while most focus on brand awareness, it’s crucial to understand that brand awareness alone doesn’t create conversions and sales. This landscape is in constant flux, which presents companies with a huge challenge in increasing their influencing power.

Privacy Policies 340

Privacy Policies Brand Identity Branding Multi-Channel 340

Marketing Insider Group

MAY 1, 2023

52% of companies create videos to educate their audience Source: Wistia Tutorials and explainer videos are especially helpful in educating audience members about your business’s products and services. YouTube has more than 2.5 Video uploads have increased by 263.4% Video Marketing Channels 15.

Statistics 316

Statistics Video Marketing High Quality Lead Stats 316

Unbounce

MAY 27, 2021

As the digital marketing strategist for CD Baby , he regularly sees double-digit conversion rates in his landing page campaigns. We’re talking about conversion rates upwards of 37%, lasting months at a time. In marketing terms, that conversion rate is a pretty epic feat. Kinda—ahem— heroic. What’s his secret?

Conversion Rate 139

Conversion Rate Marketing AI Lead Ranking Lead Scoring 139

Hubspot

MARCH 14, 2018

Every day, five billion YouTube videos are watched around the world. The average YouTube session by any one viewer is roughly 40 minutes, up 50% from the previous year, according to Omnicore. Well, YouTube isn't just for amateur filmmakers and people videotaping their zainy housepets anymore. How to Make Money on YouTube.

Youtube 77

Youtube Advertising Agencies Adwords Mobile Advertising 77

Convince & Convert

NOVEMBER 6, 2017

However, while people are increasingly familiar with live video—particularly thanks to Facebook Live—there is still hesitation from companies in adopting this strategy to grow their business. When I speak with B2B companies about Facebook Live, they claim it’s only something for B2C companies and celebrities. I disagree.

Facebook 228

Facebook Paid Search Agency Companies B2B 228

Optinmonster

MARCH 11, 2021

Want to track your conversions using Google Analytics, but not sure where to start? In this post, we’ll share how to track your conversions in Google Analytics, step-by-step. How to Set Up Conversion Goals. Well, you are in good company. Next, from the taskbar on the left, select the Conversions » Goals tab.

Marketing Analytics Tools 128

Marketing Analytics Tools Analytics Google Conversion 128

The Lead Agency

MAY 10, 2023

B2B social media marketing is increasingly emerging as a well-liked and successful tactic for companies of all sizes. It gives you the opportunity to showcase your products, services, and company values to a wider audience. It’s a chance to have meaningful conversations, respond to inquiries, and address feedback in real-time.

Paid Search Agency 62

Paid Search Agency Paid Content Social Media Advertising Agencies 62

SmartBug Media

MAY 6, 2020

Here are six of the most effective paid marketing channels for SaaS companies: 1. Furthermore, as this technology becomes more prevalent, I expect to see the effectiveness of this channel drop for small to midsize SaaS companies. For starters, YouTube is the most straight-forward video ad platform. Paid Search. Retargeting.

Paid Content 109

Paid Content Paid Search Agency Advertising Channels Effectiveness 109

Optinmonster

JANUARY 13, 2020

And while no two editorial calendars will ever be the same (because every company has different marketing needs), here are a few key features that all great editorial calendars share: They have a clear, coded system. We’ll be talking more about conversions later. Finally, we’ll create a YouTube video.

Conversion 97

Conversion Youtube Hubspot Planning 97

Oktopost

DECEMBER 16, 2021

Natalie Binns, VP Marketing at Oktopost takes the hot seat on who should own social media at a B2B company. Listen to the podcast: Watch the live recording: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more about social media from renowned marketing leaders? Catch all episodes here. Meet Natalie Binns.

Social Media 62

Social Media Paid Search Agency Media Companies 62

Outgrow

AUGUST 12, 2021

9 Calculators Every SaaS Company Need – No Code SaaS Calculators. Reports suggest that the growth in revenue in SaaS companies is directly correlated to the measure of marketing efficiency. Keeping this in view, here are 9 calculators that every SaaS company can build: 1. The need of the hour is interactive content.

Work Management 98

Work Management Paid Search Agency Marketing Management Companies 98

ClearVoice

APRIL 6, 2021

What is a conversion path? A conversion path is a guided journey a potential customer takes on your website to meet your goal. And sometimes, ‘guidance’ is a keyword of our work since many companies aspire to have more customers, more sales and more brand awareness. How marketing leaders define a conversion path. “A

Paid Content 71

Paid Content Paid Search Agency Conversion Landing Pages 71