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  • VERTICAL RESPONSE  |  MONDAY, DECEMBER 30, 2013
    [Companies] Getting Your Company’s Voice Right
    But what voice do you speak to customers with and how do you know if your company’s voice is striking the right tone? Know your company’s character. “Every company has a character,” Fleming points out. “If you were to think about your company as a person, what would they be like?
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 1, 2011
    [Companies] Why B2B Companies Should Use Foursquare
    Companies everywhere struggle with the question of how to manage their B2B social media efforts and along with that, how much access they should allow their employees to social media while on the job. 51% of companies permit access for business purposes only (up from 19% in 2009). Build Your Brand. Give A Nod To Your Clients.
  • INBOUND SALES NETWORK  |  THURSDAY, SEPTEMBER 8, 2011
    [Companies] Does Your Company Depend On Luck for New Leads?
    They may be prospects who referred to you by a current customer or they may have discovered your company through research. The company with the best process wins. Smart companies focus on each step in the process, looking for ways to make it more efficient. They may be current customers looking for a product or service upgrade.
  • HUBSPOT  |  THURSDAY, OCTOBER 6, 2011
    [Companies] LinkedIn Launches Company Status Updates [How to Get Started]
    To follow HubSpot's updates on LinkedIn, follow the HubSpot Company Page. Today, LinkedIn launched Company Status Updates , enabling companies to broadcast messages to its company followers. Consider LinkedIn's new Company Status Updates field as very similar to Facebook business page updates. Connect with HubSpot
  • LEADER NETWORKS  |  THURSDAY, AUGUST 4, 2011
    [Companies] Online Customer Communities Change Companies
    They fundamentally change the nature and way a company does business. When launching an online community it is important that companies take a hard look at what the social footprint will do to their operations. When companies first start to engage online they tend to treat all information as equal, but that is not the best practice.
  • BIZNOLOGY  |  MONDAY, APRIL 1, 2013
    [Companies] Does brand marketing still matter in the digital age?
    Far from becoming unimportant, brand marketing is becoming more important to more companies every day. I’ve often tried to get companies to focus on actual direct marketing metrics and conversions, reasoning that if they buy from you then at some point they probably became aware of you. Photo credit: DavidErickson.
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, JUNE 14, 2012
    [Companies] Inbound Marketing won’t Boost Short-term Sales for Industrial Companies
    Inbound marketing is a frequent topic of discussion in my daily conversations with Owners, CEOs and Business Development professionals from manufacturing and industrial companies. Irrespective of the size of the company, they all have one thing in common – they want to boost sales as quickly as possible. It is a long journey.”.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 1, 2011
    [Companies] Are B2B companies that refuse to engage in social media facing extinction?
    In fact, I am struggling to recall one case study where a B2B company used social media to dominate a market and extinguish a competitor … and I watch for these things. And let’s not forget the powerful applications for HR, PR, and many other parts of the company. “No.&#. Oh puhleeeze.  Let’s see. 
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, MARCH 12, 2012
    [Companies] Industrial Companies Underuse the One Social Media Tactic with Proven ROI
    Social media usage by industrial companies has received some coverage lately. ve read two different survey studies about how companies within the industrial sector use or plan to use social media. The one statistic that stood out for me and is consistent in both these studies is that company blogs rated low for usage across the board.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, AUGUST 25, 2010
    [Companies] 5 Ways for B2B Companies to Engage on Twitter
    When considering and crafting Twitter contributor, monitoring and legality strategies to support B2B sales efforts, it’s also important to think about how your company can leverage two-way communication. show your company has its hands in issues and events across the industry. Original content. Retweets. On-the-ground updates.
  • HUBSPOT  |  WEDNESDAY, JULY 25, 2012
    [Companies] 21 Reasons People Don't Trust Your Company
    Then why are there still so many companies out there eliciting the stink eye from leads and prospects? You could hire a branding consultant or agency to help your company be more likeable, but I have a better idea. 21 Reasons People Don't Trust Your Company. Don't let your company be one of them. Hey, lean in real close.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JUNE 20, 2012
    [Companies] B2B Companies Can Target LinkedIn Updates
    LinkedIn now lets companies target their status updates by a variety of factors. One of the tactics I mentioned in a post about B2B companies generating leads on LinkedIn was to use status updates to share content with your LinkedIn followers. And remember, only company page admins can post company status updates.
  • MARKETING EDGE  |  THURSDAY, AUGUST 20, 2009
    [Companies] 4 Ways A Company Trusts Social Media
    Their new book Trust Agents is a journey for companies and individuals to determine whether each is worthy of trusting each other. After all, all this access to information and opinions makes the world a very uncertain place, and the number one element of fear for companies and individuals is the unknown. Time 16:22. What’s your take?
  • HUBSPOT  |  FRIDAY, AUGUST 31, 2012
    [Companies] 10 Companies That Totally Nailed Their Taglines
    So if you're looking to get a little tagline inspiration of your own, take a look at some of our favorite company taglines -- from past and present! But there's no way Kennedy+Weiden, the agency that established this tagline, could possibly have guessed that that is the direction Nike was headed when the company first debuted.
  • B2B VOICES  |  SATURDAY, NOVEMBER 26, 2011
    [Companies] World-Class Social Practices for B2B Companies
    What was particularly noteworthy about the online survey (which was fielded this spring) was its global scope – 1,897 senior executives from larger companies across 50 countries in North America, Europe, Afria, the Middle East, Asia Pacific and Latin America. The average global company still relies primarily on page views.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 21, 2010
    [Companies] Can social media change your company’s culture? I doubt it.
    As I pondered this possibility, I’d like to suggest that this scenario is very unlikely, and in fact the opposite is true — company cultures are radically changing the social web! Anybody who has ever worked in a large company knows that corporate culture can be a very mysterious, powerful, and difficult thing to deal with.
  • HUBSPOT  |  FRIDAY, DECEMBER 16, 2011
    [Companies] How to Optimize Your LinkedIn Company Page in 15 Minutes
    LinkedIn company pages are becoming an increasingly popular tool for marketers to engage with their networks, generate leads, and showcase their products. To help you get some similar benefits, here are 10 quick tips to help you optimize your business' company page in 15 minutes. 10 Steps to Optimize Your Company Page in 15 Minutes.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 10, 2013
    [Companies] 25 'Boring' Companies With Brilliant Social Media Cover Photos
    but what about those companies in "boring" industries? Check out the 25 brands below to see how even "boring" companies can create engaging social media cover photos on five of the most popular social networks. We''re digging the scientific measurement technology company''s out-of-the-box thinking here. And the answer is yes.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Companies] Mopsos - Social bookmarking as a core knowledge sharing approach for companies
    You are here: Home > November 2007 > Friday 30 > Social bookmarking as a core knowledge sharing approach for companies. Social bookmarking as a core knowledge sharing approach for companies. Connectbeam raises a few IP questions as usual with respect to who owns what, the company or me. Mopsos. November 30, 2007.
  • INBOUND SALES NETWORK  |  THURSDAY, MARCH 29, 2012
    [Companies] What’s The One Thing Your Company Must Have?
    There are lots of very valuable companies that exist for a time without turning a profit. The one thing your company must have is customers. Sure it sound obvious, but sometimes this is the biggest thing companies - both big and small - forget. That takes us to the second factor to consider: company size. Project Owner.
  • LEADER NETWORKS  |  WEDNESDAY, APRIL 13, 2011
    [Companies] 10 Social Media Promises: Can Your Company Keep Them?
    will not break their trust in me or my company by exploiting or abusing their information. 3) I promise to focus on building relationships -- not generating leads -- as the best practice to create long-term value for my company, the customers, clients and other stakeholders. Listen up! No one likes or respects social spam!
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 19, 2013
    [Companies] Why Your Company Blog is Striking Out
    So what happens if the company blog is suffering from a case of no interest? First of all, your communications manager should make sure the problem is not with the company’s reputation. Save the Company Blog! Ask yourself the question, what is the primary purpose of your company blog? Assign a Managing Editor.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 11, 2012
    [Companies] A Detailed Anatomy of the New LinkedIn Company Page Design
    Last Thursday, we announced that LinkedIn Company Pages were getting a nice, refreshing makeover, and provided a brief overview of the changes. Remember: the changes you'll see will affect only the design of your Company Page. Now have a seat, as we walk you through exactly what's changing about LinkedIn Company Pages.
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 25, 2012
    [Companies] How to Grow Sales in B2B Companies
    The answer for most companies is “hire more salespeople.” far better method is to document and improve the sales and marketing processes in your company – codify your sales lead generation  programs. ” But that’s the wrong answer. Clear, well defined processes. Strong content. What do you think? Marketin
  • WINDMILL NETWORKING  |  THURSDAY, MAY 10, 2012
    [Companies] Time to Write Off Your Company Blog?
    Just when you thought it was safe to fire up your company blog and reap the highly touted social business dividends, the marketplace seems to be sending mixed signals.  The press release is still alive and well, though most companies now realize news announcements aren’t really going to generate instant headlines or immediate media response.
  • FEARLESS COMPETITOR  |  SUNDAY, APRIL 28, 2013
    [Companies] A Company that Fires No One = Job Security + Results!
    Jenn Lim is the Chief Happiness Officer of Delivering Happiness, a Zappos company, and she was a guest on my former show, Mad Marketing TV, sponsored by Act-On Software. This is hard to believe, but apparently a technology company called NextJump has a policy that does not allow firing their employees. No warning. Job security?
  • SOCIAL MEDIA B2B  |  THURSDAY, MAY 31, 2012
    [Companies] 69% of B2B Companies Ignore Social Media Feedback
    A majority of B2B companies are not paying enough attention to their customers’ social media activities and managing them for effective business outcomes. Many B2B companies are just plain ignoring social media in their day to day operations. 51% of B2B companies have no social media tracking in place at all.
  • WINDMILL NETWORKING  |  THURSDAY, MARCH 22, 2012
    [Companies] 5 Strategic Tips for Creating a Killer LinkedIn Company Page
    Due to the professional demographic of LinkedIn, it’s only a matter of time before more businesses leverage the professional opportunities available by searching for products and services through LinkedIn Company Pages.  But the above tips should help get your company’s presence on LinkedIn Companies (pun intended) off to a good start.
  • INBOUND SALES NETWORK  |  THURSDAY, MARCH 22, 2012
    [Companies] Why Your Company is NOT Better, Quicker, Faster or Smarter!!!
    These claims are pretty much made by every company out there. If you want to truly differentiate your company or solution in the eyes of your prospect, here is a piece of advice – DON’T START WITH THE WORDS -BETTER – QUICKER – FASTER or SMARTER. Of course, it is all based on their perceived advantage.
  • FEARLESS COMPETITOR  |  SATURDAY, JANUARY 28, 2012
    [Companies] Webinar: 5 Ways to Differentiate Your Company in a Highly Competitive Marketplace
    5 Ways to Differentiate Your Company in a Highly Competitive Marketplace  (click on title to register for this webinar). Jeff Ogden of Find New Customers will share five creative ways companies today break through the clutter and getting themselves heard. Overview. When everyone’s shouting, no one hears anything. What do you think?
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 3, 2010
    [Companies] The big mistake most companies make in content marketing
    Is your company doing content marketing today? The problem with what most company call Content Marketing is that it does not deliver on this goal. Companies today need a Chief Content Officer. Unfortunately, many make a big mistake when engaged in Content Marketing and it does not produce the results they desire. Why not?
  • INBOUND SALES NETWORK  |  THURSDAY, FEBRUARY 16, 2012
    [Companies] Does Your Company Blog for Fun, Fame, or Fortune?
    The reasons for having a company blog can be numerous: drive traffic, create brand awareness, or generate leads to name a few. The second advantage is often overlooked: when you review a book or a company's products, you'll likely get the attention of the author or company. Blogging to Increase Traffic. The Bottom Line.
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, APRIL 25, 2012
    [Companies] Is Blogging Dead or Are Companies Not Trying Hard Enough?
    My guess is many people or companies say, “Let’s start a blog!” USA Today  reported this morning that more companies are abandoning their blogs in favor of Facebook, Tumblr, and Twitter. Only 23% of  Fortune  500 companies maintained a blog in 2011, flat from a year ago after rising for several years. get it.
  • SOCIAL MEDIA B2B  |  THURSDAY, JUNE 17, 2010
    [Companies] 4 Ways B2B Companies Can Translate Tweets
    Twitter is a global platform with more than 60% of users outside the United States and one way B2B companies can grow their business is to monitor and engage with customers and prospects in other languages. Are there other translation tools that allow you to connect your B2B company to people who do not speak your language? Tweetdeck.
  • DELICIOUS B2BMARKETING  |  THURSDAY, MARCH 24, 2011
    [Companies] Top 5 Mistakes to Avoid on Your Company Blog
    Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Have an account?
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 15, 2013
    [Companies] 6 Reasons Why Your Company’s Facebook Page is Unattractive
    According to a recent study by Fast Company, 44% of social media users are most-likely to engage with companies if you post visual content. First impressions matter on social media, and your cover photo is the first chance your company has to impress a prospect. Helen is the founder of writtent.com. What are your pains?
  • TRADESMEN INSIGHTS  |  TUESDAY, MAY 3, 2011
    [Companies] Company Blog: What Can You Expect From Them?
    We recently won a few pieces of new business from companies that were following us on our blog. These are a few things you should expect from a company blog. Marketing Tips Social Marketing company blog integrated marketing. Blogs can play an important part in your overall marketing plan. 2011-Trends in B-to-B Blogging.
  • SOCIAL MEDIA B2B  |  TUESDAY, JANUARY 18, 2011
    [Companies] Examples of Social Prospecting for B2B Companies
    is becoming smarter about the companies they are doing business with – and demanding relevance for any engagement – sales professionals need to level the playing field by becoming smarter about their prospects. The Revolution of Social Selling for B2B Companies Social selling is a revolution, and like all revolutions, the.
  • JUNTA 42  |  MONDAY, APRIL 30, 2012
    [Companies] 3 Ways to Extract Brand Stories from Inside the Company
    Now, before we look at some of the ideas below, we all need to realize that almost NO COMPANY has a shortage of raw material for content marketing (this piece on content audits may help). In one technology company we worked with in the past, much of the customer service happened through back and forth email. You’ve done it.
  • INBOUND SALES NETWORK  |  THURSDAY, NOVEMBER 8, 2012
    [Companies] Does Your B2B Company Have a Retention Marketing Strategy?
    The cost of acquiring new clients is always much higher than the cost of servicing existing ones, so customer retention marketing should be on the top of all company’s priorities. Companies are so focused on acquisition marketing that they often forget about their most valuable asset, their current customers. Do it Again and Again.
  • B2B MARKETING MENTOR  |  WEDNESDAY, JULY 10, 2013
    [Companies] 4 Ways B2B Companies Can Consumerize Their Marketing
    'B2B companies are increasingly borrowing marketing strategies that have proven successful in B2C markets. B2C companies have learned how to market cost-effectively to the masses, presenting buyers with transparent pricing and a simple purchasing process. This article looks at four ways B2B companies can consumerize their marketing.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 6, 2012
    [Companies] LinkedIn Launches New Company Page Design: See What's Changing
    LinkedIn Company Pages are about to get a little design makeover, the social network announced on its blog today. Company Page Changes: General Overview. All in all, the changes you'll see will affect only the design of your Company Page. The availability of Company Pages on iPhone, Android, and iPad apps. Surprise!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, NOVEMBER 25, 2011
    [Companies] 5 ways corporate culture determines social media success
    In the lobby of their impressive building, there was a huge plaque with the corporate philosophies of the company’s founder — a man who had died 25 years ago. As I learned about this company, it was apparent that this beloved man’s influence extended far beyond the grave into the daily activities of the company life today!
  • VIEWPOINT  |  TUESDAY, JANUARY 15, 2013
    [Companies] 5 Critical Things to Consider When Evaluating Lead Generation Companies
    Given that I run one of the many lead generation companies it will not surprise you to learn that I believe a 3rd party focused on response management, lead generation and qualification and lead nurturing is capable of doing a much better job of those services than you are likely to find inside most companies. years. Walk around.
  • SOCIAL MEDIA B2B  |  TUESDAY, OCTOBER 9, 2012
    [Companies] 10 Reasons Why B2B Companies Are Failing With Social Media
    Too many B2B companies are flat out failing at social media marketing. This isn’t an attack on the companies. Email marketing has been around for decades and many companies still don’t have that mystery figured out yet. 10 Reasons Why B2B Companies Are Failing With Social Media. It isn’t their fault.
  • HUBSPOT  |  MONDAY, NOVEMBER 7, 2011
    [Companies] 5 Simple Steps to an Awesome LinkedIn Company Page
    Last month, LinkedIn launched company updates , making LinkedIn Company Pages more important than ever for businesses. Utilizing a company page can help increase your company reach, increase your business' product awareness, and generate leads on LinkedIn. With that in mind, here are 5 steps to complete your company page.
  • SAZBEAN  |  TUESDAY, JUNE 15, 2010
    [Companies] Making Your Brand Stand for More than Just Your Company
    But what if your brand is more than just your company? As a B2B company, it can be difficult to have any type of brand recognition. Tags: Business Marketing Social Media Social Networks Strategy brand brand recognition branding communication company cree graphic design lighting mission statements What then? photo by Mr Guep ).
  • EMAGAZINE B2B BLOG  |  TUESDAY, JUNE 11, 2013
    [Companies] The Impact of Mobile Technology in B2B Companies
    In the lives of our B2B companies? Now, more than ever, B2B companies take into consideration a mobile version of their website, and weigh it against the creation of responsive designed website. ” And, in the short time the announcement has been live, critics and champions of Apple alike are on board with opinions.
  • FIFTH GEAR ANALYTICS  |  THURSDAY, JULY 28, 2011
    [Companies] Mentoring: People Leave Leaders – Not Companies.
    We know that most people leave leaders, not companies. We also know that great performers most often join leaders, not companies. Our company’s most valued and core asset is our people. We try to move forward, intentionally, developing this asset. Over two years ago, we formalized Mentoring program at SIGMA Marketing Group.
  • SAZBEAN  |  MONDAY, FEBRUARY 17, 2014
    [Companies] Should Your Company Blog?
    Now that we have social media and other digital marketing tactics, does it still make sense for your company to blog? But that’s why companies keep their fingers on the pulse of the industry and their customers, continually optimizing the quality and performance of their communications. by Lee Odden The post Should Your Company Blog?
  • CHRIS KOCH  |  FRIDAY, FEBRUARY 28, 2014
    [Companies] Why Companies Must Hire for Potential, Not Skills
    My former boss was flooded with letters from technical writers and Marcom people from computer companies who knew something about technology but didn’t have the ability to write the journalistic-style materials she was publishing. Companies Can’t Always Get What They Need Off the Street. Where’s the Flexibility?
  • HUBSPOT  |  MONDAY, NOVEMBER 5, 2012
    [Companies] 10 Clever Website Error Messages From Creative Companies
    Taptaptap is a company that 1) creates apps for your iPhone, and 2) knows that everyone loves funny baby pictures. What other companies have creative error messages when their websites are down? But no matter how many resources you put into ensuring your website never, ever, ever goes down. your website will totally still go down.
  • SOCIAL MEDIA B2B  |  TUESDAY, APRIL 24, 2012
    [Companies] Another Facebook Photo Change for B2B Companies
    Just when you thought you were settled in with the Facebook Page for your B2B company comes another change. For many B2B companies this change will be nothing more than an annoyance in resizing one small image, as seen in these best B2B Timeline Cover Photos. In looking for any kind of official notice, I found this post on Reface.me
  • HUBSPOT  |  MONDAY, MARCH 10, 2014
    [Companies] Facebook Updates Company Page Design and Introduces "Pages to Watch"
    'One of the most annoying things about working with Facebook Company Pages is that each type of post appeared different when viewed on your Page versus in the News Feed. As of today, you can wave bye-bye to that confusing, cluttered, two-column Company Page design and say hello to a slick, one-column layout. What''s missing?
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 3, 2010
    [Companies] 4 Reasons B2B Companies Should Use Linkedin Company Pages, Plus 4 Examples and 4 Tips to Get Started
    Have you seen the changes to the LinkedIn Company Pages?  There is now a Product and Services tab that lets you feature everything about your company and what you sell.  In new LinkedIn Products and Services pages you see videos right when they are most desired, when prospects, vendors and friends are viewing your company information.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, JANUARY 30, 2014
    [Companies] Why Should a B2B Sales Company Have a Facebook Page?
    B2B companies often have a stigma of being boring and a bit drab compared to B2C businesses. There are a many, many key reasons why I believe that B2B companies can greatly benefit from having a company Facebook page. If you''d like more information on a company, nine times out of ten what do you do? To be found. Show it!
  • HUBSPOT  |  MONDAY, FEBRUARY 27, 2012
    [Companies] LinkedIn Launches Company Follow Button (How to Add It Now)
    Looking to generate more followers for your awesomely optimized LinkedIn Company Page ? This morning, LinkedIn made it just a little bit easier to generate company followers with the launch of its new follow button. Convinced you should spend some time building the reach of your LinkedIn Company Page? 69%) and Facebook (.77%).
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, NOVEMBER 10, 2010
    [Companies] The Three Biggest Mistakes Companies Make with B2B Websites
    Because of this history, some B2B companies still consider a website an “online brochure,” a misconception that causes a lot of trouble. Here are the three biggest mistakes I see companies make. To determine if you have the right messaging, ask people outside of your company and industry to view your site. is good. Admin.
  • SOCIAL MEDIA B2B  |  THURSDAY, JULY 28, 2011
    [Companies] 31% of Companies Block Employees From Using Social Media
    recently needed the results of a survey that showed how many companies blocked employee access to social networking sites. If you think about social media adoption in the past two years, there’s almost no way that a statistic about companies blocking employees from social media sites from two years ago could have any meaning today.
  • MARKETRI  |  TUESDAY, APRIL 16, 2013
    [Companies] Turn Your Company’s Anniversary into a Marketing Powerhouse!
    It doesn’t matter if your company is turning one, five or 25 -- whatever the age, celebrating an anniversary can be a powerful marketing tool. Create a successful teamwork environment to spur your employees’ feelings of company pride and loyalty. Highlight any big news about the future of the company.
  • SAVVY B2B MARKETING  |  MONDAY, JANUARY 9, 2012
    [Companies] 10 Ways Customer Stories Help Companies Sell
    Read on to see all the ways that companies benefit from customer stories. Here are 10 ways that customer stories help companies market and sell better -- from lead generation to closing deals to selling more to current customers. Example: “Learn how ABC Company Reduced Its Costs by 40%.” ” 3.
  • BIZNOLOGY  |  MONDAY, APRIL 30, 2012
    [Companies] Do large companies need to specialize in their markets?
    After considering it for a moment, you might say to yourself that maybe large businesses would need to specialize only when they were up against other large companies. Photo credit: Wikipedia. If they’ve got all that money and they can produce whatever amounts they can sell, why would they need to specialize. But you’d be wrong.
  • WINDMILL NETWORKING  |  WEDNESDAY, AUGUST 29, 2012
    [Companies] 4 Common Mistakes Companies Make When Mixing Social and Marketing
    Here are 4 Common mistakes companies make when mixing social and marketing: 1. The focus is on the company, usually highlighting product features, certainly not on engaging an audience. Companies serious about using Social Media as an asset should not underestimate the commitment involved. Lack of a Strategy or Plan. Visibility.
  • INBOUND SALES NETWORK  |  THURSDAY, APRIL 26, 2012
    [Companies] What are Sales Playbooks? Why Does Your Company Need Them?
    You’re a quarterback and you’re down by four points. It’s fourth and goal at the nine-yard line with 10 seconds remaining in the fourth quarter. You need a touchdown for the win—you need a play. So many variables come into your mind. Do you have the right personnel on the field? What play should you call? The Bottom Line.
  • SOCIAL MEDIA B2B  |  TUESDAY, JANUARY 4, 2011
    [Companies] 9 Ways B2B Companies Can Use Location Based Services
    Obviously these are more B2C focused examples, but there’s no reason a B2B focused company couldn’t take a similar approach if they know their audience well. Ways B2B Companies Can Use Facebook Places Facebook just announced their location-based check-in system called Places and. Partnerships. Sponsorships and Advertising.
  • THE FORWARD OBSERVER  |  MONDAY, NOVEMBER 26, 2012
    [Companies] How LinkedIn Company Pages Work Like Magic for B2B Marketers
    Artillery B2B Marketing Blog > The Forward Observer With the new LinkedIn company page, B2B marketers can increase awareness of their company and products, improve search engine rankings and generate more leads. Any B2B company that is looking to connect with industry professionals and generate leads should be using LinkedIn.
  • WINDMILL NETWORKING  |  FRIDAY, JANUARY 10, 2014
    [Companies] 3 Reasons ANY Company Can Benefit From Social Customer Service
    They have the power to shape a company’s products, service, etc. Social agents have to be on the frontline ready to connect from any place at any time with a company’s demanding customers. Social Media for Customer Support brand Business company Customer customer service Simply Measured Social Media Marketing Twitter
  • HUBSPOT  |  MONDAY, JUNE 4, 2012
    [Companies] How to Cultivate a Company-Wide Social Media Culture
    In fact, now that social media has picked up steam in its conquest of the digital realm, the companies coming out on top are not just those that send out some pre-scheduled tweets; the successful companies actually adapt their entire corporate culture to our social media-oriented world. Today, it's all digital, baby. Yours.
  • BIZNOLOGY  |  FRIDAY, APRIL 20, 2012
    [Companies] Employees represent their companies online, like it or not
    The result was a flowery language laced mea culpa by the perpetrator, a relative amount of humble pie consumed and many questions raised about just what responsibility an employee has to his company in the social space and vice versa. Photo credit: Steve Woolf. In the social media age we desperately want to have our cake and eat it too.
  • MARKETING EDGE  |  SATURDAY, SEPTEMBER 11, 2010
    [Companies] MN Blogger Conference Highlights Live
    Tags: marketing Company blogs corporate blogging corporate communications
  • INBOUND SALES NETWORK  |  FRIDAY, MAY 3, 2013
    [Companies] 10 Reasons Why Your Company Needs Better Lead Nurturing
    Everyone knows that how people and companies buy has changed. The problem is, many companies have not changed the way the sell. That disconnect is costing these companies billions. They are searching the web for companies such as yours and doing their own homework. you never hear them say, “I want to be a salesman.”
  • HUBSPOT  |  THURSDAY, OCTOBER 4, 2012
    [Companies] New LinkedIn Company Pages Are Finally Rolled Out to EVERYONE
    A few weeks ago, we alerted you to the pending arrival of the new LinkedIn company page design. The new LinkedIn company page design is HERE! If you need a little refresher about what to do to set it up, reference our ridiculously in-depth ebook on the subject, A Step-by-Step Guide to LinkedIn's New Company Pages. Go set it up!
  • SOCIAL MEDIA B2B  |  MONDAY, AUGUST 16, 2010
    [Companies] The Revolution of Social Selling for B2B Companies
    However, for the masses, it is only a matter of time before all companies – across all industries – inform their purchasing decisions via peer-to-peer social networks and highly personalized product data. Debunking the Myths of Social Selling for B2B The social selling revolution is well underway for B2B companies. leader.
  • SOCIAL MEDIA B2B  |  THURSDAY, NOVEMBER 10, 2011
    [Companies] Only 8% of B2B Companies Heavily Engaged in Social Media
    According to a recent study by Accenture , only 8% of B2B companies would describe their social media usage as extensive. We keep seeing studies about social media adoption that are wildly different from the reality we see when talking to B2B companies. It’s important to look at the data beyond the headlines.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 2, 2013
    [Companies] How does your team get digital marketing training?
    Most of you know that I do a lot of training work, both for individuals and companies, and it has struck me recently that there might not be enough choices in how companies train their teams. offer online training through Fairleigh Dickinson and Cal-Irvine, along with some private training companies. Photo credit: Wikipedia.
  • SOCIAL MEDIA B2B  |  THURSDAY, MARCH 1, 2012
    [Companies] 5 Ways B2B Companies Can Use Facebook Timeline
    B2B companies who want to succeed on Facebook must now develop and share content that doesn’t just provide value, but that catches peoples’ eyes. recent study has already shown that many large brands don’t get that much fan engagement on Facebook, so this can be even more challenging for many B2B companies. Sort of.
  • INTEGRATED B2B  |  WEDNESDAY, JANUARY 8, 2014
    [Companies] 3 ways to brand your brick-and-mortar company online
    Online branding is especially important in the B2B space because companies aren’t looking at billboards to find other businesses to deal with; they’re doing research online, trying to save time by finding out as much about a company as possible before ever picking up the phone or setting foot in a store or office.
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 7, 2010
    [Companies] How companies miss the boat on experience
    Salesrep B – new to the company, but an innovative and top performer. 96% of companies would have hired C — the competitor rep. 3% of companies would have selected A — our experienced salesrep. The single most common requirement in a job description is industry experience. experience, you need not apply.
  • HUBSPOT  |  THURSDAY, OCTOBER 25, 2012
    [Companies] 7 Companies That Totally 'Get' Their Buyer Personas
    That exercise has come to manifest itself in what we in the biz call a " persona ," and there are some companies who have done an excellent job at not just figuring out who their target customer is, but marketing to them in just the right way. If you've ever seen a company's marketing campaign and stopped to think, "Wow. Seventeen.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 18, 2010
    [Companies] The One Thing EVERY Company Needs Today
    She should work closely on your company’s demand generation program and build metrics to track results. Your Chief Content Officer is the person who can own this mission in your company. is a Chief Content Officer. As Paul says “Content is the final battle for marketing.&#. The need for action is there. What do you think?
  • HUBSPOT  |  WEDNESDAY, DECEMBER 21, 2011
    [Companies] How to Boost LinkedIn Lead Gen With Targeted Company Pages
    One of the most underutilized features of LinkedIn Company Pages is the ability to target your company's product page based on demographics such as job function, industry, and geographic location. Smart marketers should set up their targeted LinkedIn Company Product Page variations as soon as possible. Congratulations!
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, OCTOBER 19, 2011
    [Companies] Sales Objection: "We're Already Working with Another Company"
    Then they invariable say, "We already work with another company for that." But first, you need to deal with that "other company" sales objection head on. I'm sure a company your size (market position, status) is already working with another firm to handle your (fill in the blank) needs.". Salesperson Asks. How should I respond?
  • HUBSPOT  |  MONDAY, APRIL 22, 2013
    [Companies] 7 B2B Companies to Admire for Exceptional Visual Content
    So to help you get out of that non-visual rut and feel inspired to create awesome visual content of your own, we’ve compiled several noteworthy visual content examples from some B2B companies that have it right. Help Scout, a company that makes help desk software, is no stranger to visual content creation. 1) Dropbox. 2) Help Scout.
  • INTEGRATED B2B  |  THURSDAY, NOVEMBER 8, 2012
    [Companies] Content marketing? Danish companies show you how to do it.
    Scandinavians companies, and Danish companies in particular, are known for their no-nonsense, modest approach to B2B marketing. Many Danish companies have not built their successes on huge marketing budgets as seen in other parts of the world. How do you approach content marketing at your company?
  • SOCIAL MEDIA B2B  |  THURSDAY, JANUARY 20, 2011
    [Companies] Who Owns Social Media at Your B2B Company?
    As more B2B companies explore social media, the question of ownership always comes up. But reality must rear its ugly head and claim that your company is just getting started, and someone needs to owns it. This is meant to be instructive and mildly amusing, and any resemblance to your actual B2B company is purely coincidental.
  • VERTICAL RESPONSE  |  MONDAY, FEBRUARY 17, 2014
    [Companies] How to Create a Compelling Company Explainer Video
    When you decide to create an explainer video for your site, chances are you’ll want to try to extol all the fabulous things about your company. Pick what you think best reflects your company, your key messaging and, most of all, your customers. If you answered no, you’re not alone. So, you gotta keep it short.
  • LEADER NETWORKS  |  TUESDAY, NOVEMBER 1, 2011
    [Companies] Keeping The B2B Customer Satisfied: Why Companies Need Online Communities
    But in a world of fierce global price competition, increasing transparency of business practices, and ever-rising complexity, these customer interaction channels are no longer enough for many B2B companies. We are a research and strategy consulting company that helps organizations succeed in social business and B2B online community building.
  • INTEGRATED B2B  |  WEDNESDAY, DECEMBER 12, 2012
    [Companies] Is Marketing hurting your company?
    The marketing department of almost any B2B company is a busy place. Its staff are, as a rule, hard at work trying to figure out what the market needs and match the content and offerings of the company to those needs. Could it, in fact, be limiting your company’s potential? The post Is Marketing hurting your company?
  • FEARLESS COMPETITOR  |  SATURDAY, JUNE 1, 2013
    [Companies] Why Every Company Needs a VP of Marketing or Chief Marketing Officer
    Doesn’t every company need a leader to focus on finding Mr. Right? was surprised that the Colorado-based company Datalogix raised $25 million dollars recently, but when one looks at their management team , there’s no one there with “marketing” in their job title. '“Marketing Looks for Mr. Right.
  • LEAD VIEWS  |  WEDNESDAY, NOVEMBER 10, 2010
    [Companies] Why Every B2B Company Needs Sales Analytics
    Most companies have already created processes to reach out to people who want to be identified – they know what to do when someone responds to an RFP, or fills up a Contact Us form. Knowing the name of the company by itself may not be very useful. By looking at only individuals, the company-wide view of the data is lost.
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 16, 2013
    [Companies] Is Your Company a B2B Brand Dictator?
    We all know companies that act like tyrants when it comes to their B2B brands on social media. This approach comes … Continue Reading Is Your Company a B2B Brand Dictator? Social Media for B2B Branding brand Business business to business company Customer Facebook public-relations Social Media Marketing
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JULY 28, 2013
    [Companies] How to Start Your Company’s Discussion About Marketing Automation
    'by Amanda Batista | Tweet this Over the weekend you may have received one or more marketing emails that weren’t of interest to you, perhaps even after you opted in to receive communication from that particular company. It can be hard to start the discussion about integrating marketing technology into your company’s strategy.
  • INBOUND SALES NETWORK  |  FRIDAY, APRIL 19, 2013
    [Companies] Why 61% of Companies Are Doing Content Marketing Incorrectly
    That means that 61% of those companies are not leveraging content marketing to its fullest potential. The following are the three key stages in the customers’ buying process: Awareness Prospects need to become aware of a problem that a company’s product or service solves. 'There is no question that in the digital world content is king.
  • HUBSPOT  |  MONDAY, SEPTEMBER 19, 2011
    [Companies] 41 Fresh Blog Post Ideas For Your Company Blog
    Create a music video for your company and post it on the blog. Tag the Slideshare presentation with relevant keywords for your company to leverage SEO benefits of the platform. Do an in-depth case study about one company, or offer a few examples of how other companies do something successfully. Multi-media and Visuals.
  • SOCIAL MEDIA B2B  |  THURSDAY, JUNE 30, 2011
    [Companies] 5 Ways to Find Your B2B Company’s Online Fans
    If your B2B company has been diligent in its product research, sales relationship and customer service development, it has developed a core group of fans. Social media allows for B2B companies to locate, empower and task those fans on a direct level, without the go-between wall of media, email marketing or advertising. Simply ask.
  • HUBSPOT  |  THURSDAY, JANUARY 17, 2013
    [Companies] How to Cultivate a Content Culture at Your Company
    When I talk with inbound marketers about content creation -- specifically, how companies can create a sustainable internal content creation model -- our conversations usually go one of two ways. This might stem from the misconception that they have to write like Shakespeare to get published on, say, your company blog. Poppycock.
  • WINDMILL NETWORKING  |  WEDNESDAY, MARCH 12, 2014
    [Companies] How Most Companies Fail at Social Customer Service
    'In 2014, more and more companies are gradually incorporating social media into their customer service approach. However, many companies fail to implement it right way. There’s still a huge gap between companies that rule social customer service and others who simply fail. Tips To Help Make Your Video Work For You.
  • PWB MARKETING BLOG  |  WEDNESDAY, JULY 13, 2011
    [Companies] How Are B2B Companies Using Content To Grow Business?
    The data showed that companies that generated more content generated more sales leads. The most successful B2B companies are integrating social with traditional media. These are all important ways B2B companies are using content to generate leads and grow their business. New research shows more content means more sales leads.
  • KOMARKETING ASSOCIATES  |  MONDAY, MARCH 24, 2014
    [Companies] 12 Examples of B2B Companies Managing Impactful Twitter Profiles
    While Facebook may be king of the social networks among the general public, Twitter’s business benefits for B2B companies far outweigh those of Facebook. separate “@VMwareNews” profile maintains a VMware-specific persona, allowing followers to decide what types of messages they want to receive from the company. Intel.
  • HUBSPOT  |  TUESDAY, JANUARY 14, 2014
    [Companies] Is My Company Ready for Marketing Automation?
    How do you educate them beyond the problem you solve, into how you might be a fit for their company? This is helpful, but I don’t think my company is ready for marketing automation. 'Wait! Don’t sign that marketing automation contract …yet. They seem excited, but you’re skeptical. Under 10,000 records).
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