HUBSPOT | TUESDAY, JULY 31, 2012
[Companies] 10 Companies That Totally Nail Copywriting
The ability to find the exact right words to tell your company's story isn't an easy feat, and it's even harder to do so consistently. So when we come across companies that are doing it successfully, we think their copywriters deserve a pat on the back (and a raise?). Hipmunk should win for best copywriting on company name alone, no?
CMO ESSENTIALS | MONDAY, NOVEMBER 10, 2014
[Companies] How to Create a Sales Enablement Culture in Your B2B Company
It’s clear that there is a shift taking place within most companies’ sales and marketing departments, and there is a good reason for it. This shift is causing some companies to hire for sales enablement positions. Have a strong understanding of your company culture and how it impacts the grouping of your sales and marketing teams.
B2B LEAD GENERATION BLOG | MONDAY, FEBRUARY 16, 2015
[Companies] Lead Generation: How an insurance company reduced acquisition costs in purchased leads
There are a lot of expenses associated with purchasing hundreds of thousands of leads annually, so we are constantly working to maximize acquisition economics,” explained George Hurley, Director of Marketing Analytics, Plymouth Rock Management Company of New Jersey. most pressing business challenge for marketers today. Source: LeadiD. .
DIGITAL BODY LANGUAGE | FRIDAY, NOVEMBER 19, 2010
[Companies] Cartoon: Who is creating content for your company?
Today's my first attempt at cartooning (okay, not really, all the hard work was done by gifted cartoonist Brady Bonus ). hope you enjoy it! First posted this morning on It's All About Revenue : Tags: Social media Content
MARKETRI | WEDNESDAY, FEBRUARY 29, 2012
[Companies] Marketri LinkedIn Tip 13: Setting Up a Company Page on LinkedIn
It’s time to set up a company page. Benefits to Starting a Company Page. Having a LinkedIn company page provides another outlet to share your message, company achievements, news, etc. What to Know Before Starting Your Company Page. yourcompany.com) will have difficulty creating a company page.
BIZNOLOGY | MONDAY, APRIL 30, 2012
[Companies] Do large companies need to specialize in their markets?
After considering it for a moment, you might say to yourself that maybe large businesses would need to specialize only when they were up against other large companies. Photo credit: Wikipedia. If they’ve got all that money and they can produce whatever amounts they can sell, why would they need to specialize. But you’d be wrong.
BIZNOLOGY | WEDNESDAY, JANUARY 2, 2013
[Companies] How does your team get digital marketing training?
Most of you know that I do a lot of training work, both for individuals and companies, and it has struck me recently that there might not be enough choices in how companies train their teams. offer online training through Fairleigh Dickinson and Cal-Irvine, along with some private training companies. Photo credit: Wikipedia.
SAZBEAN | TUESDAY, JUNE 15, 2010
[Companies] Making Your Brand Stand for More than Just Your Company
But what if your brand is more than just your company? As a B2B company, it can be difficult to have any type of brand recognition. Tags: Business Marketing Social Media Social Networks Strategy brand brand recognition branding communication company cree graphic design lighting mission statements What then? photo by Mr Guep ).
CUSTOMER EXPERIENCE MATRIX | TUESDAY, AUGUST 26, 2014
[Companies] HubSpot Files for IPO: Solid Financials for a Young Company
Since the company has been admirably transparent all along about its finances, there were no big surprises: they lose considerable money, as expected, but their expenses seem about in line. The basic picture, then, is a disciplined company that has grown quickly while keeping costs in line. As I say, pretty much what we suspected.
WINDMILL NETWORKING | WEDNESDAY, MARCH 12, 2014
[Companies] How Most Companies Fail at Social Customer Service
In 2014, more and more companies are gradually incorporating social media into their customer service approach. However, many companies fail to implement it right way. There’s still a huge gap between companies that rule social customer service and others who simply fail. Tips To Help Make Your Video Work For You.
YOUR SALES MANAGEMENT GURU | MONDAY, JANUARY 19, 2015
[Companies] The Soft Edge; where great companies find success
Where Great Companies Find Lasting Success. This is an excellent management book for any level in any company, I recommend to my clients that they need to read a minimum of two business books a year and this book makes my 2015 list! The Soft Edge. Trust. Smarts. Teams. Taste. Story. It will make a difference in your success. Books
VIEWPOINT | TUESDAY, JANUARY 15, 2013
[Companies] 5 Critical Things to Consider When Evaluating Lead Generation Companies
Given that I run one of the many lead generation companies it will not surprise you to learn that I believe a 3rd party focused on response management, lead generation and qualification and lead nurturing is capable of doing a much better job of those services than you are likely to find inside most companies. years. Walk around.
IT'S ALL ABOUT REVENUE | MONDAY, NOVEMBER 17, 2014
[Companies] How 4 Companies Find and Create Value from Open Data
Companies also have much to gain with increased transparency. Here’s how four companies are creating value from data transparency: 1. This year Twitter launched a data-licensing tool that will sell access to its data to companies that can use the information to help them with their own businesses. Marketing Efficiency
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, OCTOBER 5, 2011
[Companies] The business case for Facebook, in one sentence
One candidate is, “Should my company have a Facebook page?” It could be due to: The company is not culturally-ready to deal with comments from real people. The company has whacked-out expectations about how sales will increase once they have a Facebook page. What is the most-debated question in social media today?
INDUSTRIAL MARKETING TODAY | FRIDAY, OCTOBER 17, 2014
[Companies] Content Marketing for Industrial Companies – Authenticity is Mission Critical
The post Content Marketing for Industrial Companies – Authenticity is Mission Critical by Achinta Mitra appeared first on Industrial Marketing Today. Marketing sometimes gets a bad rap of being deceptive. There is a fine line between persuasion and deception. This is only a content summary.
HUBSPOT | FRIDAY, AUGUST 31, 2012
[Companies] 10 Companies That Totally Nailed Their Taglines
So if you're looking to get a little tagline inspiration of your own, take a look at some of our favorite company taglines -- from past and present! 1) Just Do It. But there's no way Kennedy+Weiden, the agency that established this tagline, could possibly have guessed that that is the direction Nike was headed when the company first debuted.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, MARCH 2, 2011
[Companies] How do I find the “voice” on my company blog?
Your company blog should be aligned with your marketing and business strategies, otherwise … why do it? Maybe you even have a small win — “Hey a customer mentioned our blog today.. 4) Relaxation — Company begins to trust the content developers and the process. Your company might be right.
DIGITAL B2B MARKETING | TUESDAY, APRIL 3, 2012
[Companies] Selfless Giving and Selfish Companies: A Social Media Conundrum
Selfish Behavior in Social Media Marketing When social media professionals and consultants talk about humanizing companies in social media, the inability of companies to be selfless , to give gifts without expectation of a return, is a sticking point. Companies do not do something and expect nothing in return. Gifts.
MARKETRI | TUESDAY, APRIL 16, 2013
[Companies] Turn Your Company’s Anniversary into a Marketing Powerhouse!
It doesn’t matter if your company is turning one, five or 25 -- whatever the age, celebrating an anniversary can be a powerful marketing tool. Create a successful teamwork environment to spur your employees’ feelings of company pride and loyalty. Highlight any big news about the future of the company.
HUBSPOT | THURSDAY, APRIL 9, 2015
[Companies] How Often Should Companies Blog? [New Benchmark Data]
Each time you publish an original blog post, you''re creating a new opportunity to get found in search engines, get shared on social media, get linked to by other sites, and get a new person to interact with your company. The question is, how often does a company need to blog? Company Size. By Company Size. Overall.
WEBBIQUITY | FRIDAY, MARCH 30, 2012
[Companies] How (and Why) to Map Your Company’s Digital Landscape
With more than 90% of companies now using social media to find employees and 82% having a Facebook page , there’s no question that business use of social media has become commonplace. But “use” and “success” are two different things. What your competitors are doing in social media.
CHRIS KOCH | FRIDAY, FEBRUARY 28, 2014
[Companies] Why Companies Must Hire for Potential, Not Skills
My former boss was flooded with letters from technical writers and Marcom people from computer companies who knew something about technology but didn’t have the ability to write the journalistic-style materials she was publishing. Companies Can’t Always Get What They Need Off the Street. Where’s the Flexibility?
B2B MARKETING TRACTION | FRIDAY, DECEMBER 20, 2013
[Companies] 3 Companies that Failed to Listen
Seena wrote “ Playing the Blame Game ,” about leaders and companies who ignored market and customer signals and blamed external factors for their product or business problems. The #1 Fastest Growing Company in 2009 Fails to Follow Market Signals. Some make the big mistake of failing to listen to the marketplace.
THE FORWARD OBSERVER | MONDAY, NOVEMBER 26, 2012
[Companies] How LinkedIn Company Pages Work Like Magic for B2B Marketers
Artillery B2B Marketing Blog > The Forward Observer With the new LinkedIn company page, B2B marketers can increase awareness of their company and products, improve search engine rankings and generate more leads. Any B2B company that is looking to connect with industry professionals and generate leads should be using LinkedIn.
HUBSPOT | FRIDAY, MAY 18, 2012
[Companies] The 10 Best-Branded Companies on Instagram
Check out the following images and learn how these ten companies completely nailed the representation of their respective brands. Now, I'm sure most of you know that social media is important. I’m also confident that many of you know some basic strategies. In fact, a Facebook study just recently confirmed this very philosophy! Brisk.
GREAT B2B MARKETING | WEDNESDAY, JANUARY 21, 2015
[Companies] The Economic Value of Your Company Brand
When people talk about a company brand, it is often expressed as sort of an abstract concept – we feel good about our brand — or perhaps not so good. As David Reibstein, professor of Marketing at the Wharton School of Business, stated, “A valuable brand delivers return for the company on two dimensions. The brand is respected.
SAZBEAN | MONDAY, FEBRUARY 17, 2014
[Companies] Should Your Company Blog?
Now that we have social media and other digital marketing tactics, does it still make sense for your company to blog? But that’s why companies keep their fingers on the pulse of the industry and their customers, continually optimizing the quality and performance of their communications. by Lee Odden The post Should Your Company Blog?
TRADESMEN INSIGHTS | TUESDAY, MAY 3, 2011
[Companies] Company Blog: What Can You Expect From Them?
We recently won a few pieces of new business from companies that were following us on our blog. These are a few things you should expect from a company blog. Marketing Tips Social Marketing company blog integrated marketing. Blogs can play an important part in your overall marketing plan. 2011-Trends in B-to-B Blogging.
FEARLESS COMPETITOR | WEDNESDAY, APRIL 7, 2010
[Companies] How companies miss the boat on experience
Salesrep B – new to the company, but an innovative and top performer. It was no contest. 96% of companies would have hired C — the competitor rep. 3% of companies would have selected A — our experienced salesrep. experience, you need not apply. But in my mind, this is a BIG mistake. Even the NFL gets it wrong.
INDUSTRIAL MARKETING TODAY | MONDAY, JULY 16, 2012
[Companies] The Real Value of Content Marketing for Industrial Companies
In today’s uncertain economy, manufacturing and industrial companies are taking more than a hard look at their marketing spends. These companies have always thought of marketing as sales support, so it requires a lot of convincing to change that mind-set. According to them, that has always been a job done by sales and not marketing.
FEARLESS COMPETITOR | TUESDAY, MAY 18, 2010
[Companies] The One Thing EVERY Company Needs Today
She should work closely on your company’s demand generation program and build metrics to track results. Your Chief Content Officer is the person who can own this mission in your company. is a Chief Content Officer. Inside the Mind of the B2B Buyer (a VERY popular article!) The need for action is there. You get what you measure.
FEARLESS COMPETITOR | FRIDAY, MARCH 1, 2013
[Companies] Happy Birthday, sales lead generation company Find New Customers – belatedly
Buffer On February 13, 2009, the sales lead generation company Find New Customers was born. Find New Customers, the demand generation company, is led by the award-winning marketer Jeff Ogden , who’s also the creator of the very popular and highly syndicated online TV show, Marketing Made Simple TV. That is nearly everyone.).
B2B LEAD GENERATION BLOG | MONDAY, MARCH 18, 2013
[Companies] Content Marketing: How a telecommunications company uses controversy to drive millions in pipeline
Tweet Tellabs is a global communications equipment company supporting telecom leaders such as AT&T, CenturyLink, Verizon and Telefonica, and it’s able to hold its own in a cut-throat marketplace with competition up to 30 times its size. He walked them through Tellabs’ thought processes and the trends the company saw coming.
HUBSPOT | FRIDAY, OCTOBER 3, 2014
[Companies] 7 Company Blogs We're Seriously Crushin' On
Sometimes, these crushes last a few days -- like when a company has a funny flippant response to a Twitter troll. Lots of companies out there are doing crazy cool things -- we just don''t know about it yet. They all feature the same insights about the same companies and people -- it becomes almost like a filter bubble. Bloggin
HUBSPOT | WEDNESDAY, AUGUST 20, 2014
[Companies] 9 Companies With Truly Inspiring Mission Statements
The companies that succeed are ones that stay true to their core values over the years and create a company that employees and customers are proud to associate with. So check out some of the following company mission statements for yourself -- and get inspired to write one for your brand. 1) Life is good. Question Assumptions.
HUBSPOT | WEDNESDAY, DECEMBER 24, 2014
[Companies] 15 Weird and Wonderful Company Holiday Cards
This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. It''s that time of year again, when agencies use all their remaining creativity and joyful spirit to create festive holiday cards, videos, and websites. It''s also the time where agency staffers are given free reign to get downright weird. 14) St.
BIZNOLOGY | FRIDAY, APRIL 20, 2012
[Companies] Employees represent their companies online, like it or not
The result was a flowery language laced mea culpa by the perpetrator, a relative amount of humble pie consumed and many questions raised about just what responsibility an employee has to his company in the social space and vice versa. Photo credit: Steve Woolf. In the social media age we desperately want to have our cake and eat it too.
MARKETING ACTION | MONDAY, FEBRUARY 11, 2013
[Companies] Act-On Elected to Forbes “America’s Most Promising Companies” list
Our biggest company news last week was landing a coveted spot on the Forbes “America’s Most Promising Companies” list. based, privately held, high-growth companies. It’s an honor we share with two other Portland, Oregon-area companies: Elemental Technologies and Jama Software.
BIZNOLOGY | MONDAY, JUNE 9, 2014
[Companies] Why your company can’t adopt marketing automation
I was sitting there quietly in this meeting with a dozen other people, all trying to figure out why this company couldn’t roll out the expensive marketing automation suite that they bought. It’s a large company, so there was a lot to discuss. There seemed to be lots of reasons for them to go slowly. This seems impossible!”
SALES PROSPECTING PERSPECTIVES | TUESDAY, OCTOBER 14, 2014
[Companies] Does Your Sales and Marketing Management Contribute to the Company?
It means upholding duties, meeting goals, and contributing to the company. Sometimes, executives seem to forget the last portion: "contribute to the company." Many people automatically think, “Well, I''m doing a great job fulfilling my duties, so of course I''m contributing to the company.” But that''s not always the case.
INDUSTRIAL MARKETING TODAY | MONDAY, NOVEMBER 1, 2010
[Companies] 3 Business Blogs with Proven ROI from Industrial Companies
While there are plenty of business blogs from B2B marketing consultants (including this one), industry portals and vertical search engines, there aren’t too many from manufacturers and industrial companies. Here’s proof that business blogging is an effective inbound marketing strategy for manufacturers, engineering and industrial companies.
INTEGRATED B2B | WEDNESDAY, JANUARY 8, 2014
[Companies] 3 ways to brand your brick-and-mortar company online
Online branding is especially important in the B2B space because companies aren’t looking at billboards to find other businesses to deal with; they’re doing research online, trying to save time by finding out as much about a company as possible before ever picking up the phone or setting foot in a store or office.
HUBSPOT | WEDNESDAY, JULY 25, 2012
[Companies] 21 Reasons People Don't Trust Your Company
Then why are there still so many companies out there eliciting the stink eye from leads and prospects? You could hire a branding consultant or agency to help your company be more likeable, but I have a better idea. 21 Reasons People Don't Trust Your Company. 1) You're rocking an erratic website design. Hey, lean in real close.
FEARLESS COMPETITOR | THURSDAY, JUNE 3, 2010
[Companies] The big mistake most companies make in content marketing
Is your company doing content marketing today? The problem with what most company call Content Marketing is that it does not deliver on this goal. Companies today need a Chief Content Officer. Unfortunately, many make a big mistake when engaged in Content Marketing and it does not produce the results they desire. Why not?
FEARLESS COMPETITOR | SATURDAY, JUNE 1, 2013
[Companies] Why Every Company Needs a VP of Marketing or Chief Marketing Officer
Doesn’t every company need a leader to focus on finding Mr. Right? I was surprised that the Colorado-based company Datalogix raised $25 million dollars recently, but when one looks at their management team , there’s no one there with “marketing” in their job title. “Marketing Looks for Mr. Right.
SALES INTELLIGENCE VIEW | WEDNESDAY, OCTOBER 17, 2012
[Companies] How do you dicate content across networks? #sCRMchat
Jugnoo is a Social CRM company that focuses on growing business via social media so it’s only fitting they discuss what they know best on a platform they know best. Social CRM Crm Company FocusSocial CRM Chat, better known as #sCRMchat, is weekly Twitter chat hosted by @JugnooMe and moderated by @HelenAndrolia.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, SEPTEMBER 17, 2014
[Companies] Why Some Companies Are Giving Up On Content Marketing (And Why You Should Double Down)
believe many companies have invested in content marketing with good intentions, meaning they understand it’s a longer-term investment. Many companies who have prioritized content marketing are generating warm leads at a fraction of the cost of their competitors and peers. We’re such an impatient lot. They face The Dip and move on.
MI6 MARKETING AGENCY | WEDNESDAY, SEPTEMBER 21, 2011
[Companies] Canadian Companies Use of Social Media
We encourage you to leave a comment below and share your insights and thoughts about this chart and the implications it may have in your role and for your company. Over 50% of Canadian Companies Don’t See Social Media as Important. tweet charts regularly via my Twitter stream which are archived on my Posterous site here.
B2B LEAD GENERATION BLOG | MONDAY, FEBRUARY 4, 2013
[Companies] Lead Generation: How golf sponsorship generates prospect inquiries for a software company
Meet with executives at a Fortune 500 company? KeyedIn Solutions , a software technology and consulting company, has achieved it all with the sponsorship of up-and-coming golfing professional, Scott Piercy. Tweet How can a marketer, in one fell swoop …. Capture the attention of millions of potential prospects? It was a smart decision.
TRADESMEN INSIGHTS | TUESDAY, JULY 24, 2012
[Companies] Why Do B-to-B Companies Ignore Social Media Feedback?
It still boggles my mind that companies who rush into social media ignore feedback once they do get it. What I don’t get is why many companies are ignoring social media on a day-to-day basis. recently read a post by Jeffrey Cohen from socialmediaB2, 69% of B2B Companies Ignore Social Media Feedback.
INTEGRATED B2B | THURSDAY, NOVEMBER 22, 2012
[Companies] Content production? Danish companies have it right
But while planning and strategy in itself aren’t easy tasks for many companies not used to the new realities and change in B2B buyer behavior content production apparently is seen as the biggest challenge to executing content strategy in 2012. Danish companies have it right appeared first on IntegratedB2B. The post Content production?
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, NOVEMBER 12, 2014
[Companies] It may be time to drop your annual marketing strategy
Early in my career, my company required me to submit annual forecasts for the next five years of sales for our accounts! In Here is my company marketing strategy: Assess, React and Shift. But then again, Michael Porter’s company went bankrupt in 2012! Comments … although many companies do try to do just that! Wrong?
INDUSTRIAL MARKETING TODAY | THURSDAY, DECEMBER 15, 2011
[Companies] 2012 Content Marketing Trends for Manufacturers and Industrial Companies
In this post, I want to focus on some of their findings that I feel apply to content marketing for manufacturers and industrial companies. What is encouraging though is the fact that 68% of companies with 10 – 99 employees maintain a blog as compared to only 55% for larger companies that employ this content marketing tactic.
KOMARKETING ASSOCIATES | TUESDAY, FEBRUARY 18, 2014
[Companies] 3 Ways B2B Companies Can Maximize Existing Content for SEO
Many of the industry leaders I follow have conflicting opinions about what online marketing trends will take place in 2014. While some believe SEO will become increasingly important, others say that SEO is dying, fearful of new Google algorithms updates and the demise of guest posting. Video Content. Image Galleries. Where and when it was taken.
FEARLESS COMPETITOR | THURSDAY, FEBRUARY 5, 2015
[Companies] 5 Reasons Your Company Should Be Blogging
Find New Customers , the most likeable company in B2B marketing, is now partnered with a great company in New York City called Likeable Local “ Social Media Marketing that makes YOU More Successful.” You can think of your company’s blog as a cost-effective extension of your sales calls or advertisements.
FEARLESS COMPETITOR | TUESDAY, NOVEMBER 11, 2014
[Companies] One Company I Never Want to Hear from Again Ever
never, ever wan t to hear from that company again. It was a bad experience that is best forgotten and never heard from again. Good-bye and good-riddance to that company in Atlanta. With so many good friends, I sure don’t need enemies like that company I once worked for. clearly don’t need that company in Atlanta.
FEARLESS COMPETITOR | FRIDAY, JUNE 15, 2012
[Companies] Content Marketing – How the Total Lack of Understanding Hurts Some Companies
As this image from the Kapost/Eloqua ebook on the ROI of Content Marketing shows, Content Marketing dramatically outperforms paid search, but only if a company is willing to invest and be patient. They created one lonely eBook (written by Jeff Ogden of sales lead generation company Find New Customers ) and stopped. It didn’t work.
JUNTA 42 | THURSDAY, DECEMBER 8, 2011
[Companies] Your 2012 Shopping List: Buying a Media Company (you heard me!)
Back in 2009 , I went around the country talking about how brands should start seriously looking at purchasing media/publishing companies in their industries as a core content marketing strategy. Content Marketing Content Strategy Fun Stuff media companies Penton publishersWell, I’m back on that soapbox again. Then…in 2009.
BIZNOLOGY | MONDAY, JUNE 23, 2014
[Companies] Why do companies struggle with ROI?
The post Why do companies struggle with ROI? Repurposing: Content marketing made easy! Content marketers have it tough sometimes — creating all that content is no easy matter and staring down an empty editorial calendar with a nary a tweet in hand is enough to give any content marketer pause. It doesn’t have to be that way though.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, NOVEMBER 20, 2013
[Companies] Executives long for “customer-activated company” but social media is a stumbling block
The research discovered three major strategic shifts enabled by technology: The customer-activated company. “Relationships must be fully reciprocal and once that relationship is established, companies of all sizes need to be prepared to act based on the influence of the customer. But they just can’t figure out social media.
STORIES THAT SELL | THURSDAY, NOVEMBER 11, 2010
[Companies] Why Companies Need to F-R-E-E Their Case Studies
A small software company recently ran an experiment… The company, which had been requiring registration to download its customer case studies, decided to unlock those stories on their website. In just one week, the company reported that downloads of its case studies were three times higher than the previous four months combined
INDUSTRIAL MARKETING TODAY | MONDAY, FEBRUARY 18, 2013
[Companies] Responsive Web Design Becoming Important to Industrial Companies
Lately I have been fielding a lot of questions about responsive web design from companies that are planning an industrial website redesign. In case you are wondering what the heck [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].
HUBSPOT | WEDNESDAY, MAY 14, 2014
[Companies] 8 Companies Totally Rocking Their LinkedIn Company Pages
That''s been great news for brands, since it''s given them a new audience to reach with their content, via their Company Pages on LinkedIn. Coca-Cola''s LinkedIn Page regularly shares content from Coca-Cola Journey , the company''s digital magazine that attracted over 13 million readers last year. It''s a professional audience.
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, DECEMBER 4, 2011
[Companies] Social Media Conversation. Yes, but at what cost?
Years ago, I led an effort to re-engineeer a customer service model for my company. I used an academic study from the University of Michigan as my guide (can’t find it now) that stated there is a diminishing return to satisfying ALL customers. Lots of companies are facing these issues right now. But at what cost?
FIFTH GEAR ANALYTICS | THURSDAY, JULY 28, 2011
[Companies] Mentoring: People Leave Leaders – Not Companies.
We know that most people leave leaders, not companies. We also know that great performers most often join leaders, not companies. Our company’s most valued and core asset is our people. We try to move forward, intentionally, developing this asset.
MODERN B2B MARKETING | TUESDAY, FEBRUARY 24, 2015
[Companies] Marketers Will Define Company Strategy
This week, I’d like to explore another finding from the survey—how marketers will play a larger role in company strategy. In our survey, when asked if marketing would shape company strategies over the next three to five years, roughly 80% of respondents agreed or strongly agreed that it would. But this approach is going to change.
INDUSTRIAL MARKETING TODAY | MONDAY, SEPTEMBER 15, 2014
[Companies] How Unqualified Leads Bog Down Sales Pipelines for Industrial Companies
The post How Unqualified Leads Bog Down Sales Pipelines for Industrial Companies by Achinta Mitra appeared first on Industrial Marketing Today. I have yet to come across a manufacturer, a distributor or an engineering firm that didn’t ask for more leads. No surprise there! This is only a content summary.
GREAT B2B MARKETING | WEDNESDAY, DECEMBER 17, 2014
[Companies] B2B Marketing Leaders: 3 Things that Can Hurt You (And Your Company) in 2015
The transition to a new year can be a perilous time for B2B marketing organizations. Sales managers, finance people and CEOs are gathered in rooms or on conference calls having tough conversations about priorities and funding for the new year. Why don’t we cut the marketing budget by 20 percent?”. What’s up with all this social media? No problem.
THE POINT | TUESDAY, JULY 8, 2014
[Companies] Case Study: How One Tech Company Used Humor to Launch a New Brand
In early 2014, Sungard Availability Services (Sungard AS), a leading provider of managed IT, cloud, and recovery services, announced that it was splitting off as a separate company from SunGard Data Systems Inc. In essence, Sungard AS wanted to get the message across that they were still the same great company — just with a new look and feel.
EMAGINE B2B BLOG | TUESDAY, FEBRUARY 26, 2013
[Companies] Guidelines for Writing Your LinkedIn Company Page
LinkedIn company pages are like a personal profile for your company. Your company page is a mini-website for your company, but it’s located on LinkedIn so it’s easy for LinkedIn members to find. Depending on your company, your solutions will either be products, services or both. The About Section.
INDUSTRIAL MARKETING TODAY | TUESDAY, JULY 22, 2014
[Companies] To Blog, or Not to Blog…That’s the Question Many Industrial Companies are Asking
Manufacturers, distributors and engineering companies have read or heard about all the benefits of content marketing in general and blogging in particular but many are still sitting on the fence. I’m often asked the question, “Should we start a blog?” It is a simple question but the answer is not a simple yes or a [.]
BIZNOLOGY | WEDNESDAY, JUNE 12, 2013
[Companies] Are You a Good Online Spokesperson For Your Company?
One of the more astonishing things about the social media revolution is that companies have had to dramatically loosen the reins on employees speaking publicly about their workplace over just the past few years. Until For most employees, though, speaking about your company online isn’t central to the job. Don’t have key messages?
FEARLESS COMPETITOR | THURSDAY, JULY 14, 2011
[Companies] Why do some companies prosper – despite a terrible economy?
how bad times are and how few companies are hiring. But the terrible economy is not hitting everyone equally. A few companies are growing fast and hiring quickly. In fact, those companies are hiring as fast as they can. Who are those companies and why are they doing so well, despite bad economic news? “U.S. Journal.
FATHOM | WEDNESDAY, AUGUST 20, 2014
[Companies] A Round of Applause: A Successful Nonprofit Marketing Summit
think that these kind of events are what distinguishes a company. Company News Digital Marketing As I stood in the back of the room taking photos in what could potentially be described as a bit eccentric, I realized what an amazing scene was before me. This event was designed to offer a day of digital training for area nonprofits.
ONPATH | FRIDAY, NOVEMBER 19, 2010
[Companies] Social CRM - How some companies are using it.
One of the areas that we did not have enough time to cover is real life examples of companies using Social CRM. How Real Companies are Going Social and Winning. Enterasys Networks , a data-networking company based out of Massachusetts, employs 750 individuals around the globe. Should I care? Watch the recording here. Case Study.
INTEGRATED B2B | WEDNESDAY, DECEMBER 12, 2012
[Companies] Is Marketing hurting your company?
The marketing department of almost any B2B company is a busy place. Its staff are, as a rule, hard at work trying to figure out what the market needs and match the content and offerings of the company to those needs. Could it, in fact, be limiting your company’s potential? The post Is Marketing hurting your company?
INDUSTRIAL MARKETING TODAY | THURSDAY, SEPTEMBER 12, 2013
[Companies] Marketing Automation Alone Can’t Deliver ROI for Industrial Companies
Let me start by saying that I’m a big believer of Marketing Automation (MA) and have seen it produce incredible marketing ROI for some manufacturers and industrial companies. Then why [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].
SOCIAL MARKETING FORUM | MONDAY, NOVEMBER 29, 2010
[Companies] Employees Have No Clue if Their Company Has a Social Media Policy
53% of the employees find that their colleagues should be disciplined by their employer if they slander the company on social networking websites. An important conclusion is that most employees aren’t aware of possible legal consequences when publicly criticizing their company. Of course, users must know these risks too. MyJobGroup.co.uk
INDUSTRIAL MARKETING TODAY | THURSDAY, JUNE 14, 2012
[Companies] Inbound Marketing won’t Boost Short-term Sales for Industrial Companies
Inbound marketing is a frequent topic of discussion in my daily conversations with Owners, CEOs and Business Development professionals from manufacturing and industrial companies. Irrespective of the size of the company, they all have one thing in common – they want to boost sales as quickly as possible. It is a long journey.”.
LEADER NETWORKS | THURSDAY, JANUARY 20, 2011
[Companies] Do Customers Expect Companies To Have Online Customer Service?
I have been wondering lately if we have we reached the point where companies are expected to have an online customer service presence. Are companies being held accountable in new and different ways? Where does a company's social media accountability begin and end with their customers? The must have a Twitter account. thought.
BIZNOLOGY | WEDNESDAY, APRIL 1, 2015
[Companies] How your legal team might be making social media MORE risky for your company
They are paid to protect the company from risk. They’ve read horror stories of mistakes at other companies. When something goes wrong at your company, people complain about you on social media. No one in social media sticks up for your company because you have no friends or connections. They really do.
FEARLESS COMPETITOR | WEDNESDAY, SEPTEMBER 10, 2014
[Companies] Find New Customers, the nice demand generation company, looks better than ever!
And he did lots of great work yesterday on the website of Find New Customers , the nicest company in B2B demand generation today, which is now based in the Sunshine State of Florida. Jeff Ogden, President of Find New Customers is an award-winning marketing expert who can HELP your company fix its key sales challenges.
IT'S ALL ABOUT REVENUE | SUNDAY, JULY 28, 2013
[Companies] How to Start Your Company’s Discussion About Marketing Automation
by Amanda Batista | Tweet this Over the weekend you may have received one or more marketing emails that weren’t of interest to you, perhaps even after you opted in to receive communication from that particular company. It can be hard to start the discussion about integrating marketing technology into your company’s strategy.
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, DECEMBER 18, 2014
[Companies] The key to social media success rests with HR?
careers Organizational Development Social Media Policy Technology organizational development social media and company culture social media and HR Our viewpoints were remarkably similar. We see many big investments in resources and technology but struggles nearly across the board with implementation, execution, and adoption. Recruiting.
MARKETRI | TUESDAY, APRIL 16, 2013
[Companies] Turn Your Company's Anniversary into a Marketing Powerhouse!
It doesn’t matter if your company is turning one, five or 25 -- whatever the age, celebrating an anniversary can be a powerful marketing tool. Create a successful teamwork environment to spur your employees’ feelings of company pride and loyalty. Highlight any big news about the future of the company.
FATHOM | THURSDAY, JUNE 19, 2014
[Companies] Giving on the Green: A Charity Golf Outing for Education
Company News Higher Education Nonprofits At Fathom Education, we’re hosting our first Giving on the Green charity golf outing, to be held on Friday, August 22nd, 2014 at Mallard Creek Golf Club in Columbia Station, Ohio. We’ve chosen Open Doors Academy and Mary’s Meals as this year’s golf outing beneficiaries. How you can help.
HUBSPOT | WEDNESDAY, MARCH 18, 2015
[Companies] 11 Expert Tips for Growing Your Company's Blog
Most marketers dream about the day their blog has "made it.". How we define "making it" differs. Maybe it''s when we reach a certain traffic or lead goal. Maybe it''s the day one of our posts finally gets shared by an influencer. Or maybe, it''s when your blog makes a "blogs to watch" roundup. Graham Charlton, Econsultancy. 1) Remain consistent.
SALES PROSPECTING PERSPECTIVES | THURSDAY, NOVEMBER 21, 2013
[Companies] Square Peg, Round Hole: Align Prospects & Employees to Company Goals
Companies that are fortunate enough to enjoy high growth are under pressure to grow their team. This is especially true for services companies. One bad hire could touch several customers, and of course there is the negative impact on company culture to consider. I’ve been in sales a long time. More years than I care to count.
PWB MARKETING BLOG | MONDAY, MAY 14, 2012
[Companies] Social Media: The New Company Newsletter? [Infographic]
The other day I was asked “Is social media the company newsletter?” Yes, I do think social media can take the place of most of the functions of the company newsletter. In fact I still get a few of those periodicals from my insurance broker, USAA and from Ford Motor Company.
FATHOM | WEDNESDAY, APRIL 30, 2014
[Companies] PPC Hero Conference 2014 (Recap)
Company News Online Advertising / SEM / Display This year’s PPC Hero conference lived up to its claim of being “more than just sessions and soundbites”. With more than 40 in-depth speaking sessions from 65 digital marketing experts, attendees from all industries (e-commerce, education, b2b, marketing) were enlightened.
SOCIAL MEDIA B2B | WEDNESDAY, JANUARY 5, 2011
[Companies] Top 10 B2B Companies on Twitter
As more B2B companies start using Twitter to communicate with their customers, prospects and industries, they look for examples of companies that are already using the platform. Part of Twitter’s success has been based on its simplicity, and that has given people and companies a wide range of options how to use it.
SAZBEAN | THURSDAY, APRIL 7, 2011
[Companies] Impact of Google Algorithm Change on B2B Companies
They’ve found that: The change in Google’s algorithm generally has worked in favor of B2B companies. For most of the companies in this report, their website traffic either improved or remained constant. If you’re a B2B company, what changes have you seen in your Google traffic? News & Notes
LEAD VIEWS | WEDNESDAY, NOVEMBER 10, 2010
[Companies] Why Every B2B Company Needs Sales Analytics
Most companies have already created processes to reach out to people who want to be identified – they know what to do when someone responds to an RFP, or fills up a Contact Us form. Knowing the name of the company by itself may not be very useful. By looking at only individuals, the company-wide view of the data is lost.
FEARLESS COMPETITOR | TUESDAY, AUGUST 5, 2014
[Companies] Passion for Hire – the Biggest Mistake Companies do in Hiring
Roger believes passion is too often ignored in hiring, despite the fact that most companies claim their people are their greatest asset. “Brands don’t build themselves. It takes people.” Roger cites a bo0k by Kate Newlin, and her book Passion Brands, Why Some Brands are Just Gotta Have, Drive All Night For.
B2B LEAD GENERATION BLOG | MONDAY, APRIL 15, 2013
[Companies] How Reversing the Funnel Increased Sales by 14% for a Sales Incentive Company
But, when Certif-A-Gift Company, a sales incentive company, reversed this presumption, they ended up increasing sales by 14% and moving prospects through the sales cycle 23% faster. They had previously invested most of their time and resources at the very top of the funnel by building awareness among their channel partners.
B2B LEAD GENERATION BLOG | MONDAY, AUGUST 5, 2013
[Companies] Content Marketing: How a technology company used its employees to generate quality content [Video]
Jansen explained by generating content from within Softchoice, a technology solutions and services provider, it empowered employees throughout the company to become advocates of the content they created. Developing a content marketing strategy remains a big undertaking. Others include: Managing processes that best serve customers.
SOCIAL MEDIA B2B | WEDNESDAY, JUNE 20, 2012
[Companies] B2B Companies Can Target LinkedIn Updates
LinkedIn now lets companies target their status updates by a variety of factors. One of the tactics I mentioned in a post about B2B companies generating leads on LinkedIn was to use status updates to share content with your LinkedIn followers. And remember, only company page admins can post company status updates.
INDUSTRIAL MARKETING TODAY | TUESDAY, MAY 15, 2012
[Companies] Industrial Companies shouldn’t Replace Email Marketing with Social Media
However, I’ve had conversations with manufacturers and industrial companies where I am asked if email marketing is still relevant and effective since all the talk these days is about social media. 70% of these companies use email marketing to in-house lists as compared to 57% using social media.
VERTICAL RESPONSE | MONDAY, FEBRUARY 17, 2014
[Companies] How to Create a Compelling Company Explainer Video
When you decide to create an explainer video for your site, chances are you’ll want to try to extol all the fabulous things about your company. Pick what you think best reflects your company, your key messaging and, most of all, your customers. If you answered no, you’re not alone. So, you gotta keep it short.
TRADESMEN INSIGHTS | TUESDAY, SEPTEMBER 21, 2010
[Companies] What's Your Company Value Proposition?
Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services What’s Your Company Value Proposition? Does your company have one? What’s Your Company Value Proposition? [.] If not, why should someone buy from you?