Martech

APRIL 9, 2024

Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. Companies are now prioritizing first-party customer data in their marketing campaigns. This allows you to deliver personalized ads and campaign measurement across multiple channels.

Paid Search Agency 110

Paid Search Agency Features Personalization Ads 110

Litmus

AUGUST 7, 2019

Raise your hand if you didn’t start your career in email and just sort of… ended up there. Maybe it was the natural next step, maybe you took over someone’s responsibilities when they left, or maybe your company decided to add an email program to their overall marketing strategy. Join the #emailgeeks Slack Community.

Communities 72

Communities Peer-to-peer Email Marketing Planning 72

Marketing Insider Group

MARCH 31, 2021

Even in our connected 24/7 digital universe, local communities haven’t lost their stamp of uniqueness. Choose a language that reflects the local culture to communicate. Plug into your community both online and off. Include local communities in your content. Get Involved in Your Community. Start with Search.

Buyer Personas 327

Buyer Personas SMS Content Communities 327

Webbiquity

JANUARY 24, 2023

The velocity of change across social networks shows no signs of slowing, prompting advertisers to brace themselves for what lies ahead in 2023. More TikTok campaigns Image credit: Solen Feyissa on Unsplash TikTok’s appeal stems from its short-form videos, which often mix entertainment with information in an easy-to-digest format.

Social Media 304

Social Media Advertisements Advertising Spyware 304

Martech

APRIL 4, 2024

Today, B2B social media hub LinkedIn introduced LinkedIn CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. Advertisers can add CTV to their LinkedIn campaigns through a network of partners that includes Paramount, Roku and Samsung Ads. and Canada found on LinkedIn. Image: LinkedIn. Measurement.

Linkedin 76

Linkedin Paid Search Agency Ads Campaigns 76

Marketing Insider Group

JANUARY 24, 2023

And that spans across multiple marketing channels and campaigns. 82% of people trust social networks social networks to guide purchasing decisions. In the early days of social media, building customer communities was common practice for all brands that had a Facebook page and Twitter account. Those were the good old days.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

Marketing Insider Group

MAY 17, 2021

Interaction and networking – Increase in exchanged private and public messages, 1:1 video calls, group chats, and other interactions during the event. Event Networking Strategy. Use this information to target potential attendees in your promotion campaign. Event Networking Strategy. Event Follow-up Strategy.

Webinar Metrics 258

Webinar Metrics Organization Marketing & Strategy Merchandising 258

Martech

JANUARY 26, 2023

Additionally, customer attention is at an all-time low, so campaign messages must be as concise and relevant as possible. These data points provide more detailed context to understand the buyer’s journey and create targeted campaigns more likely to produce the expected results. These insights can inform future campaigns.

Paid Content 142

Paid Content Enterprise Management Work Management B2B Marketing 142

Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. Business email address Subscribe Processing. In 2024, community interactions will continue to operate at a small scale of exploratory experiments in which brands can engage. Get MarTech! In your inbox.

Gartner 140

Gartner Advertising Agencies Paid Search Agency Ad Exchange 140

Stevens & Tate

FEBRUARY 16, 2024

LinkedIn : As a professional network, LinkedIn values insightful, industry-related content that fosters professional growth and networking opportunities. Twitter : Known for its preference for brief, impactful content paired with timely and relevant hashtags, Twitter is ideal for real-time engagement and news sharing.

Social Media 98

Social Media SEO Optimization Media 98

Optinmonster

FEBRUARY 11, 2024

Hack Your Email List Growth With Exit Intent Email marketing is one of the best ways to connect with your visitors, and encourage them to become subscribers and customers. Best of all, email marketing is affordable. After that, you can always try one of these email marketing services.

Paid Content 86

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 86

Martech

MARCH 31, 2023

Nobody, surely, is competent to meet all its demands, from campaign design and execution, through data analytics and measurement, to mobile and location strategies and social media engagement. “As a new technology pops up — even just email marketing; I mean, back in the day Mailchimp was new, ‘How do I use Mailchimp?’

Work Management 109

Work Management Advertising Agencies Planning Paid Search Agency 109

Martech

MARCH 31, 2023

Nobody, surely, is competent to meet all its demands, from campaign design and execution, through data analytics and measurement, to mobile and location strategies and social media engagement. “As a new technology pops up — even just email marketing; I mean, back in the day Mailchimp was new, ‘How do I use Mailchimp?’

Work Management 107

Work Management Advertising Agencies Planning Paid Search Agency 107

ClearVoice

MARCH 18, 2019

Let’s review three popular online community apps to do just that: Lithium, Influitive, and Higher Logic. And if your organization or company doesn’t embrace advocate or influencer marketing, then you will likely miss out on key opportunities to build a collaborative and successful online community and further business growth.

Communities 63

Communities Marketing Automation Services Enterprise Management Work Management 63

Content Standard

SEPTEMBER 24, 2018

One of the simplest ways marketers create a game-like campaign is by pitting consumers against one another in a competition. More recently, Papa John’s launched a campaign in England that created a passive brand gaming experience driven through email. Turning Competition Into Engagement. Recommended for you.

Communities 80

Communities Enterprise Management Work Management Marketing Management 80

Zoominfo

OCTOBER 5, 2021

Scenario Social media channels can create brand awareness and build a community of followers and advocates for your company. Trigger A spike in social engagement Action Generate similar content and leverage your entire employee base to amplify the sharing of that content on professional and social networks and through email campaigns.

Content 100

Content Social Networks Email Campaigns Communities 100

Martech

FEBRUARY 22, 2024

On the OpenAI community forum, a user got a response written in either Spanish and Ilocano (the Philippines’ third most spoken language) or in Spanish and English. Business email address Subscribe Processing. I am happy to announce that ChatGPT and Google took big steps towards meeting my needs this week. Get MarTech!

Marketing AI 101

Marketing AI Marketing Automation Services Word of Mouth CPA 101

Hubspot

JULY 6, 2021

We live in a digital era, and people are still checking their emails daily, so strong email marketing strategies are essential, especially for Black-owned businesses. When thinking about creating the best email marketing strategies, make sure you are authentic and tell your community your story.

Email Marketing 101

Email Marketing Marketing & Strategy Marketing Strategy Planning 101

SocialPilot

FEBRUARY 9, 2024

Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back. Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Litmus

JUNE 15, 2022

We’re looking for email pros with presentation experience to share insights, top tips and answer live questions from the email community at Litmus Live 2022. This year’s premier email marketing event is fully virtual on October 25th and 26th (8am to 5pm CT). Campaign measurement, management and testing.

Marketing Proposals 88

Marketing Proposals Work Management Deliverability Thought Leadership 88

Only B2B

OCTOBER 26, 2023

Recent research has shown that businesses leveraging segmented campaigns have enjoyed an astonishing 760% increase in revenue. This compelling statistic underlines the tremendous power of personalized communication in the realm of B2B.

Sales Qualified Leads 62

Sales Qualified Leads B2B Sales Lead Ranking Top of Funnel 62

Oktopost

NOVEMBER 19, 2020

Erik was also the Chief Marketing Officer for AWeber Email Marketing Software for five years, leading the brand’s initiatives on growth via acquisition & retention campaigns. And who can marketers of any level turn to define or refine an ideal marketing job or career in today’s climate?

Paid Search Agency 131

Paid Search Agency Advertising Agencies Transparency Marketing & Strategy 131

SocialPilot

FEBRUARY 1, 2024

Trusted Voices in Niche Communities Micro-influencers are considered expert voices in their niche. I feel less number of followers enable micro-influencers to interact with their community at a more intimate level. Collaborating with the right influencer is the crux of a successful micro-influencer marketing campaign.

Advertising Agencies 79

Advertising Agencies Planning Paid Search Agency Marketing Budget Creation 79

Sprout Social

MAY 11, 2023

Use the built-in brand safety tools for each social network Your first line of defense against your branded ads appearing alongside offensive content includes the in-platform tools provided by the major social networks. Factor them into your social media advertising strategy to minimize risk and maximize the impact of your campaigns.

Paid Content 131

Paid Content Tools Brand Identity Branding 131

Only B2B

OCTOBER 18, 2023

Must Read: Content Syndication Metrics: Measuring Growth in B2B Syndication Campaigns Leveraging Video Platforms for Syndication One of the cornerstones of video syndication is leveraging dedicated video hosting platforms. Vimeo, known for its high-quality and artistic communities, is another influential platform for reaching niche audiences.

Video Marketing 62

Video Marketing Content Click Rate Lead Scoring 62

Convince & Convert

SEPTEMBER 30, 2021

While the Marketing team is broadcasting from one to many, social selling is ideal for that one-to-one communication. . Grow Your Network . Peers from a group, event, or networking event. When directly engaging with your network, remember the golden rule of engagement– add value to your conversations.

Peer-to-peer 197

Peer-to-peer Ideal Customer Profiles Lead Scoring Lead Ranking 197

Martech

FEBRUARY 7, 2022

At least through my anecdotal observations, most folks in this community have specialized in marketing automation and adjacent subspecialties, and there is nothing wrong with this. Although I began drafting this column before he posted that poll, I feel that the community doesn’t focus on web systems as much as it should.

Multi-Channel 98

Multi-Channel Advertising Agencies Work Management Marketing Automation Services 98

Martech

JULY 12, 2023

Marketers are now understandably exploring new platforms to host their campaigns without compromising reach or quality. Threads is a new social networking app, operated by Mark Zuckerberg’s Meta Platforms, which is closely integrated with Instagram and currently only available on iOS or Android devices. Is Threads safe?

Paid Content 98

Paid Content Paid Search Agency Planning Privacy Policies 98

SmartBug Media

JULY 25, 2022

Even though you’ve launched the right campaigns and targeted the right audience, you may still miss your goal. You don’t have time to launch a paid media campaign at this point, and buying lists is out of the question. Hack: Have everyone in the company share the event with at least 100 people in their network. Social messaging.

Lead Gen 98

Lead Gen Lead Scoring Lead Ranking Leads 98

Litmus

APRIL 13, 2021

While there are clear market share leaders in the email service provider (ESP) and marketing automation platform (MAP) industry, brands still have a long list to choose from. Respondents to Litmus’ 2020 State of Email survey mentioned more than 230 ESPs when asked which platforms they use to send marketing emails. HubSpot : 5%.

Marketing Automation Services 102

Marketing Automation Services Enterprise Management Work Management Marketing Management 102

ClearVoice

MARCH 14, 2024

Cross-promotion: Cross-promotion across multiple channels, including email newsletters, social media, and blogs, is a typical component of content partnerships. Heinz’s partner agency used out-of-home advertising and social media campaigns targeting big influencers to generate awareness for the new product.

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

Optinmonster

FEBRUARY 21, 2024

For example, one of our pillar articles at OptinMonster is 30 Content Upgrade Ideas to Grow Your Email List. Next, email the authors of the posts and thank them for the mention. Don’t forget direct traffic from your email list. These emails led to some quality, contextual backlinks.

Paid Content 73

Paid Content Traffic Webinar Metrics Marketing & Strategy 73

Sprout Social

FEBRUARY 29, 2024

Deep learning, on the other hand, uses neural networks to learn and adapt to new data patterns with little to no human input. Marketers and business professionals leverage AI to create stronger campaigns, make smarter decisions and streamline workflows. AI is changing the game and setting new benchmarks for business excellence.

Marketing AI 121

Marketing AI Lead Ranking Work Management Lead Scoring 121

Sprout Social

FEBRUARY 17, 2022

But there’s one method that’s stood the test of time: Email. Or at least, this was true until email marketing templates came along. Or at least, this was true until email marketing templates came along. Let’s explore how you can use templates to make your email marketing more efficient.

Template 132

Template Email Marketing Blast Campaigns Planning 132

TrustRadius Marketing

JANUARY 24, 2023

10 Workflow automation Customer journey templates Customer journey tracking Email campaigns Account health scores Freshdesk 8.5/10 10 Knowledge base Email and social ticketing Ticketing trends Collaborative workflows Data centralization Freshchat 8.7/10 Free Software for Customer Engagement trScore Free Features Totango 8.2/10

Enterprise Management 84

Enterprise Management Work Management Marketing Management Pricing 84

Sprout Social

AUGUST 10, 2022

If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. This includes filtering influencers based on certain characteristics, sending pre-written email pitches and finding online conversations about your brand. This data can be helpful when making important decisions for future campaigns.

Marketing Budget 113

Marketing Budget Budget Programs Enterprise Management Work Management 113

Litmus

JUNE 15, 2022

On October 25th-26th, 2022, the ultimate event for innovative email marketers, designers, and developers will be fully virtual—and includes a free ticket option. Level up your email game, connect with fellow email geeks of all stripes, and learn from the best of the best email pros in our community.

Peer-to-peer 73

Peer-to-peer Thought Leadership Marketing Management Demand 73