Sprout Social

MAY 8, 2019

If you still don’t know how to create a YouTube account for your business, it’s not too late to get started. The numbers don’t lie: YouTube’s growth is unparalleled when it comes to traffic, revenue and a rabid user-base that just can’t get enough of video content. If you’re a total newcomer to YouTube, don’t sweat it.

Youtube 111

Youtube Business Banners Ideal Customer Profiles 111

Oktopost

NOVEMBER 22, 2023

X (formally Twitter): B2B marketers leverage X to join conversations with prospects and customers and stay on top of industry news and trends. YouTube: Allowing you to upload long videos, YouTube is perfect for educating your audiences with Q&As, webinars, and video tutorials for product walkthroughs.

Social Media 117

Social Media Trends Media B2B 117

Scoop.it

JULY 13, 2023

Thought Leadership, combined with content curation, is used to deliver unique opinions and viewpoints by subject matter experts to inform, educate, entertain, and impart wisdom to others. It was considered more effective compared to traditional advertisement or product marketing and has created a buzz in the industry.

Thought Leadership 72

Thought Leadership Curation Ad Building Lead Scoring 72

Sprout Social

JUNE 22, 2021

According to the latest Sprout Social Index™ Edition XVII: Accelerate , Facebook, Instagram and YouTube are the top three platforms where consumers follow brands. 47% of consumers follow brands on YouTube. Why you should be on YouTube. 36% of consumers follow brands on Twitter. Why you should be on Twitter.

Social Media 119

Social Media Stats Ideal Customer Profiles Media 119

Biznology

OCTOBER 23, 2018

Marketing in 2018 isn’t as simple as having a Twitter and Facebook account. You’ll quickly need to develop your own strategy to get as close to your professional community of choice as possible. A main reason to make that connection is to invite them into the fold and get them involved in the Newconomy community.

Disintermediation 126

Disintermediation Ad brokers Communities Youtube 126

Scoop.it

APRIL 4, 2019

Size of the user base of Google+ was hardly comparable to that of Facebook or even Google’s own YouTube. Private Google+ communities. They provided a protected online space for coworkers to share knowledge and distribute intelligence, industry news, and key information in a timely manner. The reason?

Enterprise Management 48

Enterprise Management Communities Top of Funnel Google 48

Spiralytics

NOVEMBER 7, 2022

Almost every industry and sector use this interactive channel to communicate with customers, clients, and employees. Some key uses of social media in government include crisis communication and management, information drive, and public education campaign, among others. In July-September 2021 alone, 96.2%

Social Media 118

Social Media Tips Media Privacy 118

Scoop.it

DECEMBER 29, 2022

So, top-of-the-funnel content focuses on providing value – informing them without trying to sell to them. Focus on Informative Content. Instead, it should educate, entertain, or inform. To create a meaningful and informative piece of content, start by asking questions such as: What do my potential customers want?

Top of Funnel 83

Top of Funnel Digital Marketing Funnels Advertising Funnels Content 83

Sprout Social

DECEMBER 6, 2023

B2B influencer marketing is a strategic approach where businesses promote their product or services through collaborative partnerships with subject matter experts within a specific industry. Most social platforms have their own professional communities, both formal and informal. times more than those with digital suppliers.

Work Management 119

Work Management B2B Marketing Marketing Management Paid Search Agency 119

Go Beyond SEO

MARCH 13, 2024

Whether it’s sharing industry insights, behind-the-scenes glimpses into your manufacturing process, or showcasing your products in action, your content should be informative, entertaining, and shareable. LinkedIn is ideal for connecting with professionals in your industry and sharing thought leadership content.

Social Media 78

Social Media Media Brand Identity Branding 78

KoMarketing Associates

AUGUST 27, 2019

TripAdvisor has a Twitter account that’s just for their hotel partners that have listings on their site. Not only do they do a great job serving the community of hotel owners and managers that want to connect with them, but they also have a very visually appealing Twitter profile. Interaction With Community.

Social Media 145

Social Media Paid Search Agency Examples Companies 145

SocialPilot

FEBRUARY 9, 2024

You can also find Neal on Twitter, where he shares thoughts and news on digital and social media marketing strategies for every platform. She also posts valuable information on content marketing, social media marketing, inspirational quotes for budding marketers, and more. Madalyn is for Twitter, what Mari is for Facebook.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Martech

OCTOBER 11, 2023

In a nutshell, that was our finding from a best-in-class research project evaluating the social media programs of close to 50 companies spanning multiple industries. Information and imagery on culture, careers, training, diversity, etc., Twitter (now X) has lost much of its business audience and interest from B2B companies.

Social Media 133

Social Media Media B2B B2B Thought Leadership 133

Sprout Social

AUGUST 26, 2021

While it’s possible to conduct market research natively on social platforms, tools like Sprout Social enable you to collect and analyze information from all of your brand’s social accounts in one centralized platform. How to find this information: When customers want you to know something, they won’t hesitate to tag or mention your brand.

Social Media 144

Social Media Research Social Marketing Media 144

Brandpoint

FEBRUARY 22, 2022

For Twitter, maybe you’re uploading lists to create a look-a-like or developing an audience based on people who follow influencers in your category. For LinkedIn, that same target may be found by job title/industry. Twitter | My news source. This is a little bit YouTube meets Instagram. Quality > Quantity.

Social Media 127

Social Media Media Youtube Communities 127

KoMarketing Associates

JUNE 25, 2019

Other stats from livestream further prove that online views in all industries and demographics enjoy live streaming videos: 45% of live video audiences would pay for live, exclusive, on-demand video. Internal discussion about industry topics. Industry news coverage. Post engagement for live videos was 178% higher than average.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

Sprout Social

MARCH 20, 2023

As of June 2022, YouTube Shorts topped 5 billion monthly active users. Thanks to social platforms like Instagram and YouTube offering their own short-form video feeds, this content has become easier to repurpose across platforms—which saves you time and energy. Use this information to stand out in your industry.

Buy 118

Buy Video Marketing Template Bandwidth 118

Onalytica B2B

NOVEMBER 12, 2018

Charity customer buyer journeys are far more emotive and buyer journeys for membership associations are in a lot of cases mandatory or the industry standard. Charities focus on creating content that raises awareness of the cause whereas membership associations want to be the leading voice of the industry. Business Outcomes.

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

Sprout Social

JUNE 7, 2023

That is a lot of information to keep track of and social listening data is often a crucial partner in this endeavour. Social listening involves analyzing conversations on social media and review platforms related to your brand and industry, which you can use to make better decisions.

Work Management 114

Work Management Marketing AI Brand Identity Branding 114

Navigate the Channel

JUNE 21, 2023

Unlock the potential of social media by defining your purpose and crafting content that informs, persuades, and connects with your audience.” ” The two basic reasons for social media posts are to inform and to persuade. You can get even more specific than “to inform” and “to persuade.” Where did they go?

Business 65

Business Social Media Youtube Facebook 65

Webbiquity

AUGUST 22, 2017

It’s not about being the coolest company in your industry, it’s about thought leadership. Create your own online platform such as a blog or customer community , and use it to consistently produce high-quality content that is interesting and useful for your target audience. Producing videos you share on YouTube as well your website.

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

Heinz Marketing

MARCH 4, 2021

Blogging/Community Building is also important in B2B marketing however, most companies have a blog on their website and can instead use blogging platform as a means for content syndication, more on that later. Share and repost content from other companies to build community. Smaller, more community-driven platform.

Paid Content 132

Paid Content Social Media Media B2B 132

Sprout Social

NOVEMBER 2, 2021

Today, Sprout Social , an industry-leading provider of cloud-based social media management software, announced it will be bringing WhatsApp messaging into its product suite. Find more information around the growing role of business messaging here. . Sprout plans to begin launching WhatsApp messaging to customers by the end of the year.

Paid Search Agency 105

Paid Search Agency Business API Social Media 105

Heinz Marketing

APRIL 19, 2022

Remember, these buying committees will differ between industries – a tech company will have a wildly different buying process than a manufacturing company. This includes differences in how they consume new information, the people that influence their decisions, the channels they spend the most time on, and more.

Lead Generation 100

Lead Generation Webinar Metrics Sales Qualified Leads Generation 100

Marketing Insider Group

OCTOBER 21, 2019

The best events create communities and conversations that never stop. If you don’t really consider who you’re writing for, and just create generic informational content, it’s likely to fall flat. Determining the information they’re seeking out online will help you create content that meets their needs. Know Your Audience.

Event Marketing 195

Event Marketing Marketing & Strategy Marketing Strategy Planning 195

CoSchedule

JANUARY 27, 2023

You can always blend two ideas together to create a new strategy or steal a campaign recipe from a brand in another industry. For instance, if you have an apparel business, you’ll benefit from a visual-first social platform like Instagram rather than Twitter, as it’ll help you feature your products better. Their launch campaign?

Social Media 126

Social Media Social Marketing Examples Planning 126

ClearVoice

FEBRUARY 1, 2022

We're featuring 12 phenomenal Black Creators that will inspire, inform, or spark change in the way we think collectively. These are 12 Black Creators who spark change both within their digital communities and around the world. She is well known as one of the leading voices fighting for equality for the LGBTQ+ community.

First-Mover Advantage 98

First-Mover Advantage Thought Leadership Youtube Television marketing 98

Hubspot

NOVEMBER 5, 2019

For example, Facebook Ads is considered an alternative to Google Ads , YouTube is a go-to site for learning about new products , Instagram offers Shoppable posts , and Reddit users regularly participate in discussion threads about products. Facebook is the second-most used social platform globally , followed by YouTube.

Paid Content 94

Paid Content Research Product Youtube 94

Vidyard

SEPTEMBER 15, 2015

Already the first solution to enable video sharing and tracking in the Salesforce Sales Cloud, video sharing in Chatter and video recording in Salesforce1, Vidyard is now the first to enable video for Communities. Video in Communities helps organizations build engaged communities through the power of video.

Marketing Automation Services 50

Marketing Automation Services Communities Video Marketing Paid Search Agency 50

Sprout Social

JANUARY 18, 2022

With social listening , you can distill those unfiltered conversations into actionable insights that can inform your communications goals. This empowered the IU leadership team to develop an audience-informed response to the crisis within 24 hours of when the issue first emerged. They’re rich sources of business intelligence.

Social Media 128

Social Media Ideal Customer Profiles Paid Search Agency Press 128

Optinmonster

MAY 27, 2020

Affiliates can be anyone from your existing customers, bloggers, influencers, industry experts, etc. Affiliate marketing works for almost any business with an online presence, regardless of size or industry. Millennials prefer to stay up to date on current events and happenings via Twitter. Gender (depending on industry).

Social Media 130

Social Media Paid Content Social Marketing Advertising Agencies 130

The Marketing Blender

DECEMBER 28, 2020

Let’s raise a toast to the anomaly of a year that was and to you who survived it and also to the fresh New Year that we will soon ring in — brimming with opportunities to create, contribute & thrive in your industry while forming meaningful relationships along the way. Community Marketing. Video Marketing. Marketing Automation.

Trends 130

Trends Marketing Automation Services Paid Search Agency Budget Programs 130

SocialPilot

DECEMBER 6, 2023

On the other hand, if you are a B2B platform that sells software or sources talent for other businesses, platforms like LinkedIn and Twitter can be better suited to execute your marketing strategy. This process is about integrating the necessary information into your profile, including who you are, what you do, and your area of expertise.

Paid Content 62

Paid Content Social Media Social Marketing Marketing & Strategy 62

Spiralytics

APRIL 12, 2023

It can be used effectively in any industry, from retail stores to SaaS and everything in between. Twitter Twitter is another popular social media site, boasting more than 450 million monthly active users. Companies often use Twitter to share news about their products or services with customers.

Viral Marketing 62

Viral Marketing Word of Mouth Brand Identity Branding 62

Buffer

JANUARY 11, 2023

From Instagram, Twitter, LinkedIn, Pinterest, and TikTok, it’s not always realistic for one business to be posting on five different channels. For example, Gen Z users are super active on TikTok, YouTube, and even Snapchat, whereas 24 to 34-year-olds make up nearly 40 percent of both Twitter and Instagram users.

Advertising Channels 106

Advertising Channels Business Work Management Social Media 106

BenchmarkONE

FEBRUARY 3, 2022

The first is to launch your own and build a community of devoted readers around it. This will keep them informed and educated, but make sure you keep growing your subscriber list over time. Another tactic is to build relationships with people and brands behind popular newsletters in your industry. Share on Twitter.

Distribution 75

Distribution Top of Funnel Effectiveness Content 75

Navigate the Channel

JUNE 19, 2023

When you share a link to a blog post, create a roundup of quoted advice from industry experts or link to someone else’s social media post, you’re curating. Social is about community and conversations. You probably already know where to find information and sources that cover your company or industry. We can help.)

Social Media 65

Social Media Media Curation Content 65