Anything Goes Marketing

MARCH 9, 2008

As we move into a new week there are some interesting trends and technology enhancements that will start to change the way that B2B companies use email. Here's the truth - the blogletter will be arriving very soon and will revolutionize the way some companies can create and execute an email newsletter or any email campaign.

RSS 100

RSS Email Marketing Trends Planning 100

ConvertKit

MAY 26, 2021

FeedBurner’s unassuming content delivery service has supported millions of bloggers, podcasters, publishers, and creators over the years, delivering countless e-newsletters to fans worldwide (and proudly upholding dot-com-era web design standards). That’s because RSS still keeps much of the creative content flowing around the web.

RSS 69

RSS Work Management Marketing Management Paid Search Agency 69

Content Marketing Institute

JUNE 25, 2018

Consider these three ways to turn those brand mentions into content assets. There’s one fundamental tactic behind brand monitoring online: Promote your promoters – use your marketing channels to drive traffic to content that promotes your business. A Proven Process to Curate Content and Publish a Roundup of Industry Influencers.

Brand Identity 104

Brand Identity Branding FAQ Content 104

ClearVoice

DECEMBER 12, 2019

Content marketers look at marketing conferences the same way kids look at the toy aisle in the weeks before their birthdays. alternatives to content marketing conferences: Websites and blogs. You know those speakers who are invited to all the major content marketing conferences? Content marketing. Click To Tweet.

Conference 82

Conference Content Marketing Top of Funnel Planning 82

The Effective Marketer

AUGUST 5, 2010

The reality is, more and more companies are adopting practices like these (especially telecommuting and flex hours) because technology is such that not only allows you to do it, but makes you more productive. But companies don’t offer these nice perks just because they are run by nice people. Like Be the first to like this post.

Marketing Budget 100

Marketing Budget Paid Search Agency Planning Work Management 100

ClickZ

JULY 2, 2020

Social media management is perhaps one of the most useful ways a company can use AI in their marketing strategy. Marketers can now easily automate their content distribution and promotion efforts at scale, offloading tasks that were once manual by nature. Send subscribers your latest blog posts and content through an RSS feed.

Marketing AI 142

Marketing AI Digital Asset Management Marketing Management Banner Ads 142

Customer Experience Matrix

JULY 9, 2010

Summary: HiveFire Curata makes it easy to assemble and republish content on specialized topics, attracting visitors to your company’s Web site. Here’s an irony for you: the world is awash with content, but marketers struggle to find enough of it. It’s like a sailor dying of thirst. Of course, sailors really do die of thirst.

Aggregators 120

Aggregators Marketing Automation Services RSS Classified Ads 120

The Effective Marketer

JULY 16, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Don’t Forget Your Company History The recent advent of the lost NASA tapes (they lost the original tapes from the Apollo 11 mission, the first Moon landing, then found out that they had all been erased) got me thinking.

Paid Search Agency 100

Paid Search Agency Companies Marketing Budget Creation Work Management 100

The Point

APRIL 21, 2010

How do you reinvent a company blog in a way that does more than simply provide a platform for thought leadership? Like many companies, Navicure’s corporate blog had evolved organically over time, and the marketing team was looking to leverage social media for more than just PR value. . The results have been startling.

Demand Generation Agencies 100

Demand Generation Agencies Sales Leads Paid Search Agency Work Management 100

Buzz Marketing for Technology

OCTOBER 20, 2009

Everyone seems content to dive right in and start planning their presence on these channels but is missing the point from a marketing perspective. The point is you need to plan the flow of content that will go into these channels. The channels you choose will only be as good as the content you publish with them.

Spending 100

Spending Planning RSS Marketing & Strategy 100

Hubspot

SEPTEMBER 8, 2011

By now, most members of the inbound marketing community are probably aware that RSS exists (and if you don't, this blog post will help ). While this may be true, my guess is that many still aren't aware of just how versatile RSS can be. The good old RSS feed can be a lot more powerful than you might think. Write about it!

RSS 28

RSS Blogger Paid Search Agency Youtube 28

The Effective Marketer

MAY 9, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog. Does it sound familiar? A new role is starting to take shape.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

EveryoneSocial

DECEMBER 21, 2020

Employees are likely to cite breakdowns in communication as the cause of most failures at work, so there is a great opportunity to improve how information is made available at companies today. Posting content in groups in EveryoneSocial helps organize feeds so that teams can follow what interests them and helps them the most at work.

Transparency 98

Transparency Newsletter RSS User-Generated Content 98

PureB2B

DECEMBER 12, 2016

Content syndication is a great way to improve your lead generation efforts because it amplifies your reach, allowing you to tap into an audience you might not have been able to reach otherwise. This is where effective content syndication works like a charm. How Does Content Syndication Work? Options for Content Syndication.

Top of Funnel 62

Top of Funnel Lead Ranking Sales Qualified Leads Marketing Qualified Leads 62

PureB2B

DECEMBER 12, 2016

Content syndication is a great way to improve your lead generation efforts because it amplifies your reach, allowing you to tap into an audience you might not have been able to reach otherwise. This is where effective content syndication works like a charm. How Does Content Syndication Work? Options for Content Syndication.

Top of Funnel 62

Top of Funnel Lead Ranking Sales Qualified Leads Marketing Qualified Leads 62

Valasys

FEBRUARY 20, 2023

Social media marketers need to stay on top of marketing trends , grow brands, promote blog posts, streamline workflows, and collaborate with teams to curate content on the fly. In addition, they need to create marketing campaigns that work with automated social media content and track social media analytics so they can pivot when needed.

Social Media 40

Social Media Paid Content Budget Programs Enterprise Management 40

Webbiquity

MAY 4, 2010

Add your blog name and link to company email signatures and include it in your corporate newsletter or marketing emails as well. Blogging and Twittering work together synergystically; writing quality blog content, then tweeting about it, can help increase both your relevant Twitter following and blog readership. SEO the blog.

RSS 100

RSS Digg Tagging Blogger 100

The Point

SEPTEMBER 23, 2015

If you’re not generating leads – as in: a lot of leads – from your company’s blog, you’re missing out on what is perhaps not only your best opportunity to convert organic Web traffic into actionable, measurable sales inquiries, but also the best way to actually show real ROI from your social media investment. Optimize post titles for search.

Business Blogging 100

Business Blogging Lead Scoring Lead Ranking Generation 100

The Effective Marketer

AUGUST 30, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Content That Sells When talking with lead nurturing and marketing automation vendors they all make it seem very easy. Who’s going to write all that new content? But why the focus on content?

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

Hubspot

APRIL 12, 2019

Read on to find the best-fit blogging platform for your content creation team and start knocking some blog posts out of the park. Contently. When drafting your blog posts, you can use their composer to craft content from scratch or with one of their pre-made blog post blueprints. Best Blogging Platforms. Squarespace.

CMS Development 101

CMS Development Best Practices Lead Ranking Template 101

TrustRadius Marketing

MARCH 2, 2022

A good social media marketing tool can help you quickly make strong social media content. It’s easier to show your brand’s personality and make genuine connections when your company has yet to reach Buy-n-Large proportions. All of this focus on visual content creation makes Later great for posting on Pinterest as well.

Small Business Marketing 98

Small Business Marketing Social Media Social Marketing Tools 98

Sprout Social

APRIL 18, 2017

If it’s sitting at a computer, constantly refreshing Twitter for some new content, then automation might be helpful for you. When we talk about automation, we’re talking about scheduling posts, sending out company content promotion on a regular schedule and having keyword alerts set up. Automate Your RSS Feeds.

Social Media 101

Social Media Rules Automation Media 101

The Point

MARCH 3, 2010

In a recent article (member access only), Marketing Sherpa offers up some intriguing research into how prospective tech buyers view email offer content, and how those views can differ dramatically from common assumptions held by marketers. white papers) tends to perform better than does promotional content (e.g. In a word: no.

Lead Scoring 100

Lead Scoring Lead Ranking Lead Nurturing Webcast 100

Buzz Marketing for Technology

JULY 24, 2008

Fast Company. Connect with Fast Company. The companys top executives had invited the most farsighted thinkers they knew from around the world to come together in New York and propose solutions to some really big problems. Energy Efficient Servers See how HP Energy Efficient Servers can help your company save energy.

Companies 100

Companies Work Management RSS Advertorials 100

Scoop.it

APRIL 4, 2019

This was easily amplified for companies that already used G Suite products and accounts as it made their Google+ accounts exist by default. When you applied that to a company environment, these communities provided a great platform to encourage rich, media-filled interactions, comments, and feedback. Engaging, dedicated content hubs.

Enterprise Management 48

Enterprise Management Communities Top of Funnel Google 48

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. So curated content is not something new.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Litmus

JANUARY 19, 2021

Still, 40% of marketers say email marketing is under-resourced at their company. Customers expect businesses to know who they are, which means you need to personalize your email subject lines and content. The best email marketing tools offer simple A/B testing for variables such as subject line, imagery, send time, and email content.

Budget Programs 138

Budget Programs Work Management Marketing Management Email Marketing 138

The Effective Marketer

FEBRUARY 22, 2011

For corporate blogs using a backup plugin is probably a good investment as well and the editorial calendar plugin is a great help for planning content especially coordinating among different team members. This entry was posted on Tuesday, February 22nd, 2011 at 9:05 am and is filed under Content Marketing , Online Marketing , Social Media.

Planning 100

Planning Work Management Marketing Management Marketing Automation Services 100

Sprout Social

JANUARY 24, 2022

Social media professionals understand the following about your company: • Marketing • Comms (especially crisis) • Branding • Industry trends • Customer service • Creative (graphics, imagery, photos, video) • How to create and nurture brand advocates. Organization skills (especially with managing a content calendar ). Content Guru.

Social Media 99

Social Media Work Management Marketing Management Tips 99

Contify

NOVEMBER 18, 2018

Organizations that need news updates on companies, business topics, and industries at scale, can now get them as a ready-to-consume feed through our APIs or as RSS/XML. Actionable news updates about companies, business topics, and industries have been central to our Market Intelligence solutions.

Marketing Management 40

Marketing Management Product API Aggregators 40

The Effective Marketer

JANUARY 11, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Choosing an Email Marketing Software Who’s the best email marketing company/software? You can follow any responses to this entry through the RSS 2.0 You can follow any responses to this entry through the RSS 2.0

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

Hubspot

FEBRUARY 26, 2019

As he progressed through his career, Braden pivoted to content marketing, where he worked as an editor at a SaaS company and then as a content manager at the world’s largest environmental services firm. You might think someone like Braden would continue to climb the creative career ladder in content marketing.

SEO 101

SEO Marketing Analytics Tools Hubspot Lead Scoring 101

The Effective Marketer

AUGUST 2, 2010

The problem is, when a company does very well with a campaign, others come and try to copy the same formula thinking it will also yield higher numbers, but no! Why is it that one company fails miserable while the other gets it right? You can follow any responses to this entry through the RSS 2.0 United States License.

Social Media 100

Social Media Work Management Marketing Management Marketing Automation Services 100

The Point

FEBRUARY 8, 2011

2011 may be the year when B2B companies finally realize blogs are more than just a PR vehicle for propagating so-called thought leadership. Provide options for RSS, Twitter, and email and place them prominently where the casual visitor can see them. For pete’s sake, make sure it’s easy for someone to subscribe to the blog.

Aggregage 100

Aggregage Trends B2B Thought Leadership B2B 100

Industrial Marketing Today

AUGUST 17, 2010

Optimizing your marketing content around keywords or phrases is the first step in your content marketing strategy. However, there is another strong reason for optimizing your marketing content that has nothing to do with SEO. It is not just optimizing words within your marketing content. Why is it important?

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

Content Marketing Institute

JANUARY 15, 2019

And companies love it because it gives them a chance to humanize their brand. Video content – live or not – is a valuable asset for any brand. That’s why I’ll show you how to repurpose your live content to get more from your efforts. You can stream content on most platforms these days. Save video for replay.

Broadcasting 95

Broadcasting Youtube Landing Pages Ideal Customer Profiles 95

The Effective Marketer

MAY 7, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Explaining Social Media If you need to explain what social media is and the impact it can have in your company or industry, the slideshow below might help. You can follow any responses to this entry through the RSS 2.0

Social Media 100

Social Media Media Work Management Marketing Automation Services 100