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  • SOCIAL MEDIA B2B  |  WEDNESDAY, JANUARY 4, 2012
    [Companies] 5 Power Tips for B2B Company LinkedIn Profiles
    Recently while gathering some data for my company’s website, I was surprised to see how many website conversions viewed our LinkedIn profile. So as we come into a new year, take a few minutes to spruce up your business LinkedIn profile so when people come to check your company out, they get the best impression. 1.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, FEBRUARY 11, 2013
    [Companies] Traditional Marketing is Alive and Well for Industrial Companies
    Despite all the buzz about digital marketing and proof of results, manufacturers, engineering and industrial companies continue to use traditional marketing tactics such as trade shows, print ads and telemarketing. [.]. This is only a content summary. Please click on the headline to read the full article.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MARCH 25, 2012
    [Companies] Irate sports fans hijack UPS company blog
    love looking at company blogs and see their progress … or lack of it … over time. This is a company that is still learning how to move their content and they don’t get many tweets or shares … maybe 4-5 per day. Then I noticed one blog post about a basketball game received 482 shares and 181 comments. What???
  • JUNTA 42  |  WEDNESDAY, JUNE 29, 2016
    [Companies] LinkedIn Purchase Will Spark Brands into Buying Media Companies
    That year, my first prediction was as follows: Microsoft will buy one, maybe two, media companies in certain industries. The outcome of these moves will pave the way for further media purchases throughout the year by non-media companies. Microsoft bought a media company. And the revenues are media-company-esque as well.
  • STORIES THAT SELL  |  TUESDAY, MARCH 8, 2016
    [Companies] 7 Companies Boldly Leading with Customer Stories
    Here are several companies dedicating the most valuable space on their websites – the home page – to showcasing customer stories. This billion-dollar, global communications company last week featured a series of healthcare customer stories as the marquee content right on the home page. Potential customers distrust nearly all marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 7, 2012
    [Companies] A proud American company that never understood digital
    What an amazing turn of events for this once proud and dominant company. The company had everything it needed to succeed. When it’s all over, I don’t even know if there will be any company left. A long, long time ago I had to pick an online platform to store my photos. Wrong. For a century Kodak WAS photography.
  • HUBSPOT  |  FRIDAY, OCTOBER 3, 2014
    [Companies] 7 Company Blogs We're Seriously Crushin' On
    Sometimes, these crushes last a few days -- like when a company has a funny flippant response to a Twitter troll. Lots of companies out there are doing crazy cool things -- we just don''t know about it yet. They all feature the same insights about the same companies and people -- it becomes almost like a filter bubble. Bloggin
  • SALESFUSION  |  FRIDAY, MARCH 14, 2014
    [Companies] Content Marketing for B2B Companies
    Many agencies, firms and CRM solution providers already understand the importance of partnering with a MA Company. The question now shifts from, if you should partner with a company, to who you should partner with. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"].
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JANUARY 22, 2014
    [Companies] Which Companies are Totally Nailing B2B Marketing?
    Some companies are actually producing really creative B2B marketing. So, which companies have totally got this B2B marketing thing down? Atlas Copco is a producer of industrial equipment and they’re revolutionizing the way B2B companies use apps. Let’s take a look. Salesforce. Demandbase. Microsoft. Sungard. Genius. Atlas Copco.
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, APRIL 25, 2012
    [Companies] Is Blogging Dead or Are Companies Not Trying Hard Enough?
    My guess is many people or companies say, “Let’s start a blog!” USA Today  reported this morning that more companies are abandoning their blogs in favor of Facebook, Tumblr, and Twitter. Only 23% of  Fortune  500 companies maintained a blog in 2011, flat from a year ago after rising for several years. magazine.
  • MARKETRI  |  TUESDAY, APRIL 16, 2013
    [Companies] Turn Your Company’s Anniversary into a Marketing Powerhouse!
    It doesn’t matter if your company is turning one, five or 25 -- whatever the age, celebrating an anniversary can be a powerful marketing tool. Create a successful teamwork environment to spur your employees’ feelings of company pride and loyalty. Highlight any big news about the future of the company.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 4, 2015
    [Companies] What Makes Top Company Blogs So Successful? [New Data]
    But if resources allow, you actually should invest time developing a presence on Facebook to determine whether it’s worth integrating to your company’s long-term social media strategy. It breaks down social media posting frequency by industry, company size, and more. Anyone who runs a business blog knows how much of a challenge it is.
  • THE POINT  |  TUESDAY, JULY 8, 2014
    [Companies] Case Study: How One Tech Company Used Humor to Launch a New Brand
    In early 2014, Sungard Availability Services (Sungard AS), a leading provider of managed IT, cloud, and recovery services, announced that it was splitting off as a separate company from SunGard Data Systems Inc. In essence, Sungard AS wanted to get the message across that they were still the same great company — just with a new look and feel.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JULY 28, 2013
    [Companies] How to Start Your Company’s Discussion About Marketing Automation
    by Amanda Batista | Tweet this Over the weekend you may have received one or more marketing emails that weren’t of interest to you, perhaps even after you opted in to receive communication from that particular company. It can be hard to start the discussion about integrating marketing technology into your company’s strategy.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 6, 2011
    [Companies] Research shows companies re-trenching on social media
    An annual study by the Center for Marketing Research at the University of Massachusetts concludes that social media use by the largest companies in the world has stalled, or perhaps is even re-trenching. The top 100 companies are the most active blogging companies.  Only 17% of the next 400 companies blog.
  • VERTICAL RESPONSE  |  MONDAY, DECEMBER 30, 2013
    [Companies] Getting Your Company’s Voice Right
    But what voice do you speak to customers with and how do you know if your company’s voice is striking the right tone? Know your company’s character. “Every company has a character,” Fleming points out. “If you were to think about your company as a person, what would they be like?
  • CONVERSIONATION  |  SATURDAY, AUGUST 6, 2011
    [Companies] Most Employees Have No Idea if Their Company Has a Social Media Policy
    A company is a legal entity. Production, communication and all other activities are done by the people within the company and within businesses that collaborate with it. The people in the company operate within a market environment. A [.]. It does not produce anything. It does not communicate, and it has no activities.
  • HUBSPOT  |  WEDNESDAY, MARCH 20, 2013
    [Companies] The HubSpot Culture Code: Creating a Company We Love
    This culture piece started out as an internal document years ago, and as a company who values ultimate transparency, we decided it was time to share it with the community. Regular readers might be wondering -- why is there an article on company culture on what is supposed to be an inbound marketing blog? So, hold up. And here's why.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, FEBRUARY 25, 2013
    [Companies] Are Industrial Companies Wasting Their Leads?
    No matter the size of the company or the industry they are in, my conversations always boil down to them wanting more leads from their industrial marketing. Yet I see [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].
  • TYPE A COMMUNICATIONS  |  TUESDAY, JULY 14, 2015
    [Companies] The Battle for Customer Attention Starts With Company Culture
    July 14, 2015 by Michael Brenner Many people believe that marketing is just advertising or selling. But, in reality, marketing is actually a conversation that you the entrepreneur start by. read more
  • SOCIAL MEDIA B2B  |  TUESDAY, OCTOBER 9, 2012
    [Companies] 10 Reasons Why B2B Companies Are Failing With Social Media
    Too many B2B companies are flat out failing at social media marketing. This isn’t an attack on the companies. Email marketing has been around for decades and many companies still don’t have that mystery figured out yet. 10 Reasons Why B2B Companies Are Failing With Social Media. 1. It isn’t their fault.
  • THE FORWARD OBSERVER  |  MONDAY, NOVEMBER 26, 2012
    [Companies] How LinkedIn Company Pages Work Like Magic for B2B Marketers
    Artillery B2B Marketing Blog > The Forward Observer With the new LinkedIn company page, B2B marketers can increase awareness of their company and products, improve search engine rankings and generate more leads. Any B2B company that is looking to connect with industry professionals and generate leads should be using LinkedIn.
  • HUBSPOT  |  MONDAY, NOVEMBER 5, 2012
    [Companies] 10 Clever Website Error Messages From Creative Companies
    Taptaptap is a company that 1) creates apps for your iPhone, and 2) knows that everyone loves funny baby pictures. What other companies have creative error messages when their websites are down? But no matter how many resources you put into ensuring your website never, ever, ever goes down. your website will totally still go down.
  • B2B MARKETING TRACTION  |  FRIDAY, DECEMBER 20, 2013
    [Companies] 3 Companies that Failed to Listen
    Seena wrote “ Playing the Blame Game ,” about leaders and companies who ignored market and customer signals and blamed external factors for their product or business problems. The #1 Fastest Growing Company in 2009 Fails to Follow Market Signals. Some make the big mistake of failing to listen to the marketplace.
  • FEARLESS COMPETITOR  |  TUESDAY, NOVEMBER 11, 2014
    [Companies] One Company I Never Want to Hear from Again Ever
    never, ever wan t to hear from that company again.  It was a bad experience that is best forgotten and never heard from again. Good-bye and good-riddance to that company in Atlanta. With so many good friends, I sure don’t need enemies like that company I once worked for. clearly don’t need that company in Atlanta.
  • SOCIAL MEDIA B2B  |  TUESDAY, NOVEMBER 8, 2011
    [Companies] Google+ Pages for B2B Companies
    If you jumped into Google+ when personal pages came out and you understand how the platform works, you know what kinds of posts resonate and how important engagement is to the platform, you should absolutely create a Google+ page for your B2B company today. The biggest reason is search. will update this as it changes. Argyle Social. Hubspot.
  • INDUSTRIAL MARKETING TODAY  |  SATURDAY, APRIL 14, 2012
    [Companies] Industrial Marketing Company Celebrates 25 Years in Business
    April 2012 marks a milestone for my industrial marketing company Tiecas, Inc. could not have launched my company without the Apple Macintosh Plus, Apple LaserWriter Plus with a PostScript interpreter from Adobe and PageMaker from Aldus Corp. Note the words Type and Graphics in the company name. So a big thank you to all of you.
  • HUBSPOT  |  SUNDAY, JULY 26, 2015
    [Companies] Can Company Policy Make Your Team More Creative? Here's How 4 Companies Are Experimenting
    So how are companies trying to improve the odds? We've found four companies with a different approach to investing in employee creativity. In fact, 25% of the employers on Fortune 's 100 Best Companies to Work For offer paid sabbaticals to their employees. This post originally appeared on HubSpot's Agency Post.
  • AVITAGE  |  SUNDAY, JUNE 8, 2014
    [Companies] Why Google Plus is Our Company Content Hub (and should be yours)
    That’s how I felt a few months ago when […] The post Why Google Plus is Our Company Content Hub (and should be yours) appeared first on Avitage. This article is written for small and mid-size businesses, but also for groups within larger organizations that are constrained by poor enterprise infrastructure. The
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 2, 2012
    [Companies] Re-boot your company, re-boot yourself.
    “Re-boot your company, re-boot yourself.” Click here if you can’t see this video interview with Mitch Joel. Mitch Joel rocks. He really does. You may know him as a blogger, podcaster and author of the seminal book Six Pixels of Separation but he is also a business leader, husband, father and generous friend. Enjoy!
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, JUNE 14, 2012
    [Companies] Inbound Marketing won’t Boost Short-term Sales for Industrial Companies
    Inbound marketing is a frequent topic of discussion in my daily conversations with Owners, CEOs and Business Development professionals from manufacturing and industrial companies. Irrespective of the size of the company, they all have one thing in common – they want to boost sales as quickly as possible. It is a long journey.”.
  • SOCIAL MEDIA B2B  |  TUESDAY, DECEMBER 1, 2015
    [Companies] 5 Mistakes Every B2B Company Is Making On Facebook
    Remember, not everyone wants to be your customer, so do your best to avoid marketing to those who have no interest in your company. 2. Some B2B marketers believe that posting on Facebook isn’t as important or necessary so long as you have those fans, but in reality, your posts say a lot about you as a company. Ignoring metrics data.
  • WINDMILL NETWORKING  |  FRIDAY, NOVEMBER 20, 2015
    [Companies] 5 Companies That Are Doing Blogging RIGHT!
    Some companies just nail it. Regardless, here are 5 companies whose blogs inspire us to be better […]. Companies That Are Doing Blogging RIGHT! They’re known for having epic blogs, and it’s not just about traffic or social shares – they do something different. Author information. Dave Schneider. Twitter | Facebook |.
  • ANNUITAS  |  THURSDAY, JULY 17, 2014
    [Companies] Why Companies Don’t Market to Their Customers
    I was recently onsite with a prospect and was told that if this company could simply add $10,000 to every customer renewal each year they would add $400,000,000 in incremental revenue to the bottom line.  For marketing leaders that want to make a profound impact to their companies’ revenue, data analysis should be made a top priority.
  • HUBSPOT  |  FRIDAY, MAY 18, 2012
    [Companies] The 10 Best-Branded Companies on Instagram
    Check out the following images and learn how these ten companies completely nailed the representation of their respective brands. Now, I'm sure most of you know that social media is important. I’m also confident that many of you know some basic strategies. In fact, a Facebook study just recently confirmed this very philosophy! Brisk.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 2, 2015
    [Companies] Linking Instagram to Your Company Facebook Page [Quick Tip]
    One of the best ways to achieve this is by linking your Instagram account to your company's Facebook Page. Posting from Instagram to Your Company Facebook Page Timeline. On Instagram, sharing your posts with your company Facebook Page rather than your personal profile is a matter of changing your settings. Select Facebook.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, JANUARY 30, 2014
    [Companies] Why Should a B2B Sales Company Have a Facebook Page?
    B2B companies often have a stigma of being boring and a bit drab compared to B2C businesses. There are a many, many key reasons why I believe that B2B companies can greatly benefit from having a company Facebook page. I''ll highlight just a few main points. 1. Well, what else shows up besides the company website? Show it!
  • CMO ESSENTIALS  |  MONDAY, NOVEMBER 10, 2014
    [Companies] How to Create a Sales Enablement Culture in Your B2B Company
    It’s clear that there is a shift taking place within most companies’ sales and marketing departments, and there is a good reason for it. This shift is causing some companies to hire for sales enablement positions. Have a strong understanding of your company culture and how it impacts the grouping of your sales and marketing teams.
  • WINDMILL NETWORKING  |  FRIDAY, JANUARY 10, 2014
    [Companies] 3 Reasons ANY Company Can Benefit From Social Customer Service
    They have the power to shape a company’s products, service, etc. Social agents have to be on the frontline ready to connect from any place at any time with a company’s demanding customers. Social Media for Customer Support brand Business company Customer customer service Simply Measured Social Media Marketing Twitter
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 25, 2011
    [Companies] 29 Reasons Why Your Company Blog Has Stalled
    Starting Without A Vision. 1) Focusing On The Wrong Audience: Sometimes your audience isn’t the buyer of your products. I’ve seen companies jumpstart their blog growth by focusing on the user of the products rather than the “decision-maker.&#. 2) “I” Focused: Remember, social business is not about YOU. However, there is a different answer.
  • HUBSPOT  |  THURSDAY, DECEMBER 11, 2014
    [Companies] A Visual Guide to Creating the Perfect LinkedIn Company Page
    Your LinkedIn Company Page is an online beacon for both prospective customers and prospective employees. To help you make the most of your LinkedIn Company Page, we''ve put together this visual guide , which features several “pro tips” provided by LinkedIn''s marketing team. Company updates. Logo and banner images. Careers page.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 15, 2013
    [Companies] 6 Reasons Why Your Company’s Facebook Page is Unattractive
    According to a recent study by Fast Company, 44% of social media users are most-likely to engage with companies if you post visual content. First impressions matter on social media, and your cover photo is the first chance your company has to impress a prospect. Helen is the founder of writtent.com. What are your pains?
  • B2B LEAD GENERATION BLOG  |  MONDAY, FEBRUARY 16, 2015
    [Companies] Lead Generation: How an insurance company reduced acquisition costs in purchased leads
    There are a lot of expenses associated with purchasing hundreds of thousands of leads annually, so we are constantly working to maximize acquisition economics,” explained George Hurley, Director of Marketing Analytics, Plymouth Rock Management Company of New Jersey. most pressing business challenge for marketers today. Source: LeadiD.  .
  • B2B MARKETING INSIDER  |  FRIDAY, JUNE 5, 2015
    [Companies] The Battle for Customer Attention Starts With Company Culture
    But building a company that focuses on helping people versus selling stuff? Companies that do this well understand the larger world they operate in and how they fit into it; they activate their employees to tell authentic and personal stories about how they contribute. Many people believe that marketing is just advertising or selling.
  • SOCIAL MEDIA B2B  |  THURSDAY, MARCH 1, 2012
    [Companies] 5 Ways B2B Companies Can Use Facebook Timeline
    B2B companies who want to succeed on Facebook must now develop and share content that doesn’t just provide value, but that catches peoples’ eyes. recent study has already shown that many large brands don’t get that much fan engagement on Facebook, so this can be even more challenging for many B2B companies. Sort of.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, AUGUST 11, 2014
    [Companies] Understanding the Age Gap is Important in Digital Marketing for Industrial Companies
    If you are using digital marketing (You are, arent you?) to market your industrial company, its products and services, then you need to understand the importance of the age gap and its impact on digital media usage. Im sure you have read many of the dire headlines about the critical skills gap in the industrial [.]
  • B2B LEAD BLOG  |  WEDNESDAY, JANUARY 6, 2016
    [Companies] 5 Companies Using Big Data Management to Fuel Their Marketing
    Businesses are becoming increasingly metrics-focused, relying on big data to inform business decisions, redesign marketing strategies, and fuel the success of companies. Some major […]. Big Data Marketing
  • HUBSPOT  |  THURSDAY, JANUARY 17, 2013
    [Companies] How to Cultivate a Content Culture at Your Company
    When I talk with inbound marketers about content creation -- specifically, how companies can create a sustainable internal content creation model -- our conversations usually go one of two ways. This might stem from the misconception that they have to write like Shakespeare to get published on, say, your company blog. Poppycock.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 10, 2013
    [Companies] 25 'Boring' Companies With Brilliant Social Media Cover Photos
    but what about those companies in "boring" industries? Check out the 25 brands below to see how even "boring" companies can create engaging social media cover photos on five of the most popular social networks. We''re digging the scientific measurement technology company''s out-of-the-box thinking here. And the answer is yes.
  • HUBSPOT  |  SATURDAY, JULY 26, 2014
    [Companies] The Anatomy of a Strong Company Name
    But if you listed names such as Lucky Charms, Fruit Loops, and Cocoa Puffs, and paired them with their colorful boxes and mascots, the company image suddenly becomes vibrant and exciting. Car companies are a prime example of this technique. Again, car companies are a prime example. over the phone). Memorable. Enjoy this post?
  • HUBSPOT  |  TUESDAY, JANUARY 20, 2015
    [Companies] 5 Fresh Ways to Improve Your Company Culture
    Company culture is something that is very close to me. Because of that, I spend a good amount of time making sure my ideas on company culture are loud and clear. Not all companies have great culture, and it can be difficult to change when it’s been one way for so long. That absolutely plays into company culture, of course.
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 21, 2015
    [Companies] Mastering Brand Loyalty: What Subscription Service Companies Do Differently
    From makeup and gifts to toiletries and gourmet dinners, companies like Birchbox, Blue Apron, Trunk Club, Kiwi Crate, and Amazon are  listening to consumers   and betting their entire business on getting to know you better as a person. And it makes sense. Understand that to know when to speak, you have to first listen. Customers do.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, APRIL 10, 2013
    [Companies] Should Your Company Invest More in Building its Sales Pipeline?
    In both instances the answer is the same: Yes, you should always invest more in building your company’s pipeline! Without a strong pipeline, your company’s ability to succeed and meet customer and stakeholder expectations is greatly diminished. Tom is an expert in helping companies grow more, predictably.
  • THE FORWARD OBSERVER  |  WEDNESDAY, NOVEMBER 13, 2013
    [Companies] Why B2B Companies Should Worry More About Customers Than Competitors
    Artillery B2B Marketing Blog > The Forward Observer Research shows that companies with a greater focus on their customers than their competition will grow faster and be more profitable. We’ve all seen (or worked for) companies with an unhealthy obsession with their competition. Successful companies are focused on their customers.
  • CRIMSON MARKETING  |  FRIDAY, SEPTEMBER 12, 2014
    [Companies] Heidi Melin, CMO of Plex Systems: How CMOs of High Growth Companies Can Achieve Rapid Scale [Podcast]
    In order to successfully scale in this new paradigm, high growth companies must think carefully about their business processes and the infrastructure needed to support them. In this Moneyball for Marketing podcast, Heidi shares her tips for implementing the marketing technology and tactics of a “revenue process” for high growth companies.
  • EMAGINE B2B BLOG  |  TUESDAY, FEBRUARY 26, 2013
    [Companies] Guidelines for Writing Your LinkedIn Company Page
    LinkedIn company pages are like a personal profile for your company. Your company page is a mini-website for your company, but it’s located on LinkedIn so it’s easy for LinkedIn members to find. Depending on your company, your solutions will either be products, services or both. The About Section.
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, SEPTEMBER 12, 2013
    [Companies] Marketing Automation Alone Can’t Deliver ROI for Industrial Companies
    Let me start by saying that I’m a big believer of Marketing Automation (MA) and have seen it produce incredible marketing ROI for some manufacturers and industrial companies. Then why [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].
  • SOCIAL MEDIA B2B  |  MONDAY, SEPTEMBER 23, 2013
    [Companies] 5 Ways B2B Companies Can Generate Leads on Twitter
    varied content schedule should incorporate a mix of updates, interesting articles as well as company news. However, if you start connecting with other businesses and other business people through Twitter, this is a friendly way to introduce your company and start to form a relationship. Give your organization a face.
  • INTEGRATED B2B  |  WEDNESDAY, DECEMBER 12, 2012
    [Companies] Is Marketing hurting your company?
    The marketing department of almost any B2B company is a busy place. Its staff are, as a rule, hard at work trying to figure out what the market needs and match the content and offerings of the company to those needs. Could it, in fact, be limiting your company’s potential? The post Is Marketing hurting your company?
  • INDUSTRIAL MARKETING TODAY  |  SATURDAY, JANUARY 4, 2014
    [Companies] What Content Marketing Functions Do Industrial Companies Outsource?
    I hope your Holidays were wonderful and that you are off to a good start in 2014. The views I have expressed in this post are based on my daily [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].
  • HUBSPOT  |  WEDNESDAY, MARCH 18, 2015
    [Companies] 11 Expert Tips for Growing Your Company's Blog
    Most marketers dream about the day their blog has "made it.". How we define "making it" differs. Maybe it''s when we reach a certain traffic or lead goal. Maybe it''s the day one of our posts finally gets shared by an influencer. Or maybe, it''s when your blog makes a "blogs to watch" roundup. Graham Charlton, Econsultancy. 1) Remain consistent.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 19, 2013
    [Companies] Why Your Company Blog is Striking Out
    So what happens if the company blog is suffering from a case of no interest? First of all, your communications manager should make sure the problem is not with the company’s reputation. Save the Company Blog! Ask yourself the question, what is the primary purpose of your company blog? Assign a Managing Editor.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JANUARY 19, 2015
    [Companies] The Soft Edge; where great companies find success
    Where Great Companies Find Lasting Success. This is an excellent management book for any level in any company, I recommend to my clients that they need to read a minimum of two business books a year and this book makes my 2015 list! The Soft Edge. Trust. Smarts. Teams. Taste. Story. It will make a difference in your success. Books
  • CMO ESSENTIALS  |  MONDAY, OCTOBER 20, 2014
    [Companies] Why Customer Experience is Critical to Company Success
    Happy customers define company success. After all, your customers are your company’s biggest assets. Lynn Tsoflias is the vice president of customer success at Insightly , a San Francisco-based company that provides a customer relationship management (CRM) and project management solution for small businesses. Listen and listen.
  • B2B MARKETING INSIDER  |  SUNDAY, MAY 8, 2016
    [Companies] How 10 Innovative Companies are Using Periscope to Drive Engagement
    The post How 10 Innovative Companies are Using Periscope to Drive Engagement appeared first on Marketing Insider Group. Live streaming app Periscope is one of the latest social platforms to enter the scene. It’s also (if you ask me) one of the most exciting. The concept of live streaming isn’t exactly unique. Content Marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 20, 2013
    [Companies] Executives long for “customer-activated company” but social media is a stumbling block
    The research discovered three major strategic shifts enabled by technology: The customer-activated company. “Relationships must be fully reciprocal and once that relationship is established, companies of all sizes need to be prepared to act based on the influence of the customer. But they just can’t figure out social media.
  • CHRIS KOCH  |  FRIDAY, FEBRUARY 28, 2014
    [Companies] Why Companies Must Hire for Potential, Not Skills
    My former boss was flooded with letters from technical writers and Marcom people from computer companies who knew something about technology but didn’t have the ability to write the journalistic-style materials she was publishing. Companies Can’t Always Get What They Need Off the Street. Where’s the Flexibility?
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 5, 2015
    [Companies] 5 Reasons Your Company Should Be Blogging
    Find New Customers , the most likeable company in B2B marketing, is now partnered with a great company in New York City called Likeable Local  “ Social Media Marketing that makes YOU More Successful.” You can think of your company’s blog as a cost-effective extension of your sales calls or advertisements.
  • WINDMILL NETWORKING  |  WEDNESDAY, MARCH 12, 2014
    [Companies] How Most Companies Fail at Social Customer Service
    In 2014, more and more companies are gradually incorporating social media into their customer service approach. However, many companies fail to implement it right way. There’s still a huge gap between companies that rule social customer service and others who simply fail. Tips To Help Make Your Video Work For You.
  • VERTICAL RESPONSE  |  FRIDAY, FEBRUARY 27, 2015
    [Companies] 7 Dos and Don’ts for Writing Your Company’s Story
    Your company’s description, or “about us” section is usually one of the most popular pages and/or pieces of content on your website – are you putting your best face forward there , or could your story use a makeover? Read on to review what you should and shouldn’t do when writing your company’s description.
  • BIZIBLE  |  THURSDAY, FEBRUARY 11, 2016
    [Companies] How Pricing Affects Marketing Strategy for B2B SaaS Companies
    While SaaS companies often get grouped into a single vertical, the reality is that they are not one-size-fits-all. Do they serve everyone from mom and pop small businesses to high growth startups to Fortune 500 companies? It’s especially true when thinking about the optimal marketing strategy. Are they in the $10/month range?
  • SOCIAL MEDIA B2B  |  THURSDAY, JULY 24, 2014
    [Companies] Do B2B Companies Really Need to Be on Facebook?
    Many B2B companies start their social media efforts by gravitating to the large, common platforms and setting up profiles. B2B companies need to use these social media platforms to achieve higher level business goals that others in the organization are tracking and supporting. Can a B2B company quit Facebook? Step 1: Twitter.
  • HUBSPOT  |  FRIDAY, MAY 23, 2014
    [Companies] Need Some B2B Blogging Inspiration? Check Out These 10 Companies
    This isn''t an exhaustive list by any means -- but maybe it''ll be a small source of inspiration for you to start your own B2B blog for your company (or kick your existing blog up a notch). For this company, blogging is about telling a visual story. In content marketing, there may be no more desirable medium than the blog. 10) Square.
  • DELICIOUS B2BMARKETING  |  THURSDAY, MARCH 24, 2011
    [Companies] Top 5 Mistakes to Avoid on Your Company Blog
    Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Have an account?
  • SOCIAL MEDIA B2B  |  THURSDAY, JULY 28, 2011
    [Companies] 31% of Companies Block Employees From Using Social Media
    recently needed the results of a survey that showed how many companies blocked employee access to social networking sites. If you think about social media adoption in the past two years, there’s almost no way that a statistic about companies blocking employees from social media sites from two years ago could have any meaning today.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, SEPTEMBER 17, 2013
    [Companies] Be Consultative, Like This Sales Rep from a Heating Company
    This morning, I met with a sales rep for a residential heating and cooling company. September is a very active month for heating companies to gain new business. Cold weather is looming, and this is a very busy season for heating companies, so I felt the pressure of getting a deal done. How fast summer goes by.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, OCTOBER 14, 2014
    [Companies] Does Your Sales and Marketing Management Contribute to the Company?
    It means upholding duties, meeting goals, and contributing to the company. Sometimes, executives seem to forget the last portion: "contribute to the company." Many people automatically think, “Well, I''m doing a great job fulfilling my duties, so of course I''m contributing to the company.” But that''s not always the case.
  • GREAT B2B MARKETING  |  TUESDAY, AUGUST 4, 2015
    [Companies] Digital Disruption and Disintermediation – Key Drivers for B2B Companies
    The post Digital Disruption and Disintermediation – Key Drivers for B2B Companies appeared first on Great B2B Marketing. One of our super-smart clients sent me a really interesting article titled The Battle is for the Customer Interface. The […]. Digital Marketing
  • B2B MARKETING TRACTION  |  MONDAY, APRIL 15, 2013
    [Companies] Your Facebook Company Page: How to Show Posts by Others
    If you’re puzzling over why you no longer see posts by others directly on your Facebook company page, puzzle no more. Facebook simply made yet another change that affects the way we manage pages. This issue has not come up that much for my clients. Select “Allowed on Page” so that the post shows in your timeline.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Companies] How Strong Company Cultures Increase Productivity, Passion and Profit
    Ask not what you can do for your company. Ask what your company can do for you. In the past few years, discussions of company culture have multiplied across start-ups in Silicon Valley, trusted businesses in Boston, and several other areas around the world. list of values leaders of a strong company culture might exhibit.
  • SOCIAL MEDIA B2B  |  THURSDAY, NOVEMBER 10, 2011
    [Companies] Only 8% of B2B Companies Heavily Engaged in Social Media
    According to a recent study by Accenture , only 8% of B2B companies would describe their social media usage as extensive. We keep seeing studies about social media adoption that are wildly different from the reality we see when talking to B2B companies. It’s important to look at the data beyond the headlines.
  • INTEGRATED B2B  |  TUESDAY, OCTOBER 20, 2015
    [Companies] 4 ways Danish companies can nail B2B marketing in English
    According to a Roper Public Affairs survey in 2013, 80% percent of business decision-makers prefer to get company information in a series of articles versus an advertisement. Hire specialist writers into your company. Combine your company’s experts with external writers . B2B marketing success? Nor should it be taken lightly!
  • SOCIAL MEDIA B2B  |  THURSDAY, JUNE 2, 2011
    [Companies] How B2B Companies Can Use Google +1 for Recommendations
    Additionally, the Google world is based on a Google profile and Gmail, which are not necessarily where people in B2B companies maintain their contacts. Ways B2B Companies Can Translate Tweets Twitter is a global platform with more than 60% of. Google just announced the +1 feature to bring social recommendations to search. CSV file). 3.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 13, 2014
    [Companies] The 5 types of company Twitter accounts: What’s right for you?
    This account would feature a real person and a real photo but the account is owned by the company. When that person moves on, the profile would change to a new name and a new person in that role in the company. 4) Real persons in real time. Coke has created a hilarious account based on the quips from the company’s long-dead founder.
  • HUBSPOT  |  THURSDAY, OCTOBER 1, 2015
    [Companies] 7 Examples of SaaS Companies with Exceptional Marketing
    You might not expect to hear one from SaaS companies. (I mean, how exciting is software?) The SaaS sector is relatively young and seriously competitive, which means companies have had to wring every last drop of creative juice from their patchwork just to get on the map. Not long after, HipChat was acquired by a larger company.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JANUARY 5, 2011
    [Companies] Top 10 B2B Companies on Twitter
    As more B2B companies start using Twitter to communicate with their customers, prospects and industries, they look for examples of companies that are already using the platform. Part of Twitter’s success has been based on its simplicity, and that has given people and companies a wide range of options how to use it.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 21, 2015
    [Companies] Social Media Lessons From 8 Tech Support Companies
    The Facebook and Twitter pages for Sri Lanka-based company 24/7 Techies started off promising, followed with frequent updates for months, but the most recent post is dated October 2013. Customers love to connect with the companies and services they use—it makes them feel valued to know someone is listening and responding to them.
  • SAZBEAN  |  MONDAY, FEBRUARY 17, 2014
    [Companies] Should Your Company Blog?
    Now that we have social media and other digital marketing tactics, does it still make sense for your company to blog? But that’s why companies keep their fingers on the pulse of the industry and their customers, continually optimizing the quality and performance of their communications. by Lee Odden The post Should Your Company Blog?
  • FEARLESS COMPETITOR  |  FRIDAY, MARCH 1, 2013
    [Companies] Happy Birthday, sales lead generation company Find New Customers – belatedly
    Buffer On February 13, 2009, the sales lead generation company Find New Customers was born. Find New Customers, the demand generation company, is led by the award-winning marketer Jeff Ogden , who’s also the creator of the very popular and highly syndicated online TV show, Marketing Made Simple TV. That is nearly everyone.).
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 24, 2012
    [Companies] Content Strategy Ain’t Just For Large Companies
    talked about how every business needs a content strategy – it is not just for large companies. Finally, I discuss how can companies get started in content marketing and also how to get past “campaign-brain” and create the mindset that puts customers first. Does Every Company Need A Content Strategy?
  • HUBSPOT  |  THURSDAY, OCTOBER 4, 2012
    [Companies] New LinkedIn Company Pages Are Finally Rolled Out to EVERYONE
    A few weeks ago, we alerted you to the pending arrival of the new LinkedIn company page design. The new LinkedIn company page design is HERE! If you need a little refresher about what to do to set it up, reference our ridiculously in-depth ebook on the subject, A Step-by-Step Guide to LinkedIn's New Company Pages. Go set it up!
  • HUBSPOT  |  MONDAY, FEBRUARY 22, 2016
    [Companies] The Essential Guide to Branding Your Company [Free Kit]
    When establishing your own company's brand, you have to dig deep into its roots and determine what your product really means to your customers. And that's why we teamed up with online print and design company MOO to bring you The Essential Guide to Branding Your Company. GoPro? Excitement. Prada? Sophistication. Band-Aid?
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Companies] 6 Company Blogs We Actually Enjoy Reading
    This isn''t your typical company blog: Instead of hiring writers to report on industry news and topics their audience is interested in, Prosek Partners made its blog a place for their creative team to write their thoughts, opinions, and insights. Plus, we think their willingness to reveal the human side of their company is pretty awesome.
  • JUNTA 42  |  SATURDAY, JULY 2, 2016
    [Companies] This Week in Content Marketing: Facebook Slowly Eats Media Companies for Lunch
    Facebook is also paying media companies and influencers to create content for its streaming video service; in the short term, this appears to benefit brands. Finally, Tronc (the former Tribune publishing company) ties its fate to video embedded in its news stories, but lacks a bigger vision for its future. This week’s show.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JANUARY 8, 2014
    [Companies] 5 Ways B2B Companies Can Take Advantage of Facebook
    Facebook is a platform used by brands to reach millions of consumers, but don’t discount it for B2B companies. The most commonly used social networking site for many B2B companies is LinkedIn, but Facebook is an easy-to-use option as well. 1. Some companies spotlight their fans to help them feel more appreciated.
  • SALES ENGINE  |  WEDNESDAY, APRIL 27, 2016
    [Companies] Combining Content with Sales Strategy—Where Most Companies Get Stuck
    That’s not enough for today’s B2B company. It’s not hard to develop a piece of content —say, a video or an infographic, an article or a white paper—on a topic that somebody might find interesting. The right approach is to identify the high probability pains that your prospect is experiencing and develop content based on those topics.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, OCTOBER 19, 2011
    [Companies] Sales Objection: "We're Already Working with Another Company"
    Then they invariable say, "We already work with another company for that." But first, you need to deal with that "other company" sales objection head on. I'm sure a company your size (market position, status) is already working with another firm to handle your (fill in the blank) needs.". Salesperson Asks. How should I respond?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 2, 2011
    [Companies] How do I find the “voice” on my company blog?
    Your company blog should be aligned with your marketing and business strategies, otherwise … why do it? Maybe you even have a small win — “Hey a customer mentioned our blog today.&#. 4) Relaxation — Company begins to trust the content developers and the process. Your company might be right. 
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, OCTOBER 16, 2012
    [Companies] Is Blogging Right for Every Industrial Company?
    The fact that you found this industrial marketing blog and are reading my post, tells me that you have asked yourself that very question and are curious about the answer. [.]. [[ This is a content summary only. Visit my website for full links, other content, and more! ]].
  • HUBSPOT  |  TUESDAY, APRIL 26, 2016
    [Companies] 8 Reasons Super Specialized Companies Should Embrace Inbound
    “People don’t shop for our products online.”. I can’t tell you how many times I’ve been told this by sales and marketing leaders at B2B companies that make obscure, highly complex technology and products. call them “superniche” companies. If a company has a viable product that solves a problem, people are looking for it. Wrong.
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