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  • BIZNOLOGY  |  FRIDAY, APRIL 20, 2012
    [Companies] Employees represent their companies online, like it or not
    The result was a flowery language laced mea culpa by the perpetrator, a relative amount of humble pie consumed and many questions raised about just what responsibility an employee has to his company in the social space and vice versa. Photo credit: Steve Woolf. In the social media age we desperately want to have our cake and eat it too.
  • INTEGRATED B2B  |  WEDNESDAY, DECEMBER 12, 2012
    [Companies] Is Marketing hurting your company?
    The marketing department of almost any B2B company is a busy place. Its staff are, as a rule, hard at work trying to figure out what the market needs and match the content and offerings of the company to those needs. Could it, in fact, be limiting your company’s potential? The post Is Marketing hurting your company?
  • LEAD VIEWS  |  WEDNESDAY, NOVEMBER 10, 2010
    [Companies] Why Every B2B Company Needs Sales Analytics
    Most companies have already created processes to reach out to people who want to be identified – they know what to do when someone responds to an RFP, or fills up a Contact Us form. Knowing the name of the company by itself may not be very useful. By looking at only individuals, the company-wide view of the data is lost.
  • HUBSPOT  |  FRIDAY, FEBRUARY 21, 2014
    [Companies] Facebook's Newest Feature: See Who's Posting From Your Company Page
    'We''ve all had social media slip-ups on company accounts. Visible to only other admins on posts, Facebook now will tell you which admins posted what on your Company Page. We forget that we''re logged in and then fire off a quick post about something personal. Sometimes it''s harmless , other times, not so much. Social Media
  • B2B LEAD GENERATION BLOG  |  MONDAY, FEBRUARY 16, 2015
    [Companies] Lead Generation: How an insurance company reduced acquisition costs in purchased leads
    There are a lot of expenses associated with purchasing hundreds of thousands of leads annually, so we are constantly working to maximize acquisition economics,” explained George Hurley, Director of Marketing Analytics, Plymouth Rock Management Company of New Jersey. most pressing business challenge for marketers today. Source: LeadiD.  .
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MARCH 25, 2012
    [Companies] Irate sports fans hijack UPS company blog
    love looking at company blogs and see their progress … or lack of it … over time. This is a company that is still learning how to move their content and they don’t get many tweets or shares … maybe 4-5 per day. Click here if you can’t see the video of the controversial UPS ad. What??? Advertising miscue?
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, OCTOBER 1, 2012
    [Companies] What Does a Content Marketing Strategy Mean for Industrial Companies?
    That’s very good advice but what does it really mean if you are on the other side of the table and are responsible for marketing your industrial company? don’t want to overgeneralize the process of developing a good content marketing strategy because it varies from company to company. The H stands for How.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 2, 2013
    [Companies] How does your team get digital marketing training?
    Most of you know that I do a lot of training work, both for individuals and companies, and it has struck me recently that there might not be enough choices in how companies train their teams. offer online training through Fairleigh Dickinson and Cal-Irvine, along with some private training companies. Photo credit: Wikipedia.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, NOVEMBER 18, 2014
    [Companies] 4 Blogging Best Practices for B2B SaaS Start-Up Companies
    As a B2B SaaS company, your best bets for social media sharing are LinkedIn and Twitter. 'I follow a few key topics on Quora , and I try to answer a question over there at least once a week. My inclination is to answer B2B inside sales and sales topics, since AG Salesworks has such an arsenal of resources for everyone. Write helpful content.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, JANUARY 30, 2014
    [Companies] Why Should a B2B Sales Company Have a Facebook Page?
    B2B companies often have a stigma of being boring and a bit drab compared to B2C businesses. There are a many, many key reasons why I believe that B2B companies can greatly benefit from having a company Facebook page. If you''d like more information on a company, nine times out of ten what do you do? To be found. Show it!
  • GREAT B2B MARKETING  |  WEDNESDAY, JANUARY 21, 2015
    [Companies] The Economic Value of Your Company Brand
    When people talk about a company brand, it is often expressed as sort of an abstract concept – we feel good about our brand — or perhaps not so good. For instance, it can be a boon to the stock price, making the entire company more valuable. Your brand can also be a tool to attract top talent to your company. Jerry was right. 
  • INTEGRATED B2B  |  WEDNESDAY, JANUARY 8, 2014
    [Companies] 3 ways to brand your brick-and-mortar company online
    Online branding is especially important in the B2B space because companies aren’t looking at billboards to find other businesses to deal with; they’re doing research online, trying to save time by finding out as much about a company as possible before ever picking up the phone or setting foot in a store or office.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Companies] Why Some Companies Are Giving Up On Content Marketing (And Why You Should Double Down)
    believe many companies have invested in content marketing with good intentions, meaning they understand it’s a longer-term investment. Many companies who have prioritized content marketing are generating warm leads at a fraction of the cost of their competitors and peers. We’re such an impatient lot. They face The Dip and move on.
  • BIZNOLOGY  |  MONDAY, JUNE 23, 2014
    [Companies] Why do companies struggle with ROI?
    The post Why do companies struggle with ROI? 'Repurposing: Content marketing made easy! Content marketers have it tough sometimes — creating all that content is no easy matter and staring down an empty editorial calendar with a nary a tweet in hand is enough to give any content marketer pause. It doesn’t have to be that way though.
  • SOCIAL MEDIA B2B  |  FRIDAY, OCTOBER 7, 2011
    [Companies] B2B Companies Can Update Status on LinkedIn
    LinkedIn remains B2B companies’ favorite social network. Recently LinkedIn added a new feature that makes using LinkedIn for your B2B business even better: Company Status Updates. Having company profiles was nice to gather some data, for SEO benefit and to follow companies that were of interest to you.
  • KOMARKETING ASSOCIATES  |  MONDAY, MARCH 24, 2014
    [Companies] 12 Examples of B2B Companies Managing Impactful Twitter Profiles
    While Facebook may be king of the social networks among the general public, Twitter’s business benefits for B2B companies far outweigh those of Facebook. separate “@VMwareNews” profile maintains a VMware-specific persona, allowing followers to decide what types of messages they want to receive from the company. Intel.
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, DECEMBER 15, 2011
    [Companies] 2012 Content Marketing Trends for Manufacturers and Industrial Companies
    In this post, I want to focus on some of their findings that I feel apply to content marketing for manufacturers and industrial companies. What is encouraging though is the fact that 68% of companies with 10 – 99 employees maintain a blog as compared to only 55% for larger companies that employ this content marketing tactic.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, JULY 16, 2012
    [Companies] The Real Value of Content Marketing for Industrial Companies
    In today’s uncertain economy, manufacturing and industrial companies are taking more than a hard look at their marketing spends. These companies have always thought of marketing as sales support, so it requires a lot of convincing to change that mind-set. According to them, that has always been a job done by sales and not marketing.
  • ONPATH  |  FRIDAY, NOVEMBER 19, 2010
    [Companies] Social CRM - How some companies are using it.
    One of the areas that we did not have enough time to cover is real life examples of companies using Social CRM. How Real Companies are Going Social and Winning. Enterasys Networks , a data-networking company based out of Massachusetts, employs 750 individuals around the globe. Should I care? Watch the recording here. Case Study.
  • JUNTA 42  |  THURSDAY, DECEMBER 8, 2011
    [Companies] Your 2012 Shopping List: Buying a Media Company (you heard me!)
    Back in 2009 , I went around the country talking about how brands should start seriously looking at purchasing media/publishing companies in their industries as a core content marketing strategy. Content Marketing Content Strategy Fun Stuff media companies Penton publishersWell, I’m back on that soapbox again. Then…in 2009.
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, JUNE 17, 2011
    [Companies] Why Industrial Companies and Manufacturers Struggle with Content Marketing
    Many industrial companies and manufacturers struggle with content marketing. If you are the Sales & Marketing Director or the Marketing Specialist in one of these companies, you need to: Sift through the volumes of online information about content marketing. Inviting guest bloggers to post on your company blog if you have one.
  • INBLURBS  |  WEDNESDAY, NOVEMBER 17, 2010
    [Companies] Why to do Search Engine Advertising with Top SEO Companies?
    making use of some professional search engine optimization company’s which can provide you search engine optimization services to enhance your sites visibility and rating. You can take help of a search engine optimization company which can assist your site with quality links. Link building services. Optimization services.
  • HUBSPOT  |  WEDNESDAY, MAY 14, 2014
    [Companies] 8 Companies Totally Rocking Their LinkedIn Company Pages
    That''s been great news for brands, since it''s given them a new audience to reach with their content, via their Company Pages on LinkedIn. Let''s look at eight that are capitalizing on the opportunity and rocking it -- I think you might be surprised to find that both B2B and B2C companies are working to get the most out of their pages.
  • FEARLESS COMPETITOR  |  SATURDAY, JUNE 1, 2013
    [Companies] Why Every Company Needs a VP of Marketing or Chief Marketing Officer
    Doesn’t every company need a leader to focus on finding Mr. Right? was surprised that the Colorado-based company Datalogix raised $25 million dollars recently, but when one looks at their management team , there’s no one there with “marketing” in their job title. '“Marketing Looks for Mr. Right.
  • WINDMILL NETWORKING  |  FRIDAY, JANUARY 10, 2014
    [Companies] 3 Reasons ANY Company Can Benefit From Social Customer Service
    They have the power to shape a company’s products, service, etc. Social agents have to be on the frontline ready to connect from any place at any time with a company’s demanding customers. Social Media for Customer Support brand Business company Customer customer service Simply Measured Social Media Marketing Twitter
  • B2B MARKETING TRACTION  |  FRIDAY, DECEMBER 20, 2013
    [Companies] 3 Companies that Failed to Listen
    Seena wrote “ Playing the Blame Game ,” about leaders and companies who ignored market and customer signals and blamed external factors for their product or business problems. The #1 Fastest Growing Company in 2009 Fails to Follow Market Signals. Some make the big mistake of failing to listen to the marketplace.
  • WINDMILL NETWORKING  |  WEDNESDAY, MARCH 12, 2014
    [Companies] How Most Companies Fail at Social Customer Service
    'In 2014, more and more companies are gradually incorporating social media into their customer service approach. However, many companies fail to implement it right way. There’s still a huge gap between companies that rule social customer service and others who simply fail. Tips To Help Make Your Video Work For You.
  • FEARLESS COMPETITOR  |  TUESDAY, OCTOBER 25, 2011
    [Companies] Find New Customers – the Unmarketing Company
    We talked about our company policy of zero paid advertising. Does this sound like the kind of company you’ll like to work with? Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. Start Engaging.” ” We live that.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, AUGUST 11, 2014
    [Companies] Understanding the Age Gap is Important in Digital Marketing for Industrial Companies
    to market your industrial company, its products and services, then you need to understand the importance of the age gap and its impact on digital media usage. The post Understanding the Age Gap is Important in Digital Marketing for Industrial Companies by Achinta Mitra appeared first on Industrial Marketing Today.
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 14, 2011
    [Companies] Why do some companies prosper – despite a terrible economy?
    how bad times are and how few companies are hiring. few companies are growing fast and hiring quickly. In fact, those companies are hiring as fast as they can. Who are those companies and why are they doing so well, despite bad economic news? How do the marketing and sales budgets compare in YOUR company? ).
  • CONVERSIONATION  |  SATURDAY, AUGUST 6, 2011
    [Companies] Most Employees Have No Idea if Their Company Has a Social Media Policy
    A company is a legal entity. Production, communication and all other activities are done by the people within the company and within businesses that collaborate with it. The people in the company operate within a market environment. It does not produce anything. It does not communicate, and it has no activities. A [.].
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Companies] Find New Customers, the nice demand generation company, looks better than ever!
    And he did lots of great work yesterday on the website of  Find New Customers , the nicest company in B2B demand generation today, which is now based in the Sunshine State of Florida. Jeff Ogden, President of Find New Customers is an award-winning marketing expert who can HELP your company fix its key sales challenges.
  • TRADESMEN INSIGHTS  |  TUESDAY, JULY 24, 2012
    [Companies] Why Do B-to-B Companies Ignore Social Media Feedback?
    It still boggles my mind that companies who rush into social media ignore feedback once they do get it. What I don’t get is why many companies are ignoring social media on a day-to-day basis. recently read a post by Jeffrey Cohen from socialmediaB2, 69% of B2B Companies Ignore Social Media Feedback.
  • FEARLESS COMPETITOR  |  SATURDAY, MAY 7, 2011
    [Companies] The Best B2B marketing companies…and Jill
    B2B Lead Generation | The Best B2B Marketing Companies. This Saturday, I want to share what I consider the very best B2B marketing companies. 99% of b2b sellers today cannot touch these smart and savvy companies. was contacted by the CEO of a French software company wanting to expand to the USA. Hubspot. Kinaxis. Eloqua.
  • MARKETRI  |  TUESDAY, APRIL 16, 2013
    [Companies] Turn Your Company's Anniversary into a Marketing Powerhouse!
    It doesn’t matter if your company is turning one, five or 25 -- whatever the age, celebrating an anniversary can be a powerful marketing tool. Create a successful teamwork environment to spur your employees’ feelings of company pride and loyalty. Highlight any big news about the future of the company.
  • VERTICAL RESPONSE  |  MONDAY, FEBRUARY 17, 2014
    [Companies] How to Create a Compelling Company Explainer Video
    When you decide to create an explainer video for your site, chances are you’ll want to try to extol all the fabulous things about your company. Pick what you think best reflects your company, your key messaging and, most of all, your customers. If you answered no, you’re not alone. So, you gotta keep it short.
  • CMO ESSENTIALS  |  MONDAY, NOVEMBER 10, 2014
    [Companies] How to Create a Sales Enablement Culture in Your B2B Company
    'It’s clear that there is a shift taking place within most companies’ sales and marketing departments, and there is a good reason for it. This shift is causing some companies to hire for sales enablement positions. Have a strong understanding of your company culture and how it impacts the grouping of your sales and marketing teams.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 30, 2014
    [Companies] Can a Fortune 500 company be more human?
    But what about the big companies many of us work for or with? Beyond considered purchases where a sales or account team has a critical role, we don’t form many online business-oriented personal relationships with employees of Fortune 500 companies. The post Can a Fortune 500 company be more human? Or even Fortune 5000.
  • SOCIAL MARKETING FORUM  |  MONDAY, NOVEMBER 29, 2010
    [Companies] Employees Have No Clue if Their Company Has a Social Media Policy
    53% of the employees find that their colleagues should be disciplined by their employer if they slander the company on social networking websites. An important conclusion is that most employees aren’t aware of possible legal consequences when publicly criticizing their company. Of course, users must know these risks too. MyJobGroup.co.uk
  • DIGITAL BODY LANGUAGE  |  FRIDAY, NOVEMBER 19, 2010
    [Companies] Cartoon: Who is creating content for your company?
    Today's my first attempt at cartooning (okay, not really, all the hard work was done by gifted cartoonist Brady Bonus ). hope you enjoy it! First posted this morning on It's All About Revenue : Tags: Social media Content
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JULY 28, 2013
    [Companies] How to Start Your Company’s Discussion About Marketing Automation
    'by Amanda Batista | Tweet this Over the weekend you may have received one or more marketing emails that weren’t of interest to you, perhaps even after you opted in to receive communication from that particular company. It can be hard to start the discussion about integrating marketing technology into your company’s strategy.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, OCTOBER 17, 2012
    [Companies] How do you dicate content across networks? #sCRMchat
    Jugnoo is a Social CRM company that focuses on growing business via social media so it’s only fitting they discuss what they know best on a platform they know best. Social CRM Crm Company FocusSocial CRM Chat, better known as #sCRMchat, is weekly Twitter chat hosted by @JugnooMe and moderated by @HelenAndrolia.
  • SMASHMOUTH MARKETING  |  MONDAY, FEBRUARY 22, 2010
    [Companies] Lead Gen Companies Should Not Dictate Your Pace
    On a recent sales call, the prospect told me he is working with a pay-for- performance appointment setting company like Green Leads. The difference, and the reason for the call, is that he wants more meetings per month, but the other vendor is " dictating the pace " at which he gets them. Was I dreaming? Did I hear that right? list issue?
  • PR MEETS MARKETING  |  MONDAY, SEPTEMBER 19, 2011
    [Companies] Five Tips for Launching a Memorable Start-Up Company
    So you’re launching your company in a few weeks. You’re focused on getting the product to work. If you’re one of the lucky ones who was selected to launch and
  • B2B LEAD GENERATION BLOG  |  MONDAY, MARCH 18, 2013
    [Companies] Content Marketing: How a telecommunications company uses controversy to drive millions in pipeline
    Tweet Tellabs is a global communications equipment company supporting telecom leaders such as AT&T, CenturyLink, Verizon and Telefonica, and it’s able to hold its own in a cut-throat marketplace with competition up to 30 times its size. He cited the company’s study, The End of Profitability. We don’t see anything like that coming.
  • B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 7, 2013
    [Companies] Mobile Marketing: What 4 top B2B companies can teach us about mobile
    According to the MarketingSherpa 2012 Mobile Marketing Benchmark Report (free excerpt at that link), when asked, “Which mobile marketing tactic does your company use?” 64% of B2B companies listed mobile websites as their number one mobile marketing strategy in use. It won’t be too long before it starts happening in the B2B world.
  • INTEGRATED B2B  |  THURSDAY, NOVEMBER 22, 2012
    [Companies] Content production? Danish companies have it right
    But while planning and strategy in itself aren’t easy tasks for many companies not used to the new realities and change in B2B buyer behavior content production apparently is seen as the biggest challenge to executing content strategy in 2012. Danish companies have it right appeared first on IntegratedB2B. The post Content production?
  • FEARLESS COMPETITOR  |  TUESDAY, AUGUST 5, 2014
    [Companies] Passion for Hire – the Biggest Mistake Companies do in Hiring
    Roger believes passion is too often ignored in hiring, despite the fact that most companies claim their people are their greatest asset. '“Brands don’t build themselves. It takes people.” ” from Brainfluence Branding by Roger Dooley, a book on engaging consumers of your products based on science.
  • SAZBEAN  |  THURSDAY, APRIL 7, 2011
    [Companies] Impact of Google Algorithm Change on B2B Companies
    They’ve found that: The change in Google’s algorithm generally has worked in favor of B2B companies. For most of the companies in this report, their website traffic either improved or remained constant. If you’re a B2B company, what changes have you seen in your Google traffic? News & Notes
  • MARKETING EDGE  |  THURSDAY, SEPTEMBER 24, 2009
    [Companies] Companies, Do You Want Continuing Revenues? Help a Customer Out
    In this second part of a conversation with Twitterville author, Shel Israel and I get into the strategy some companies can use to improve their business in social media. Say do you think banks or credit card companies would do such a thing? maybe, but it underscores the ecosystem companies are trying to understand and participate.
  • MEASURABLE MARKETING  |  WEDNESDAY, MARCH 14, 2012
    [Companies] Jakob Nielsen on Mobile Usability: Top Mistakes that Companies Make
    For those who may not already know, Jakob Nielsen is one of the. founding fathers of the science of usability , and his work has been instrumental in shaping how we understand the interaction between humans and technology. Nielsen maintains that usability takes on an added importance in situations where user commitment levels are low (i.e
  • THE FORWARD OBSERVER  |  WEDNESDAY, NOVEMBER 13, 2013
    [Companies] Why B2B Companies Should Worry More About Customers Than Competitors
    'Artillery B2B Marketing Blog > The Forward Observer Research shows that companies with a greater focus on their customers than their competition will grow faster and be more profitable. We’ve all seen (or worked for) companies with an unhealthy obsession with their competition. Successful companies are focused on their customers.
  • STORIES THAT SELL  |  THURSDAY, NOVEMBER 11, 2010
    [Companies] Why Companies Need to F-R-E-E Their Case Studies
    A small software company recently ran an experiment… The company, which had been requiring registration to download its customer case studies, decided to unlock those stories on their website. In just one week, the company reported that downloads of its case studies were three times higher than the previous four months combined
  • B2B LEAD GENERATION BLOG  |  MONDAY, APRIL 15, 2013
    [Companies] How Reversing the Funnel Increased Sales by 14% for a Sales Incentive Company
    But, when Certif-A-Gift Company, a sales incentive company, reversed this presumption, they ended up increasing sales by 14% and moving prospects through the sales cycle 23% faster. We wanted to get them on track to call us first if an opportunity did arise,” said Mark Repkin, Vice President, Certif-A-Gift Company.
  • B2B LEAD GENERATION BLOG  |  MONDAY, FEBRUARY 4, 2013
    [Companies] Lead Generation: How golf sponsorship generates prospect inquiries for a software company
    Meet with executives at a Fortune 500 company? KeyedIn Solutions , a software technology and consulting company, has achieved it all with the sponsorship of up-and-coming golfing professional, Scott Piercy.  Tweet How can a marketer, in one fell swoop …. Capture the attention of millions of potential prospects? It was a smart decision.
  • B2B LEAD GENERATION BLOG  |  MONDAY, AUGUST 5, 2013
    [Companies] Content Marketing: How a technology company used its employees to generate quality content [Video]
    Jansen explained by generating content from within Softchoice, a technology solutions and services provider, it empowered employees throughout the company to become advocates of the content they created. Developing a content marketing strategy remains a big undertaking. Others include: Managing processes that best serve customers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 7, 2012
    [Companies] A proud American company that never understood digital
    What an amazing turn of events for this once proud and dominant company. The company had everything it needed to succeed. When it’s all over, I don’t even know if there will be any company left. A long, long time ago I had to pick an online platform to store my photos. Wrong. For a century Kodak WAS photography.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, MAY 15, 2012
    [Companies] Industrial Companies shouldn’t Replace Email Marketing with Social Media
    However, I’ve had conversations with manufacturers and industrial companies where I am asked if email marketing is still relevant and effective since all the talk these days is about social media. 70% of these companies use email marketing to in-house lists as compared to 57% using social media.
  • FEARLESS COMPETITOR  |  THURSDAY, AUGUST 4, 2011
    [Companies] You’d Make a Great Company Evangelist!
    “You would make a great company Evangelist.&#. What is the business value a company would get from an Evangelist? Company Evangelist. Usually they have some kind of personal platform that combines with a company platform and both are synergistically promoted.  Does this sound like something your company needs?
  • INBOUND SALES NETWORK  |  TUESDAY, JANUARY 17, 2012
    [Companies] Top 5 Things B-to-B Companies Can Do To Generate High Quality Leads
    Are you finding it harder and harder to generate high quality leads for your company? This article will reveal the top 5 proven ways to generate high quality leads for your company. Many companies tend to see their company’s website as just a virtual brochure. The greatest challenge may be how you achieve both.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, JULY 22, 2014
    [Companies] To Blog, or Not to Blog…That’s the Question Many Industrial Companies are Asking
    'Manufacturers, distributors and engineering companies have read or heard about all the benefits of content marketing in general and blogging in particular but many are still sitting on the fence. m often asked the question, “Should we start a blog?” It is a simple question but the answer is not a simple yes or a [.]
  • B2B IDEAS @ WORK  |  MONDAY, NOVEMBER 7, 2011
    [Companies] LinkedIn Company Page Checklist for B2B Marketing
    Your Company Page on LinkedIn is a powerful way to reach millions of professionals and reveal the human side of your company. million companies on LinkedIn. They follow companies to stay in the loop on new developments, compare products and services and track potential opportunities. For example if you use Inc.
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 16, 2013
    [Companies] Is Your Company a B2B Brand Dictator?
    We all know companies that act like tyrants when it comes to their B2B brands on social media. This approach comes … Continue Reading Is Your Company a B2B Brand Dictator? Social Media for B2B Branding brand Business business to business company Customer Facebook public-relations Social Media Marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 25, 2011
    [Companies] 29 Reasons Why Your Company Blog Has Stalled
    ve seen companies jumpstart their blog growth by focusing on the user of the products rather than the “decision-maker.&#. 21) Not Talking About Your People: Social business works because it tears away the curtain and shows that your company is human, authentic, and engaged.  . By Stanford Smith, Contributing {grow} Columnist. Period.
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 18, 2015
    [Companies] No US companies among the 30 most transparent
    'My recent blog on “ Why Transparency is Essential For Building Corporate Brand Trust ” generated lots of interest, but also begged a key question – what are the most transparent multinationals in the world, and where do US companies stand in these rankings? Surprisingly, there was not any US company near the top of the list.
  • WRITTENT  |  MONDAY, SEPTEMBER 8, 2014
    [Companies] 9 Tips to Spot Amazing Article Writers
    Since these companies have multiple writers at their disposal, there’s often no limit to their production capacity, either. Company News 'Article writers – truly amazing ones who create content that will knock your visitors’ socks off – can sometimes be hard to come by, depending on your niche. Frequent Multi-Author Blogs.
  • PWB MARKETING BLOG  |  WEDNESDAY, JULY 13, 2011
    [Companies] How Are B2B Companies Using Content To Grow Business? | PWB.
  • WRITTENT  |  SUNDAY, NOVEMBER 23, 2014
    [Companies] 7 Must-Know Writing Tips [+Examples]
    Company News Content Creation Copywriting 'Image source. Wondering which writing tips will actually boost your productivity and success? Whether you write for a living or maintain a blog on the side, it can sometimes be difficult to stand out in an ocean of writers and content. Plan Your Content. Use Shorter Sentences. Exactly. Don’t do it.
  • THE FORWARD OBSERVER  |  TUESDAY, MARCH 12, 2013
    [Companies] How B2B Companies Can Avoid Marketing on Lowest Price
    Artillery B2B Marketing Blog > The Forward Observer B2B companies who systematically measure and monitor their customer engagement can lessen their dependence on lowest prices – and increase revenues and profitability. However, when a business-to-business buy goes wrong, whole careers and and a company's future are at stake.
  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 27, 2011
    [Companies] Tone-deaf companies
    B2B Demand Generation | Companies who fail to listen. I’m astounded at the number of companies who are tone-deaf today. Here’s what companies need to do: Respond quickly to incoming messages. “If more companies listened to ( Find New Customers) a lot more would be sold.” It’s not just me.
  • MI6 MARKETING AGENCY  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Companies] Canadian Companies Use of Social Media
    We encourage you to leave a comment below and share your insights and thoughts about this chart and the implications it may have in your role and for your company. Over 50% of Canadian Companies Don’t See Social Media as Important. tweet charts regularly via my Twitter stream which are archived on my Posterous site here.
  • WRITESPARK  |  TUESDAY, FEBRUARY 1, 2011
    [Companies] Content Marketing Insights for Technology Companies
    As a possible reason for this rating, the report concludes that the content produced by tech companies is not matched to the different information needs of buyers at different stages of their decision cycle. Has your company made this analysis? Content Marketing Sales Materials
  • VERTICAL RESPONSE  |  FRIDAY, APRIL 12, 2013
    [Companies] Give Your Company Profile (aka ‘About’ Page) Some TLC
    'If you’ve got a website, you know that your company profile page (also known as your “about” page) is essential. When someone is thinking about buying from or engaging with your company, chances are they want to know a little more about you. It’s a glimpse into your company beyond what’s on your product pages. Here’s how: 1.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 25, 2012
    [Companies] Ignite Your Company To Create Content That Rocks
    When I graduated from college, a technology company called Mosaic changed their name to Netscape and opened the world to the internet. With a company like Apple, the product,  the content and the experience become the marketing! We are all drowning in a sea of information. Reaching them will be an epic battle for the major brands.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 24, 2012
    [Companies] Content Strategy Ain’t Just For Large Companies
    talked about how every business needs a content strategy – it is not just for large companies. Finally, I discuss how can companies get started in content marketing and also how to get past “campaign-brain” and create the mindset that puts customers first. Does Every Company Need A Content Strategy?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 17, 2014
    [Companies] How 4 Companies Find and Create Value from Open Data
    Companies also have much to gain with increased transparency. Here’s how four companies are creating value from data transparency: 1. This year Twitter launched a data-licensing tool that will sell access to its data to companies that can use the information to help them with their own businesses. Marketing Efficiency
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 6, 2011
    [Companies] Research shows companies re-trenching on social media
    An annual study by the Center for Marketing Research at the University of Massachusetts concludes that social media use by the largest companies in the world has stalled, or perhaps is even re-trenching. The top 100 companies are the most active blogging companies.  Only 17% of the next 400 companies blog.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, FEBRUARY 18, 2013
    [Companies] Responsive Web Design Becoming Important to Industrial Companies
    Lately I have been fielding a lot of questions about responsive web design from companies that are planning an industrial website redesign. In case you are wondering what the heck [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, FEBRUARY 23, 2011
    [Companies] MarketingPilot Offers Integrated Marketing Management for Mid-Size Companies
    The company also created special editions for ad agencies, which now provide about 40% of its business. can’t say for sure because there are several companies in the field that I’ve never researched. Average price and client size have also increased steadily, although the focus has remained on mid-size rather than enterprise clients.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 13, 2014
    [Companies] The 5 types of company Twitter accounts: What’s right for you?
    This account would feature a real person and a real photo but the account is owned by the company. When that person moves on, the profile would change to a new name and a new person in that role in the company. The ultimate goal for many companies is to get to a place where many employees can serve as beacons for your brand.
  • INTEGRATED B2B  |  SUNDAY, MARCH 10, 2013
    [Companies] What’s your company’s Return on Know-how?
    Knowledge-intensive companies are full of them: highly knowledgeable, intelligent experts who can wrap their minds around a problem in their field and deliver fantastic solutions. At times, their ideas and energy can open sales opportunities the company never knew existed at its customers or prospects. And that’s what it is, for sure.
  • HUBSPOT  |  THURSDAY, JULY 18, 2013
    [Companies] LinkedIn Gradually Rolling Out Ability to Comment/Like Status Updates as Your Company
    In any event, it looks like LinkedIn is slowly rolling out the ability for Company Page admins to comment on and "like" posts on their Company Page as their company , rather than their personal profile. The Pros & Cons of Commenting/Liking as Your Company. Believe me -- I tried it. How to Use the Feature. Easy, right?
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, OCTOBER 16, 2012
    [Companies] How Accountable Are You To Your Company's Success?
    Last week I had the chance to attend an Oz Principal leadership workshop with my fellow managers. There were a variety of topics covered, and fellow Director Matt Fitts wrote on one of the topics covered. wanted to take the opportunity to discuss one of the other main principles of the workshop, accountability. So, where is your head at?
  • THE EFFECTIVE MARKETER  |  THURSDAY, AUGUST 5, 2010
    [Companies] Best Companies Don't Need Marketing
    The reality is, more and more companies are adopting practices like these (especially telecommuting and flex hours) because technology is such that not only allows you to do it, but makes you more productive. But companies don’t offer these nice perks just because they are run by nice people. Like Be the first to like this post.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, SEPTEMBER 30, 2009
    [Companies] Social Media will Disrupt every Function in your Company
    One that threatens to disrupt and reinvent every function in your company over the next few years. Product companies will have a strong social approach to product development using Social Media. Pure Service companies will work with virtual teams to source and deliver work from far flung parts of the world.
  • LEADER NETWORKS  |  SATURDAY, JANUARY 16, 2010
    [Companies] Find your Company's Twitter Voice for Business
    to help figure out whether it makes sense or not, as taking on a Twitter account for business is no small task and in *many* cases not a good idea for the company to begin with. The next step after determining the business rationale, is to figure out what is the most appropriate Twitter Voice for the company. What is its main goal?
  • TRADESMEN INSIGHTS  |  THURSDAY, NOVEMBER 17, 2011
    [Companies] 2012 Looks Like Companies Will be Investing More Into Social Media
    According to a recent report in eMarketer.com , companies are looking to invest more in social in 2012. Marketing Trends Social Marketing 2012 social media planning booz&co buddy media companies investing more in social media social mediaI can’t believe it’s budget time already. All this is good news.
  • MARKETING EDGE  |  SATURDAY, MAY 23, 2009
    [Companies] Embarq –ing on Social Media at a Fortune 500 Company
    Embarq, a Fortune 500 telecommunications company , had a strategic mission to establish its own identity after it broke away from Sprint and a tactical objective to convert dial-up internet customers to subscribe to high-speed. Time 8:38. This was not a pilot project, nor isolated to a single department.
  • CRIMSON MARKETING  |  FRIDAY, SEPTEMBER 26, 2014
    [Companies] How High Growth Companies Use Marketing Analytics to Their Advantage
    If you’re trying to identify the right marketing solutions for your business, it’s not enough to know what your competitors are doing – you need to understand what the most effective companies are doing. While more canny companies are surging ahead. 'Image: Courtesy of Birmingham Business Journal. By: Sylvia Montgomery. Figure 1.
  • LEADER NETWORKS  |  WEDNESDAY, MARCH 10, 2010
    [Companies] Why Every Company Is A Media Company
    We are actively exploring the idea that every company is a media company. How can every company be a media company? Why would every company need or want to be a media company? Being a media company is the last thing strategic executives need to have on their minds to excel in today’s global economy!
  • FEARLESS COMPETITOR  |  FRIDAY, MARCH 1, 2013
    [Companies] Happy Birthday, sales lead generation company Find New Customers – belatedly
    'Buffer On February 13, 2009, the sales lead generation company Find New Customers was born. Find New Customers, the demand generation company, is led by the award-winning marketer Jeff Ogden , who’s also the creator of the very popular and highly syndicated online TV show, Marketing Made Simple TV. That is nearly everyone.).
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JANUARY 5, 2011
    [Companies] Top 10 B2B Companies on Twitter
    As more B2B companies start using Twitter to communicate with their customers, prospects and industries, they look for examples of companies that are already using the platform. Part of Twitter’s success has been based on its simplicity, and that has given people and companies a wide range of options how to use it.
  • DIGITAL B2B MARKETING  |  TUESDAY, APRIL 3, 2012
    [Companies] Selfless Giving and Selfish Companies: A Social Media Conundrum
    Selfish Behavior in Social Media Marketing When social media professionals and consultants talk about humanizing companies in social media, the inability of companies to be selfless , to give gifts without expectation of a return, is a sticking point. Companies do not do something and expect nothing in return. Gifts.
  • BIZNOLOGY  |  MONDAY, APRIL 1, 2013
    [Companies] Does brand marketing still matter in the digital age?
    Far from becoming unimportant, brand marketing is becoming more important to more companies every day. I’ve often tried to get companies to focus on actual direct marketing metrics and conversions, reasoning that if they buy from you then at some point they probably became aware of you. Photo credit: DavidErickson.
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 15, 2012
    [Companies] Content Marketing – How the Total Lack of Understanding Hurts Some Companies
    As this image from the Kapost/Eloqua ebook on the ROI of Content Marketing shows, Content Marketing dramatically outperforms paid search, but only if a company is willing to invest and be patient. They created one lonely eBook (written by Jeff Ogden of sales lead generation company Find New Customers ) and stopped.  What do you think?
  • HUBSPOT  |  TUESDAY, JULY 31, 2012
    [Companies] 10 Companies That Totally Nail Copywriting
    The ability to find the exact right words to tell your company's story isn't an easy feat, and it's even harder to do so consistently. So when we come across companies that are doing it successfully, we think their copywriters deserve a pat on the back (and a raise?). Hipmunk should win for best copywriting on company name alone, no?
  • SAVVY B2B MARKETING  |  TUESDAY, JANUARY 12, 2010
    [Companies] Every B2B Company Can't Be a Thought Leader -- But That's Okay
    By definition, every company can't be a thought leader. That said, it's understandable why companies pursue thought-leadership initiatives. And while not every company can be a thought leader, any company can be a leader when it comes to content marketing. And that's okay. Get Customers. by Joe Pulizzi and Newt Barrett.)
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 28, 2010
    [Companies] What Makes (and Ruins) Great Company Stories
    Does your company convey a remarkable story about its products or services? Most companies tell their stories through a mix of media (video, print, web, and audio) across a mix of delivery mechanisms which might include online and print advertising, company Web site, social media, television, events, publicity, or other avenues.
  • HUBSPOT  |  THURSDAY, FEBRUARY 19, 2015
    [Companies] Copywriting Lessons From Companies Doing It Right
    Companies who don’t know their audience opt for the safe (read: no one gets fired) option and over explain so everyone gets it. Sure, it’s easy for a company like Net-A-Porter to think like a publisher or the aforementioned RedBull to publish engaging, visceral content. But what about those companies that don’t have sexy products.
  • FOLLOW THE LEAD  |  TUESDAY, AUGUST 31, 2010
    [Companies] ‘Smarketing’ gets the pitch, but are b-to-b companies buying?
    The single biggest reason companies fail is that they overinvest in what is, as opposed to what might be,” said strategy consultant Gary Hamel , in a recent article in The Wall Street Journal titled, “The End of Management.” Opinion | Matthew Schwartz. In one scene, after the two bandits evade U.S. What do you think? Subscribe to RSS.
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