Litmus

JANUARY 24, 2024

The Community Spotlight—a monthly blog series highlighting some of the amazing members of the email community —is back for 2024! Every month, we interview, highlight, and celebrate the splendid members of the email community. How did you first connect with the wider email geeks community? Plus the memes are top-notch.

Communities 87

Communities Copywriting Peer-to-peer Consulting 87

Marketing Insider Group

MARCH 9, 2023

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. The journalistic protocol is to cite an original, authoritative source that is transparent about its methodology (like the description on page 41 in CMI’s annual B2C Content Marketing Report.)

Stats 286

Stats Advertising Agencies Paid Search Agency Work Management 286

SmartBrief - Marketing

JANUARY 9, 2024

But now, these brands are being challenged by a new cultural paradigm with the power of influence now in the hands of the consumer, the community and the influencers who cultivate loyalty versus overnight fame. Doing more with less seems to be a common challenge agencies and brands currently face.

Marketing AI 75

Marketing AI Communities Paid Search Agency Advertising Agencies 75

Salesforce Marketing Cloud

JANUARY 17, 2024

And you understand the need for building community with others who know what it’s like to walk in your shoes. If you’re looking for new ways to connect with your peers, the Salesforce Service Trailblazer Community is a great place to start. Table of contents What is a customer Service Star? Is this community for me, too?”

Work Management 132

Work Management Peer-to-peer Service Communities 132

Marketing Insider Group

NOVEMBER 8, 2022

Careless content marketing mistakes are costing businesses more than their monthly budget. Blindly navigating your marketing strategy can cause your content to capsize. Turn your mistakes into mastery and learn how to build an effective content marketing strategy that guarantees smooth sailing. Top 7 Content Marketing Mistakes.

Marketing Budget Creation 305

Marketing Budget Creation Content Marketing Lead Scoring Lead Ranking 305

Heinz Marketing

APRIL 9, 2020

Replacing the interactivity, the peer-to-peer community, the engagement levels between attendees, speakers, sponsors and more – that’s a big challenge that some companies are working through right now. In the content? Help them, and others, see the fun and human side of their peers.

Peer-to-peer 121

Peer-to-peer Communities Microsite Ad Building 121

Sprout Social

MARCH 20, 2023

That means your most loyal follower, a prospective customer and someone who would never be a customer each have the same opportunity to interact with your content. About a year after BentoBox invested in organic social media by hiring a social media manager, we shifted from a product-driven strategy to a community-driven one.

Communities 86

Communities Paid Search Agency Product Peer-to-peer 86

SmartBrief - Marketing

JANUARY 9, 2024

But now, these brands are being challenged by a new cultural paradigm with the power of influence now in the hands of the consumer, the community and the influencers who cultivate loyalty versus overnight fame. Doing more with less seems to be a common challenge agencies and brands currently face.

Marketing AI 52

Marketing AI Communities Paid Search Agency Ad Building 52

Unbounce

MAY 11, 2022

That’s why a community of people who get it is necessary to survive out there— not to be dramatic or anything. That’s why a community of people who get it is necessary to survive out there— not to be dramatic or anything. Community is like the peanut butter to your Nutella toast. When *communities* collide—get it?

Communities 137

Communities Word of Mouth B2B Thought Leadership Peer-to-peer 137

Martech

AUGUST 25, 2021

I wanted a way to talk to people who understood what I was doing — which is the entire ethos of community.” ” The first comment came from Mike Rizzo, telling me how the MO Pros community of marketing operations professionals started out as a Slack channel. Gamers have long constituted a network of online communities.

Communities 144

Communities Advertising Agencies Peer-to-peer Paid Search Agency 144

Conversica

AUGUST 31, 2022

The Conversica Community Is Here! We are excited to announce that the Conversica Community is live! We’ve been hard at work over the past several months, creating a space for our customers to connect with their peers, join discussions, share industry best practices, and learn new ways to elevate their businesses with Conversica.

Communities 52

Communities Peer-to-peer Practices Features 52

Martech

AUGUST 31, 2021

“Community as a function of business and a function of practice has been a long time coming. That was Mike Rizzo, founder of the MO Pros community, in the first part of this two-part series on the significance of community marketing for brands. It’s just maturing. You need the technology to enable these things.

Communities 118

Communities Work Management Marketing Management Paid Search Agency 118

Adobe Experience Cloud Blog

JULY 19, 2017

Are you struggling to build a strong community for your business on Twitter? You can be successful by making a plan, delivering quality content, organizing with Twitter lists, participating in active Twitter chats, and knowing your Twitter analytics. Focus on a Content Creation Process. It’s easier than you think.

Communities 134

Communities Twitter Peer-to-peer Ad Building 134

Tomorrow People

NOVEMBER 6, 2020

Covid-19, Coronavirus, The Pandemic—however you refer to it personally, the impact is shared by all of us. From the decimation of the office and the rise of WFH (Working From Home for the abbreviation-averse), it is safe to say that the old normal and the new normal will present a different way of working for everyone. The case for change.

Communities 120

Communities B2B Marketing Peer-to-peer Planning 120

Content4Demand

JULY 2, 2021

Here’s our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. Nominate yourself or a peer via the 2021 B2B Innovator Awards Nominations Form by 5 p.m. There are 14 individual categories, including Content, Creative & Execution; Buyer-Focused Marketers; and B2B Technologists.

Peer-to-peer 108

Peer-to-peer Intent Data Content Intent 108

Act-On

APRIL 26, 2024

So let’s dive in — here’s what’s top-of-mind for these marketing leaders, along with some sage advice for their peers. But when your prospects are moving more slowly throughout their buying journey, our marketing leaders advise their peers to prioritize full-funnel engagement. “We Deal with the loss of third-party cookies.

Lead Ranking 165

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 165

Strategic-IC

FEBRUARY 20, 2024

Customers that support you, value you, and refer you to their peers? How do you build loyal customers? Customers for life? It all starts with investing time. It all starts with investing energy. It all starts with building the first two ‘Rs’ - Reputation and Relationships. ABM is clearly a style that’s here to stay !

Ideal Customer Profiles 62

Ideal Customer Profiles Account Based Marketing ABM Communities 62

Metadata

FEBRUARY 21, 2023

Sydney’s extensive global experience includes championing heroic marketing and sales software applications and aligning teams to communicate and collaborate effectively. Additionally, work with your training and development teams on a content strategy that helps your customers grow their skills on your product and be recognized for doing so.

Communities 52

Communities Demand B2B Thought Leadership Peer-to-peer 52

Martech

FEBRUARY 13, 2024

A Traackr integration via the Snapchat Creator API aims at making it easier for brands to connect with the Snapchat creator and influencer community. It’s now widely accepted that what users value in these short-form video channels is not high-end content from brands but authentic content from their peers.

Advertising Agencies 95

Advertising Agencies Peer-to-peer API User-Generated Content 95

InsightSquared

JANUARY 8, 2021

The list is ever growing and the reason thousands of sales, marketing and operational professionals tune into the Revenue Collective’s #revenue_opeations Slack channel where peers share their experiences to help the community grow as a whole. . Big news for revenue leaders! Why Revenue Collective.

Peer-to-peer 156

Peer-to-peer Top of Funnel Marketing Analytics Tools Digital Marketing Funnels 156

6sense

FEBRUARY 3, 2022

Editor’s Note: CMO Coffee Talk is an open space for more than 1,300 CMOs to come together weekly with their peers and discuss timely, crowd-sourced topics. It’s your message — what you say and how you say it — that’s at the heart of great communication. It’s one of the best examples of B2B community I’ve ever seen. .

CMO 62

CMO Communities Peer-to-peer Eloqua 62

Zoominfo

NOVEMBER 29, 2023

Forrester data shows that these generations prefer getting their information from websites, forums, and message boards over the in-person peer conversations of older generations. Try it Now Creating Community Establishing a community is a great way to make your brand advocates feel connected. Take the assessment today!

Buy 130

Buy Generation Peer-to-peer B2B 130

Content4Demand

FEBRUARY 24, 2021

Community-based marketing offers a fresh angle to stir up your marketing mix, allowing B2B marketers to capture attention in a new way while ramping up brand loyalty among prospects and customers. With audiences dispersed in home offices around the world, now is a great time to harness their yearning for a sense of community.

Communities 67

Communities Peer-to-peer B2B Thought Leadership Paid Search Agency 67

SmartBrief - Marketing

FEBRUARY 26, 2024

One of the most common – and effective – forms of regular email communication is in the form of a company newsletter. As a result, sales and marketing should be in alignment regarding objectives ranging from content to calls-to-action. For every $1 you spend on email marketing, you can expect an average return of $40.

Top of Funnel 110

Top of Funnel Newsletter Planning Peer-to-peer 110

Scoop.it

FEBRUARY 22, 2024

That’s where strategic content marketing comes in. Consistently creating and distributing quality, relevant content allows you to promote your employer brand to prospective and current employees authentically. This post will explore seven content marketing tips and examples for HR audiences and leaders.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Marketing Insider Group

DECEMBER 8, 2021

Marketing and content teams are gearing up to ring in the new year with a bang, but the buyer journey is complex. This makes it almost impossible for B2B and tech companies to reach this audience with relevant content. This makes it almost impossible for B2B and tech companies to reach this audience with relevant content.

Enterprise Management 315

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 315

Content Standard

JANUARY 3, 2019

Not long ago, geography and familial ties were the two main factors that created most communities. And savvy content marketers see these new pathways for personal interactions as a rich opportunity to create content-driven connections in a digital world. Communities as Content. Image attribution: Avel Chuklanov.

Communities 75

Communities Peer-to-peer Brand Identity Branding 75

Salesforce Marketing Cloud

FEBRUARY 12, 2024

Generative Artificial Intelligence: Generative AI allows machines to generate content, like text or images , based on existing data. Communication Clear and confident communication is key, whether it’s to convince your boss to approve a project, gain consensus with coworkers, teach customers about new features, or build relationships.

Demand 116

Demand Marketing AI Peer-to-peer Work Management 116

Convince & Convert

SEPTEMBER 30, 2021

Contrast that with the messages delivered through social selling — messages dialed in for a specific audience through more personalized content. While the Marketing team is broadcasting from one to many, social selling is ideal for that one-to-one communication. . Industry peers and competition . Grow Your Network .

Peer-to-peer 194

Peer-to-peer Ideal Customer Profiles Lead Scoring Lead Ranking 194

Salesforce Marketing Cloud

AUGUST 18, 2023

With three full days of content, we’ve put together the top reasons why you won’t want to miss MuleSoft at Dreamforce! Connect with MuleSoft experts from the MuleSoft Community This year Dramforce will be packed with opportunities to connect with fellow Muleys.

Automation 98

Automation Peer-to-peer API Communities 98

Sword and the Script | B2B

AUGUST 15, 2023

B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your tech product One of the reasons content marketing is so important to B2B companies is the fact that the last person a buyer speaks to is a salesperson.

Marketing Management 76

Marketing Management Vendors Studies Top of Funnel 76

Adobe Experience Cloud Blog

JULY 12, 2017

In a time when our customers hold the power, when they don’t want to be marketed to, and when they want to be engaged with in a personal and authentic way , if you have a customer community, you already have an incredibly powerful tool at your fingertips with which to engage customers. A community is one of the many places your customers are.

Communities 134

Communities Best Practices Peer-to-peer Marketo 134

Stevens & Tate

MAY 3, 2023

Keeping that in mind, the following are three of the biggest factors that influence consumer purchasing decisions in today’s digital age: Product/Service Reviews Very few consumers are going to blind buy a product or service based on the content they’ve come across on your website. Customers are going to look up reviews first.

Marketing Funnels 98

Marketing Funnels Purchase Top of Funnel Peer-to-peer 98

Heinz Marketing

DECEMBER 14, 2023

We had the privilege of having an eye-opening fireside style chat with co-author Brent Adamson in our HM Inner Circle discussion– a tight-knit community for both current and past clients of Heinz Marketing. He dropped some not-yet and little-known details just for us. We can’t give it all away, but here are some highlights below.

Peer-to-peer 122

Peer-to-peer Demand Generation Agencies Paid Search Agency B2B Sales 122

Top Rank Marketing

DECEMBER 8, 2023

MarketingCharts What Makes Vendor Content ‘High Value’ for B2B Buyers? Social Media Today Is Video Content Being Created for All Stages of the Buyer’s Journey?

Newsletter 96

Newsletter B2B Marketing Linkedin Studies 96

ClearVoice

MARCH 14, 2024

The same is true for content creation — you can spend several hours creating great content, but if your distribution strategy falls short, your content’s reach and impact will also fall short. Content distribution is a core component but often an underutilized aspect of content marketing. GoPro and Red Bull.

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

Salesforce Marketing Cloud

AUGUST 16, 2023

Join us (in San Francisco or on Salesforce+ ) for three jam-packed days of learning, networking with peers, and fun. At Dreamforce 2023 , we’ll help you take your field and customer service strategy to the next level — with AI, customer data, and a unified customer relationship management (CRM) platform. With a little help from AI.

Peer-to-peer 98

Peer-to-peer Service FAQ Broadcasting 98