Golden Spiral

APRIL 18, 2019

Understanding those needs requires significant initial and ongoing research to get the most valuable insights for your business. Thankfully, there are many reputable research firms, associations, and other outlets doing the hard work for you. Below are resources we recommend for your health IT product research. Community events.

Work Management 102

Work Management Marketing Management Research Organization 102

Buzz Marketing for Technology

JUNE 27, 2008

Note: Site search accesskey is "S" Forrester: - Making Leaders Successful Every Day. Search our database of research documents. About Forrester. Planned Research. Data-Driven Research. Free Research. If you are a registered Forrester client, please log in. About Forrester. Contact Us.

Forrester 100

Forrester Interactive Marketing Research Privacy Policies 100

KoMarketing Associates

APRIL 11, 2013

Research, guides, and marketing surveys help guide B2B marketers down the right path. Here are ten B2B marketing related research reports and guidelines we recommend for review, and a brief explanation on why they are important. BtoB Research Defining the Modern Marketer. Sometimes they provide new opportunities and directions.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Vision Edge Marketing

AUGUST 15, 2019

Forrester claims we’re in the age of the customer. Others, such as Bob Evans who was VP of Strategic Communications at SAP and the Chief Communications Officer at Oracle, say we’re in the throes of the engagement economy. Of course, you’ll want to incorporate actual customer research once you complete this step.

Enterprise Management 174

Enterprise Management Peer-to-peer Marketing Management Forrester 174

KoMarketing Associates

JULY 11, 2019

Marketers still face several barriers when it comes to adopting artificial intelligence (AI), but those who have implemented this tool are seeing a large amount of success, according to new research. It’s exciting to see the optimism that exists in the B2B marketing community. Marketers Remain Hesitant to Launch AI-Driven Projects.

Marketing AI 120

Marketing AI Marketing Report DemandBase Planning 120

Buzz Marketing for Technology

JULY 28, 2010

My suggestion would be to create a vibrant community with them – one which is both online and offline, one where you can get instant feedback, one where their ideas matter to your research and development groups, one where they co-author thought leadership with you and one that rewards them for their loyalty to your firm.

Communities 100

Communities Curation Top of Funnel B2B Marketing 100

Sprout Social

APRIL 17, 2023

To better understand Sprout Social’s ROI, we commissioned a Total Economic Impact™ study conducted by Forrester Consulting that clearly quantifies how a composite organization comprised of our customers benefited from our platform. in savings.

ROI 103

ROI Work Management Marketing Management Case Studies 103

6sense

JANUARY 31, 2022

But before we can talk about our slim-denimed future — which includes some fascinating new research and insights shared at a recent CMO Coffee Talk session — we must start with how we got talking about casual legwear in the first place. . Self-service research . we’ll deep-dive into community management best practices.

CMO 62

CMO Peer-to-peer Buy Gartner 62

Vision Edge Marketing

JUNE 6, 2023

Why Customer Experience is the Best Growth Driver Several studies reveal the financial impact of CX on growth and profitability: A study by Forrester Research found “revenue growth through increased retention and enrichment makes up more than 90% of the top-line impact from improving CX.” “The Gather and use customer feedback.

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

Martech

JANUARY 14, 2022

Forrester and Gartner lauded the firm for more than a decade, even as licensees labored under mountains of technical debt. OpenText itself is a kind of multi-tiered senior community for aging software platforms. OpenText itself is a kind of multi-tiered senior community for aging software platforms. Senior living options.

Enterprise Management 113

Enterprise Management Marketing Management Vendors Burn Rate 113

Lake One

APRIL 18, 2023

In Merkle’s research , direct mail is considered a sleeping giant, with 40% of every generation from Z to Boomer visiting a brand website after receiving direct mail. Create Community, Not Campaigns As marketers, we’re trained in campaign thinking. Create communities, not campaigns. Who wouldn’t?

Marketing & Strategy 82

Marketing & Strategy Paid Search Agency Work Management Hubspot 82

KoMarketing Associates

DECEMBER 12, 2017

Forrester research shows that less than 1 percent of leads turn into customers. She uses her role as the “content DJ” to rotate between contributed blog posts, podcasts, webinars about all things account-based for the #FlipMyFunnel community. That number has significantly increased to 81 percent for 2017.

Account Based Marketing 177

Account Based Marketing Planning ABM Forrester 177

Marketing Insider Group

SEPTEMBER 14, 2020

Studies by Forrester Research revealed that salespeople who create a buying vision end up winning out against the competition about 74% of the time. Join our “Stop the Sales Drop” Community to get access to articles, podcasts, videos, and 40+ sessions with sales, marketing, and revenue enablement leaders.

Differentiation 181

Differentiation Enterprise Management Work Management Marketing Management 181

Thinkers360

FEBRUARY 28, 2024

Identify and Research Relevant Analysts and Influencers: Not all analysts and influencers are created equal. Credible and respected: Look for analysts and influencers with a proven track record of insightful research and analysis in your domain. – Tom Koulopoulos , Chairman/Founder, Delphi Group.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Convince & Convert

JULY 31, 2014

July brought us guests from research IT company Forrester ; Expion , the content marketing experts and Social Pros sponsors; the Beancast marketing podcast; and financial services company Discover. The Social Pros Podcast brings together great minds in social media every week to learn about their successes and struggles.

Social Media 133

Social Media Media Forrester Communities 133

Marketing Insider Group

OCTOBER 14, 2019

According to research from Forrester , CMOs are spending more on tech than any other C-suite members. Forrester’s research showed that companies redirecting agency spend toward technology and paid media frequently had negative results. When CMOs spend on tools in place of brand principles, share prices suffer.

Brand Identity 169

Brand Identity Branding Advertising Agencies Paid Search Agency 169

Content Standard

MAY 24, 2019

” The latest research from Forrester agrees, noting that one-off partner approaches are becoming rich, integrated ecosystem strategies. ” They also offer social content, research studies, product information, syndicated content, and more. Build Communities for Engagement. Recommended for you.

Top of Funnel 82

Top of Funnel Lead Generation Advertising Agencies Lead Ranking 82

Lake One

JUNE 6, 2023

In Merkle’s research , direct mail is considered a sleeping giant, with 40% of every generation from Z to Boomer visiting a brand website after receiving direct mail. Create Community, Not Campaigns As marketers, we’re trained in campaign thinking. Create communities, not campaigns. Who wouldn’t?

Marketing & Strategy 52

Marketing & Strategy Paid Search Agency Work Management Hubspot 52

6sense

SEPTEMBER 29, 2021

According to TOPO’s research, organizations that adopt a targeted account based approach are extremely efficient at generating pipeline. Our focus over the past several years has been to deliver a great product that helps grow pipeline and ensures customers’ success,” said Sanjay Kini, 6sense Chief Customer Officer.

Conference 62

Conference Demand Generation Agencies Account Based Marketing ABM 62

Top Rank Marketing

AUGUST 14, 2023

While there’s temptation to pass that saying off as a cliche, “research from Google and CEB has found that B2B customers are significantly more emotionally connected with their vendors and service providers than consumers.” ” ( via FT ) In fact, 95% of our decision-making takes place in the subconscious mind.

B2B 94

B2B Advertising Agencies Paid Search Agency Co-Registration 94

SpotMe Blog

JULY 28, 2023

Send post-event surveys to gather feedback, issue digital certificates of completion, and keep in touch with attendees to build your community. Independent research firm reports : We’ve read reports created by independent research firms about the best event technology. Find out more about SpotMe on our about us page.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Martech

MAY 10, 2022

Tonkin needed more reviews in more places, but he also wanted to streamline Planful’s marketing strategy to focus on in-market buyers — the people who had done their research and were close to making a purchase. Today’s B2B buyer cohort, made up largely of millenials, is much more inclined to research products and solutions online.

Buying Cycle 98

Buying Cycle Intent Ideal Customer Profiles Planning 98

Outreach

JANUARY 12, 2021

Forrester names Outreach a sales engagement leader. The Forrester Wave™: Sales Engagement, Q3 2020 report was the first major research report ever released in the sales engagement category. In it, Forrester named Outreach as a “Leader” in sales engagement, earning the highest score possible in 11 criteria.

Outreach 75

Outreach Forrester Top of Funnel Conference 75

Cintell

FEBRUARY 9, 2016

Or maybe you knew that already, because organizations from SiriusDecisions to Aberdeen Group to Forrester have all studied, at length, the impact and importance of buyer personas to fostering and achieving customer-centricity in marketing organizations.). Both competitive and industry trend research is conducted at least quarterly.

Buyer Personas 100

Buyer Personas Paid Search Agency Demand Generation Agencies Optimization 100

ViewPoint

MARCH 6, 2014

Social distribution of content and messages isn’t considered all that effective in providing business value to companies, according to a recent analysis by Forrester Research. Following in 2nd through 7th place are paid search, email, branded communities and word-of mouth (tied), branded blogs, and online display advertising.

Paid Content 120

Paid Content Social Media Customer Surveys Paid Search Agency 120

Convince & Convert

FEBRUARY 5, 2018

Credible research and data validate the proposition that mobilizing employees as media is a good thing: Peer recommendations drive business value. Research from the Boston Consulting Group and the Edelman Trust Barometer are explicit when it comes to measuring trust and credibility. They have no agenda. But don’t take my word for it.

Social Media 147

Social Media Social Marketing Marketing & Strategy Peer-to-peer 147

LeanData

OCTOBER 5, 2021

OpsStars is the singular community dedicated to the field of B2B Revenue Operations. It’s a community for Ops, by Ops. . Each year, one of the biggest highlights is the annual OpsStars conference. .

Marketing Analytics Tools 92

Marketing Analytics Tools Top of Funnel Lead Ranking Digital Marketing Funnels 92

Martech Advisor

DECEMBER 12, 2019

GitHub, a popular gathering place for open source projects and communities, is increasingly enabling brands to forge new, deeper and more engaging connections with audiences. More than ever, communities are impacting what brands do and how they do it. Tim Yeaton, Chief Marketing Officer, Red Hat, shares his insights.

Digital Asset Management 52

Digital Asset Management Enterprise Management Work Management Marketing Management 52

Webbiquity

JANUARY 5, 2021

Principal Analyst, Forrester Research. Community Manager at @techdotmn | City Manager for Fuckup Nights Twin Cities | MN Tech and Startup Hype Girl | Twin Cities Experience Curator (she/her). Fan of good design, big ideas & strong communities. Director of Communities @solution_design. Followers: 3,699.

Twitter 259

Twitter Startups Work Management Marketing Management 259

Online Marketing Institute

NOVEMBER 1, 2010

Note: this research looks at firms of 50 employees or more only. Two of my recently published Forrester reports take a deeper look at marketing mix effectiveness and program spending trends. To keep pace with the digital transformation, B2B marketers must shift from designing outbound campaigns to fostering community interactions.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Chris Koch

JANUARY 28, 2011

Forrester Research is testing both sides of this argument. Now, awhile back I wrote a post criticizing Forrester’s decision to prevent its analysts from hosting their own personal blogs. It’s a good problem to have, to be grappling with this issue as Forrester is. First you found Forrester, and then you found Owyang.

Personalization 100

Personalization Forrester Brand Identity Branding 100

Salesforce Marketing Cloud

OCTOBER 12, 2021

What we learned from recent research is that ‘growth’ has a different definition than it did 10 years ago,” said Karen Semone, vice president of innovation strategy at Salesforce. Asia corbett, head of revenue and community operations at revgenius. The CRO is thinking way ahead. “We’re

Cross-Selling 98

Cross-Selling Organic Leads Forrester Forecasting 98

Exo B2B

OCTOBER 16, 2020

Active blog and other publications Contribution to the Web community (conferences, teaching, social involvement) Presence in the media as a spokesperson for the community Visibility and international presence The qualified audience in terms of number but also in terms of quality (e.g. no false accounts). Mary Shea – LinkedIn: [link]

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

Vidyard

MARCH 13, 2018

“Video resonates with your customers and personalized video gives your brand a human touch at scale,” writes Nick Barber, Analyst at Forrester Research, in a recent blog post. Maintaining relationships and brand affinity with this community can be critical to the success of fundraising programs.

Video Marketing 65

Video Marketing Personalization Work Management Marketing Management 65

Martech Advisor

DECEMBER 12, 2019

Who should attend: CEOs, CXOs, CX Managers, CX design experts, Customer Research Experts. Featured speakers for 2020: Kristin Reilly, VP of Global People Experience at Walmart; Brad Maglinger, VP, Digital Research and Design at Marriott International; Raj Sivasubramanian Customer Experience Leader, CCXP at Airbnb.

Conference 71

Conference Marketing Management Marketing Automation Services Customer Satisfaction 71

Vidyard

APRIL 28, 2017

Videos are powerful and necessary – according to research by Amazon , customers expect them. On-boarding is the key to retaining successful, long-term customers and videos are the best way to do it: According to Forrester , a one-minute video is worth as many as 1.8 Begin with a solid sequence of customer on-boarding videos.

Paid Search Agency 110

Paid Search Agency Video Marketing SMS Knowledge Base 110

Buzz Marketing for Technology

OCTOBER 25, 2013

Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. Even more interesting is that Hispanics tend to use their smartphones to research and make purchases more than non-Hispanic consumers in every category. According to the U.S. Census Bureau , nearly 17 percent of the U.S.

Mobile Advertising 100

Mobile Advertising Advertising Agencies Mobile Marketing CMO 100