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  • INDUSTRIAL MARKETING TODAY  |  MONDAY, FEBRUARY 11, 2013
    [Companies] Traditional Marketing is Alive and Well for Industrial Companies
    Despite all the buzz about digital marketing and proof of results, manufacturers, engineering and industrial companies continue to use traditional marketing tactics such as trade shows, print ads and telemarketing. [.]. This is only a content summary. Please click on the headline to read the full article.
  • BIZNOLOGY  |  MONDAY, APRIL 30, 2012
    [Companies] Do large companies need to specialize in their markets?
    After considering it for a moment, you might say to yourself that maybe large businesses would need to specialize only when they were up against other large companies. Photo credit: Wikipedia. If they’ve got all that money and they can produce whatever amounts they can sell, why would they need to specialize. But you’d be wrong.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MARCH 25, 2012
    [Companies] Irate sports fans hijack UPS company blog
    love looking at company blogs and see their progress … or lack of it … over time. This is a company that is still learning how to move their content and they don’t get many tweets or shares … maybe 4-5 per day. Click here if you can’t see the video of the controversial UPS ad. What??? Advertising miscue?
  • WINDMILL NETWORKING  |  WEDNESDAY, AUGUST 29, 2012
    [Companies] 4 Common Mistakes Companies Make When Mixing Social and Marketing
    Here are 4 Common mistakes companies make when mixing social and marketing: 1. The focus is on the company, usually highlighting product features, certainly not on engaging an audience. Companies serious about using Social Media as an asset should not underestimate the commitment involved. Lack of a Strategy or Plan. Visibility.
  • VERTICAL RESPONSE  |  MONDAY, FEBRUARY 17, 2014
    [Companies] How to Create a Compelling Company Explainer Video
    When you decide to create an explainer video for your site, chances are you’ll want to try to extol all the fabulous things about your company. Pick what you think best reflects your company, your key messaging and, most of all, your customers. If you answered no, you’re not alone. So, you gotta keep it short.
  • MARKETING EDGE  |  SATURDAY, SEPTEMBER 11, 2010
    [Companies] MN Blogger Conference Highlights Live
    Tags: marketing Company blogs corporate blogging corporate communications
  • HUBSPOT  |  THURSDAY, AUGUST 18, 2011
    [Companies] #Hub140 - @HubSpot Acquires Social Media Marketing Company @oneforty - [link]
    Today @HubSpot acquired @oneforty, a social media marketing company based in Cambridge, MA. After Series D funding, CEO Brian Halligan (@bhalligan) said @HubSpot would acquire other inbound marketing companies. Hub140 - [link] Tweet This. Hub140 Tweet This.@oneforty Hub140 Tweet This. Hub140 Tweet This. Hub140 Tweet This.
  • WINDMILL NETWORKING  |  FRIDAY, JANUARY 10, 2014
    [Companies] 3 Reasons ANY Company Can Benefit From Social Customer Service
    They have the power to shape a company’s products, service, etc. Social agents have to be on the frontline ready to connect from any place at any time with a company’s demanding customers. Social Media for Customer Support brand Business company Customer customer service Simply Measured Social Media Marketing Twitter
  • HUBSPOT  |  TUESDAY, MARCH 8, 2011
    [Companies] Study: LinkedIn Is More Effective for B2B Companies
    The study surveyed over 600 professionals knowledgeable about their company's marketing strategy. Participants were asked to indicate if their business had acquired a customer from a lead generated by Facebook, LinkedIn, Twitter, or the company blog. Live Webinar & Report: 2011 State of Inbound Marketing. Connect with HubSpot
  • SOCIAL MEDIA B2B  |  THURSDAY, NOVEMBER 10, 2011
    [Companies] Only 8% of B2B Companies Heavily Engaged in Social Media
    According to a recent study by Accenture , only 8% of B2B companies would describe their social media usage as extensive. We keep seeing studies about social media adoption that are wildly different from the reality we see when talking to B2B companies. It’s important to look at the data beyond the headlines.
  • INTEGRATED B2B  |  WEDNESDAY, JANUARY 8, 2014
    [Companies] 3 ways to brand your brick-and-mortar company online
    Online branding is especially important in the B2B space because companies aren’t looking at billboards to find other businesses to deal with; they’re doing research online, trying to save time by finding out as much about a company as possible before ever picking up the phone or setting foot in a store or office.
  • EMAGAZINE B2B BLOG  |  TUESDAY, JUNE 11, 2013
    [Companies] The Impact of Mobile Technology in B2B Companies
    In the lives of our B2B companies? Now, more than ever, B2B companies take into consideration a mobile version of their website, and weigh it against the creation of responsive designed website. ” And, in the short time the announcement has been live, critics and champions of Apple alike are on board with opinions.
  • BIZNOLOGY  |  FRIDAY, APRIL 20, 2012
    [Companies] Employees represent their companies online, like it or not
    The result was a flowery language laced mea culpa by the perpetrator, a relative amount of humble pie consumed and many questions raised about just what responsibility an employee has to his company in the social space and vice versa. Photo credit: Steve Woolf. In the social media age we desperately want to have our cake and eat it too.
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 7, 2010
    [Companies] How companies miss the boat on experience
    Salesrep B – new to the company, but an innovative and top performer. 96% of companies would have hired C — the competitor rep. 3% of companies would have selected A — our experienced salesrep. The single most common requirement in a job description is industry experience. experience, you need not apply.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 2, 2013
    [Companies] How does your team get digital marketing training?
    Most of you know that I do a lot of training work, both for individuals and companies, and it has struck me recently that there might not be enough choices in how companies train their teams. offer online training through Fairleigh Dickinson and Cal-Irvine, along with some private training companies. Photo credit: Wikipedia.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, OCTOBER 19, 2011
    [Companies] Sales Objection: "We're Already Working with Another Company"
    Then they invariable say, "We already work with another company for that." But first, you need to deal with that "other company" sales objection head on. I'm sure a company your size (market position, status) is already working with another firm to handle your (fill in the blank) needs.". Salesperson Asks. How should I respond?
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 18, 2010
    [Companies] The One Thing EVERY Company Needs Today
    She should work closely on your company’s demand generation program and build metrics to track results. Your Chief Content Officer is the person who can own this mission in your company. is a Chief Content Officer. As Paul says “Content is the final battle for marketing.&#. The need for action is there. What do you think?
  • THE FORWARD OBSERVER  |  MONDAY, NOVEMBER 26, 2012
    [Companies] How LinkedIn Company Pages Work Like Magic for B2B Marketers
    Artillery B2B Marketing Blog > The Forward Observer With the new LinkedIn company page, B2B marketers can increase awareness of their company and products, improve search engine rankings and generate more leads. Any B2B company that is looking to connect with industry professionals and generate leads should be using LinkedIn.
  • BIZNOLOGY  |  MONDAY, JUNE 23, 2014
    [Companies] Why do companies struggle with ROI?
    The post Why do companies struggle with ROI? 'Repurposing: Content marketing made easy! Content marketers have it tough sometimes — creating all that content is no easy matter and staring down an empty editorial calendar with a nary a tweet in hand is enough to give any content marketer pause. It doesn’t have to be that way though.
  • INTEGRATED B2B  |  THURSDAY, NOVEMBER 8, 2012
    [Companies] Content marketing? Danish companies show you how to do it.
    Scandinavians companies, and Danish companies in particular, are known for their no-nonsense, modest approach to B2B marketing. Many Danish companies have not built their successes on huge marketing budgets as seen in other parts of the world. How do you approach content marketing at your company?
  • SOCIAL MEDIA B2B  |  THURSDAY, JANUARY 20, 2011
    [Companies] Who Owns Social Media at Your B2B Company?
    As more B2B companies explore social media, the question of ownership always comes up. But reality must rear its ugly head and claim that your company is just getting started, and someone needs to owns it. This is meant to be instructive and mildly amusing, and any resemblance to your actual B2B company is purely coincidental.
  • LEADER NETWORKS  |  TUESDAY, NOVEMBER 1, 2011
    [Companies] Keeping The B2B Customer Satisfied: Why Companies Need Online Communities
    But in a world of fierce global price competition, increasing transparency of business practices, and ever-rising complexity, these customer interaction channels are no longer enough for many B2B companies. We are a research and strategy consulting company that helps organizations succeed in social business and B2B online community building.
  • INTEGRATED B2B  |  WEDNESDAY, DECEMBER 12, 2012
    [Companies] Is Marketing hurting your company?
    The marketing department of almost any B2B company is a busy place. Its staff are, as a rule, hard at work trying to figure out what the market needs and match the content and offerings of the company to those needs. Could it, in fact, be limiting your company’s potential? The post Is Marketing hurting your company?
  • LEAD VIEWS  |  WEDNESDAY, NOVEMBER 10, 2010
    [Companies] Why Every B2B Company Needs Sales Analytics
    Most companies have already created processes to reach out to people who want to be identified – they know what to do when someone responds to an RFP, or fills up a Contact Us form. Knowing the name of the company by itself may not be very useful. By looking at only individuals, the company-wide view of the data is lost.
  • B2B MARKETING TRACTION  |  FRIDAY, DECEMBER 20, 2013
    [Companies] 3 Companies that Failed to Listen
    Seena wrote “ Playing the Blame Game ,” about leaders and companies who ignored market and customer signals and blamed external factors for their product or business problems. The #1 Fastest Growing Company in 2009 Fails to Follow Market Signals. Some make the big mistake of failing to listen to the marketplace.
  • TRADESMEN INSIGHTS  |  TUESDAY, OCTOBER 5, 2010
    [Companies] Have You Started a Company Blog? Maybe You Should.
    Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services Have You Started a Company Blog? While personal blogs have stalled in recent years as consumers move towards social networking and microblogging, company blogs are on the rise.
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, DECEMBER 15, 2011
    [Companies] 2012 Content Marketing Trends for Manufacturers and Industrial Companies
    In this post, I want to focus on some of their findings that I feel apply to content marketing for manufacturers and industrial companies. What is encouraging though is the fact that 68% of companies with 10 – 99 employees maintain a blog as compared to only 55% for larger companies that employ this content marketing tactic.
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 16, 2013
    [Companies] Is Your Company a B2B Brand Dictator?
    We all know companies that act like tyrants when it comes to their B2B brands on social media. This approach comes … Continue Reading Is Your Company a B2B Brand Dictator? Social Media for B2B Branding brand Business business to business company Customer Facebook public-relations Social Media Marketing
  • KOMARKETING ASSOCIATES  |  MONDAY, MARCH 24, 2014
    [Companies] 12 Examples of B2B Companies Managing Impactful Twitter Profiles
    While Facebook may be king of the social networks among the general public, Twitter’s business benefits for B2B companies far outweigh those of Facebook. separate “@VMwareNews” profile maintains a VMware-specific persona, allowing followers to decide what types of messages they want to receive from the company. Intel.
  • WINDMILL NETWORKING  |  WEDNESDAY, MARCH 12, 2014
    [Companies] How Most Companies Fail at Social Customer Service
    'In 2014, more and more companies are gradually incorporating social media into their customer service approach. However, many companies fail to implement it right way. There’s still a huge gap between companies that rule social customer service and others who simply fail. Tips To Help Make Your Video Work For You.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, JULY 16, 2012
    [Companies] The Real Value of Content Marketing for Industrial Companies
    In today’s uncertain economy, manufacturing and industrial companies are taking more than a hard look at their marketing spends. These companies have always thought of marketing as sales support, so it requires a lot of convincing to change that mind-set. According to them, that has always been a job done by sales and not marketing.
  • PWB MARKETING BLOG  |  WEDNESDAY, JULY 13, 2011
    [Companies] How Are B2B Companies Using Content To Grow Business?
    The data showed that companies that generated more content generated more sales leads. The most successful B2B companies are integrating social with traditional media. These are all important ways B2B companies are using content to generate leads and grow their business. New research shows more content means more sales leads.
  • B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 7, 2013
    [Companies] Mobile Marketing: What 4 top B2B companies can teach us about mobile
    According to the MarketingSherpa 2012 Mobile Marketing Benchmark Report (free excerpt at that link), when asked, “Which mobile marketing tactic does your company use?” 64% of B2B companies listed mobile websites as their number one mobile marketing strategy in use. It won’t be too long before it starts happening in the B2B world.
  • HUBSPOT  |  WEDNESDAY, MAY 14, 2014
    [Companies] 8 Companies Totally Rocking Their LinkedIn Company Pages
    That''s been great news for brands, since it''s given them a new audience to reach with their content, via their Company Pages on LinkedIn. Let''s look at eight that are capitalizing on the opportunity and rocking it -- I think you might be surprised to find that both B2B and B2C companies are working to get the most out of their pages.
  • B2B VOICES  |  FRIDAY, MARCH 22, 2013
    [Companies] Do B2B Companies Need Social Media?
    There are a number of ways to define the word “need” but it is a good question for companies to begin when they think about starting or expanding social media. The mistake and trap B2B companies get into is the idea that social media should equate to sales. Recruiting. Crisis communication. Probably Poorly.
  • THE FORWARD OBSERVER  |  WEDNESDAY, NOVEMBER 13, 2013
    [Companies] Why B2B Companies Should Worry More About Customers Than Competitors
    'Artillery B2B Marketing Blog > The Forward Observer Research shows that companies with a greater focus on their customers than their competition will grow faster and be more profitable. We’ve all seen (or worked for) companies with an unhealthy obsession with their competition. Successful companies are focused on their customers.
  • JUNTA 42  |  THURSDAY, DECEMBER 8, 2011
    [Companies] Your 2012 Shopping List: Buying a Media Company (you heard me!)
    Back in 2009 , I went around the country talking about how brands should start seriously looking at purchasing media/publishing companies in their industries as a core content marketing strategy. Content Marketing Content Strategy Fun Stuff media companies Penton publishersWell, I’m back on that soapbox again. Then…in 2009.
  • HUBSPOT  |  MONDAY, NOVEMBER 12, 2012
    [Companies] 9 Companies We Admire for Creating Marketing People Love
    Any company can "do" marketing. But the companies that can consistently create marketing people love are the companies that really get noticed. please share the many other companies out there that do this in the comments. Moosejaw is a outdoor apparel and sporting goods company. 1) Moosejaw. 2) Naked Pizza.
  • ONPATH  |  FRIDAY, NOVEMBER 19, 2010
    [Companies] Social CRM - How some companies are using it.
    One of the areas that we did not have enough time to cover is real life examples of companies using Social CRM. How Real Companies are Going Social and Winning. Enterasys Networks , a data-networking company based out of Massachusetts, employs 750 individuals around the globe. Should I care? Watch the recording here. Case Study.
  • INBLURBS  |  WEDNESDAY, NOVEMBER 17, 2010
    [Companies] Why to do Search Engine Advertising with Top SEO Companies?
    making use of some professional search engine optimization company’s which can provide you search engine optimization services to enhance your sites visibility and rating. You can take help of a search engine optimization company which can assist your site with quality links. Link building services. Optimization services.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 1, 2012
    [Companies] Social Media ROI — Not just for the big companies
    Rhonda has been a long-time {grow} community member and is an independent consultant helping companies leverage inbound marketing principles. The best thing about this project is that companies of ANY SIZE can gain access to game-changing social media research and I hope you’ll jump on board, too. “But I keep looking.
  • FEARLESS COMPETITOR  |  SATURDAY, JUNE 1, 2013
    [Companies] Why Every Company Needs a VP of Marketing or Chief Marketing Officer
    Doesn’t every company need a leader to focus on finding Mr. Right? was surprised that the Colorado-based company Datalogix raised $25 million dollars recently, but when one looks at their management team , there’s no one there with “marketing” in their job title. '“Marketing Looks for Mr. Right.
  • B2B LEAD GENERATION BLOG  |  MONDAY, AUGUST 5, 2013
    [Companies] Content Marketing: How a technology company used its employees to generate quality content [Video]
    Jansen explained by generating content from within Softchoice, a technology solutions and services provider, it empowered employees throughout the company to become advocates of the content they created. Developing a content marketing strategy remains a big undertaking. Others include: Managing processes that best serve customers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 30, 2014
    [Companies] Can a Fortune 500 company be more human?
    But what about the big companies many of us work for or with? Beyond considered purchases where a sales or account team has a critical role, we don’t form many online business-oriented personal relationships with employees of Fortune 500 companies. The post Can a Fortune 500 company be more human? Or even Fortune 5000.
  • SOCIAL MEDIA B2B  |  TUESDAY, MAY 1, 2012
    [Companies] 6 Ways B2B Companies Can Use Social Media Gamification
    A recent article on Marketing Sherpa discussed the idea of bringing gaming mechanics, or gamification, to the internal and external operations of B2B companies. You can also tie your reward efforts to company objectives and KPIs. Have you used any of the principles of gamification in your B2B company? Determine the reward.
  • FEARLESS COMPETITOR  |  TUESDAY, OCTOBER 25, 2011
    [Companies] Find New Customers – the Unmarketing Company
    We talked about our company policy of zero paid advertising. Does this sound like the kind of company you’ll like to work with? Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. Start Engaging.” ” We live that.
  • CONVERSIONATION  |  SATURDAY, AUGUST 6, 2011
    [Companies] Most Employees Have No Idea if Their Company Has a Social Media Policy
    A company is a legal entity. Production, communication and all other activities are done by the people within the company and within businesses that collaborate with it. The people in the company operate within a market environment. It does not produce anything. It does not communicate, and it has no activities. A [.].
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 14, 2011
    [Companies] Why do some companies prosper – despite a terrible economy?
    how bad times are and how few companies are hiring. few companies are growing fast and hiring quickly. In fact, those companies are hiring as fast as they can. Who are those companies and why are they doing so well, despite bad economic news? How do the marketing and sales budgets compare in YOUR company? ).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 7, 2012
    [Companies] A proud American company that never understood digital
    What an amazing turn of events for this once proud and dominant company. The company had everything it needed to succeed. When it’s all over, I don’t even know if there will be any company left. A long, long time ago I had to pick an online platform to store my photos. Wrong. For a century Kodak WAS photography.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JULY 28, 2013
    [Companies] How to Start Your Company’s Discussion About Marketing Automation
    'by Amanda Batista | Tweet this Over the weekend you may have received one or more marketing emails that weren’t of interest to you, perhaps even after you opted in to receive communication from that particular company. It can be hard to start the discussion about integrating marketing technology into your company’s strategy.
  • FEARLESS COMPETITOR  |  SATURDAY, MAY 7, 2011
    [Companies] The Best B2B marketing companies…and Jill
    B2B Lead Generation | The Best B2B Marketing Companies. This Saturday, I want to share what I consider the very best B2B marketing companies. 99% of b2b sellers today cannot touch these smart and savvy companies. was contacted by the CEO of a French software company wanting to expand to the USA. Hubspot. Kinaxis. Eloqua.
  • MARKETRI  |  TUESDAY, APRIL 16, 2013
    [Companies] Turn Your Company's Anniversary into a Marketing Powerhouse!
    It doesn’t matter if your company is turning one, five or 25 -- whatever the age, celebrating an anniversary can be a powerful marketing tool. Create a successful teamwork environment to spur your employees’ feelings of company pride and loyalty. Highlight any big news about the future of the company.
  • SOCIAL MARKETING FORUM  |  MONDAY, NOVEMBER 29, 2010
    [Companies] Employees Have No Clue if Their Company Has a Social Media Policy
    53% of the employees find that their colleagues should be disciplined by their employer if they slander the company on social networking websites. An important conclusion is that most employees aren’t aware of possible legal consequences when publicly criticizing their company. Of course, users must know these risks too. MyJobGroup.co.uk
  • VERTICAL RESPONSE  |  FRIDAY, APRIL 12, 2013
    [Companies] Give Your Company Profile (aka ‘About’ Page) Some TLC
    'If you’ve got a website, you know that your company profile page (also known as your “about” page) is essential. When someone is thinking about buying from or engaging with your company, chances are they want to know a little more about you. It’s a glimpse into your company beyond what’s on your product pages. Here’s how: 1.
  • DIGITAL BODY LANGUAGE  |  FRIDAY, NOVEMBER 19, 2010
    [Companies] Cartoon: Who is creating content for your company?
    Today's my first attempt at cartooning (okay, not really, all the hard work was done by gifted cartoonist Brady Bonus ). hope you enjoy it! First posted this morning on It's All About Revenue : Tags: Social media Content
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 24, 2012
    [Companies] Content Strategy Ain’t Just For Large Companies
    talked about how every business needs a content strategy – it is not just for large companies. Finally, I discuss how can companies get started in content marketing and also how to get past “campaign-brain” and create the mindset that puts customers first. Does Every Company Need A Content Strategy?
  • PR MEETS MARKETING  |  MONDAY, SEPTEMBER 19, 2011
    [Companies] Five Tips for Launching a Memorable Start-Up Company
    So you’re launching your company in a few weeks. You’re focused on getting the product to work. If you’re one of the lucky ones who was selected to launch and
  • SMASHMOUTH MARKETING  |  MONDAY, FEBRUARY 22, 2010
    [Companies] Lead Gen Companies Should Not Dictate Your Pace
    On a recent sales call, the prospect told me he is working with a pay-for- performance appointment setting company like Green Leads. The difference, and the reason for the call, is that he wants more meetings per month, but the other vendor is " dictating the pace " at which he gets them. Was I dreaming? Did I hear that right? list issue?
  • B2B LEAD GENERATION BLOG  |  MONDAY, MARCH 18, 2013
    [Companies] Content Marketing: How a telecommunications company uses controversy to drive millions in pipeline
    Tweet Tellabs is a global communications equipment company supporting telecom leaders such as AT&T, CenturyLink, Verizon and Telefonica, and it’s able to hold its own in a cut-throat marketplace with competition up to 30 times its size. He cited the company’s study, The End of Profitability. We don’t see anything like that coming.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, MAY 15, 2012
    [Companies] Industrial Companies shouldn’t Replace Email Marketing with Social Media
    However, I’ve had conversations with manufacturers and industrial companies where I am asked if email marketing is still relevant and effective since all the talk these days is about social media. 70% of these companies use email marketing to in-house lists as compared to 57% using social media.
  • SOCIAL MEDIA B2B  |  THURSDAY, JUNE 2, 2011
    [Companies] How B2B Companies Can Use Google +1 for Recommendations
    Additionally, the Google world is based on a Google profile and Gmail, which are not necessarily where people in B2B companies maintain their contacts. Ways B2B Companies Can Translate Tweets Twitter is a global platform with more than 60% of. Google just announced the +1 feature to bring social recommendations to search. Go to [link].
  • INTEGRATED B2B  |  THURSDAY, NOVEMBER 22, 2012
    [Companies] Content production? Danish companies have it right
    But while planning and strategy in itself aren’t easy tasks for many companies not used to the new realities and change in B2B buyer behavior content production apparently is seen as the biggest challenge to executing content strategy in 2012. Danish companies have it right appeared first on IntegratedB2B. The post Content production?
  • SAZBEAN  |  THURSDAY, APRIL 7, 2011
    [Companies] Impact of Google Algorithm Change on B2B Companies
    They’ve found that: The change in Google’s algorithm generally has worked in favor of B2B companies. For most of the companies in this report, their website traffic either improved or remained constant. If you’re a B2B company, what changes have you seen in your Google traffic? News & Notes
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, OCTOBER 17, 2012
    [Companies] How do you dicate content across networks? #sCRMchat
    Jugnoo is a Social CRM company that focuses on growing business via social media so it’s only fitting they discuss what they know best on a platform they know best. Social CRM Crm Company FocusSocial CRM Chat, better known as #sCRMchat, is weekly Twitter chat hosted by @JugnooMe and moderated by @HelenAndrolia.
  • MARKETING EDGE  |  THURSDAY, SEPTEMBER 24, 2009
    [Companies] Companies, Do You Want Continuing Revenues? Help a Customer Out
    In this second part of a conversation with Twitterville author, Shel Israel and I get into the strategy some companies can use to improve their business in social media. Say do you think banks or credit card companies would do such a thing? maybe, but it underscores the ecosystem companies are trying to understand and participate.
  • MEASURABLE MARKETING  |  WEDNESDAY, MARCH 14, 2012
    [Companies] Jakob Nielsen on Mobile Usability: Top Mistakes that Companies Make
    For those who may not already know, Jakob Nielsen is one of the. founding fathers of the science of usability , and his work has been instrumental in shaping how we understand the interaction between humans and technology. Nielsen maintains that usability takes on an added importance in situations where user commitment levels are low (i.e
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JUNE 6, 2012
    [Companies] 5 Ways to Generate Leads from a LinkedIn B2B Company Page
    Many B2B companies have been successful at generating leads from LinkedIn , but there are features of a company page that B2B marketers are just not aware of. Most B2B companies have company pages on LinkedIn where they include a keyword-stuffed paragraph or two of marketing-speak. Products and Services. Free Banners.
  • STORIES THAT SELL  |  THURSDAY, NOVEMBER 11, 2010
    [Companies] Why Companies Need to F-R-E-E Their Case Studies
    A small software company recently ran an experiment… The company, which had been requiring registration to download its customer case studies, decided to unlock those stories on their website. In just one week, the company reported that downloads of its case studies were three times higher than the previous four months combined
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, JUNE 17, 2011
    [Companies] Why Industrial Companies and Manufacturers Struggle with Content Marketing
    Many industrial companies and manufacturers struggle with content marketing. If you are the Sales & Marketing Director or the Marketing Specialist in one of these companies, you need to: Sift through the volumes of online information about content marketing. Inviting guest bloggers to post on your company blog if you have one.
  • B2B LEAD GENERATION BLOG  |  MONDAY, APRIL 15, 2013
    [Companies] How Reversing the Funnel Increased Sales by 14% for a Sales Incentive Company
    But, when Certif-A-Gift Company, a sales incentive company, reversed this presumption, they ended up increasing sales by 14% and moving prospects through the sales cycle 23% faster. We wanted to get them on track to call us first if an opportunity did arise,” said Mark Repkin, Vice President, Certif-A-Gift Company.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 18, 2014
    [Companies] 3 Ways B2B Companies Can Maximize Existing Content for SEO
    'Many of the industry leaders I follow have conflicting opinions about what online marketing trends will take place in 2014. While some believe SEO will become increasingly important, others say that SEO is dying, fearful of new Google algorithms updates and the demise of guest posting. Video Content. Image Galleries. Where and when it was taken.
  • B2B LEAD GENERATION BLOG  |  MONDAY, FEBRUARY 4, 2013
    [Companies] Lead Generation: How golf sponsorship generates prospect inquiries for a software company
    Meet with executives at a Fortune 500 company? KeyedIn Solutions , a software technology and consulting company, has achieved it all with the sponsorship of up-and-coming golfing professional, Scott Piercy.  Tweet How can a marketer, in one fell swoop …. Capture the attention of millions of potential prospects? It was a smart decision.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 6, 2011
    [Companies] Research shows companies re-trenching on social media
    An annual study by the Center for Marketing Research at the University of Massachusetts concludes that social media use by the largest companies in the world has stalled, or perhaps is even re-trenching. The top 100 companies are the most active blogging companies.  Only 17% of the next 400 companies blog.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 25, 2011
    [Companies] 29 Reasons Why Your Company Blog Has Stalled
    ve seen companies jumpstart their blog growth by focusing on the user of the products rather than the “decision-maker.&#. 21) Not Talking About Your People: Social business works because it tears away the curtain and shows that your company is human, authentic, and engaged.  . By Stanford Smith, Contributing {grow} Columnist. Period.
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 9, 2012
    [Companies] Online Reputation Management: Defending Your Company from Google Defamation
    He has created many direct response marketing programs for companies of all shapes and sizes. Actually, it is an extremely important aspect of B2B marketing in the “Age of Google” What a search engine reveals about your company matters immensely. He leads the team at www.reputationchanger.com. Why Online Reputation Matters.
  • FEARLESS COMPETITOR  |  THURSDAY, AUGUST 4, 2011
    [Companies] You’d Make a Great Company Evangelist!
    “You would make a great company Evangelist.&#. What is the business value a company would get from an Evangelist? Company Evangelist. Usually they have some kind of personal platform that combines with a company platform and both are synergistically promoted.  Does this sound like something your company needs?
  • B2B IDEAS @ WORK  |  MONDAY, NOVEMBER 7, 2011
    [Companies] LinkedIn Company Page Checklist for B2B Marketing
    Your Company Page on LinkedIn is a powerful way to reach millions of professionals and reveal the human side of your company. million companies on LinkedIn. They follow companies to stay in the loop on new developments, compare products and services and track potential opportunities. For example if you use Inc.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, FEBRUARY 18, 2013
    [Companies] Responsive Web Design Becoming Important to Industrial Companies
    Lately I have been fielding a lot of questions about responsive web design from companies that are planning an industrial website redesign. In case you are wondering what the heck [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].
  • BLOG MY CALLS  |  TUESDAY, JUNE 4, 2013
    [Companies] The WORST Lead Sources for B2C Companies
    'What are the worst places for B2C companies to get leads? According to data from Hubspot, the three worst lead sources for B2C companies are: 1) Telemarketing. According to Hubspot, outbound telemarketing is the worst lead source for B2C companies. They don''t work for B2B companies. Where should you NOT spend money?
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, OCTOBER 16, 2012
    [Companies] How Accountable Are You To Your Company's Success?
    Last week I had the chance to attend an Oz Principal leadership workshop with my fellow managers. There were a variety of topics covered, and fellow Director Matt Fitts wrote on one of the topics covered. wanted to take the opportunity to discuss one of the other main principles of the workshop, accountability. So, where is your head at?
  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 27, 2011
    [Companies] Tone-deaf companies
    B2B Demand Generation | Companies who fail to listen. I’m astounded at the number of companies who are tone-deaf today. Here’s what companies need to do: Respond quickly to incoming messages. “If more companies listened to ( Find New Customers) a lot more would be sold.” It’s not just me.
  • MI6 MARKETING AGENCY  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Companies] Canadian Companies Use of Social Media
    We encourage you to leave a comment below and share your insights and thoughts about this chart and the implications it may have in your role and for your company. Over 50% of Canadian Companies Don’t See Social Media as Important. tweet charts regularly via my Twitter stream which are archived on my Posterous site here.
  • WRITESPARK  |  TUESDAY, FEBRUARY 1, 2011
    [Companies] Content Marketing Insights for Technology Companies
    As a possible reason for this rating, the report concludes that the content produced by tech companies is not matched to the different information needs of buyers at different stages of their decision cycle. Has your company made this analysis? Content Marketing Sales Materials
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 13, 2014
    [Companies] The 5 types of company Twitter accounts: What’s right for you?
    This account would feature a real person and a real photo but the account is owned by the company. When that person moves on, the profile would change to a new name and a new person in that role in the company. The ultimate goal for many companies is to get to a place where many employees can serve as beacons for your brand.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, NOVEMBER 21, 2013
    [Companies] Square Peg, Round Hole: Align Prospects & Employees to Company Goals
    Companies that are fortunate enough to enjoy high growth are under pressure to grow their team. This is especially true for services companies. One bad hire could touch several customers, and of course there is the negative impact on company culture to consider. 'I’ve been in sales a long time. More years than I care to count.
  • TRADESMEN INSIGHTS  |  TUESDAY, JULY 24, 2012
    [Companies] Why Do B-to-B Companies Ignore Social Media Feedback?
    It still boggles my mind that companies who rush into social media ignore feedback once they do get it. What I don’t get is why many companies are ignoring social media on a day-to-day basis. recently read a post by Jeffrey Cohen from socialmediaB2, 69% of B2B Companies Ignore Social Media Feedback.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, FEBRUARY 23, 2011
    [Companies] MarketingPilot Offers Integrated Marketing Management for Mid-Size Companies
    The company also created special editions for ad agencies, which now provide about 40% of its business. can’t say for sure because there are several companies in the field that I’ve never researched. Average price and client size have also increased steadily, although the focus has remained on mid-size rather than enterprise clients.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, AUGUST 15, 2013
    [Companies] The Upside of Creating a Learning Culture at Your Company
    The customer benefits from a happier, more skilled team member, and the company benefits from increased productivity, customer loyalty and ultimately, profitability. If you’re already on your way there, share one of your examples of how this positive culture benefits your team and ultimately, your company, in the comments below
  • INTEGRATED B2B  |  SUNDAY, MARCH 10, 2013
    [Companies] What’s your company’s Return on Know-how?
    Knowledge-intensive companies are full of them: highly knowledgeable, intelligent experts who can wrap their minds around a problem in their field and deliver fantastic solutions. At times, their ideas and energy can open sales opportunities the company never knew existed at its customers or prospects. And that’s what it is, for sure.
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, SEPTEMBER 12, 2013
    [Companies] Marketing Automation Alone Can’t Deliver ROI for Industrial Companies
    'Let me start by saying that I’m a big believer of Marketing Automation (MA) and have seen it produce incredible marketing ROI for some manufacturers and industrial companies. Then why [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].
  • DELICIOUS B2BMARKETING  |  MONDAY, JUNE 22, 2009
    [Companies] Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies
    In… Read more… Doug Kessler | May 6th, 2009 | no comments April 2009 ShipServ wins First Tuesday ‘Most Promising Internet Company 2009′ We swelled with pride yesterday when our client ShipServ won First Tuesday’s prestigious ‘Most promising Internet Company in the UK 2009‘ award. World&#. 
  • THE EFFECTIVE MARKETER  |  THURSDAY, AUGUST 5, 2010
    [Companies] Best Companies Don't Need Marketing
    The reality is, more and more companies are adopting practices like these (especially telecommuting and flex hours) because technology is such that not only allows you to do it, but makes you more productive. But companies don’t offer these nice perks just because they are run by nice people. Like Be the first to like this post.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, SEPTEMBER 30, 2009
    [Companies] Social Media will Disrupt every Function in your Company
    One that threatens to disrupt and reinvent every function in your company over the next few years. Product companies will have a strong social approach to product development using Social Media. Pure Service companies will work with virtual teams to source and deliver work from far flung parts of the world.
  • CRIMSON MARKETING  |  MONDAY, NOVEMBER 4, 2013
    [Companies] How To Make a B2B Company “Sexy” with Social Media [Infographic]
    'If you work for a B2B company, you’ve most likely noticed that it’s not as fast or easy to grow your social media presence as it is for a B2C company. Why should B2B companies invest in social media? 83% of companies invest in social media to create awareness for their brand. 69% increasing traffic.
  • LEADER NETWORKS  |  SATURDAY, JANUARY 16, 2010
    [Companies] Find your Company's Twitter Voice for Business
    to help figure out whether it makes sense or not, as taking on a Twitter account for business is no small task and in *many* cases not a good idea for the company to begin with. The next step after determining the business rationale, is to figure out what is the most appropriate Twitter Voice for the company. What is its main goal?
  • TRADESMEN INSIGHTS  |  THURSDAY, NOVEMBER 17, 2011
    [Companies] 2012 Looks Like Companies Will be Investing More Into Social Media
    According to a recent report in eMarketer.com , companies are looking to invest more in social in 2012. Marketing Trends Social Marketing 2012 social media planning booz&co buddy media companies investing more in social media social mediaI can’t believe it’s budget time already. All this is good news.
  • PWB MARKETING BLOG  |  WEDNESDAY, JULY 13, 2011
    [Companies] How Are B2B Companies Using Content To Grow Business? | PWB.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, FEBRUARY 24, 2014
    [Companies] Buyer Personas and Company Goals: How to Research Your Marketing Plan
    Once the research on the buyer personas is complete, the logical next step is some additional research into the goals of the company, not just revenue goals, but the long-term vision and strategic plan for the company. It was written by AG Salesworks'' Senior Vice President of Marketing and Sales Richard April.
  • MARKETING EDGE  |  SATURDAY, MAY 23, 2009
    [Companies] Embarq –ing on Social Media at a Fortune 500 Company
    Embarq, a Fortune 500 telecommunications company , had a strategic mission to establish its own identity after it broke away from Sprint and a tactical objective to convert dial-up internet customers to subscribe to high-speed. Time 8:38. This was not a pilot project, nor isolated to a single department.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 2, 2011
    [Companies] How do I find the “voice” on my company blog?
    Your company blog should be aligned with your marketing and business strategies, otherwise … why do it? Aligning your “voice&# with the company’s can be difficult, but not impossible. 4) Relaxation — Company begins to trust the content developers and the process. Your company might be right. 
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