Marketing Insider Group

MARCH 6, 2023

Video content marketing is exactly what it sounds like – companies creating and sharing videos to promote their products and services, educate their audiences, and encourage engagement, with an ultimate goal to increase conversions. Create an explainer video that clearly explains how your products and services work.

Video Marketing 296

Video Marketing Content Marketing Content Paid Search Agency 296

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Not only is video educational and entertaining, but it can help your business connect with your target audience on a deeper level. Educational videos. Product reviews.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Oktopost

NOVEMBER 22, 2023

X (formally Twitter): B2B marketers leverage X to join conversations with prospects and customers and stay on top of industry news and trends. YouTube: Allowing you to upload long videos, YouTube is perfect for educating your audiences with Q&As, webinars, and video tutorials for product walkthroughs.

Social Media 117

Social Media Trends Media B2B 117

Hubspot

JANUARY 8, 2020

Every marketer is focused on bringing attention to their product or service by growing a strong following. But not all realize the effects building and nurturing an online community can have on your brand. Online communities are groups of people who have a connection with your brand and/or each other. Facebook groups: Peloton.

Social Media 79

Social Media Communities Brand Identity Branding 79

Sprout Social

DECEMBER 5, 2023

Meet our experts Kikora Mason Laurise McMillian Greg Rokisky Cassandra Blackburn Algorithm Name: Kikora Mason Pronouns: She/Her Company: JPMorgan Chase Title: Vice President, Community—Chase Social Media Bio: Kikora Mason currently oversees social listening and community management strategy at JPMorgan Chase.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Webbiquity

JANUARY 24, 2023

Elon Musk acquired Twitter, prompting concern among some advertisers and a freak-out among some users even as daily user growth hit all-time highs. These small communities share interests and requirements, making them more inclined to purchase the items and services the microinfluencer vouches for.

Social Media 302

Social Media Advertisements Advertising Spyware 302

Lenny's Newsletter

SEPTEMBER 7, 2023

Simplify security | Mixpanel —Event analytics that everyone can trust, use, and afford | AssemblyAI —Production-ready AI models to transcribe and understand speech — Claire Butler was Figma’s first GTM hire and their 10th employee. She led Figma’s early GTM strategy from stealth through monetization.

Marketing Analytics Tools 112

Marketing Analytics Tools Lead Ranking Startups Linkedin 112

Webbiquity

FEBRUARY 28, 2023

Today, B2B sales prospects turn to the Internet not just for product research but also purchasing. Personalization: By leveraging data and analytics, B2B companies can use AI and ML to deliver a more personalized shopping experience to clients, including personalized product recommendations and promotions.

eCommerce 270

eCommerce Marketing AI B2B Marketing Trends 270

Marketing Insider Group

AUGUST 11, 2023

Here are 9 reasons why you should consider using social media for your business: Brand Awareness: It helps in building brand recognition by engaging with a broad audience, spreading the word about products and mission. Transparent Privacy Policies: Clearly explain how user data is collected and used, and ensure users agree to these terms.

Social Networks 181

Social Networks Business Work Management Social Media 181

Onalytica B2B

NOVEMBER 15, 2018

When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. The concept of your employees being influencers may sound odd to some. Employees don’t quite fit this definition.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Convince & Convert

MARCH 15, 2013

Jake Jacobson , Social Media Manager at Garmin , joins the Social Pros Podcast this week to reveal Garmin’s Youtility-esque goals when it comes to social media and customer service, plus how Garmin has been able to educate its wide and dedicated fan base through specialized content. The Importance of Education Before Promotion.

Communities 138

Communities Mobile Advertising Emarketing Stats 138

Salesforce Marketing Cloud

MAY 5, 2023

These people have achieved expert-level product knowledge and serve as active and involved leaders in our Trailblazer Community. Apply today They’re also committed to helping others thrive in the Trailblazer Community. Follow Marketing Cloud on Twitter and LinkedIn as we feature Marketing Champions and learn from them.

Class 98

Class Communities Curation Storytelling 98

Convince & Convert

AUGUST 15, 2012

Here are five brands that do an exceptional job of educating their audience, which then drives purchase. Whole Foods has the upper hand simply because of the nature of its product, and the interests of its shoppers, but the healthy organic food it offers isn’t enough to make Whole Foods unique. Whole Foods. No immediate ROI.

Education 126

Education Work Management Marketing Management Brand Identity 126

ConvertKit

MAY 28, 2021

So how are your digital products supposed to stand out from the competition? You’ll need to grow your email list and market your products strategically if you want to build a lasting connection that turns into sales. ConvertKit Commerce is ready-made to help you sell digital products. Twitter is another solid option.

Paid Content 124

Paid Content eCommerce Email Marketing Tactics 124

Sprout Social

JULY 21, 2022

You could post on community review sites or live-stream it to the masses. Community blogging sites. For brands, social media networking sites offer an opportunity to build awareness, create a community of customers and followers and drive traffic to websites. Examples: Facebook, LinkedIn, Instagram, Twitter, TikTok and Snapchat.

Social Media 145

Social Media Social Marketing Media Curation 145

Sprout Social

SEPTEMBER 30, 2022

Meryoli Arias , Senior Social Media and Community Manager, and Daniel Cmejla , Senior Director of Community, Customer Marketing, Events, PR, and Social, of Chili Piper gave us an inside look into how they approach social selling. According to Cmejla, being helpful is how you maintain authentic relationships within online communities.

Tips 133

Tips Ideal Customer Profiles Work Management Marketing Management 133

BOP Design

APRIL 26, 2022

How can you engage your target audience and educate them about your products or services? The appeal of these social campaigns is that they educate attendees about current trends in online marketing and provide an opportunity to interact with experts. It’s a great way to engage followers by highlighting non-product usage.

Social Media 99

Social Media Work Management Campaigns Marketing Management 99

Sprout Social

MAY 3, 2022

The cannabis industry is booming, which means more brands are leveraging social media as a channel to promote their products, share educational information about cannabis use, and advocate for decriminalization, social justice and destigmatization. My model was to find creative ways to promote our products without pushing a sale.

Social Media 88

Social Media Brand Identity Branding Media 88

Webbiquity

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Twitter’s revenue is stagnant and the platform lost two million users in the final quarter of 2017. ” Still, Twitter has nearly 330 million loyal, active users and its importance for customer service is increasing.

Paid Search Agency 214

Paid Search Agency Twitter Trade Show Social Networks 214

Hubspot

AUGUST 30, 2018

Online communities can create meaningful connections that lead to long-term relationships -- but if you only have conversations online, you risk losing that personal touch. At Typeform , we host Meetups with industry experts to connect people with similar interests, and to elaborate on topics relevant to our product.

Communities 73

Communities Online Marketing Ad Building Advertising Agencies 73

Hubspot

JUNE 11, 2019

Twitter is an undeniably powerful platform to increase your business's online reach. The average Twitter user follows five businesses , and 80% of all Twitter users have mentioned a brand in a Tweet. However, succeed as a business on Twitter in 2019, it's critical you're able to stand out. Research your competition.

Twitter 78

Twitter Business Word of Mouth Ideal Customer Profiles 78

Mailmunch

APRIL 22, 2021

As you’re getting more leads and social media followers, you can build a more loyal brand community. 40% of Twitter users bought a product suggested by a Tweet. 40% of Twitter users bought a product suggested by a Tweet. Honing Micro-influencers Insights For Product Research And Why That Matters.

Product 52

Product Classified Ads Paid Search Agency Marketing Agencies 1 52

CoSchedule

JANUARY 27, 2023

For instance, if you have an apparel business, you’ll benefit from a visual-first social platform like Instagram rather than Twitter, as it’ll help you feature your products better. AllBirds’ Hype-Inducing Product Launch A well-executed launch campaign can build or break your brand. Their launch campaign? Wondering how?

Social Media 126

Social Media Social Marketing Examples Planning 126

SocialPilot

FEBRUARY 9, 2024

Neal Schaffer Neal’s blog (nealschaffer.com) has more than 500 blog posts to help support your digital and social media marketing He is a respected educator who teaches social media marketing at Rutgers University Business School as well as influencer marketing at UCLA Extension Neal has written 4 must-read books on social media marketing.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Sprout Social

OCTOBER 5, 2022

Halloween hashtags on Instagram, Pinterest, YouTube and Twitter drive content discovery. Brands can use Halloween tags to tap into conversations their community is having on social. Pair them with niche hashtags relevant to your product or service for best results. Could you incorporate your products into a Halloween aesthetic?

Social Media 115

Social Media Tagging Broadcasting Communities 115

SocialPilot

JANUARY 31, 2024

The power of influencers can turn a brand into a phenomenon and a product into a movement. Being a part of the SaaS brand marketing team, your responsibility lies in showcasing the tangible benefits of an intangible product. Going for platforms more relevant to your industry, like X (formerly Twitter), for the entrepreneur field.

Case Study 90

Case Study Case Studies Work Management Studies 90

Engagio

JUNE 29, 2023

Those who know me have likely experienced my happily telling tales of how, in my journey of life, I’ve designed community programs with and for engineers and scientists. Building them is exciting for me, as hackathons are about contribution and collaboration—two essential elements of any healthy, thriving community. Louie Lu, Sr.

DemandBase 71

DemandBase Creativity Communities Statistics 71

Sprout Social

OCTOBER 12, 2020

There are plenty of brands out there finding creative ways to stand out on social platforms, especially on Twitter. Make sure your content gets in front of the right people by targeting audiences using demographic and interest data pulled directly from platforms like Twitter. hey @duolingo , i'm coming for your ass. Consistency.

Top of Funnel 143

Top of Funnel Acquisitions Advertising Funnels Digital Marketing Funnels 143

Martech

OCTOBER 11, 2023

B2B content focus areas When it comes to content, we found that BIC organizations are focusing the majority of their efforts into four essential “buckets” aimed at various audiences, including: Product/solution. Featuring products through HD images, video and content on successful implementation, customer testimonials, etc.,

Social Media 127

Social Media Media B2B B2B Thought Leadership 127

Spiralytics

NOVEMBER 7, 2022

Some key uses of social media in government include crisis communication and management, information drive, and public education campaign, among others. Indeed, the platform is a powerful tool for communicating with citizens. Source: Department of Education’s Official Twitter Page.

Social Media 118

Social Media Tips Media Privacy 118

Sword and the Script | B2B

AUGUST 29, 2023

Studies show B2B buyers are getting younger and want to engage with companies on social media; B2B marketers are finding social media supports both leads and revenue About one-third of respondents find new products and hear about brands for the first time on social media. It includes both organic posts, sponsored posts and paid ads.

Social Media 78

Social Media B2B Marketing Social Marketing Emarketing 78

Convince & Convert

OCTOBER 22, 2021

By outlining the individual benefits, identifying existing champions, and educating and empowering employees, you can strategically build a powerful advocacy program. Additionally, you need to demystify the idea using social media at work negatively impacts productivity. Identifying and Educating Existing Internal Advocates.

Social Media 123

Social Media Customer Surveys Eye-Tracking Opt-out 123

Sprout Social

AUGUST 21, 2023

Leading tech companies, government entities like the United Nations and research and data science communities have worked to shape and publish guidelines to address ethical issues. AI misuse or neglecting ethical concerns can result in a damaged brand reputation, product failures, litigation and regulatory issues. How do we fill them?

Marketing AI 89

Marketing AI Ethics Work Management Marketing Management 89

Optinmonster

FEBRUARY 11, 2024

If you’re using Shopify, you can use an app like Social Marketing All in One to ask customers to share a product as soon as they add it to the cart, and then reward them with a discount. To put this into action, think about what actions would both get users more comfortable with your product and help get the word out.

Paid Content 84

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 84

Sprout Social

JUNE 7, 2023

Unlike customer experience, brand experience extends beyond the act of purchasing a product or service, so feedback may not be directly from a customer and instead reflect the general perception of your brand. Choose what narrative you want to build and follow it through in all your communications.

Work Management 113

Work Management Marketing AI Brand Identity Branding 113

Scoop.it

DECEMBER 29, 2022

Instead, it should educate, entertain, or inform. According to Google , 90% of people discover new products and brands through YouTube. This means some of your prospects are probably surfing through Twitter or Reddit for answers. Conversely, you can make do with text on platforms like Twitter, Reddit, and Quora.

Top of Funnel 83

Top of Funnel Digital Marketing Funnels Advertising Funnels Content 83

BenchmarkONE

FEBRUARY 3, 2022

The first is to launch your own and build a community of devoted readers around it. This will keep them informed and educated, but make sure you keep growing your subscriber list over time. Share on Twitter. Twitter has over 460 million active users , and there are many ways to put your content in front of these users. .

Distribution 75

Distribution Top of Funnel Effectiveness Content 75