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  • MARKETRI  |  TUESDAY, APRIL 16, 2013
    [Companies] Turn Your Company's Anniversary into a Marketing Powerhouse!
    It doesn’t matter if your company is turning one, five or 25 -- whatever the age, celebrating an anniversary can be a powerful marketing tool. Create a successful teamwork environment to spur your employees’ feelings of company pride and loyalty. Highlight any big news about the future of the company.
  • MARKETRI  |  TUESDAY, APRIL 16, 2013
    [Companies] Turn Your Company’s Anniversary into a Marketing Powerhouse!
    It doesn’t matter if your company is turning one, five or 25 -- whatever the age, celebrating an anniversary can be a powerful marketing tool. Create a successful teamwork environment to spur your employees’ feelings of company pride and loyalty. Highlight any big news about the future of the company.
  • HUBSPOT  |  THURSDAY, APRIL 9, 2015
    [Companies] How Often Should Companies Blog? [New Benchmark Data]
    Each time you publish an original blog post, you''re creating a new opportunity to get found in search engines, get shared on social media, get linked to by other sites, and get a new person to interact with your company. The question is, how often does a company need to blog? Company Size. By Company Size. Overall.
  • CMO ESSENTIALS  |  MONDAY, NOVEMBER 10, 2014
    [Companies] How to Create a Sales Enablement Culture in Your B2B Company
    It’s clear that there is a shift taking place within most companies’ sales and marketing departments, and there is a good reason for it. This shift is causing some companies to hire for sales enablement positions. Have a strong understanding of your company culture and how it impacts the grouping of your sales and marketing teams.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 15, 2011
    [Companies] How to make your company blog connect like a personal blog
    As director of social media for Flightster one of my very first assignments was to create and maintain our company blog.  As a result I decided to model how people had built successful personal blogs instead of paying attention to how companies had done things. By Srinivas Rao, Contributing Writer. This is what I learned along the way.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MARCH 25, 2012
    [Companies] Irate sports fans hijack UPS company blog
    love looking at company blogs and see their progress … or lack of it … over time. This is a company that is still learning how to move their content and they don’t get many tweets or shares … maybe 4-5 per day. Then I noticed one blog post about a basketball game received 482 shares and 181 comments. What???
  • B2B MARKETING TRACTION  |  FRIDAY, DECEMBER 20, 2013
    [Companies] 3 Companies that Failed to Listen
    Seena wrote “ Playing the Blame Game ,” about leaders and companies who ignored market and customer signals and blamed external factors for their product or business problems. The #1 Fastest Growing Company in 2009 Fails to Follow Market Signals. Some make the big mistake of failing to listen to the marketplace.
  • SOCIAL MEDIA B2B  |  TUESDAY, JANUARY 22, 2013
    [Companies] 6 Ways B2B Companies Can Replace LinkedIn Answers
    The first, and most common for B2B companies, is to create your own Group and encourage customers, prospects, employees and partners to join it. Rather than using your company name, create a name that represents your industry or your target audience. Post Status Updates on Company Page. Post Photos and Files on Company Page.
  • THE POINT  |  THURSDAY, NOVEMBER 10, 2016
    [Companies] Video Tech Company Leverages SEM to Drive Enterprise Leads
    Started in 2008 as the world’s first open source video player, JW Player pioneered video on the Web and today has customers in 193 countries, ranging from Fortune 500 companies to individual bloggers. The company’s flagship product, JW Player, is live on more than 2 million sites with more than 1.3 billion unique monthly views.
  • PUZZLE MARKETER  |  TUESDAY, AUGUST 30, 2016
    [Companies] Discover Marketing Technology Used by Leading Companies
    Have you ever wondered what technology the most innovative and successful companies are using to power their platforms, foster collaboration among their employees, or market their products and services? For example, here are all of the companies using marketing automation software Hubspot versus Marketo. Lead Generation
  • THE POINT  |  TUESDAY, JULY 8, 2014
    [Companies] Case Study: How One Tech Company Used Humor to Launch a New Brand
    In early 2014, Sungard Availability Services (Sungard AS), a leading provider of managed IT, cloud, and recovery services, announced that it was splitting off as a separate company from SunGard Data Systems Inc. In essence, Sungard AS wanted to get the message across that they were still the same great company — just with a new look and feel.
  • INTEGRATED B2B  |  WEDNESDAY, DECEMBER 12, 2012
    [Companies] Is Marketing hurting your company?
    The marketing department of almost any B2B company is a busy place. Its staff are, as a rule, hard at work trying to figure out what the market needs and match the content and offerings of the company to those needs. Could it, in fact, be limiting your company’s potential? The post Is Marketing hurting your company?
  • SOCIAL MEDIA B2B  |  TUESDAY, OCTOBER 11, 2011
    [Companies] 5 Ways to Get More LinkedIn Company Followers
    B2B companies now have the ability to share updates with their followers on LinkedIn. This is the first company page functionality that LinkedIn added that would be more effective with additional followers. Based on executive remarks, more functions are coming to company pages. Add Company Page Link to Your Email Signature.
  • PWB MARKETING BLOG  |  MONDAY, MAY 14, 2012
    [Companies] Social Media: The New Company Newsletter? [Infographic]
    The other day I was asked “Is social media the company newsletter?” Yes, I do think social media can take the place of most of the functions of the company newsletter.  In fact I still get a few of those periodicals from my insurance broker, USAA and from Ford Motor Company.
  • PWB MARKETING BLOG  |  MONDAY, MAY 14, 2012
    [Companies] Social Media: The New Company Newsletter? [Infographic]
    The other day I was asked “Is social media the company newsletter?” Yes, I do think social media can take the place of most of the functions of the company newsletter.  In fact I still get a few of those periodicals from my insurance broker, USAA and from Ford Motor Company.
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, JUNE 14, 2012
    [Companies] Inbound Marketing won’t Boost Short-term Sales for Industrial Companies
    Inbound marketing is a frequent topic of discussion in my daily conversations with Owners, CEOs and Business Development professionals from manufacturing and industrial companies. Irrespective of the size of the company, they all have one thing in common – they want to boost sales as quickly as possible. It is a long journey.”.
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, APRIL 25, 2012
    [Companies] Is Blogging Dead or Are Companies Not Trying Hard Enough?
    My guess is many people or companies say, “Let’s start a blog!” USA Today  reported this morning that more companies are abandoning their blogs in favor of Facebook, Tumblr, and Twitter. Only 23% of  Fortune  500 companies maintained a blog in 2011, flat from a year ago after rising for several years. magazine.
  • STORIES THAT SELL  |  TUESDAY, MARCH 8, 2016
    [Companies] 7 Companies Boldly Leading with Customer Stories
    Here are several companies dedicating the most valuable space on their websites – the home page – to showcasing customer stories. This billion-dollar, global communications company last week featured a series of healthcare customer stories as the marquee content right on the home page. Potential customers distrust nearly all marketing.
  • BIZNOLOGY  |  MONDAY, APRIL 25, 2016
    [Companies] 15 best Big Data companies and why they stand out
    Only 18% of companies believe they have the skills necessary to gather and use insights effectively. Only 19% of companies are confident that their insights-gathering processes contribute directly to sales effectiveness. Here are the 15 best Big Data Companies and why they stand out according to sources that rank them highly.
  • B2B MARKETING INSIDER  |  FRIDAY, JUNE 5, 2015
    [Companies] The Battle for Customer Attention Starts With Company Culture
    But building a company that focuses on helping people versus selling stuff? Companies that do this well understand the larger world they operate in and how they fit into it; they activate their employees to tell authentic and personal stories about how they contribute. Many people believe that marketing is just advertising or selling.
  • DIGITAL BODY LANGUAGE  |  FRIDAY, NOVEMBER 19, 2010
    [Companies] Cartoon: Who is creating content for your company?
    Today's my first attempt at cartooning (okay, not really, all the hard work was done by gifted cartoonist Brady Bonus ). hope you enjoy it! First posted this morning on It's All About Revenue : Tags: Social media Content
  • CONTENT STANDARD  |  THURSDAY, JULY 28, 2016
    [Companies] At Visionary Companies, Storytelling Runs Deep
    Many companies die young, having never gained traction either because their entrepreneurs misunderstood or mistimed their markets, or because they could not deliver compelling new solutions that met market needs. In short, the business practices and processes that worked when their companies were small start to break.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 15, 2015
    [Companies] Why People Leave Your Company [Infographic]
    Every company deals with employee turnover. Even in a healthy economic climate, it's inevitable that some of your people will seek a career change, move cities, get recruited by a competitor, or part ways with your company. But there's a difference between healthy and unhealthy employee turnover.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 25, 2011
    [Companies] 29 Reasons Why Your Company Blog Has Stalled
    Starting Without A Vision. 1) Focusing On The Wrong Audience: Sometimes your audience isn’t the buyer of your products. I’ve seen companies jumpstart their blog growth by focusing on the user of the products rather than the “decision-maker.&#. 2) “I” Focused: Remember, social business is not about YOU. However, there is a different answer.
  • JUNTA 42  |  THURSDAY, SEPTEMBER 10, 2015
    [Companies] A Simple Content Marketing Model Most Companies Ignore
    Our 2015 B2B content marketing research showed that the average B2B company uses 13 content marketing tactics (i.e., Companies using a platform strategy diversify their content type onto other properties once they attract a large enough audience with the primary type. blogs, in-person events, videos, etc.) That’s a lot. Absolutely.
  • HUBSPOT  |  WEDNESDAY, MARCH 20, 2013
    [Companies] The HubSpot Culture Code: Creating a Company We Love
    This culture piece started out as an internal document years ago, and as a company who values ultimate transparency, we decided it was time to share it with the community. Regular readers might be wondering -- why is there an article on company culture on what is supposed to be an inbound marketing blog? So, hold up. And here's why.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 30, 2015
    [Companies] 5 Common Traits Of The Best Content Marketing Companies
    We connected with two content marketing company directors for a look at some of the unique attributes that keep their clients coming back to them. Find out what these qualities are, and how to identify them as you do your own content marketing company research. 1. stable of professional content creators. Measurability. Accessibility.
  • BIZNOLOGY  |  FRIDAY, OCTOBER 30, 2015
    [Companies] How to improve company culture
    Last year, glassdoor published a list of the top 25 companies for culture and values. These same names, you will notice,  also top the list of companies ranked by market valuation. The implication is clear: many of the companies with the best cultures are also the most successful. This correlation isn’t just incidental, either.
  • SAZBEAN  |  MONDAY, FEBRUARY 17, 2014
    [Companies] Should Your Company Blog?
    Now that we have social media and other digital marketing tactics, does it still make sense for your company to blog? But that’s why companies keep their fingers on the pulse of the industry and their customers, continually optimizing the quality and performance of their communications. by Lee Odden The post Should Your Company Blog?
  • ACT-ON  |  MONDAY, JULY 25, 2016
    [Companies] How Your SMB Company Can Adopt ABM Tactics
    We keep hearing that ABM is recommended for mid-sized companies and above, or rising brands with high lead volume. You just need to be laser-focused on accounts that matter to your company. So, here is a breakdown of how you can use account-based marketing, no matter what size your company is. We want to be just like them.
  • HUBSPOT  |  MONDAY, NOVEMBER 5, 2012
    [Companies] 10 Clever Website Error Messages From Creative Companies
    Taptaptap is a company that 1) creates apps for your iPhone, and 2) knows that everyone loves funny baby pictures. What other companies have creative error messages when their websites are down? But no matter how many resources you put into ensuring your website never, ever, ever goes down. your website will totally still go down.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JULY 28, 2013
    [Companies] How to Start Your Company’s Discussion About Marketing Automation
    by Amanda Batista | Tweet this Over the weekend you may have received one or more marketing emails that weren’t of interest to you, perhaps even after you opted in to receive communication from that particular company. It can be hard to start the discussion about integrating marketing technology into your company’s strategy.
  • ACT-ON  |  TUESDAY, NOVEMBER 29, 2016
    [Companies] 13 Customer Loyalty Best Practices for B2B Companies
    Existing customers interact with several departments in your company. An example of a survey that is probably trying to access the company’s Net Promoter Score. 4. What could your company do? 5. Our first impressions of people (and companies) frame how we experience them later. Company softball team win? Know why?
  • JUNTA 42  |  WEDNESDAY, JUNE 29, 2016
    [Companies] LinkedIn Purchase Will Spark Brands into Buying Media Companies
    That year, my first prediction was as follows: Microsoft will buy one, maybe two, media companies in certain industries. The outcome of these moves will pave the way for further media purchases throughout the year by non-media companies. Microsoft bought a media company. And the revenues are media-company-esque as well.
  • HUBSPOT  |  FRIDAY, OCTOBER 3, 2014
    [Companies] 7 Company Blogs We're Seriously Crushin' On
    Sometimes, these crushes last a few days -- like when a company has a funny flippant response to a Twitter troll. Lots of companies out there are doing crazy cool things -- we just don''t know about it yet. They all feature the same insights about the same companies and people -- it becomes almost like a filter bubble. Bloggin
  • HUBSPOT  |  FRIDAY, DECEMBER 9, 2016
    [Companies] What Not To Do at Your Company Holiday Party
    Ah, December: a month filled with festive decorations, hot chocolate, and the long-awaited company holiday party. Company holiday parties are a fun occasion to celebrate the season with your friends, family, and colleagues. 10 Dos & Don'ts for Your Company Holiday Party. Don't: 1) Don't skip the party. Our advice?
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 19, 2016
    [Companies] 9 Companies That Make Content Marketing Execution Simple
    The post 9 Companies That Make Content Marketing Execution Simple appeared first on Marketing Insider Group. Execution is arguably the most difficult part of content marketing. Don’t get me wrong; a solid content strategy is critical. So you and your team hold meetings and workshops, discuss the big picture, and even compile […].
  • VERTICAL RESPONSE  |  FRIDAY, FEBRUARY 27, 2015
    [Companies] 7 Dos and Don’ts for Writing Your Company’s Story
    Your company’s description, or “about us” section is usually one of the most popular pages and/or pieces of content on your website – are you putting your best face forward there , or could your story use a makeover? Read on to review what you should and shouldn’t do when writing your company’s description.
  • HUBSPOT  |  SUNDAY, JULY 26, 2015
    [Companies] Can Company Policy Make Your Team More Creative? Here's How 4 Companies Are Experimenting
    So how are companies trying to improve the odds? We've found four companies with a different approach to investing in employee creativity. In fact, 25% of the employers on Fortune 's 100 Best Companies to Work For offer paid sabbaticals to their employees. This post originally appeared on HubSpot's Agency Post.
  • ANNUITAS  |  THURSDAY, JULY 17, 2014
    [Companies] Why Companies Don’t Market to Their Customers
    I was recently onsite with a prospect and was told that if this company could simply add $10,000 to every customer renewal each year they would add $400,000,000 in incremental revenue to the bottom line.  For marketing leaders that want to make a profound impact to their companies’ revenue, data analysis should be made a top priority.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 4, 2015
    [Companies] What Makes Top Company Blogs So Successful? [New Data]
    But if resources allow, you actually should invest time developing a presence on Facebook to determine whether it’s worth integrating to your company’s long-term social media strategy. It breaks down social media posting frequency by industry, company size, and more. Anyone who runs a business blog knows how much of a challenge it is.
  • THE FORWARD OBSERVER  |  MONDAY, NOVEMBER 26, 2012
    [Companies] How LinkedIn Company Pages Work Like Magic for B2B Marketers
    Artillery B2B Marketing Blog > The Forward Observer With the new LinkedIn company page, B2B marketers can increase awareness of their company and products, improve search engine rankings and generate more leads. Any B2B company that is looking to connect with industry professionals and generate leads should be using LinkedIn.
  • CRIMSON MARKETING  |  FRIDAY, SEPTEMBER 12, 2014
    [Companies] Heidi Melin, CMO of Plex Systems: How CMOs of High Growth Companies Can Achieve Rapid Scale [Podcast]
    In order to successfully scale in this new paradigm, high growth companies must think carefully about their business processes and the infrastructure needed to support them. In this Moneyball for Marketing podcast, Heidi shares her tips for implementing the marketing technology and tactics of a “revenue process” for high growth companies.
  • ANNUITAS  |  THURSDAY, OCTOBER 15, 2015
    [Companies] 3 Ways to Strengthen Company Culture Via Onboarding
    Maren Hogan, CEO of Red Branch Media, writes , “[S]hare with them your expectations, and help them to understand the specific values your company espouses. Great onboarding programs are bi-directional, as even the most agile and progressive companies experience some degree of complacency. Blog company culture leadership onboarding
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, OCTOBER 16, 2012
    [Companies] Is Blogging Right for Every Industrial Company?
    The fact that you found this industrial marketing blog and are reading my post, tells me that you have asked yourself that very question and are curious about the answer. [.]. [[ This is a content summary only. Visit my website for full links, other content, and more! ]].
  • INTEGRATED B2B  |  TUESDAY, OCTOBER 20, 2015
    [Companies] 4 ways Danish companies can nail B2B marketing in English
    According to a Roper Public Affairs survey in 2013, 80% percent of business decision-makers prefer to get company information in a series of articles versus an advertisement. Hire specialist writers into your company. Combine your company’s experts with external writers . B2B marketing success? Nor should it be taken lightly!
  • HUBSPOT  |  TUESDAY, JANUARY 20, 2015
    [Companies] 5 Fresh Ways to Improve Your Company Culture
    Company culture is something that is very close to me. Because of that, I spend a good amount of time making sure my ideas on company culture are loud and clear. Not all companies have great culture, and it can be difficult to change when it’s been one way for so long. That absolutely plays into company culture, of course.
  • HUBSPOT  |  THURSDAY, JANUARY 17, 2013
    [Companies] How to Cultivate a Content Culture at Your Company
    When I talk with inbound marketers about content creation -- specifically, how companies can create a sustainable internal content creation model -- our conversations usually go one of two ways. This might stem from the misconception that they have to write like Shakespeare to get published on, say, your company blog. Poppycock.
  • VERTICAL RESPONSE  |  MONDAY, DECEMBER 30, 2013
    [Companies] Getting Your Company’s Voice Right
    But what voice do you speak to customers with and how do you know if your company’s voice is striking the right tone? Know your company’s character. “Every company has a character,” Fleming points out. “If you were to think about your company as a person, what would they be like?
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, AUGUST 11, 2014
    [Companies] Understanding the Age Gap is Important in Digital Marketing for Industrial Companies
    If you are using digital marketing (You are, arent you?) to market your industrial company, its products and services, then you need to understand the importance of the age gap and its impact on digital media usage. Im sure you have read many of the dire headlines about the critical skills gap in the industrial [.]
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, SEPTEMBER 24, 2012
    [Companies] Can Digital Marketing Make the Phone Ring for Industrial Companies?
    Generating leads is always the central theme in my daily conversations with manufacturing, engineering and industrial companies. However, a qualified lead means different things to different people and it is rare for me to find too many of these companies to have a clear definition of what a lead means to them. wish it were that easy.
  • B2B LEAD GENERATION BLOG  |  MONDAY, MARCH 23, 2015
    [Companies] Inbound Marketing: How a B2B company used a content marketing strategy to improve customer experience
    Tweet Inbound marketing is typically a term reserved for B2C companies striving to draw customers in with flashy social media campaigns, witty tweets and beautiful infographics. Starting off, attracting the right people and the speaking to the right audience is essential in a B2B inbound marketing campaign. Who are we speaking to?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 2, 2011
    [Companies] How do I find the “voice” on my company blog?
    Your company blog should be aligned with your marketing and business strategies, otherwise … why do it? Maybe you even have a small win — “Hey a customer mentioned our blog today.&#. 4) Relaxation — Company begins to trust the content developers and the process. Your company might be right. 
  • HUBSPOT  |  WEDNESDAY, DECEMBER 2, 2015
    [Companies] Linking Instagram to Your Company Facebook Page [Quick Tip]
    One of the best ways to achieve this is by linking your Instagram account to your company's Facebook Page. Posting from Instagram to Your Company Facebook Page Timeline. On Instagram, sharing your posts with your company Facebook Page rather than your personal profile is a matter of changing your settings. Select Facebook.
  • HUBSPOT  |  THURSDAY, DECEMBER 11, 2014
    [Companies] A Visual Guide to Creating the Perfect LinkedIn Company Page
    Your LinkedIn Company Page is an online beacon for both prospective customers and prospective employees. To help you make the most of your LinkedIn Company Page, we''ve put together this visual guide , which features several “pro tips” provided by LinkedIn''s marketing team. Company updates. Logo and banner images. Careers page.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 10, 2013
    [Companies] 25 'Boring' Companies With Brilliant Social Media Cover Photos
    but what about those companies in "boring" industries? Check out the 25 brands below to see how even "boring" companies can create engaging social media cover photos on five of the most popular social networks. We''re digging the scientific measurement technology company''s out-of-the-box thinking here. And the answer is yes.
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 5, 2015
    [Companies] 5 Reasons Your Company Should Be Blogging
    Find New Customers , the most likeable company in B2B marketing, is now partnered with a great company in New York City called Likeable Local  “ Social Media Marketing that makes YOU More Successful.” You can think of your company’s blog as a cost-effective extension of your sales calls or advertisements.
  • HUBSPOT  |  WEDNESDAY, MARCH 18, 2015
    [Companies] 11 Expert Tips for Growing Your Company's Blog
    Most marketers dream about the day their blog has "made it.". How we define "making it" differs. Maybe it''s when we reach a certain traffic or lead goal. Maybe it''s the day one of our posts finally gets shared by an influencer. Or maybe, it''s when your blog makes a "blogs to watch" roundup. Graham Charlton, Econsultancy. 1) Remain consistent.
  • EMAGINE B2B BLOG  |  TUESDAY, FEBRUARY 26, 2013
    [Companies] Guidelines for Writing Your LinkedIn Company Page
    LinkedIn company pages are like a personal profile for your company. Your company page is a mini-website for your company, but it’s located on LinkedIn so it’s easy for LinkedIn members to find. Depending on your company, your solutions will either be products, services or both. The About Section.
  • HUBSPOT  |  SATURDAY, JULY 26, 2014
    [Companies] The Anatomy of a Strong Company Name
    But if you listed names such as Lucky Charms, Fruit Loops, and Cocoa Puffs, and paired them with their colorful boxes and mascots, the company image suddenly becomes vibrant and exciting. Car companies are a prime example of this technique. Again, car companies are a prime example. over the phone). Memorable. Enjoy this post?
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 15, 2013
    [Companies] 6 Reasons Why Your Company’s Facebook Page is Unattractive
    According to a recent study by Fast Company, 44% of social media users are most-likely to engage with companies if you post visual content. First impressions matter on social media, and your cover photo is the first chance your company has to impress a prospect. Helen is the founder of writtent.com. What are your pains?
  • BIZNOLOGY  |  WEDNESDAY, JUNE 3, 2015
    [Companies] How to improve your company’s Facebook page
    Your company’s Facebook page is your access pass to all of those users. But many company pages are sparse, rarely updated, and just wrong. If you want engagement from your fans, it’s imperative to make your company’s Facebook page as attractive as possible. Facebook offers lots of bells and whistles for company pages.
  • INDUSTRIAL MARKETING TODAY  |  SATURDAY, JANUARY 4, 2014
    [Companies] What Content Marketing Functions Do Industrial Companies Outsource?
    I hope your Holidays were wonderful and that you are off to a good start in 2014. The views I have expressed in this post are based on my daily [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].
  • B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 7, 2013
    [Companies] Mobile Marketing: What 4 top B2B companies can teach us about mobile
    According to the MarketingSherpa 2012 Mobile Marketing Benchmark Report (free excerpt at that link), when asked, “Which mobile marketing tactic does your company use?” 64% of B2B companies listed mobile websites as their number one mobile marketing strategy in use. It won’t be too long before it starts happening in the B2B world.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JANUARY 4, 2012
    [Companies] 5 Power Tips for B2B Company LinkedIn Profiles
    Recently while gathering some data for my company’s website, I was surprised to see how many website conversions viewed our LinkedIn profile. So as we come into a new year, take a few minutes to spruce up your business LinkedIn profile so when people come to check your company out, they get the best impression. 1.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 6, 2016
    [Companies] How B2B Companies Are Using LinkedIn Marketing Ad Campaigns [Interview]
    The “2016 LinkedIn Ads Benchmark Report” from Bizible found that most B2B software and business service companies (50 percent) consider their LinkedIn marketing strategies to be successful. That doesn’t mean it’s the best channel for every company or even for every type of campaign. content personalization, creating buyer personas)?
  • SALESFUSION  |  FRIDAY, MARCH 14, 2014
    [Companies] Content Marketing for B2B Companies
    Many agencies, firms and CRM solution providers already understand the importance of partnering with a MA Company. The question now shifts from, if you should partner with a company, to who you should partner with. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"].
  • SPIRALYTICS   |  TUESDAY, FEBRUARY 7, 2017
    [Companies] Digital Marketing Strategies Every Company Needs Today
    It’s easy to get left behind in the world of marketing. As the Project Runway host, Heidi Klum, would say it, “ One day you’re in, the next day you’re out. ”. Digital Marketing
  • FEARLESS COMPETITOR  |  TUESDAY, OCTOBER 25, 2011
    [Companies] Find New Customers – the Unmarketing Company
    We talked about our company policy of zero paid advertising. Does this sound like the kind of company you’ll like to work with? Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. Start Engaging.” ” We live that.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JANUARY 19, 2015
    [Companies] The Soft Edge; where great companies find success
    Where Great Companies Find Lasting Success. This is an excellent management book for any level in any company, I recommend to my clients that they need to read a minimum of two business books a year and this book makes my 2015 list! The Soft Edge. Trust. Smarts. Teams. Taste. Story. It will make a difference in your success. Books
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 21, 2015
    [Companies] Social Media Lessons From 8 Tech Support Companies
    The Facebook and Twitter pages for Sri Lanka-based company 24/7 Techies started off promising, followed with frequent updates for months, but the most recent post is dated October 2013. Customers love to connect with the companies and services they use—it makes them feel valued to know someone is listening and responding to them.
  • BIZIBLE  |  THURSDAY, FEBRUARY 11, 2016
    [Companies] How Pricing Affects Marketing Strategy for B2B SaaS Companies
    While SaaS companies often get grouped into a single vertical, the reality is that they are not one-size-fits-all. Do they serve everyone from mom and pop small businesses to high growth startups to Fortune 500 companies? It’s especially true when thinking about the optimal marketing strategy. Are they in the $10/month range?
  • AVITAGE  |  SUNDAY, JUNE 8, 2014
    [Companies] Why Google Plus is Our Company Content Hub (and should be yours)
    That’s how I felt a few months ago when […] The post Why Google Plus is Our Company Content Hub (and should be yours) appeared first on Avitage. This article is written for small and mid-size businesses, but also for groups within larger organizations that are constrained by poor enterprise infrastructure. The
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 20, 2013
    [Companies] Executives long for “customer-activated company” but social media is a stumbling block
    The research discovered three major strategic shifts enabled by technology: The customer-activated company. “Relationships must be fully reciprocal and once that relationship is established, companies of all sizes need to be prepared to act based on the influence of the customer. But they just can’t figure out social media.
  • SCRIBBLELIVE  |  WEDNESDAY, NOVEMBER 2, 2016
    [Companies] Why A Content Marketer Needs to Buddy Up with their Company’s Product Marketer(s)
    Content marketing can (and should) impact buyers at every stage of the purchasing journey – starting from when they first become aware of your company/product to when they make the decision to buy. The post Why A Content Marketer Needs to Buddy Up with their Company’s Product Marketer(s) appeared first on ScribbleLive.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 24, 2012
    [Companies] Content Strategy Ain’t Just For Large Companies
    talked about how every business needs a content strategy – it is not just for large companies. Finally, I discuss how can companies get started in content marketing and also how to get past “campaign-brain” and create the mindset that puts customers first. Does Every Company Need A Content Strategy?
  • HUBSPOT  |  FRIDAY, MAY 18, 2012
    [Companies] The 10 Best-Branded Companies on Instagram
    Check out the following images and learn how these ten companies completely nailed the representation of their respective brands. Now, I'm sure most of you know that social media is important. I’m also confident that many of you know some basic strategies. In fact, a Facebook study just recently confirmed this very philosophy! Brisk.
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, SEPTEMBER 12, 2013
    [Companies] Marketing Automation Alone Can’t Deliver ROI for Industrial Companies
    Let me start by saying that I’m a big believer of Marketing Automation (MA) and have seen it produce incredible marketing ROI for some manufacturers and industrial companies. Then why [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].
  • GREAT B2B MARKETING  |  TUESDAY, SEPTEMBER 18, 2012
    [Companies] How to Build Company Value in a Down Economy
    But we do have a great deal of control over our micro economy – the part of the whole where we can make an immediate difference for our companies, our clients, and our families. Here are three suggestions on how to use marketing and sales strategies to build value in your company. Technorati Tags: Company Value , Sales Model.
  • CMO ESSENTIALS  |  MONDAY, OCTOBER 20, 2014
    [Companies] Why Customer Experience is Critical to Company Success
    Happy customers define company success. After all, your customers are your company’s biggest assets. Lynn Tsoflias is the vice president of customer success at Insightly , a San Francisco-based company that provides a customer relationship management (CRM) and project management solution for small businesses. Listen and listen.
  • B2B LEAD BLOG  |  WEDNESDAY, JANUARY 6, 2016
    [Companies] 5 Companies Using Big Data Management to Fuel Their Marketing
    Businesses are becoming increasingly metrics-focused, relying on big data to inform business decisions, redesign marketing strategies, and fuel the success of companies. Some major […]. Big Data Marketing
  • THE FORWARD OBSERVER  |  WEDNESDAY, NOVEMBER 13, 2013
    [Companies] Why B2B Companies Should Worry More About Customers Than Competitors
    Artillery B2B Marketing Blog > The Forward Observer Research shows that companies with a greater focus on their customers than their competition will grow faster and be more profitable. We’ve all seen (or worked for) companies with an unhealthy obsession with their competition. Successful companies are focused on their customers.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, JULY 16, 2012
    [Companies] The Real Value of Content Marketing for Industrial Companies
    In today’s uncertain economy, manufacturing and industrial companies are taking more than a hard look at their marketing spends. These companies have always thought of marketing as sales support, so it requires a lot of convincing to change that mind-set. According to them, that has always been a job done by sales and not marketing.
  • FEARLESS COMPETITOR  |  FRIDAY, MARCH 1, 2013
    [Companies] Happy Birthday, sales lead generation company Find New Customers – belatedly
    Buffer On February 13, 2009, the sales lead generation company Find New Customers was born. Find New Customers, the demand generation company, is led by the award-winning marketer Jeff Ogden , who’s also the creator of the very popular and highly syndicated online TV show, Marketing Made Simple TV. That is nearly everyone.).
  • HUBSPOT  |  THURSDAY, OCTOBER 4, 2012
    [Companies] New LinkedIn Company Pages Are Finally Rolled Out to EVERYONE
    A few weeks ago, we alerted you to the pending arrival of the new LinkedIn company page design. The new LinkedIn company page design is HERE! If you need a little refresher about what to do to set it up, reference our ridiculously in-depth ebook on the subject, A Step-by-Step Guide to LinkedIn's New Company Pages. Go set it up!
  • B2B MARKETING INSIDER  |  SUNDAY, MAY 8, 2016
    [Companies] How 10 Innovative Companies are Using Periscope to Drive Engagement
    The post How 10 Innovative Companies are Using Periscope to Drive Engagement appeared first on Marketing Insider Group. Live streaming app Periscope is one of the latest social platforms to enter the scene. It’s also (if you ask me) one of the most exciting. The concept of live streaming isn’t exactly unique. Content Marketing
  • INTEGRATED B2B  |  THURSDAY, NOVEMBER 8, 2012
    [Companies] Content marketing? Danish companies show you how to do it.
    Scandinavians companies, and Danish companies in particular, are known for their no-nonsense, modest approach to B2B marketing. Many Danish companies have not built their successes on huge marketing budgets as seen in other parts of the world. How do you approach content marketing at your company?
  • DELICIOUS B2BMARKETING  |  THURSDAY, MARCH 24, 2011
    [Companies] Top 5 Mistakes to Avoid on Your Company Blog
    Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Have an account?
  • BIZNOLOGY  |  THURSDAY, JULY 23, 2015
    [Companies] Going Small: A Marketers Journey from Large Companies to the Startup World
    For my entire career, I’ve worked for large companies. My clients were all Fortune 100 companies like P&G and GlaxoSmithKline. More recently I’ve spent time at AutoTrader, a part of the multi-billion dollar Cox Corporation and PGi, a $500 million public company with 2500 employees worldwide. Like to Build Things.
  • SOCIAL MEDIA B2B  |  TUESDAY, NOVEMBER 8, 2011
    [Companies] Google+ Pages for B2B Companies
    If you jumped into Google+ when personal pages came out and you understand how the platform works, you know what kinds of posts resonate and how important engagement is to the platform, you should absolutely create a Google+ page for your B2B company today. The biggest reason is search. will update this as it changes. Argyle Social. Hubspot.
  • MARKETRI  |  WEDNESDAY, FEBRUARY 29, 2012
    [Companies] Marketri LinkedIn Tip 13: Setting Up a Company Page on LinkedIn
    It’s time to set up a company page. Benefits to Starting a Company Page. Having a LinkedIn company page provides another outlet to share your message, company achievements, news, etc. What to Know Before Starting Your Company Page. yourcompany.com) will have difficulty creating a company page.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, OCTOBER 9, 2012
    [Companies] Content Can Differentiate Industrial Companies When There’s Parity in Value Propositions
    Most manufacturers and industrial companies make generic claims that are often copied by their competition and lack validation. There are experts who are more qualified than I am in crafting a Value Proposition that is so unique to a company that it cannot be easily duplicated by others.
  • HUBSPOT  |  FRIDAY, MAY 23, 2014
    [Companies] Need Some B2B Blogging Inspiration? Check Out These 10 Companies
    This isn''t an exhaustive list by any means -- but maybe it''ll be a small source of inspiration for you to start your own B2B blog for your company (or kick your existing blog up a notch). For this company, blogging is about telling a visual story. In content marketing, there may be no more desirable medium than the blog. 10) Square.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 13, 2014
    [Companies] The 5 types of company Twitter accounts: What’s right for you?
    This account would feature a real person and a real photo but the account is owned by the company. When that person moves on, the profile would change to a new name and a new person in that role in the company. 4) Real persons in real time. Coke has created a hilarious account based on the quips from the company’s long-dead founder.
  • HUBSPOT  |  TUESDAY, APRIL 26, 2016
    [Companies] 8 Reasons Super Specialized Companies Should Embrace Inbound
    “People don’t shop for our products online.”. I can’t tell you how many times I’ve been told this by sales and marketing leaders at B2B companies that make obscure, highly complex technology and products. call them “superniche” companies. If a company has a viable product that solves a problem, people are looking for it. Wrong.
  • HUBSPOT  |  MONDAY, OCTOBER 8, 2012
    [Companies] How to Painlessly Transition Your Company to Inbound Marketing
    That means if you're really interested in transitioning your company to inbound marketing, it's time get a little sneaky. It's time to integrate your inbound marketing campaigns with your company's more traditional marketing campaigns. Start writing posts on your company blog -- and if you don't have one, set one up!
  • HUBSPOT  |  WEDNESDAY, DECEMBER 28, 2016
    [Companies] Why Your Company Might Need a Content Audit
    While the goal of content marketing is clear, many companies forget to track what type of content is actually working. There are a variety of reasons that a company might need a content audit. Here are some of the problems that plague companies because of the lack of a content audit. Reasons for a Content Audit. What To Do Next.
  • B2B MARKETING INSIDER  |  FRIDAY, OCTOBER 14, 2016
    [Companies] Building CSR into the Culture of Your Company Pays Dividends
    Seventy nine percent of today’s graduates consider a company’s corporate social responsibility (CSR) commitments when deciding where to work, according to a recent Cone Communications study. The post Building CSR into the Culture of Your Company Pays Dividends appeared first on Marketing Insider Group. Marketing Strategy
  • CONVERSIONATION  |  SATURDAY, AUGUST 6, 2011
    [Companies] Most Employees Have No Idea if Their Company Has a Social Media Policy
    A company is a legal entity. Production, communication and all other activities are done by the people within the company and within businesses that collaborate with it. The people in the company operate within a market environment. A [.]. It does not produce anything. It does not communicate, and it has no activities.
  • CONTENTLY  |  MONDAY, FEBRUARY 6, 2017
    [Companies] Why Do Insurance Companies Advertise So Much?
    Now think about insurance companies. Insurance is a competitive space, which is why companies create talking ducks to get our attention and cut through the clutter. So when that happens, they’re going to research two or three companies. Not surprisingly, insurance companies love jingles for the same reason. billion.
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