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Determining Which Generative AI Approach is Right for Your Marketing Team: Public vs. Proprietary vs. Enterprise Tools

Content Standard

This can help businesses meet their content creation demands efficiently. Intellectual property and copyright issues: Public AI tools rely on pre-trained models, which may raise concerns regarding intellectual property and copyright. First, because models may have been trained on others’ copyrighted material.

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AI ethics: How marketers should embrace innovation responsibly

Sprout Social

AI has actualized dreams of increased efficiency, with many brands already leveraging AI marketing over the past few years. Leading tech companies, government entities like the United Nations and research and data science communities have worked to shape and publish guidelines to address ethical issues.

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3 ways B2B marketers can use generative AI

Martech

Platforms like ChatGPT can help marketers be more efficient with keyword research. Using generative AI for keyword research has many benefits, such as improving efficiency and accuracy and finding keywords that have yet to be used before. Generative AI is also making social media analysis more efficient. Up to 44.5%

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How Often Should You Curate Content as a Content Marketer

Scoop.it

billion users and 43% of them using social media to research fitting solutions, content curation is one of the most efficient tactics that’s been helping content marketers increase their reach and generate traffic. However, no matter how efficient content curation as a strategy may be, you can’t solely rely on it to achieve your goals.

Curation 101
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3 Reasons a Pre-Trained LLM is an Easier Path for your Business

Salesforce Marketing Cloud

Organizations can focus on the data they already know and trust, and, most importantly, own — helping avoid the numerous pitfalls of copyright, toxicity, and unpredictability that so often undercut a generative AI deployment’s reliability,” said Silvio Savarese, Salesforce’s chief scientist leading its AI research team.

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New Buyer Insights Needed To Unlock Growth In An Era Of B2B Digital Transformation

Tony Zambito

Intangible assets, such as copyrights, patents, training, procedures, data, digital innovations, and intellectual property, now comprise 84% of the market value of the S&P 500. These digital twins provide ongoing real-time data on hardware machinery performance related to uptime or downtime, operating efficiencies, and the likes.

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The Creator’s Toolkit: 27+ Content Creation Tools for Every Stage of the Process

Buffer

These tools encompass everything from the social platforms you choose to build your presence on to the community-building app where you engage with your audience. How it helps : DALL-E is great for quickly generating copyright-free images for your content creation, especially if you have limited capacity for design.