HUBSPOT | SUNDAY, JULY 26, 2015
[Companies] Can Company Policy Make Your Team More Creative? Here's How 4 Companies Are Experimenting
So how are companies trying to improve the odds? We've found four companies with a different approach to investing in employee creativity. In fact, 25% of the employers on Fortune 's 100 Best Companies to Work For offer paid sabbaticals to their employees. This post originally appeared on HubSpot's Agency Post.
DIGITAL BODY LANGUAGE | FRIDAY, NOVEMBER 19, 2010
[Companies] Cartoon: Who is creating content for your company?
Today's my first attempt at cartooning (okay, not really, all the hard work was done by gifted cartoonist Brady Bonus ). hope you enjoy it! First posted this morning on It's All About Revenue : Tags: Social media Content
HUBSPOT | FRIDAY, OCTOBER 3, 2014
[Companies] 7 Company Blogs We're Seriously Crushin' On
Sometimes, these crushes last a few days -- like when a company has a funny flippant response to a Twitter troll. Lots of companies out there are doing crazy cool things -- we just don''t know about it yet. They all feature the same insights about the same companies and people -- it becomes almost like a filter bubble. Bloggin
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, MAY 7, 2012
[Companies] A proud American company that never understood digital
What an amazing turn of events for this once proud and dominant company. The company had everything it needed to succeed. When it’s all over, I don’t even know if there will be any company left. A long, long time ago I had to pick an online platform to store my photos. Wrong. For a century Kodak WAS photography.
SOCIAL MEDIA B2B | WEDNESDAY, JANUARY 4, 2012
[Companies] 5 Power Tips for B2B Company LinkedIn Profiles
Recently while gathering some data for my company’s website, I was surprised to see how many website conversions viewed our LinkedIn profile. So as we come into a new year, take a few minutes to spruce up your business LinkedIn profile so when people come to check your company out, they get the best impression. 1.
TYPE A COMMUNICATIONS | TUESDAY, JULY 14, 2015
[Companies] The Battle for Customer Attention Starts With Company Culture
July 14, 2015 by Michael Brenner Many people believe that marketing is just advertising or selling. But, in reality, marketing is actually a conversation that you the entrepreneur start by. read more
IT'S ALL ABOUT REVENUE | MONDAY, MAY 4, 2015
[Companies] How One Company Increased Lead Gen by 2000 Percent - Case Study
When the recession hit a few years ago one company found that it needed to transform itself into the largest document management company for the architectural, engineering and construction (AEC) industry in the world. No small undertaking by any means. For the first time, marketers can easily track.
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, NOVEMBER 6, 2011
[Companies] Research shows companies re-trenching on social media
An annual study by the Center for Marketing Research at the University of Massachusetts concludes that social media use by the largest companies in the world has stalled, or perhaps is even re-trenching. The top 100 companies are the most active blogging companies. Only 17% of the next 400 companies blog.
SOCIAL MEDIA B2B | WEDNESDAY, JANUARY 22, 2014
[Companies] Which Companies are Totally Nailing B2B Marketing?
Some companies are actually producing really creative B2B marketing. So, which companies have totally got this B2B marketing thing down? Atlas Copco is a producer of industrial equipment and they’re revolutionizing the way B2B companies use apps. Let’s take a look. Salesforce. Demandbase. Microsoft. Sungard. Genius. Atlas Copco.
LEADER NETWORKS | WEDNESDAY, APRIL 13, 2011
[Companies] 10 Social Media Promises: Can Your Company Keep Them?
10) I promise to be patient with my company and colleagues as they grapple with the organizational changes inherent in adopting a social business strategy, and help them benefit from it. We are a research and strategy consulting company that helps organizations succeed in social business and B2B online community building. Listen up!
THE FORWARD OBSERVER | TUESDAY, MARCH 12, 2013
[Companies] How B2B Companies Can Avoid Marketing on Lowest Price
Artillery B2B Marketing Blog > The Forward Observer B2B companies who systematically measure and monitor their customer engagement can lessen their dependence on lowest prices – and increase revenues and profitability. However, when a business-to-business buy goes wrong, whole careers and and a company's future are at stake.
HUBSPOT | FRIDAY, SEPTEMBER 4, 2015
[Companies] What Makes Top Company Blogs So Successful? [New Data]
But if resources allow, you actually should invest time developing a presence on Facebook to determine whether it’s worth integrating to your company’s long-term social media strategy. It breaks down social media posting frequency by industry, company size, and more. Anyone who runs a business blog knows how much of a challenge it is.
DELICIOUS B2BMARKETING | WEDNESDAY, APRIL 25, 2012
[Companies] Is Blogging Dead or Are Companies Not Trying Hard Enough?
My guess is many people or companies say, “Let’s start a blog!” USA Today reported this morning that more companies are abandoning their blogs in favor of Facebook, Tumblr, and Twitter. Only 23% of Fortune 500 companies maintained a blog in 2011, flat from a year ago after rising for several years. magazine.
LEADER NETWORKS | WEDNESDAY, MAY 22, 2013
[Companies] The Market Research Nuggets Most Companies Ignore (at their peril): Comments In Online Communities
A customer shares an insight within your company’s online community. What does your company do with that customer input? They assume that “someone” will take care of it because the customer does have people to talk to in the company. Why aren’t more companies following suit? Should you: Choice #1: Fail to notice it?
IT'S ALL ABOUT REVENUE | MONDAY, NOVEMBER 17, 2014
[Companies] How 4 Companies Find and Create Value from Open Data
Companies also have much to gain with increased transparency. Here’s how four companies are creating value from data transparency: 1. This year Twitter launched a data-licensing tool that will sell access to its data to companies that can use the information to help them with their own businesses. Marketing Efficiency
INDUSTRIAL MARKETING TODAY | MONDAY, FEBRUARY 25, 2013
[Companies] Are Industrial Companies Wasting Their Leads?
No matter the size of the company or the industry they are in, my conversations always boil down to them wanting more leads from their industrial marketing. Yet I see [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].
HUBSPOT | WEDNESDAY, MARCH 20, 2013
[Companies] The HubSpot Culture Code: Creating a Company We Love
This culture piece started out as an internal document years ago, and as a company who values ultimate transparency, we decided it was time to share it with the community. Regular readers might be wondering -- why is there an article on company culture on what is supposed to be an inbound marketing blog? So, hold up. And here's why.
CONVERSIONATION | SATURDAY, AUGUST 6, 2011
[Companies] Most Employees Have No Idea if Their Company Has a Social Media Policy
A company is a legal entity. Production, communication and all other activities are done by the people within the company and within businesses that collaborate with it. The people in the company operate within a market environment. A [.]. It does not produce anything. It does not communicate, and it has no activities.
THE POINT | TUESDAY, JULY 8, 2014
[Companies] Case Study: How One Tech Company Used Humor to Launch a New Brand
In early 2014, Sungard Availability Services (Sungard AS), a leading provider of managed IT, cloud, and recovery services, announced that it was splitting off as a separate company from SunGard Data Systems Inc. In essence, Sungard AS wanted to get the message across that they were still the same great company — just with a new look and feel.
SOCIAL MEDIA B2B | TUESDAY, OCTOBER 9, 2012
[Companies] 10 Reasons Why B2B Companies Are Failing With Social Media
Too many B2B companies are flat out failing at social media marketing. This isn’t an attack on the companies. Email marketing has been around for decades and many companies still don’t have that mystery figured out yet. 10 Reasons Why B2B Companies Are Failing With Social Media. 1. It isn’t their fault.
LEADER NETWORKS | THURSDAY, AUGUST 4, 2011
[Companies] Online Customer Communities Change Companies
They fundamentally change the nature and way a company does business. When launching an online community it is important that companies take a hard look at what the social footprint will do to their operations. When companies first start to engage online they tend to treat all information as equal, but that is not the best practice.
B2B LEAD GENERATION BLOG | MONDAY, FEBRUARY 16, 2015
[Companies] Lead Generation: How an insurance company reduced acquisition costs in purchased leads
There are a lot of expenses associated with purchasing hundreds of thousands of leads annually, so we are constantly working to maximize acquisition economics,” explained George Hurley, Director of Marketing Analytics, Plymouth Rock Management Company of New Jersey. most pressing business challenge for marketers today. Source: LeadiD. .
HUBSPOT | MONDAY, NOVEMBER 5, 2012
[Companies] 10 Clever Website Error Messages From Creative Companies
Taptaptap is a company that 1) creates apps for your iPhone, and 2) knows that everyone loves funny baby pictures. What other companies have creative error messages when their websites are down? But no matter how many resources you put into ensuring your website never, ever, ever goes down. your website will totally still go down.
B2B MARKETING INSIDER | TUESDAY, SEPTEMBER 25, 2012
[Companies] Ignite Your Company To Create Content That Rocks
When I graduated from college, a technology company called Mosaic changed their name to Netscape and opened the world to the internet. With a company like Apple, the product, the content and the experience become the marketing! We are all drowning in a sea of information. Reaching them will be an epic battle for the major brands.
MARKETRI | TUESDAY, APRIL 16, 2013
[Companies] Turn Your Company’s Anniversary into a Marketing Powerhouse!
It doesn’t matter if your company is turning one, five or 25 -- whatever the age, celebrating an anniversary can be a powerful marketing tool. Create a successful teamwork environment to spur your employees’ feelings of company pride and loyalty. Highlight any big news about the future of the company.
SOCIAL MEDIA B2B | TUESDAY, NOVEMBER 8, 2011
[Companies] Google+ Pages for B2B Companies
If you jumped into Google+ when personal pages came out and you understand how the platform works, you know what kinds of posts resonate and how important engagement is to the platform, you should absolutely create a Google+ page for your B2B company today. The biggest reason is search. will update this as it changes. Argyle Social. Hubspot.
B2B MARKETING INSIDER | TUESDAY, JANUARY 19, 2016
[Companies] 10 Ecommerce Companies That Are Killing The Content Marketing Game
The post 10 Ecommerce Companies That are Killing the Content Marketing Game appeared first on Sujan Patel. The post 10 Ecommerce Companies That Are Killing The Content Marketing Game appeared first on Marketing Insider Group. The 2015 B2C content marketing survey from the Content Marketing Institute and Marketing Profs found […].
VERTICAL RESPONSE | MONDAY, DECEMBER 30, 2013
[Companies] Getting Your Company’s Voice Right
But what voice do you speak to customers with and how do you know if your company’s voice is striking the right tone? Know your company’s character. “Every company has a character,” Fleming points out. “If you were to think about your company as a person, what would they be like?
B2B MARKETING TRACTION | FRIDAY, DECEMBER 20, 2013
[Companies] 3 Companies that Failed to Listen
Seena wrote “ Playing the Blame Game ,” about leaders and companies who ignored market and customer signals and blamed external factors for their product or business problems. The #1 Fastest Growing Company in 2009 Fails to Follow Market Signals. Some make the big mistake of failing to listen to the marketplace.
FEARLESS COMPETITOR | SATURDAY, JUNE 1, 2013
[Companies] Why Every Company Needs a VP of Marketing or Chief Marketing Officer
Doesn’t every company need a leader to focus on finding Mr. Right? I was surprised that the Colorado-based company Datalogix raised $25 million dollars recently, but when one looks at their management team , there’s no one there with “marketing” in their job title. “Marketing Looks for Mr. Right.
IT'S ALL ABOUT REVENUE | SUNDAY, MAY 27, 2012
[Companies] Do “Green” Companies Grow Faster? [CHART]
by Stephen Streich | Tweet this We hear a lot from companies about being good corporate citizens and helping their communities. higher growth for those companies deemed best in class for social responsibility. Does a positive brand image help companies achieve higher open and click-through rates?
FEARLESS COMPETITOR | SUNDAY, APRIL 28, 2013
[Companies] A Company that Fires No One = Job Security + Results!
Jenn Lim is the Chief Happiness Officer of Delivering Happiness, a Zappos company, and she was a guest on my former show, Mad Marketing TV, sponsored by Act-On Software. This is hard to believe, but apparently a technology company called NextJump has a policy that does not allow firing their employees. No warning. Job security?
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, MAY 2, 2012
[Companies] Re-boot your company, re-boot yourself.
“Re-boot your company, re-boot yourself.” Click here if you can’t see this video interview with Mitch Joel. Mitch Joel rocks. He really does. You may know him as a blogger, podcaster and author of the seminal book Six Pixels of Separation but he is also a business leader, husband, father and generous friend. Enjoy!
INDUSTRIAL MARKETING TODAY | SATURDAY, APRIL 14, 2012
[Companies] Industrial Marketing Company Celebrates 25 Years in Business
April 2012 marks a milestone for my industrial marketing company Tiecas, Inc. could not have launched my company without the Apple Macintosh Plus, Apple LaserWriter Plus with a PostScript interpreter from Adobe and PageMaker from Aldus Corp. Note the words Type and Graphics in the company name. So a big thank you to all of you.
HUBSPOT | WEDNESDAY, MARCH 18, 2015
[Companies] 11 Expert Tips for Growing Your Company's Blog
Most marketers dream about the day their blog has "made it.". How we define "making it" differs. Maybe it''s when we reach a certain traffic or lead goal. Maybe it''s the day one of our posts finally gets shared by an influencer. Or maybe, it''s when your blog makes a "blogs to watch" roundup. Graham Charlton, Econsultancy. 1) Remain consistent.
HUBSPOT | FRIDAY, MAY 18, 2012
[Companies] The 10 Best-Branded Companies on Instagram
Check out the following images and learn how these ten companies completely nailed the representation of their respective brands. Now, I'm sure most of you know that social media is important. I’m also confident that many of you know some basic strategies. In fact, a Facebook study just recently confirmed this very philosophy! Brisk.
INDUSTRIAL MARKETING TODAY | THURSDAY, JUNE 14, 2012
[Companies] Inbound Marketing won’t Boost Short-term Sales for Industrial Companies
Inbound marketing is a frequent topic of discussion in my daily conversations with Owners, CEOs and Business Development professionals from manufacturing and industrial companies. Irrespective of the size of the company, they all have one thing in common – they want to boost sales as quickly as possible. It is a long journey.”.
LEADER NETWORKS | WEDNESDAY, FEBRUARY 1, 2012
[Companies] Does Your Company Inspire Trust? How Online Communities Can Help!
The chief executive’s voice is no longer the trusted source for information about the company, the industry or service trends. In a 2007 article entitled “ What is trust worth? ,” published in Qn , the Yale School of Management journal, author Steve LaVoie discusses his company’s experience with the role and value of trust. Not really.
ANNUITAS | THURSDAY, JULY 17, 2014
[Companies] Why Companies Don’t Market to Their Customers
I was recently onsite with a prospect and was told that if this company could simply add $10,000 to every customer renewal each year they would add $400,000,000 in incremental revenue to the bottom line. For marketing leaders that want to make a profound impact to their companies’ revenue, data analysis should be made a top priority.
AVITAGE | SUNDAY, JUNE 8, 2014
[Companies] Why Google Plus is Our Company Content Hub (and should be yours)
That’s how I felt a few months ago when […] The post Why Google Plus is Our Company Content Hub (and should be yours) appeared first on Avitage. This article is written for small and mid-size businesses, but also for groups within larger organizations that are constrained by poor enterprise infrastructure. The
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, APRIL 25, 2011
[Companies] 29 Reasons Why Your Company Blog Has Stalled
Starting Without A Vision. 1) Focusing On The Wrong Audience: Sometimes your audience isn’t the buyer of your products. I’ve seen companies jumpstart their blog growth by focusing on the user of the products rather than the “decision-maker.. 2) “I” Focused: Remember, social business is not about YOU. However, there is a different answer.
HUBSPOT | WEDNESDAY, DECEMBER 2, 2015
[Companies] Linking Instagram to Your Company Facebook Page [Quick Tip]
One of the best ways to achieve this is by linking your Instagram account to your company's Facebook Page. Posting from Instagram to Your Company Facebook Page Timeline. On Instagram, sharing your posts with your company Facebook Page rather than your personal profile is a matter of changing your settings. Select Facebook.
HUBSPOT | THURSDAY, DECEMBER 11, 2014
[Companies] A Visual Guide to Creating the Perfect LinkedIn Company Page
Your LinkedIn Company Page is an online beacon for both prospective customers and prospective employees. To help you make the most of your LinkedIn Company Page, we''ve put together this visual guide , which features several “pro tips” provided by LinkedIn''s marketing team. Company updates. Logo and banner images. Careers page.
MODERN B2B MARKETING | FRIDAY, MARCH 15, 2013
[Companies] 6 Reasons Why Your Company’s Facebook Page is Unattractive
According to a recent study by Fast Company, 44% of social media users are most-likely to engage with companies if you post visual content. First impressions matter on social media, and your cover photo is the first chance your company has to impress a prospect. Helen is the founder of writtent.com. What are your pains?
WINDMILL NETWORKING | FRIDAY, NOVEMBER 20, 2015
[Companies] 5 Companies That Are Doing Blogging RIGHT!
Some companies just nail it. Regardless, here are 5 companies whose blogs inspire us to be better […]. Companies That Are Doing Blogging RIGHT! They’re known for having epic blogs, and it’s not just about traffic or social shares – they do something different. Author information. Dave Schneider. Twitter | Facebook |.
INBLURBS | THURSDAY, OCTOBER 27, 2011
[Companies] Studies: 65 percent of customers expect companies to be active on social media
Studies show that companies can increase brand value and customer satisfaction by up to 35% when they are actively engage and communicate with their audience on social media. By being active in social media company’s show that they care about their customers and that they are interested in their opinion. Tweet this on Twitter!
SALES PROSPECTING PERSPECTIVES | THURSDAY, JANUARY 30, 2014
[Companies] Why Should a B2B Sales Company Have a Facebook Page?
B2B companies often have a stigma of being boring and a bit drab compared to B2C businesses. There are a many, many key reasons why I believe that B2B companies can greatly benefit from having a company Facebook page. I''ll highlight just a few main points. 1. Well, what else shows up besides the company website? Show it!
CMO ESSENTIALS | MONDAY, NOVEMBER 10, 2014
[Companies] How to Create a Sales Enablement Culture in Your B2B Company
It’s clear that there is a shift taking place within most companies’ sales and marketing departments, and there is a good reason for it. This shift is causing some companies to hire for sales enablement positions. Have a strong understanding of your company culture and how it impacts the grouping of your sales and marketing teams.
HUBSPOT | SATURDAY, JULY 26, 2014
[Companies] The Anatomy of a Strong Company Name
But if you listed names such as Lucky Charms, Fruit Loops, and Cocoa Puffs, and paired them with their colorful boxes and mascots, the company image suddenly becomes vibrant and exciting. Car companies are a prime example of this technique. Again, car companies are a prime example. over the phone). Memorable. Enjoy this post?
SOCIAL MEDIA B2B | TUESDAY, DECEMBER 1, 2015
[Companies] 5 Mistakes Every B2B Company Is Making On Facebook
Remember, not everyone wants to be your customer, so do your best to avoid marketing to those who have no interest in your company. 2. Some B2B marketers believe that posting on Facebook isn’t as important or necessary so long as you have those fans, but in reality, your posts say a lot about you as a company. Ignoring metrics data.
HUBSPOT | TUESDAY, SEPTEMBER 10, 2013
[Companies] 25 'Boring' Companies With Brilliant Social Media Cover Photos
but what about those companies in "boring" industries? Check out the 25 brands below to see how even "boring" companies can create engaging social media cover photos on five of the most popular social networks. We''re digging the scientific measurement technology company''s out-of-the-box thinking here. And the answer is yes.
WINDMILL NETWORKING | FRIDAY, JANUARY 10, 2014
[Companies] 3 Reasons ANY Company Can Benefit From Social Customer Service
They have the power to shape a company’s products, service, etc. Social agents have to be on the frontline ready to connect from any place at any time with a company’s demanding customers. Social Media for Customer Support brand Business company Customer customer service Simply Measured Social Media Marketing Twitter
SOCIAL MEDIA B2B | THURSDAY, MARCH 1, 2012
[Companies] 5 Ways B2B Companies Can Use Facebook Timeline
B2B companies who want to succeed on Facebook must now develop and share content that doesn’t just provide value, but that catches peoples’ eyes. recent study has already shown that many large brands don’t get that much fan engagement on Facebook, so this can be even more challenging for many B2B companies. Sort of.
HUBSPOT | THURSDAY, JANUARY 17, 2013
[Companies] How to Cultivate a Content Culture at Your Company
When I talk with inbound marketers about content creation -- specifically, how companies can create a sustainable internal content creation model -- our conversations usually go one of two ways. This might stem from the misconception that they have to write like Shakespeare to get published on, say, your company blog. Poppycock.
MODERN B2B MARKETING | FRIDAY, APRIL 19, 2013
[Companies] Why Your Company Blog is Striking Out
So what happens if the company blog is suffering from a case of no interest? First of all, your communications manager should make sure the problem is not with the company’s reputation. Save the Company Blog! Ask yourself the question, what is the primary purpose of your company blog? Assign a Managing Editor.
GREAT B2B MARKETING | TUESDAY, SEPTEMBER 18, 2012
[Companies] How to Build Company Value in a Down Economy
But we do have a great deal of control over our micro economy – the part of the whole where we can make an immediate difference for our companies, our clients, and our families. Here are three suggestions on how to use marketing and sales strategies to build value in your company. Technorati Tags: Company Value , Sales Model.
MODERN B2B MARKETING | MONDAY, SEPTEMBER 21, 2015
[Companies] Mastering Brand Loyalty: What Subscription Service Companies Do Differently
From makeup and gifts to toiletries and gourmet dinners, companies like Birchbox, Blue Apron, Trunk Club, Kiwi Crate, and Amazon are listening to consumers and betting their entire business on getting to know you better as a person. And it makes sense. Understand that to know when to speak, you have to first listen. Customers do.
INDUSTRIAL MARKETING TODAY | MONDAY, AUGUST 11, 2014
[Companies] Understanding the Age Gap is Important in Digital Marketing for Industrial Companies
If you are using digital marketing (You are, arent you?) to market your industrial company, its products and services, then you need to understand the importance of the age gap and its impact on digital media usage. Im sure you have read many of the dire headlines about the critical skills gap in the industrial [.]
HUBSPOT | TUESDAY, JANUARY 20, 2015
[Companies] 5 Fresh Ways to Improve Your Company Culture
Company culture is something that is very close to me. Because of that, I spend a good amount of time making sure my ideas on company culture are loud and clear. Not all companies have great culture, and it can be difficult to change when it’s been one way for so long. That absolutely plays into company culture, of course.
INDUSTRIAL MARKETING TODAY | THURSDAY, SEPTEMBER 12, 2013
[Companies] Marketing Automation Alone Can’t Deliver ROI for Industrial Companies
Let me start by saying that I’m a big believer of Marketing Automation (MA) and have seen it produce incredible marketing ROI for some manufacturers and industrial companies. Then why [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].
INDUSTRIAL MARKETING TODAY | SATURDAY, JANUARY 4, 2014
[Companies] What Content Marketing Functions Do Industrial Companies Outsource?
I hope your Holidays were wonderful and that you are off to a good start in 2014. The views I have expressed in this post are based on my daily [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, APRIL 10, 2013
[Companies] Should Your Company Invest More in Building its Sales Pipeline?
In both instances the answer is the same: Yes, you should always invest more in building your company’s pipeline! Without a strong pipeline, your company’s ability to succeed and meet customer and stakeholder expectations is greatly diminished. Tom is an expert in helping companies grow more, predictably.
SOCIAL MEDIA B2B | MONDAY, SEPTEMBER 23, 2013
[Companies] 5 Ways B2B Companies Can Generate Leads on Twitter
varied content schedule should incorporate a mix of updates, interesting articles as well as company news. However, if you start connecting with other businesses and other business people through Twitter, this is a friendly way to introduce your company and start to form a relationship. Give your organization a face.
EMAGINE B2B BLOG | TUESDAY, FEBRUARY 26, 2013
[Companies] Guidelines for Writing Your LinkedIn Company Page
LinkedIn company pages are like a personal profile for your company. Your company page is a mini-website for your company, but it’s located on LinkedIn so it’s easy for LinkedIn members to find. Depending on your company, your solutions will either be products, services or both. The About Section.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, NOVEMBER 20, 2013
[Companies] Executives long for “customer-activated company” but social media is a stumbling block
The research discovered three major strategic shifts enabled by technology: The customer-activated company. “Relationships must be fully reciprocal and once that relationship is established, companies of all sizes need to be prepared to act based on the influence of the customer. But they just can’t figure out social media.
YOUR SALES MANAGEMENT GURU | MONDAY, JANUARY 19, 2015
[Companies] The Soft Edge; where great companies find success
Where Great Companies Find Lasting Success. This is an excellent management book for any level in any company, I recommend to my clients that they need to read a minimum of two business books a year and this book makes my 2015 list! The Soft Edge. Trust. Smarts. Teams. Taste. Story. It will make a difference in your success. Books
CMO ESSENTIALS | MONDAY, OCTOBER 20, 2014
[Companies] Why Customer Experience is Critical to Company Success
Happy customers define company success. After all, your customers are your company’s biggest assets. Lynn Tsoflias is the vice president of customer success at Insightly , a San Francisco-based company that provides a customer relationship management (CRM) and project management solution for small businesses. Listen and listen.
HUBSPOT | FRIDAY, MAY 23, 2014
[Companies] Need Some B2B Blogging Inspiration? Check Out These 10 Companies
This isn''t an exhaustive list by any means -- but maybe it''ll be a small source of inspiration for you to start your own B2B blog for your company (or kick your existing blog up a notch). For this company, blogging is about telling a visual story. In content marketing, there may be no more desirable medium than the blog. 10) Square.
VIEWPOINT | TUESDAY, JANUARY 15, 2013
[Companies] 5 Critical Things to Consider When Evaluating Lead Generation Companies
Given that I run one of the many lead generation companies it will not surprise you to learn that I believe a 3rd party focused on response management, lead generation and qualification and lead nurturing is capable of doing a much better job of those services than you are likely to find inside most companies. years. Walk around.
VERTICAL RESPONSE | FRIDAY, FEBRUARY 27, 2015
[Companies] 7 Dos and Don’ts for Writing Your Company’s Story
Your company’s description, or “about us” section is usually one of the most popular pages and/or pieces of content on your website – are you putting your best face forward there , or could your story use a makeover? Read on to review what you should and shouldn’t do when writing your company’s description.
CHRIS KOCH | FRIDAY, FEBRUARY 28, 2014
[Companies] Why Companies Must Hire for Potential, Not Skills
My former boss was flooded with letters from technical writers and Marcom people from computer companies who knew something about technology but didn’t have the ability to write the journalistic-style materials she was publishing. Companies Can’t Always Get What They Need Off the Street. Where’s the Flexibility?
HUBSPOT | WEDNESDAY, SEPTEMBER 10, 2014
[Companies] 6 Company Blogs We Actually Enjoy Reading
This isn''t your typical company blog: Instead of hiring writers to report on industry news and topics their audience is interested in, Prosek Partners made its blog a place for their creative team to write their thoughts, opinions, and insights. Plus, we think their willingness to reveal the human side of their company is pretty awesome.
SOCIAL MEDIA B2B | THURSDAY, JULY 24, 2014
[Companies] Do B2B Companies Really Need to Be on Facebook?
Many B2B companies start their social media efforts by gravitating to the large, common platforms and setting up profiles. B2B companies need to use these social media platforms to achieve higher level business goals that others in the organization are tracking and supporting. Can a B2B company quit Facebook? Step 1: Twitter.
CRIMSON MARKETING | FRIDAY, SEPTEMBER 12, 2014
[Companies] Heidi Melin, CMO of Plex Systems: How CMOs of High Growth Companies Can Achieve Rapid Scale [Podcast]
In order to successfully scale in this new paradigm, high growth companies must think carefully about their business processes and the infrastructure needed to support them. In this Moneyball for Marketing podcast, Heidi shares her tips for implementing the marketing technology and tactics of a “revenue process” for high growth companies.
FEARLESS COMPETITOR | MONDAY, JUNE 25, 2012
[Companies] How to Grow Sales in B2B Companies
The answer for most companies is “hire more salespeople.” ” But that’s the wrong answer. A far better method is to document and improve the sales and marketing processes in your company – codify your sales lead generation programs. Clear, well defined processes. Strong content. What do you think?
B2B MARKETING MENTOR | WEDNESDAY, JULY 10, 2013
[Companies] 4 Ways B2B Companies Can Consumerize Their Marketing
B2B companies are increasingly borrowing marketing strategies that have proven successful in B2C markets. B2C companies have learned how to market cost-effectively to the masses, presenting buyers with transparent pricing and a simple purchasing process. This article looks at four ways B2B companies can consumerize their marketing.
SOCIAL MEDIA B2B | THURSDAY, JULY 28, 2011
[Companies] 31% of Companies Block Employees From Using Social Media
recently needed the results of a survey that showed how many companies blocked employee access to social networking sites. If you think about social media adoption in the past two years, there’s almost no way that a statistic about companies blocking employees from social media sites from two years ago could have any meaning today.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, MAY 13, 2014
[Companies] The 5 types of company Twitter accounts: What’s right for you?
This account would feature a real person and a real photo but the account is owned by the company. When that person moves on, the profile would change to a new name and a new person in that role in the company. 4) Real persons in real time. Coke has created a hilarious account based on the quips from the company’s long-dead founder.
SOCIAL MEDIA B2B | THURSDAY, NOVEMBER 10, 2011
[Companies] Only 8% of B2B Companies Heavily Engaged in Social Media
According to a recent study by Accenture , only 8% of B2B companies would describe their social media usage as extensive. We keep seeing studies about social media adoption that are wildly different from the reality we see when talking to B2B companies. It’s important to look at the data beyond the headlines.
FEARLESS COMPETITOR | SATURDAY, MAY 7, 2011
[Companies] The Best B2B marketing companies…and Jill
B2B Lead Generation | The Best B2B Marketing Companies. This Saturday, I want to share what I consider the very best B2B marketing companies. 99% of b2b sellers today cannot touch these smart and savvy companies. Fits perfectly with our “Always be helping company value. We congratulate each of them. Hubspot.
SALES PROSPECTING PERSPECTIVES | TUESDAY, SEPTEMBER 17, 2013
[Companies] Be Consultative, Like This Sales Rep from a Heating Company
This morning, I met with a sales rep for a residential heating and cooling company. September is a very active month for heating companies to gain new business. Cold weather is looming, and this is a very busy season for heating companies, so I felt the pressure of getting a deal done. How fast summer goes by.
SALES PROSPECTING PERSPECTIVES | TUESDAY, OCTOBER 14, 2014
[Companies] Does Your Sales and Marketing Management Contribute to the Company?
It means upholding duties, meeting goals, and contributing to the company. Sometimes, executives seem to forget the last portion: "contribute to the company." Many people automatically think, “Well, I''m doing a great job fulfilling my duties, so of course I''m contributing to the company.” But that''s not always the case.
B2B MARKETING INSIDER | MONDAY, JULY 6, 2015
[Companies] 5 Companies Using Technology To Improve The Developing World
Sanjeev Saxena, who has over 25 years experience in Sales and Marketing and operations in the biomedical industry, founded POC Medical Systems – a medical device company – to answer that question. POC, however, isn’t the only company relying on technology to improve the world. million new cases of breast cancer worldwide. Samsung.
WINDMILL NETWORKING | WEDNESDAY, MARCH 12, 2014
[Companies] How Most Companies Fail at Social Customer Service
In 2014, more and more companies are gradually incorporating social media into their customer service approach. However, many companies fail to implement it right way. There’s still a huge gap between companies that rule social customer service and others who simply fail. Tips To Help Make Your Video Work For You.
HUBSPOT | THURSDAY, OCTOBER 1, 2015
[Companies] 7 Examples of SaaS Companies with Exceptional Marketing
You might not expect to hear one from SaaS companies. (I mean, how exciting is software?) The SaaS sector is relatively young and seriously competitive, which means companies have had to wring every last drop of creative juice from their patchwork just to get on the map. Not long after, HipChat was acquired by a larger company.
SOCIAL MEDIA B2B | THURSDAY, JUNE 2, 2011
[Companies] How B2B Companies Can Use Google +1 for Recommendations
Additionally, the Google world is based on a Google profile and Gmail, which are not necessarily where people in B2B companies maintain their contacts. Ways B2B Companies Can Translate Tweets Twitter is a global platform with more than 60% of. Google just announced the +1 feature to bring social recommendations to search. CSV file). 3.
B2B MARKETING TRACTION | MONDAY, APRIL 15, 2013
[Companies] Your Facebook Company Page: How to Show Posts by Others
If you’re puzzling over why you no longer see posts by others directly on your Facebook company page, puzzle no more. Facebook simply made yet another change that affects the way we manage pages. This issue has not come up that much for my clients. Select “Allowed on Page” so that the post shows in your timeline.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, SEPTEMBER 4, 2013
[Companies] How Strong Company Cultures Increase Productivity, Passion and Profit
Ask not what you can do for your company. Ask what your company can do for you. In the past few years, discussions of company culture have multiplied across start-ups in Silicon Valley, trusted businesses in Boston, and several other areas around the world. list of values leaders of a strong company culture might exhibit.
HUBSPOT | THURSDAY, OCTOBER 4, 2012
[Companies] New LinkedIn Company Pages Are Finally Rolled Out to EVERYONE
A few weeks ago, we alerted you to the pending arrival of the new LinkedIn company page design. The new LinkedIn company page design is HERE! If you need a little refresher about what to do to set it up, reference our ridiculously in-depth ebook on the subject, A Step-by-Step Guide to LinkedIn's New Company Pages. Go set it up!
FEARLESS COMPETITOR | MONDAY, JULY 25, 2011
[Companies] Where are the American companies?
B2B Demand Generation | Where are the American companies? Lots of great marketing content was flying out, as company after company registered and downloaded it. But I had an observation: The companies downloading ranged from massive (Over $3 billion) to 3 employees. Not one of them was an American company.
SOCIAL MEDIA B2B | WEDNESDAY, JANUARY 5, 2011
[Companies] Top 10 B2B Companies on Twitter
As more B2B companies start using Twitter to communicate with their customers, prospects and industries, they look for examples of companies that are already using the platform. Part of Twitter’s success has been based on its simplicity, and that has given people and companies a wide range of options how to use it.
SAZBEAN | MONDAY, FEBRUARY 17, 2014
[Companies] Should Your Company Blog?
Now that we have social media and other digital marketing tactics, does it still make sense for your company to blog? But that’s why companies keep their fingers on the pulse of the industry and their customers, continually optimizing the quality and performance of their communications. by Lee Odden The post Should Your Company Blog?
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, MARCH 2, 2011
[Companies] How do I find the “voice” on my company blog?
Your company blog should be aligned with your marketing and business strategies, otherwise … why do it? Maybe you even have a small win — “Hey a customer mentioned our blog today.. 4) Relaxation — Company begins to trust the content developers and the process. Your company might be right.
WINDMILL NETWORKING | THURSDAY, JULY 16, 2015
[Companies] Companies are Embracing Influencer Marketing in 2015
Companies are Embracing Influencer Marketing in 2015 by Raymond Morin - Maximize Social Business. State of Influencer Engagement – New Study by Augure For the second consecutive year, Augure has just published the results of its annual study on the state and the practices of influencers relations. Author information. Raymond Morin.
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | WEDNESDAY, OCTOBER 19, 2011
[Companies] Sales Objection: "We're Already Working with Another Company"
Then they invariable say, "We already work with another company for that." But first, you need to deal with that "other company" sales objection head on. I'm sure a company your size (market position, status) is already working with another firm to handle your (fill in the blank) needs.". Salesperson Asks. How should I respond?
SOCIAL MEDIA B2B | WEDNESDAY, JANUARY 8, 2014
[Companies] 5 Ways B2B Companies Can Take Advantage of Facebook
Facebook is a platform used by brands to reach millions of consumers, but don’t discount it for B2B companies. The most commonly used social networking site for many B2B companies is LinkedIn, but Facebook is an easy-to-use option as well. 1. Some companies spotlight their fans to help them feel more appreciated.
BIZNOLOGY | MONDAY, JUNE 23, 2014
[Companies] Why do companies struggle with ROI?
The post Why do companies struggle with ROI? Repurposing: Content marketing made easy! Content marketers have it tough sometimes — creating all that content is no easy matter and staring down an empty editorial calendar with a nary a tweet in hand is enough to give any content marketer pause. It doesn’t have to be that way though.
INDUSTRIAL MARKETING TODAY | TUESDAY, OCTOBER 16, 2012
[Companies] Is Blogging Right for Every Industrial Company?
The fact that you found this industrial marketing blog and are reading my post, tells me that you have asked yourself that very question and are curious about the answer. [.]. [[ This is a content summary only. Visit my website for full links, other content, and more! ]].
BIZNOLOGY | WEDNESDAY, JUNE 12, 2013
[Companies] Are You a Good Online Spokesperson For Your Company?
One of the more astonishing things about the social media revolution is that companies have had to dramatically loosen the reins on employees speaking publicly about their workplace over just the past few years. Until For most employees, though, speaking about your company online isn’t central to the job. Don’t have key messages?
INTEGRATED B2B | TUESDAY, OCTOBER 20, 2015
[Companies] 4 ways Danish companies can nail B2B marketing in English
According to a Roper Public Affairs survey in 2013, 80% percent of business decision-makers prefer to get company information in a series of articles versus an advertisement. Hire specialist writers into your company. Combine your company’s experts with external writers . B2B marketing success? Nor should it be taken lightly!