Convince & Convert

JANUARY 25, 2016

There is now a greater desire for accountability with business practices, but also in supporting communities outside of the financial side of the business. I like many of her staff and enjoy them on YouTube presentations. Become the expert in your field, and your target audience will trust your opinion.

Brand Identity 102

Brand Identity Branding Loyalty Word of Mouth 102

Sprout Social

MAY 2, 2018

For decades, dentists relied almost exclusively on reputation and word of mouth marketing to help them build their practice. YouTube is a great way for dentists to expand the trust-building content they share on social media with: Office tours. People love an opportunity to give their opinion on important topics.

Social Media 111

Social Media Paid Content Social Marketing Media 111

Sprout Social

NOVEMBER 30, 2022

Incorporating creator marketing into your social media strategy can improve your reach, grow audience engagement and help you connect with new communities in an authentic way. The best creators inspire communities and drive culture, so they can help brands nurture existing customer relationships and attract new audiences.

Differentiation 130

Differentiation Brand Identity Branding Work Management 130

Convince & Convert

APRIL 1, 2010

So, I peeked at YouTube. 213 videos on YouTube , the most recent just five days ago. It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features. The Facebook page has a not-too-shabby 13,000+ fans, but most of the YouTube videos have just a few dozen views.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convert

MAY 31, 2022

Understanding how shoppers think ,” a YouTube channel by Rishi Rawat and Lorenzo Carreri (CRO expert) dives deep into how brands use conversion optimization techniques. Here’s a practical example of review mining: “In episode 5 of our YouTube show, we cover Crossnet , a DTC brand that invented a new sport.

Product 52

Product Best Practices Work Management Paid Search Agency 52

Single Grain

FEBRUARY 26, 2020

76% of consumers trust a stranger’s opinion on the Internet just as much as a personal recommendation from friends and family! Social proof is a psychological phenomenon that causes us to be naturally inclined to trust other people’s opinions and let this influence our behavior. What is social proof? Ratings, Reviews and Testimonials.

Marketing Websites 136

Marketing Websites Ad Building Case Studies Word of Mouth 136

Convince & Convert

FEBRUARY 24, 2010

Always Be Marketing Marketing is real-time now, and consumer opinion and search-engine results can change literally in seconds. and/or Linkedin Answers, or create a series of helpful YouTube videos ( like Coldwell Banker ). On a near-continuous basis, consumers are asking for help making purchasing decisions.

Conference 116

Conference Organization Paid Search Agency PR 116

Single Grain

JULY 16, 2020

This way, they will be doing word-of-mouth marketing for you. Kaspersky sent me this message via a pop-up: “ We really value your opinion and want to do everything we can to remain the best software provider for you. ” Customers will always appreciate when a company calls them just to listen to their opinion about the brand.

Loyalty 131

Loyalty Ideal Customer Profiles Work Management Marketing Management 131

Convince & Convert

MAY 11, 2010

Put it on YouTube of course. At the end of the day, however, a great product and great customer service is still what will keep your clients coming back despite the notion by some social media gurus (certainly not Mr. Baer) that positive word of mouth (or “buzz&# ) was created by social media. Your LInkedin page.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

MAY 26, 2010

YouTube is the second largest search engine in the world, and yet video content continues to be under-leveraged. Are people empowered to share their opinions? * Are people empowered to share their opinions? * These services are in many ways would Twitter was originally, with another layer of loyalty and rewards built in.

Social Media 136

Social Media Media Paid Search Agency Video Marketing 136

Optinmonster

FEBRUARY 15, 2024

In other words, they make choices based on the behavior and opinions of their peers. This results in massive free marketing for ROKR, as people who join because of a single purchase see a thriving community of over 22,000 members. Add Social Proof to Popups with OptinMonster What is Social Proof?

Social Marketing 114

Social Marketing Examples Peer-to-peer Case Studies 114

Hubspot

FEBRUARY 5, 2020

But in doing so, you also keep them hidden from your customers and the wider community. We hope that by opting for openness over secrecy, more large enterprises will do likewise and we’ll regain some of the sense of community and collaboration we loved so much when we were startups. Ok, here goes. Let’s take a closer look.

Enterprise Management 98

Enterprise Management Hubspot Lead Ranking Sales Management 98

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. Done correctly, social media is about developing meaningful relationships with customers and prospective customers in their natural habitat.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Scoop.it

NOVEMBER 12, 2020

Over a decade ago, your reputation was mostly built through real-world word of mouth. Here’s a taster of how people shape their opinions of brands today. People will share their opinions about you online, good or bad, whether you want them to or not. In other words, your reputation is what Google says it is.

Work Management 89

Work Management Marketing Management Business Paid Search Agency 89

Convince & Convert

JUNE 3, 2010

I take pride in this job and I kicked the shit out of that call and I took a perfect game away from that kid over there.&# ( see it on YouTube ) But Joyce’s owning of the issue gets even better. DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] DJ Waldow Really, Jay? jefflogden You are so right, Jay.

Social Media 158

Social Media Media PR Webinar Metrics 158

Convince & Convert

JULY 14, 2010

There is no question social media does an organization good, just persevere and know there is a vibrant community there to support your work. Now, Google creates perceptions and it is our job to engage the communities and instill what perceptions we want seen. The challenges and chances of facebook, twitter, YouTube et.

Social Media 137

Social Media Webinar Metrics Media Marketing & Strategy 137

Convince & Convert

APRIL 6, 2010

and search for them on Google, Bing, YouTube, Twitter, Facebook, and SocialMention. Coming from a communications background, content calendaring (and then on the flip side, tracking metrics back to that content and program calendar) is something I've encountered a lot. What shows up in these search results?

Paid Content 146

Paid Content Ad Building Brand Identity Branding 146

Single Grain

SEPTEMBER 23, 2019

Eric and Neil do a great job at this because they are both naturally conversational, neither one of them takes over the show, and they both contribute different experiences and opinions. 2) Join a Community of Podcasters. A great way to get more talk about and action on your podcast is to invest in the podcast community.

Product 100

Product Word of Mouth Paid Search Agency Advertising Agencies 100

Convince & Convert

SEPTEMBER 21, 2010

I’ve started a comparison chart, based only on my own experience and opinion, for you to use and update as you see fit. Most of the tools in the space focus on Twitter, we focus on Facebook Pages, YouTube and Twitter. (based on budget or schedule) Once you’ve answered those questions you can compare major social media monitoring tools.

Social Media 158

Social Media Media Paid Content Work Management 158

EveryoneSocial

SEPTEMBER 10, 2018

According to Octoly, an influencer marketing organization, user-generated content fan videos are viewed ten times more than owned brand content on YouTube. Incorporating this content can directly benefit your company: Partner with influencers that already have a dedicated following that trusts their opinions and reviews.

User-Generated Content 70

User-Generated Content Generation Work Management Marketing Management 70

Convince & Convert

MARCH 9, 2010

A recent study by Econsultancy called “ The Value of Social Media &# shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts. Somebody’s “strange&# social network is someone else’s potentially thriving customer community.

Social Media 135

Social Media Media Webinar Metrics Marketing & Strategy 135

Convince & Convert

FEBRUARY 25, 2010

ThinkGeek has a robust involvement in social media, with over 68,000 followers on Twitter , 50,000 fans on Facebook and over 11,000 subscribers to their channel on YouTube , which features company-posted videos demonstrating items like their proximity-meter t-shirts and fake-blood-filled, realistically gummy heart for Valentine’s Day.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Single Grain

OCTOBER 25, 2022

User-generated content refers to any form of online digital media where users are allowed to create and share their own unique experiences or opinions about a particular brand or product on social media. Builds a community of passionate customers. They now have a huge content portfolio on their website with Worn Wear Stories.

User-Generated Content 94

User-Generated Content Paid Content Generation Marketing & Strategy 94

Convince & Convert

FEBRUARY 9, 2010

In real life, we trust a chosen few, while we consider the opinion of others. The others may “break through&# into the trusted circle by action and consistency; but until then we only trust the opinion of those that have earned our trust. Why would this be any different online?

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Navigate the Channel

DECEMBER 6, 2022

Your suppliers and subcontractors have opinions about you that they share with others. It is hard to beat the power of word-of-mouth referrals from people they trust. Create YouTube videos that walk your potential clients through a project. Invest in Your Community. Your business is known for something.

B2B Marketing 65

B2B Marketing Marketing & Strategy Marketing Strategy Planning 65

Single Grain

APRIL 28, 2020

Eric has a daily bite-size marketing podcast (co-hosted with Neil Patel) called Marketing School , as well as the weekly Leveling Up podcast and a YouTube channel. Their move towards helping communities has also been a great way to build loyalty and goodwill with their community. pic.twitter.com/nqImcE5WJP. The Lesson.

Marketing Budget 141

Marketing Budget Campaigns Paid Search Agency Work Management 141

SocialPilot

DECEMBER 14, 2023

Platforms like TikTok, Instagram, and even YouTube, with its “Shorts,” teeming with these brief yet impactful videos, making them a brand go-to strategy. Another reason for this shift is that people feel more at ease sharing their opinions within specific groups rather than putting them out there for everyone to see. There you have it!

Social Media 112

Social Media Trends Media Multi-Channel 112

Convince & Convert

AUGUST 3, 2010

I have actually heard this exact sentiment from several companies and agencies recently, wondering whether they should increase their Facebook efforts because the size of the member community is just so overwhelming. If your community is there, then you should be too, and the question is really rhetorical, isn’t it?

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

I have actually heard this exact sentiment from several companies and agencies recently, wondering whether they should increase their Facebook efforts because the size of the member community is just so overwhelming. If your community is there, then you should be too, and the question is really rhetorical, isn’t it?

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Anteriad

APRIL 25, 2023

Earned media Once known as word-of-mouth, earned media is advertising that comes from Influencers, someone who uses your product and talks about it on a Facebook post or their YouTube channel, for example. The channels should be optimized individually to work best within those communities but with a singular message.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Convince & Convert

SEPTEMBER 21, 2010

The dominant URL shortener is also the best – in my opinion – at tracking and analytics. TubeMogul For video upload and syndication, I often use TubeMogul , which allows you to upload a single video clip to dozens of video sites – not just YouTube. I implement bit.ly Add “+&# at the end of any bit.ly

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Directive Agency

JUNE 18, 2019

Blake Emal : So, that’s like word of mouth. These days I make a lot of great connections in smaller intentional communities. So, Slack groups and intentional small communities I’d say are really becoming an important source of networking and communication now as well. Do you remember that?

Copywriting 40

Copywriting Paid Search Agency Planning Advertising Agencies 40

Directive Agency

JUNE 18, 2019

Blake Emal : So, that’s like word of mouth. These days I make a lot of great connections in smaller intentional communities. So, Slack groups and intentional small communities I’d say are really becoming an important source of networking and communication now as well. Do you remember that?

Copywriting 40

Copywriting Paid Search Agency Planning Advertising Agencies 40

Anteriad

APRIL 25, 2023

Earned media Once known as word-of-mouth, earned media is advertising that comes from Influencers, someone who uses your product and talks about it on a Facebook post or their YouTube channel, for example. The channels should be optimized individually to work best within those communities but with a singular message.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

seo.co

MAY 12, 2021

I’ve done this for YouTube in two examples below, using Moz and SEO Review Tools : (Image Source: Moz ). Original findings (data, research, opinions, etc.). This is especially valuable for SaaS companies because it naturally encourages a word-of-mouth-based wave of attention. Image Source: SEO Review Tools ).

Link Building 98

Link Building Paid Search Agency SEO Ad Building 98

Convince & Convert

APRIL 7, 2010

But, we did talk about the impact of geo-tagging on reviews, and whether the fact that someone has actually been to a location recently should influence your perception of their opinion. This adds a lot more value in my opinion that static “I'm @ [place]&# style updates. I love #4sq). I love #4sq).

Analysis 152

Analysis Social Media Work Management Mobile Marketing 152

Online Marketing Institute

OCTOBER 31, 2010

The dominant URL shortener is also the best – in my opinion – at tracking and analytics. TubeMogul For video upload and syndication, I often use TubeMogul , which allows you to upload a single video clip to dozens of video sites – not just YouTube. I implement bit.ly Add “+&# at the end of any bit.ly

Social Media 40

Social Media Paid Content Tools Media 40