HUBSPOT | THURSDAY, FEBRUARY 19, 2015
[Companies] Copywriting Lessons From Companies Doing It Right
Companies who don’t know their audience opt for the safe (read: no one gets fired) option and over explain so everyone gets it. Sure, it’s easy for a company like Net-A-Porter to think like a publisher or the aforementioned RedBull to publish engaging, visceral content. But what about those companies that don’t have sexy products.
MEASURABLE MARKETING | WEDNESDAY, MARCH 14, 2012
[Companies] Jakob Nielsen on Mobile Usability: Top Mistakes that Companies Make
For those who may not already know, Jakob Nielsen is one of the. founding fathers of the science of usability , and his work has been instrumental in shaping how we understand the interaction between humans and technology. Nielsen maintains that usability takes on an added importance in situations where user commitment levels are low (i.e
DIGITAL B2B MARKETING | TUESDAY, APRIL 3, 2012
[Companies] Selfless Giving and Selfish Companies: A Social Media Conundrum
Selfish Behavior in Social Media Marketing When social media professionals and consultants talk about humanizing companies in social media, the inability of companies to be selfless , to give gifts without expectation of a return, is a sticking point. Companies do not do something and expect nothing in return. Gifts.
B2B MARKETING INSIDER | TUESDAY, APRIL 24, 2012
[Companies] Content Strategy Ain’t Just For Large Companies
talked about how every business needs a content strategy – it is not just for large companies. Finally, I discuss how can companies get started in content marketing and also how to get past “campaign-brain” and create the mindset that puts customers first. Does Every Company Need A Content Strategy?
FEARLESS COMPETITOR | THURSDAY, JULY 14, 2011
[Companies] Why do some companies prosper – despite a terrible economy?
how bad times are and how few companies are hiring. But the terrible economy is not hitting everyone equally. A few companies are growing fast and hiring quickly. In fact, those companies are hiring as fast as they can. Who are those companies and why are they doing so well, despite bad economic news? “U.S. Journal.
BIZNOLOGY | FRIDAY, APRIL 20, 2012
[Companies] Employees represent their companies online, like it or not
The result was a flowery language laced mea culpa by the perpetrator, a relative amount of humble pie consumed and many questions raised about just what responsibility an employee has to his company in the social space and vice versa. Photo credit: Steve Woolf. In the social media age we desperately want to have our cake and eat it too.
INDUSTRIAL MARKETING TODAY | FRIDAY, OCTOBER 17, 2014
[Companies] Content Marketing for Industrial Companies – Authenticity is Mission Critical
The post Content Marketing for Industrial Companies – Authenticity is Mission Critical by Achinta Mitra appeared first on Industrial Marketing Today. Marketing sometimes gets a bad rap of being deceptive. There is a fine line between persuasion and deception. This is only a content summary.
FEARLESS COMPETITOR | THURSDAY, AUGUST 4, 2011
[Companies] You’d Make a Great Company Evangelist!
“You would make a great company Evangelist.. What is the business value a company would get from an Evangelist? Company Evangelist. Usually they have some kind of personal platform that combines with a company platform and both are synergistically promoted. Does this sound like something your company needs?
INDUSTRIAL MARKETING TODAY | TUESDAY, MAY 15, 2012
[Companies] Industrial Companies shouldn’t Replace Email Marketing with Social Media
However, I’ve had conversations with manufacturers and industrial companies where I am asked if email marketing is still relevant and effective since all the talk these days is about social media. 70% of these companies use email marketing to in-house lists as compared to 57% using social media.
B2B LEAD GENERATION BLOG | MONDAY, APRIL 15, 2013
[Companies] How Reversing the Funnel Increased Sales by 14% for a Sales Incentive Company
But, when Certif-A-Gift Company, a sales incentive company, reversed this presumption, they ended up increasing sales by 14% and moving prospects through the sales cycle 23% faster. They had previously invested most of their time and resources at the very top of the funnel by building awareness among their channel partners.
THE FORWARD OBSERVER | TUESDAY, MARCH 12, 2013
[Companies] How B2B Companies Can Avoid Marketing on Lowest Price
Artillery B2B Marketing Blog > The Forward Observer B2B companies who systematically measure and monitor their customer engagement can lessen their dependence on lowest prices – and increase revenues and profitability. However, when a business-to-business buy goes wrong, whole careers and and a company's future are at stake.
HUBSPOT | FRIDAY, AUGUST 31, 2012
[Companies] 10 Companies That Totally Nailed Their Taglines
So if you're looking to get a little tagline inspiration of your own, take a look at some of our favorite company taglines -- from past and present! 1) Just Do It. But there's no way Kennedy+Weiden, the agency that established this tagline, could possibly have guessed that that is the direction Nike was headed when the company first debuted.
BIZNOLOGY | MONDAY, APRIL 30, 2012
[Companies] Do large companies need to specialize in their markets?
After considering it for a moment, you might say to yourself that maybe large businesses would need to specialize only when they were up against other large companies. Photo credit: Wikipedia. If they’ve got all that money and they can produce whatever amounts they can sell, why would they need to specialize. But you’d be wrong.
B2B LEAD GENERATION BLOG | MONDAY, AUGUST 5, 2013
[Companies] Content Marketing: How a technology company used its employees to generate quality content [Video]
Jansen explained by generating content from within Softchoice, a technology solutions and services provider, it empowered employees throughout the company to become advocates of the content they created. Developing a content marketing strategy remains a big undertaking. Others include: Managing processes that best serve customers.
FEARLESS COMPETITOR | FRIDAY, MARCH 1, 2013
[Companies] Happy Birthday, sales lead generation company Find New Customers – belatedly
Buffer On February 13, 2009, the sales lead generation company Find New Customers was born. Find New Customers, the demand generation company, is led by the award-winning marketer Jeff Ogden , who’s also the creator of the very popular and highly syndicated online TV show, Marketing Made Simple TV. That is nearly everyone.).
FEARLESS COMPETITOR | TUESDAY, AUGUST 5, 2014
[Companies] Passion for Hire – the Biggest Mistake Companies do in Hiring
Roger believes passion is too often ignored in hiring, despite the fact that most companies claim their people are their greatest asset. “Brands don’t build themselves. It takes people.” Roger cites a bo0k by Kate Newlin, and her book Passion Brands, Why Some Brands are Just Gotta Have, Drive All Night For.
WEBBIQUITY | FRIDAY, MARCH 30, 2012
[Companies] How (and Why) to Map Your Company’s Digital Landscape
With more than 90% of companies now using social media to find employees and 82% having a Facebook page , there’s no question that business use of social media has become commonplace. But “use” and “success” are two different things. What your competitors are doing in social media.
FEARLESS COMPETITOR | WEDNESDAY, APRIL 7, 2010
[Companies] How companies miss the boat on experience
Salesrep B – new to the company, but an innovative and top performer. It was no contest. 96% of companies would have hired C — the competitor rep. 3% of companies would have selected A — our experienced salesrep. experience, you need not apply. But in my mind, this is a BIG mistake. Even the NFL gets it wrong.
FEARLESS COMPETITOR | TUESDAY, MAY 18, 2010
[Companies] The One Thing EVERY Company Needs Today
She should work closely on your company’s demand generation program and build metrics to track results. Your Chief Content Officer is the person who can own this mission in your company. is a Chief Content Officer. Inside the Mind of the B2B Buyer (a VERY popular article!) The need for action is there. You get what you measure.
CONVERSIONATION | SATURDAY, AUGUST 6, 2011
[Companies] Most Employees Have No Idea if Their Company Has a Social Media Policy
A company is a legal entity. Production, communication and all other activities are done by the people within the company and within businesses that collaborate with it. The people in the company operate within a market environment. A [.]. It does not produce anything. It does not communicate, and it has no activities.
B2B LEAD GENERATION BLOG | MONDAY, MARCH 18, 2013
[Companies] Content Marketing: How a telecommunications company uses controversy to drive millions in pipeline
Tweet Tellabs is a global communications equipment company supporting telecom leaders such as AT&T, CenturyLink, Verizon and Telefonica, and it’s able to hold its own in a cut-throat marketplace with competition up to 30 times its size. He walked them through Tellabs’ thought processes and the trends the company saw coming.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, MARCH 2, 2011
[Companies] How do I find the “voice” on my company blog?
Your company blog should be aligned with your marketing and business strategies, otherwise … why do it? Maybe you even have a small win — “Hey a customer mentioned our blog today.. 4) Relaxation — Company begins to trust the content developers and the process. Your company might be right.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, MAY 13, 2014
[Companies] The 5 types of company Twitter accounts: What’s right for you?
This account would feature a real person and a real photo but the account is owned by the company. When that person moves on, the profile would change to a new name and a new person in that role in the company. 4) Real persons in real time. Coke has created a hilarious account based on the quips from the company’s long-dead founder.
LEADER NETWORKS | WEDNESDAY, MAY 22, 2013
[Companies] The Market Research Nuggets Most Companies Ignore (at their peril): Comments In Online Communities
A customer shares an insight within your company’s online community. What does your company do with that customer input? They assume that “someone” will take care of it because the customer does have people to talk to in the company. Why aren’t more companies following suit? Should you: Choice #1: Fail to notice it?
INDUSTRIAL MARKETING TODAY | MONDAY, AUGUST 11, 2014
[Companies] Understanding the Age Gap is Important in Digital Marketing for Industrial Companies
If you are using digital marketing (You are, arent you?) to market your industrial company, its products and services, then you need to understand the importance of the age gap and its impact on digital media usage. Im sure you have read many of the dire headlines about the critical skills gap in the industrial [.]
NUSPARK | SUNDAY, OCTOBER 21, 2012
[Companies] Targeting B2B Companies with Online Display and Social Media Advertising
For this post, I’ll review the opportunity to target actual businesses and company names. You’re targeting a very specific company type and size, and want to minimize waste. You wish to nurture existing customers at these companies, or reach out to new key influencers at target companies. Really. . LINKEDIN. FACEBOOK.
INDUSTRIAL MARKETING TODAY | MONDAY, JULY 16, 2012
[Companies] The Real Value of Content Marketing for Industrial Companies
In today’s uncertain economy, manufacturing and industrial companies are taking more than a hard look at their marketing spends. These companies have always thought of marketing as sales support, so it requires a lot of convincing to change that mind-set. According to them, that has always been a job done by sales and not marketing.
FEARLESS COMPETITOR | SATURDAY, MAY 7, 2011
[Companies] The Best B2B marketing companies…and Jill
B2B Lead Generation | The Best B2B Marketing Companies. This Saturday, I want to share what I consider the very best B2B marketing companies. 99% of b2b sellers today cannot touch these smart and savvy companies. Fits perfectly with our “Always be helping company value. We congratulate each of them. Hubspot.
HUBSPOT | THURSDAY, APRIL 9, 2015
[Companies] How Often Should Companies Blog? [New Benchmark Data]
Each time you publish an original blog post, you''re creating a new opportunity to get found in search engines, get shared on social media, get linked to by other sites, and get a new person to interact with your company. The question is, how often does a company need to blog? Company Size. By Company Size. Overall.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, APRIL 30, 2014
[Companies] Can a Fortune 500 company be more human?
But what about the big companies many of us work for or with? Beyond considered purchases where a sales or account team has a critical role, we don’t form many online business-oriented personal relationships with employees of Fortune 500 companies. The post Can a Fortune 500 company be more human? Or even Fortune 5000.
FEARLESS COMPETITOR | SATURDAY, JUNE 1, 2013
[Companies] Why Every Company Needs a VP of Marketing or Chief Marketing Officer
Doesn’t every company need a leader to focus on finding Mr. Right? I was surprised that the Colorado-based company Datalogix raised $25 million dollars recently, but when one looks at their management team , there’s no one there with “marketing” in their job title. “Marketing Looks for Mr. Right.
INDUSTRIAL MARKETING TODAY | FRIDAY, JUNE 17, 2011
[Companies] Why Industrial Companies and Manufacturers Struggle with Content Marketing
Many industrial companies and manufacturers struggle with content marketing. If you are the Sales & Marketing Director or the Marketing Specialist in one of these companies, you need to: Sift through the volumes of online information about content marketing. Inviting guest bloggers to post on your company blog if you have one.
CRIMSON MARKETING | MONDAY, NOVEMBER 4, 2013
[Companies] How To Make a B2B Company “Sexy” with Social Media [Infographic]
If you work for a B2B company, you’ve most likely noticed that it’s not as fast or easy to grow your social media presence as it is for a B2C company. Why should B2B companies invest in social media? 83% of companies invest in social media to create awareness for their brand. 69% increasing traffic. 77% Blogs.
HUBSPOT | TUESDAY, AUGUST 21, 2012
[Companies] 10 B2B Companies That Create Exceptional Content
One of the biggest concerns we hear from B2B companies when we explain the importance of content creation in inbound marketing is that their focus is somehow not interesting enough to sustain a blog or other creative content. Do you get up every morning to help your company grow and deliver on your promise to customers? Visual Content.
FEARLESS COMPETITOR | WEDNESDAY, SEPTEMBER 3, 2014
[Companies] Why Companies Should Do SCORE BEFORE hiring Demand Generation Managers
SCORE (Simple, Clear, Optimal Revenue Enhancement) is a well crafted process and was used in many companies – it’s proven and takes between 4-6 months to implement fully. Getting a documented best practice program is what, I think, most companies should do BEFORE hiring a demand generation manager. That’s right.
FEARLESS COMPETITOR | THURSDAY, JUNE 3, 2010
[Companies] The big mistake most companies make in content marketing
Is your company doing content marketing today? The problem with what most company call Content Marketing is that it does not deliver on this goal. Companies today need a Chief Content Officer. Unfortunately, many make a big mistake when engaged in Content Marketing and it does not produce the results they desire. Why not?
FEARLESS COMPETITOR | FRIDAY, JUNE 15, 2012
[Companies] Content Marketing – How the Total Lack of Understanding Hurts Some Companies
As this image from the Kapost/Eloqua ebook on the ROI of Content Marketing shows, Content Marketing dramatically outperforms paid search, but only if a company is willing to invest and be patient. They created one lonely eBook (written by Jeff Ogden of sales lead generation company Find New Customers ) and stopped. It didn’t work.
MI6 MARKETING AGENCY | WEDNESDAY, SEPTEMBER 21, 2011
[Companies] Canadian Companies Use of Social Media
We encourage you to leave a comment below and share your insights and thoughts about this chart and the implications it may have in your role and for your company. Over 50% of Canadian Companies Don’t See Social Media as Important. tweet charts regularly via my Twitter stream which are archived on my Posterous site here.
B2B LEAD GENERATION BLOG | MONDAY, FEBRUARY 4, 2013
[Companies] Lead Generation: How golf sponsorship generates prospect inquiries for a software company
Meet with executives at a Fortune 500 company? KeyedIn Solutions , a software technology and consulting company, has achieved it all with the sponsorship of up-and-coming golfing professional, Scott Piercy. Tweet How can a marketer, in one fell swoop …. Capture the attention of millions of potential prospects? It was a smart decision.
INTEGRATED B2B | WEDNESDAY, DECEMBER 12, 2012
[Companies] Is Marketing hurting your company?
The marketing department of almost any B2B company is a busy place. Its staff are, as a rule, hard at work trying to figure out what the market needs and match the content and offerings of the company to those needs. Could it, in fact, be limiting your company’s potential? The post Is Marketing hurting your company?
SALES PROSPECTING PERSPECTIVES | MONDAY, AUGUST 12, 2013
[Companies] How a Strong Company Culture Will Boost Customer Service Levels
When you think about inside sales reps in particular, it’s important you hire team members who possess the qualities that will fit with your overall company culture. Your company culture should be driven from the top down. great company focuses on successes as well, and rewards those individuals for a job well done.
DIGITAL B2B MARKETING | TUESDAY, JUNE 30, 2015
[Companies] How to Solve the Marketing Skills Gap In Your Company
A few weeks ago I was talking to Maureen Blandford about marketers, marketing technology, and the need for all of us to move faster. Our conversation turned to skill sets and the current digital and technology skills gap in marketing today. But it isn’t closing the gap. Because today’s marketers don’t want to deal with technology.
HUBSPOT | WEDNESDAY, AUGUST 20, 2014
[Companies] 9 Companies With Truly Inspiring Mission Statements
The companies that succeed are ones that stay true to their core values over the years and create a company that employees and customers are proud to associate with. So check out some of the following company mission statements for yourself -- and get inspired to write one for your brand. 1) Life is good. Question Assumptions.
TRADESMEN INSIGHTS | TUESDAY, OCTOBER 5, 2010
[Companies] Have You Started a Company Blog? Maybe You Should.
Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services Have You Started a Company Blog? While personal blogs have stalled in recent years as consumers move towards social networking and microblogging, company blogs are on the rise.
FEARLESS COMPETITOR | TUESDAY, OCTOBER 25, 2011
[Companies] Find New Customers – the Unmarketing Company
We talked about our company policy of zero paid advertising. Does this sound like the kind of company you’ll like to work with? Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. Start Engaging.” ” We live that.
IT'S ALL ABOUT REVENUE | MONDAY, NOVEMBER 17, 2014
[Companies] How 4 Companies Find and Create Value from Open Data
Companies also have much to gain with increased transparency. Here’s how four companies are creating value from data transparency: 1. This year Twitter launched a data-licensing tool that will sell access to its data to companies that can use the information to help them with their own businesses. Marketing Efficiency
PWB MARKETING BLOG | WEDNESDAY, JULY 13, 2011
[Companies] How Are B2B Companies Using Content To Grow Business?
The data showed that companies that generated more content generated more sales leads. The most successful B2B companies are integrating social with traditional media. These are all important ways B2B companies are using content to generate leads and grow their business. New research shows more content means more sales leads.
PWB MARKETING BLOG | MONDAY, MAY 14, 2012
[Companies] Social Media: The New Company Newsletter? [Infographic]
The other day I was asked “Is social media the company newsletter?” Yes, I do think social media can take the place of most of the functions of the company newsletter. In fact I still get a few of those periodicals from my insurance broker, USAA and from Ford Motor Company.
HUBSPOT | FRIDAY, MAY 18, 2012
[Companies] The 10 Best-Branded Companies on Instagram
Check out the following images and learn how these ten companies completely nailed the representation of their respective brands. Now, I'm sure most of you know that social media is important. I’m also confident that many of you know some basic strategies. In fact, a Facebook study just recently confirmed this very philosophy! Brisk.
FEARLESS COMPETITOR | THURSDAY, FEBRUARY 5, 2015
[Companies] 5 Reasons Your Company Should Be Blogging
Find New Customers , the most likeable company in B2B marketing, is now partnered with a great company in New York City called Likeable Local “ Social Media Marketing that makes YOU More Successful.” You can think of your company’s blog as a cost-effective extension of your sales calls or advertisements.
STORIES THAT SELL | THURSDAY, NOVEMBER 11, 2010
[Companies] Why Companies Need to F-R-E-E Their Case Studies
A small software company recently ran an experiment… The company, which had been requiring registration to download its customer case studies, decided to unlock those stories on their website. In just one week, the company reported that downloads of its case studies were three times higher than the previous four months combined
IT'S ALL ABOUT REVENUE | MONDAY, MAY 4, 2015
[Companies] How One Company Increased Lead Gen by 2000 Percent - Case Study
When the recession hit a few years ago one company found that it needed to transform itself into the largest document management company for the architectural, engineering and construction (AEC) industry in the world. No small undertaking by any means. For the first time, marketers can easily track.
HUBSPOT | FRIDAY, OCTOBER 3, 2014
[Companies] 7 Company Blogs We're Seriously Crushin' On
Sometimes, these crushes last a few days -- like when a company has a funny flippant response to a Twitter troll. Lots of companies out there are doing crazy cool things -- we just don''t know about it yet. They all feature the same insights about the same companies and people -- it becomes almost like a filter bubble. Bloggin
SOCIAL MEDIA B2B | WEDNESDAY, JANUARY 4, 2012
[Companies] 5 Power Tips for B2B Company LinkedIn Profiles
Recently while gathering some data for my company’s website, I was surprised to see how many website conversions viewed our LinkedIn profile. So as we come into a new year, take a few minutes to spruce up your business LinkedIn profile so when people come to check your company out, they get the best impression. 1.
FEARLESS COMPETITOR | WEDNESDAY, AUGUST 27, 2014
[Companies] 95% have bad marketing. What I’m finding at Companies in the Tampa/St. Petersburg areas
The Vast Majority of Companies in Tampa/St. Why don’t most of these companies hire a marketing expert and become one of the best in Florida? Petersburg area are REALLY Bad at Marketing – but a couple of firms are really good at marketing. Who are these firms and what do these have in common? ” very focused on buyers.
INBOUND SALES NETWORK | FRIDAY, DECEMBER 7, 2012
[Companies] Why B2B Companies Need Marketing Automation
If your company is like most Business-to-Business (B2B) companies, you are involved in a complex sale involving many people throughout the various stages of the customer’s buying process. The problem is most lead generation strategies and most tools that most companies use are designed based on just that happening.
ONPATH | FRIDAY, NOVEMBER 19, 2010
[Companies] Social CRM - How some companies are using it.
One of the areas that we did not have enough time to cover is real life examples of companies using Social CRM. How Real Companies are Going Social and Winning. Enterasys Networks , a data-networking company based out of Massachusetts, employs 750 individuals around the globe. Should I care? Watch the recording here. Case Study.
THE POINT | TUESDAY, JULY 8, 2014
[Companies] Case Study: How One Tech Company Used Humor to Launch a New Brand
In early 2014, Sungard Availability Services (Sungard AS), a leading provider of managed IT, cloud, and recovery services, announced that it was splitting off as a separate company from SunGard Data Systems Inc. In essence, Sungard AS wanted to get the message across that they were still the same great company — just with a new look and feel.
SOCIAL MARKETING FORUM | MONDAY, NOVEMBER 29, 2010
[Companies] Employees Have No Clue if Their Company Has a Social Media Policy
53% of the employees find that their colleagues should be disciplined by their employer if they slander the company on social networking websites. An important conclusion is that most employees aren’t aware of possible legal consequences when publicly criticizing their company. Of course, users must know these risks too. MyJobGroup.co.uk
LEADER NETWORKS | THURSDAY, JANUARY 20, 2011
[Companies] Do Customers Expect Companies To Have Online Customer Service?
I have been wondering lately if we have we reached the point where companies are expected to have an online customer service presence. Are companies being held accountable in new and different ways? Where does a company's social media accountability begin and end with their customers? The must have a Twitter account. thought.
VERTICAL RESPONSE | FRIDAY, FEBRUARY 27, 2015
[Companies] 7 Dos and Don’ts for Writing Your Company’s Story
Your company’s description, or “about us” section is usually one of the most popular pages and/or pieces of content on your website – are you putting your best face forward there , or could your story use a makeover? Read on to review what you should and shouldn’t do when writing your company’s description.
SALES PROSPECTING PERSPECTIVES | THURSDAY, NOVEMBER 21, 2013
[Companies] Square Peg, Round Hole: Align Prospects & Employees to Company Goals
Companies that are fortunate enough to enjoy high growth are under pressure to grow their team. This is especially true for services companies. One bad hire could touch several customers, and of course there is the negative impact on company culture to consider. I’ve been in sales a long time. More years than I care to count.
INDUSTRIAL MARKETING TODAY | MONDAY, NOVEMBER 1, 2010
[Companies] 3 Business Blogs with Proven ROI from Industrial Companies
While there are plenty of business blogs from B2B marketing consultants (including this one), industry portals and vertical search engines, there aren’t too many from manufacturers and industrial companies. Here’s proof that business blogging is an effective inbound marketing strategy for manufacturers, engineering and industrial companies.
DELICIOUS B2BMARKETING | WEDNESDAY, APRIL 25, 2012
[Companies] Is Blogging Dead or Are Companies Not Trying Hard Enough?
My guess is many people or companies say, “Let’s start a blog!” USA Today reported this morning that more companies are abandoning their blogs in favor of Facebook, Tumblr, and Twitter. Only 23% of Fortune 500 companies maintained a blog in 2011, flat from a year ago after rising for several years. magazine.
INDUSTRIAL MARKETING TODAY | TUESDAY, JULY 22, 2014
[Companies] To Blog, or Not to Blog…That’s the Question Many Industrial Companies are Asking
Manufacturers, distributors and engineering companies have read or heard about all the benefits of content marketing in general and blogging in particular but many are still sitting on the fence. I’m often asked the question, “Should we start a blog?” It is a simple question but the answer is not a simple yes or a [.]
HUBSPOT | WEDNESDAY, MARCH 18, 2015
[Companies] 11 Expert Tips for Growing Your Company's Blog
Most marketers dream about the day their blog has "made it.". How we define "making it" differs. Maybe it''s when we reach a certain traffic or lead goal. Maybe it''s the day one of our posts finally gets shared by an influencer. Or maybe, it''s when your blog makes a "blogs to watch" roundup. Graham Charlton, Econsultancy. 1) Remain consistent.
SAZBEAN | THURSDAY, APRIL 7, 2011
[Companies] Impact of Google Algorithm Change on B2B Companies
They’ve found that: The change in Google’s algorithm generally has worked in favor of B2B companies. For most of the companies in this report, their website traffic either improved or remained constant. If you’re a B2B company, what changes have you seen in your Google traffic? News & Notes
SALES PROSPECTING PERSPECTIVES | MONDAY, FEBRUARY 24, 2014
[Companies] Buyer Personas and Company Goals: How to Research Your Marketing Plan
Once the research on the buyer personas is complete, the logical next step is some additional research into the goals of the company, not just revenue goals, but the long-term vision and strategic plan for the company. It was written by AG Salesworks'' Senior Vice President of Marketing and Sales Richard April.
EMAGINE B2B BLOG | TUESDAY, FEBRUARY 26, 2013
[Companies] Guidelines for Writing Your LinkedIn Company Page
LinkedIn company pages are like a personal profile for your company. Your company page is a mini-website for your company, but it’s located on LinkedIn so it’s easy for LinkedIn members to find. Depending on your company, your solutions will either be products, services or both. The About Section.
LEAD VIEWS | WEDNESDAY, NOVEMBER 10, 2010
[Companies] Why Every B2B Company Needs Sales Analytics
Most companies have already created processes to reach out to people who want to be identified – they know what to do when someone responds to an RFP, or fills up a Contact Us form. Knowing the name of the company by itself may not be very useful. By looking at only individuals, the company-wide view of the data is lost.
INDUSTRIAL MARKETING TODAY | THURSDAY, JUNE 14, 2012
[Companies] Inbound Marketing won’t Boost Short-term Sales for Industrial Companies
Inbound marketing is a frequent topic of discussion in my daily conversations with Owners, CEOs and Business Development professionals from manufacturing and industrial companies. Irrespective of the size of the company, they all have one thing in common – they want to boost sales as quickly as possible. It is a long journey.”.
HUBSPOT | WEDNESDAY, JULY 25, 2012
[Companies] 21 Reasons People Don't Trust Your Company
Then why are there still so many companies out there eliciting the stink eye from leads and prospects? You could hire a branding consultant or agency to help your company be more likeable, but I have a better idea. 21 Reasons People Don't Trust Your Company. 1) You're rocking an erratic website design. Hey, lean in real close.
PWB MARKETING BLOG | MONDAY, MAY 14, 2012
[Companies] Social Media: The New Company Newsletter? [Infographic]
The other day I was asked “Is social media the company newsletter?” Yes, I do think social media can take the place of most of the functions of the company newsletter. In fact I still get a few of those periodicals from my insurance broker, USAA and from Ford Motor Company.
GREAT B2B MARKETING | TUESDAY, SEPTEMBER 18, 2012
[Companies] How to Build Company Value in a Down Economy
But we do have a great deal of control over our micro economy – the part of the whole where we can make an immediate difference for our companies, our clients, and our families. Here are three suggestions on how to use marketing and sales strategies to build value in your company. Technorati Tags: Company Value , Sales Model.
HUBSPOT | WEDNESDAY, DECEMBER 24, 2014
[Companies] 15 Weird and Wonderful Company Holiday Cards
This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. It''s that time of year again, when agencies use all their remaining creativity and joyful spirit to create festive holiday cards, videos, and websites. It''s also the time where agency staffers are given free reign to get downright weird. 14) St.
SOCIAL MEDIA B2B | TUESDAY, OCTOBER 9, 2012
[Companies] 10 Reasons Why B2B Companies Are Failing With Social Media
Too many B2B companies are flat out failing at social media marketing. This isn’t an attack on the companies. Email marketing has been around for decades and many companies still don’t have that mystery figured out yet. 10 Reasons Why B2B Companies Are Failing With Social Media. 1. It isn’t their fault.
GREAT B2B MARKETING | WEDNESDAY, DECEMBER 17, 2014
[Companies] B2B Marketing Leaders: 3 Things that Can Hurt You (And Your Company) in 2015
The transition to a new year can be a perilous time for B2B marketing organizations. Sales managers, finance people and CEOs are gathered in rooms or on conference calls having tough conversations about priorities and funding for the new year. Why don’t we cut the marketing budget by 20 percent?”. What’s up with all this social media? No problem.
SOCIAL MEDIA B2B | WEDNESDAY, JANUARY 22, 2014
[Companies] Which Companies are Totally Nailing B2B Marketing?
Some companies are actually producing really creative B2B marketing. So, which companies have totally got this B2B marketing thing down? Atlas Copco is a producer of industrial equipment and they’re revolutionizing the way B2B companies use apps. Let’s take a look. Salesforce. Demandbase. Microsoft. Sungard. Genius. Atlas Copco.
INDUSTRIAL MARKETING TODAY | MONDAY, FEBRUARY 18, 2013
[Companies] Responsive Web Design Becoming Important to Industrial Companies
Lately I have been fielding a lot of questions about responsive web design from companies that are planning an industrial website redesign. In case you are wondering what the heck [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].
INDUSTRIAL MARKETING TODAY | SATURDAY, APRIL 14, 2012
[Companies] Industrial Marketing Company Celebrates 25 Years in Business
April 2012 marks a milestone for my industrial marketing company Tiecas, Inc. could not have launched my company without the Apple Macintosh Plus, Apple LaserWriter Plus with a PostScript interpreter from Adobe and PageMaker from Aldus Corp. Note the words Type and Graphics in the company name. So a big thank you to all of you.
BIZNOLOGY | MONDAY, JUNE 9, 2014
[Companies] Why your company can’t adopt marketing automation
I was sitting there quietly in this meeting with a dozen other people, all trying to figure out why this company couldn’t roll out the expensive marketing automation suite that they bought. It’s a large company, so there was a lot to discuss. There seemed to be lots of reasons for them to go slowly. This seems impossible!”
JUNTA 42 | MONDAY, APRIL 30, 2012
[Companies] 3 Ways to Extract Brand Stories from Inside the Company
Now, before we look at some of the ideas below, we all need to realize that almost NO COMPANY has a shortage of raw material for content marketing (this piece on content audits may help). In one technology company we worked with in the past, much of the customer service happened through back and forth email. You’ve done it.
HUBSPOT | SATURDAY, JULY 26, 2014
[Companies] The Anatomy of a Strong Company Name
But if you listed names such as Lucky Charms, Fruit Loops, and Cocoa Puffs, and paired them with their colorful boxes and mascots, the company image suddenly becomes vibrant and exciting. Car companies are a prime example of this technique. Again, car companies are a prime example. over the phone). Memorable. Enjoy this post?
VERTICAL RESPONSE | MONDAY, DECEMBER 30, 2013
[Companies] Getting Your Company’s Voice Right
But what voice do you speak to customers with and how do you know if your company’s voice is striking the right tone? Know your company’s character. “Every company has a character,” Fleming points out. “If you were to think about your company as a person, what would they be like?
SMASHMOUTH MARKETING | MONDAY, FEBRUARY 22, 2010
[Companies] Lead Gen Companies Should Not Dictate Your Pace
On a recent sales call, the prospect told me he is working with a pay-for- performance appointment setting company like Green Leads. The difference, and the reason for the call, is that he wants more meetings per month, but the other vendor is " dictating the pace " at which he gets them. Was I dreaming? Did I hear that right? list issue?
SALES CHALLENGER | MONDAY, JANUARY 20, 2014
[Companies] Three Ways to Uncover Your Company Culture
These ‘knowledge agents’ are normally the company “storytellers” — they can be the top level sponsors who have given you the job, peer group colleagues, people reporting to you, or people in the wider organization with many years of experience. Questions about company success stories provide insight to the company culture.
SOCIAL MEDIA B2B | WEDNESDAY, JANUARY 5, 2011
[Companies] Top 10 B2B Companies on Twitter
As more B2B companies start using Twitter to communicate with their customers, prospects and industries, they look for examples of companies that are already using the platform. Part of Twitter’s success has been based on its simplicity, and that has given people and companies a wide range of options how to use it.
FEARLESS COMPETITOR | TUESDAY, NOVEMBER 11, 2014
[Companies] One Company I Never Want to Hear from Again Ever
never, ever wan t to hear from that company again. It was a bad experience that is best forgotten and never heard from again. Good-bye and good-riddance to that company in Atlanta. With so many good friends, I sure don’t need enemies like that company I once worked for. clearly don’t need that company in Atlanta.
B2B MARKETING MENTOR | WEDNESDAY, JULY 10, 2013
[Companies] 4 Ways B2B Companies Can Consumerize Their Marketing
B2B companies are increasingly borrowing marketing strategies that have proven successful in B2C markets. B2C companies have learned how to market cost-effectively to the masses, presenting buyers with transparent pricing and a simple purchasing process. This article looks at four ways B2B companies can consumerize their marketing.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, NOVEMBER 20, 2013
[Companies] Executives long for “customer-activated company” but social media is a stumbling block
The research discovered three major strategic shifts enabled by technology: The customer-activated company. “Relationships must be fully reciprocal and once that relationship is established, companies of all sizes need to be prepared to act based on the influence of the customer. But they just can’t figure out social media.
THE FORWARD OBSERVER | MONDAY, NOVEMBER 26, 2012
[Companies] How B2B Companies Can Know If Their Trade Show Marketing Works
Artillery B2B Marketing Blog > The Forward Observer B2B companies who measure their trade show ROI are able to increase the effectiveness of their marketing investment and determine which shows are working. For many companies, trade show marketing is driven by one the most powerful forces on the planet: inertia. And which aren’t.
PWB MARKETING BLOG | WEDNESDAY, AUGUST 17, 2011
[Companies] Can Your Customers Find Your B2B Industrial Company Online?
Quick, type in your company name in Google. Does your company show up for the first listing? If you’re company isn’t dominating the first page of Google search results for your own company name, you have an Internet visibility problem. B2B companies that blog generate 67% more leads per month than those who do not.
SOCIAL MEDIA B2B | TUESDAY, NOVEMBER 8, 2011
[Companies] Google+ Pages for B2B Companies
If you jumped into Google+ when personal pages came out and you understand how the platform works, you know what kinds of posts resonate and how important engagement is to the platform, you should absolutely create a Google+ page for your B2B company today. The biggest reason is search. will update this as it changes. Argyle Social. Hubspot.
INBLURBS | THURSDAY, OCTOBER 27, 2011
[Companies] Studies: 65 percent of customers expect companies to be active on social media
Studies show that companies can increase brand value and customer satisfaction by up to 35% when they are actively engage and communicate with their audience on social media. By being active in social media company’s show that they care about their customers and that they are interested in their opinion. Tweet this on Twitter!
BIZNOLOGY | WEDNESDAY, JUNE 12, 2013
[Companies] Are You a Good Online Spokesperson For Your Company?
One of the more astonishing things about the social media revolution is that companies have had to dramatically loosen the reins on employees speaking publicly about their workplace over just the past few years. Until For most employees, though, speaking about your company online isn’t central to the job. Don’t have key messages?
BIZNOLOGY | WEDNESDAY, FEBRUARY 18, 2015
[Companies] No US companies among the 30 most transparent
My recent blog on “ Why Transparency is Essential For Building Corporate Brand Trust ” generated lots of interest, but also begged a key question – what are the most transparent multinationals in the world, and where do US companies stand in these rankings? Surprisingly, there was not any US company near the top of the list.
INDUSTRIAL MARKETING TODAY | THURSDAY, SEPTEMBER 12, 2013
[Companies] Marketing Automation Alone Can’t Deliver ROI for Industrial Companies
Let me start by saying that I’m a big believer of Marketing Automation (MA) and have seen it produce incredible marketing ROI for some manufacturers and industrial companies. Then why [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].
FEARLESS COMPETITOR | TUESDAY, MARCH 8, 2011
[Companies] What Type of Content Should My Company Produce?
That’s the tagline of Mitch Joel’s popular book and, without question, companies need to embrace a publishing mindset in B2B marketing. To read the full article, please click on What Type of Content Should My Company Produce? Find New Customers is one of few lead generation companies in New York. Thanks Mitch.
TRADESMEN INSIGHTS | TUESDAY, SEPTEMBER 21, 2010
[Companies] What's Your Company Value Proposition?
Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services What’s Your Company Value Proposition? Does your company have one? What’s Your Company Value Proposition? [.] If not, why should someone buy from you?
STORIES THAT SELL | TUESDAY, OCTOBER 1, 2013
[Companies] How Customer Case Studies Drive Traffic to Company Sites
Companies today are using case studies in multiple ways to pull prospects to their websites, from traditional print media to social media to digital advertising. The company helps organizations market effectively with postcards. also learned the company mentions its customer successes on LinkedIn and Facebook. Print Advertising.