article thumbnail

B2B Reads: B2B Communities, Long-Term Vision, & Sales Mindset

Heinz Marketing

Approaches for this transition include structuring the strategic planning processes around the vision, focusing experimentation on questions relevant to the long-term vision, and investing in training programs. Top sales teams have a script, texting, daily huddles, daily training, competition, follow-up system, review process, and fun!

B2B Sales 103
article thumbnail

Community-led brands & retailers aim for success in China

SmartBrief - Marketing

In China, this trend has promoted the use of social media platforms WeChat and China’s original TikTok, Douyin , to build community-led brands and retailers. According to CMXHub , 66% of retail professionals say that their online community has positively impacted customer retention and 55% say that they have seen increased sales.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How To Build Strong Brand Loyalty That Lasts For Years

EveryoneSocial

Building brand loyalty is one of the best ways to retain customers, attract new customers, and generate fans of your organization for years. Although every company wants to create brand loyalty, it’s not always a simple task. What Does Brand Loyalty Mean? Why is Brand Loyalty Important? What Drives Brand Loyalty?

Loyalty 81
article thumbnail

How Younger Generations are Disrupting B2B Buying

Zoominfo

Try it Now Creating Community Establishing a community is a great way to make your brand advocates feel connected. Providing a community forum for advocates can create an avenue for product improvement, as well as training around new or lesser-known features. Take the assessment today!

Buy 130
article thumbnail

How to Use Content Marketing for Customer Retention

Marketing Insider Group

You can continue to build brand loyalty by engaging with your audience, personalizing your content, telling real stories, and listening to customer feedback. Implementing effective customer retention strategies into your content marketing plan can help you build a community of advocates for your brand.

article thumbnail

How Brands Like Google, Twitch, and Sephora Built Brand Communities — and How You Can, Too

Hubspot

Over the past few decades, companies, marketing departments, and c-suites have used the term "community" to refer to a smorgasbord of ideas, from wide-ranging organizational investments — such as neighborhood events or charity partnerships — to online forums and even simple email lists. Local community groups help them succeed.

article thumbnail

How Brands Like Google, Twitch, and Sephora Built Brand Communities — and How You Can, Too

Hubspot

Over the past few decades, companies, marketing departments, and c-suites have used the term "community" to refer to a smorgasbord of ideas, from wide-ranging organizational investments — such as neighborhood events or charity partnerships — to online forums and even simple email lists. Local community groups help them succeed.