Heinz Marketing

JUNE 21, 2022

Online communities exploded in recent years with millions of active members, and it’s no mystery why. Instead of going it alone, a community of like-minded individuals becomes a sounding board for ideas and questions. The community boom demonstrates our desire to move beyond isolated content and toward collaboration.

Communities 105

Communities Lead Ranking Ad Frequency Marketing & Strategy 105

Golden Spiral

APRIL 18, 2019

Understanding those needs requires significant initial and ongoing research to get the most valuable insights for your business. Thankfully, there are many reputable research firms, associations, and other outlets doing the hard work for you. Below are resources we recommend for your health IT product research. Virtual Lab.

Work Management 102

Work Management Marketing Management Research Organization 102

Biznology

MARCH 1, 2021

In this episode of Messaging on a Mission we hear from Phil Finch, a former VP of communications at a large not-for-profit, Sharon McIntosh, a world-renowned expert in internal communications, and Sara Jackson, executive director of Internal Comms Pro. Sharon McIntosh is president of And Then Communications. Common Mistakes.

Organization 156

Organization Work Management Internet Marketing Marketing Management 156

Valasys

SEPTEMBER 23, 2021

A business never underestimates the importance of online research. Online research may be a little bit frightening to a new company owner, but that’s where you reap gold. What are the 6 benefits of the online research community? New product research. Reducing research costs. Understand brand loyalty.

Communities 52

Communities Research Enterprise Management Business 52

Valasys

SEPTEMBER 21, 2021

A business never underestimates the importance of online research. Online research may be a little bit frightening to a new company owner, but that’s where you reap gold. What are the 6 benefits of the online research community? New product research. Reducing research costs. Understand brand loyalty.

Communities 52

Communities Research Enterprise Management Business 52

Marketing Insider Group

MAY 18, 2020

We decided to compile some of the most important thought leadership best practices from recent research and surveys. Your organization can benefit from using thought leadership, including boosting traffic and lead generation efforts. Quick Takeaways. What Is Thought Leadership? surveys, polls, and other data gathering that you do).

Thought Leadership 354

Thought Leadership B2B Thought Leadership Research Practices 354

Contently

OCTOBER 18, 2022

Customer research can surprise you. Why you can’t afford to skip customer research. Why you can’t afford to skip customer research. Customer research involves gathering data about your ideal consumers—who they are, what they want, and how you can help them. 5 types of customer research. The takeaway?

Research 156

Research Paid Search Agency Companies Marketing Budget 156

Brightedge

APRIL 3, 2024

At BrightEdge, our commitment is to keeping marketers and the community ahead of the evolving landscape and the post-generative AI world. That is why we have released some exciting new research on Perplexity AI today. As this market trajectory skyrockets, time is moving fast for those at the forefront of AI and search.

Research 64

Research Guidelines Communities Search Marketing 64

Convince & Convert

NOVEMBER 4, 2021

Just when we thought we, as social media strategists and community managers, could rest up from the twists and turns of the last 18 months, the holiday season is upon us. . If your social media manager is the only one serving as your organization’s social media customer service center, you need to rethink your approach. .

Work Management 179

Work Management Marketing Management Communities Social Media 179

Heinz Marketing

MARCH 5, 2022

Connection is critical to a leader’s success and this includes connection with yourself, team, and organization. As the pandemic is beginning to resist, marketers must act fast to drive change and create value within their organizations. How to Join the Ranks of Best-in-Class Marketing Organizations.

Communities 108

Communities B2B CMO Work Management 108

Stevens & Tate

APRIL 18, 2024

Lead Management : The use of automation software in lead management allows senior living communities to capture and store detailed information about each prospect, from initial inquiry through to move-in. This strategy not only informs them but also establishes the facility’s authority in the senior living sector.

Marketing Automation Services 52

Marketing Automation Services Communities Marketing Automation Automation 52

Heinz Marketing

JANUARY 26, 2023

Put simply, category leadership refers to the act of positioning yourself as the primary expert or a go-to-resource for community-led ideas and solutions to problems. To effectively become a category leader, you should aim to get involved in a community of key buyer personas in existing community formats. How do I get started?

Research 86

Research B2B Thought Leadership Thought Leadership Cold Calling 86

Martech

MARCH 8, 2023

Today is International Women’s Day (IWD) and this year’s theme, “DigitALL: Innovation and technology for gender equality,” should resonate with the martech community. Within certain organizations, certain divisions lean towards one gender over another — for example, marketing or customer support leans female, while engineering leans male.

Communities 93

Communities Work Management Marketing Management Thought Leadership 93

SmartBrief - Marketing

JANUARY 9, 2024

But now, these brands are being challenged by a new cultural paradigm with the power of influence now in the hands of the consumer, the community and the influencers who cultivate loyalty versus overnight fame. Consider organizations that advocate for AI as a human empowerment tool, such as AI For Good Summit or FB AI Art Universe.

Marketing AI 52

Marketing AI Communities Paid Search Agency Ad Building 52

Heinz Marketing

MAY 26, 2023

As online communities continue to thrive in a post-2020 world, B2B marketers have leaned into the power of community-led growth to cultivate trust and credibility. As you begin to build or reinvigorate your online community, here are 3 strategies to inspire member engagement and drive meaningful conversations.

Communities 52

Communities Marketing & Strategy B2B Guidelines 52

Optinmonster

DECEMBER 26, 2022

You need some organic lead generation strategies! Organic lead generation can boost both your website traffic and business revenue, all without costing you anything. In this article, we’ll go over some tried and true organic lead generation techniques that you can start using today. What Is Organic Lead Generation?

Organic Leads 83

Organic Leads Traffic Organization Sales Qualified Leads 83

Sprout Social

AUGUST 26, 2021

It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight. What is social media market research? Social media market research is also: Affordable.

Social Media 143

Social Media Research Social Marketing Media 143

Strategic-IC

FEBRUARY 20, 2024

Nail your ideal customer profile For any organization taking an Account-based approach, defining your ideal customer profile (ICP) is key. Methods for determining your ICP vary, but what’s essential, again, is thorough internal research. We're building this community – and they'll have had a great experience, a great day.

Ideal Customer Profiles 62

Ideal Customer Profiles Account Based Marketing ABM Communities 62

Oktopost

MAY 12, 2021

It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . B2B businesses need to foster a strong spirit of community to serve their clients and customers better. Let’s take a deeper look to learn how you can build a beneficial community around your B2B brand.

Communities 121

Communities Ad Building Branding Brand Identity 121

Martech

NOVEMBER 17, 2021

Consumer behavior has evolved in a way that customers worldwide are relying on reviews from their fellow shoppers to find the most up-to-date and accurate information about businesses in their local communities and beyond. The post 5 ways to improve organic SEO with customer reviews appeared first on MarTech. Sign up and watch here.

Organization 118

Organization SEO Ideal Customer Profiles Long Tail Marketing 118

Optinmonster

OCTOBER 17, 2023

Do you want to learn about the types of qualitative research and some examples of methodologies? Qualitative studies are vital to the market research process. If you’re new to this kind of market research, you’re in the right place. In this guide, you’ll learn the basics of qualitative market research.

Research 95

Research Case Studies Case Study Skype 95

Conductor

MARCH 8, 2022

Aleyda was nominated and named an Honoree for our 2021 Women in Search awards thanks to her efforts to provide in-depth learning resources for the SEO community. Beyond her skills making search more accessible to women by leading with empathy, open communication, and championing work-life balance, she also gets results , period.

SEO 105

SEO Organization Demand Generation Agencies Paid Search Agency 105

Biznology

AUGUST 14, 2018

Reaching out to local communities and stoking fandom in real life. And last Sunday, 19 of us organized on our own via No Agenda Meetup space. Because they’re mostly Germans and from Germany, the event was beautifully-organized and there were authentic German food and a lovely array of German beverages. This is a thing.

Communities 126

Communities Blogger Class Twitter 126

Adobe Experience Cloud Blog

JULY 12, 2017

In a time when our customers hold the power, when they don’t want to be marketed to, and when they want to be engaged with in a personal and authentic way , if you have a customer community, you already have an incredibly powerful tool at your fingertips with which to engage customers. A community is one of the many places your customers are.

Communities 134

Communities Best Practices Peer-to-peer Marketo 134

Heinz Marketing

JANUARY 31, 2020

This update expressed a fundamental commitment to all stakeholders, including customers, employees, suppliers, communities, and shareholders. When we as businesses organize programs or initiatives as part of and for the communities we work in, we can become better marketers. “How” you say?

Communities 99

Communities Peer-to-peer Business B2B 99

Unbounce

JUNE 15, 2023

Alexa, add organic baby carrots to my grocery list and play Walk This Way by Run-D.M.C.! This could spell trouble for those of us who rely on how search currently works to rank our content and drive organic traffic to our site. How do we—as marketers—get that organic juice back? And sooner than we think.) What a concept!)

Marketing AI 98

Marketing AI Paid Content Traffic Organization 98

Zoominfo

OCTOBER 16, 2018

The platform offers a unique and untapped goldmine of market research. If used correctly, Reddit can help marketers demystify their target audience, perform keyword research, and spark new campaign ideas—today we teach you how. Users subscribe to subreddits so posts from those communities show up in their main feed.

Research 159

Research Peer-to-peer Marketing Automation Services Zoominfo 159

Convince & Convert

FEBRUARY 10, 2015

The days of the leased social community are fading, and it’s time to re-embrace owned social. Some of these online conversation venues were organized by and for hobbyists, such as KarateForums.com and many others owned and operated by my friend Patrick O’Keefe. Thus, the trend pendulum (the trendulum?) It was the best of times.

Communities 151

Communities Social Media Top of Funnel Rules 151

Televerde

JANUARY 14, 2020

We partner with the Arouet Foundation , a non-profit organization founded by Televerde in 2011 to help women prepare and support the women as the return to the community. This is why my job today is to tell our story and show how the global business community can and should lead with purpose. Business as a Force for Good.

Research 116

Research Budget Programs Lead Ranking Eloqua 116

ClearVoice

AUGUST 3, 2021

Communication methods have radically changed recently and have created a conflicting environment of emotions, regardless of sided views. Now more than ever, journalists need to rely on a sense of community of professional groups and organizations made up of fellow journalists for personal and professional support.

Organization 104

Organization Press Ethics Thought Leadership 104

B2B Marketing Directions

FEBRUARY 11, 2023

The generative AI-powered chatbot developed by OpenAI has been widely hailed by some members of the marketing community, and widely criticized by others. So, it seems appropriate that this month's Research Round-Up features two recent surveys that explore the state of AI in marketing.) in the 2018 survey to 3.8 in the 2022 survey.

Marketing AI 59

Marketing AI Research Planning Paid Search Agency 59

Hubspot

JULY 1, 2019

Social media has transformed the relationship between individuals and organizations -- which is why the community management role is now so vital. Simply put, a community manager needs to negotiate the connection between a company and its audience. But what exactly is a community manager, anyway?

Communities 101

Communities Work Management Marketing Management PR 101

Sprout Social

APRIL 24, 2020

One of the indelible experiences of college is the sense of community–often the first community you get to choose for yourself. Creating that sense of community comes naturally when you’re living, playing and learning together on campus. For instance, I still can’t drink tequila. But that’s a story for a different time.

Communities 91

Communities Class Aggregators Knowledge Base 91

Onalytica B2B

OCTOBER 11, 2018

Consumers are trusting brands less and people more; they’re consuming more content and conducting more research before they buy. What is a connected Organization and Employee-Led Buyer Journey? Leveraging Influence to Drive a Connected Organization and Employee-Led Buyer Journey appeared first on onalytica.

Buyer's Journey 223

Buyer's Journey Organization Paper Social Media 223

Conductor

JUNE 29, 2021

The problem modern SEOs face today is one of falling organic traffic, as the amount of organic traffic that Google sends to other sites has declined nearly 15% between 2016 and 2019. The post Gain Organic Traffic From Social Media Conversations appeared first on Conductor Spotlight. Marketers and SEOs should fear not, however.

Social Media 83

Social Media Traffic Marketing AI Organization 83

Valasys

JANUARY 30, 2024

To truly unlock this understanding, tapping into the power of market research is crucial. Market research, in the context of social media marketing, involves gathering and analyzing data about consumer behavior and trends on social media platforms. These strategies are not born out of sheer luck or spontaneous creativity.

Social Media 40

Social Media Research Social Marketing Planning 40

SmartBug Media

OCTOBER 7, 2020

Every successful PR campaign hinges on trust, but if you want to connect with the senior care community, trust is paramount. Why Trust Matters in the Senior Care Community. If you’ve worked with the senior care community at all, you know how unique your clients’ situations are. Here are 4 essential tips: 1. Be Sensitive.

PR 76

PR Communities Inbound Marketing Buyer Personas 76