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From Followers to Advocates: How to Build a Loyal Social Media Community

Convince & Convert

That is why building an engaged community is a critical part of a successful social media strategy , and why it’s crucial to measure it as more than just a vanity metric or follower count. Building an authentic and engaging social media community is the same.

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How to Create an Effective Nonprofit Event Marketing Plan

Marketing Insider Group

For example, objectives might be to raise awareness or support a specific community. Posters: Share a local event on community bulletin boards and other places. Whether they’re commenting online, sharing posts, or directly talking about it in person, this word of mouth can be extremely helpful for your event marketing.

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Beyond Pixels: Unconventional Non-Digital Marketing Ideas to Elevate Your Brand

Stevens & Tate

Non-Digital Marketing That Creates Direct Interaction: Handwritten Thank You Notes: These days most communication is digital, receiving a handwritten note can be a delightful surprise. Send personalized thank you notes to customers, partners, or supporters to show genuine appreciation.

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How Adidas builds metaverse experiences and partnerships

Martech

From the 55 people who initially showed interest on a company chain email, Wykes-Sneyd created a 22-person taskforce that included employees across the organization. Each step in the journey gets the brand closer to selling real merchandise and virtual wearables and tokens through web3 channels.

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The latest marketplace updates you should know

ClickZ

Target promotes Lisa Roath to Executive Vice President and Chief Marketing Officer Lisa Roath previously served as Senior Vice President of food and beverage merchandising. Personalization played a crucial role in attracting and satisfying customers. Amazon’s biggest Prime Day Sale ever with $ 12.7 Source ) U.S.

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5 Ways To Create Lasting Connections in Your Virtual Event

Marketing Insider Group

Although traditional networking happens at in-person events where people can see one another face-to-face and meet over for lunch, virtual events, when well-planned, also provide a platform for real human interactions that can result in lasting professional relationships.

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Samsung bridges metaverse and real life experiences for Climate Week NYC

Martech

This week, Samsung honors Climate Week NYC with metaverse, as well as in-person, community-building activations. Those reasons, just drawn from this month’s activations, include virtual events, wearables, NFT-based discounts on actual merchandise and climate action. Image: Samsung.