Webbiquity

NOVEMBER 27, 2018

Event marketers in particular have been an active segment: virtually every live event, from 90-minute presentations to week-long conferences, now has its own hashtag. Will key customers, prospects, and media be attending this trade show? Will there be speakers I can really learn from at this conference?

Paid Search Agency 216

Paid Search Agency Twitter Trade Show Social Networks 216

Biznology

NOVEMBER 27, 2018

Are trade shows and conferences still an important part of the marketing mix? The simple economics of trade shows and events such as conferences for lead generation in early funnel stages are unmatched. All the major software platforms have long been using conference-type events in their marketing mix.

B2B Marketing 136

B2B Marketing Work Management Marketing Management Top of Funnel 136

Webbiquity

SEPTEMBER 26, 2023

A Busy Event Calendar First off, the state has recently hosted several famous ones, including the 2018 Super Bowl , the 2017 American Choir Directors Conference, the 2016 Ryder Cup, and the 2019 NCAA Final Four in Minneapolis. This version of the article has been completely revised to reflect the post-COVID events ecosystem in Minnesota.

Enterprise Management 61

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 61

Content4Demand

JUNE 9, 2020

After all, 53% of B2B marketers say events and trade shows are a great way to drive conversions. Lesson 1: Always Focus on Your Community First. Your community should guide every decision you make as you map out your digital event plans. And, at the end of the day, goals still need to be met.

Communities 53

Communities B2B Marketing Peer-to-peer Planning 53

Biznology

JULY 7, 2020

Many of the B2B trade shows, conferences and meetups already on your calendar are going virtual, so you have plenty of opportunities to still take an active role, for lead generation, and for deepening your relationship with current customers. Your existing client conference calendar can be converted to virtual.

B2B Marketing 166

B2B Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 166

Martech

JULY 19, 2021

The relaxation in pandemic restrictions is also rippling through the business world as conferences and trade shows schedule in-person events for this summer and fall. Christina Garnett , community builder and strategist, HubSpot. I don’t just look at how brands handle complaints online.

Trade Show 119

Trade Show Vendors Barriers Conference 119

Convince & Convert

MAY 15, 2012

And when it comes to getting educated on how you can grow your business and attract positive (while properly handling negative) attention through social media, there’s nothing quite like the experience of an in-person conference with the brilliant minds of digital unloading all of their tips to attendees.

Conference 131

Conference Social Media Network Marketing Trade Show 131

Anyword

DECEMBER 5, 2022

Attend trade shows where you can meet people in your field of expertise; this is especially good if you’re trying to find clients in a specific industry or region of the country. Attend Conferences. Attending conferences is a great way to expand your network and increase your exposure in the field.

Copywriting 98

Copywriting Ideal Customer Profiles Conference Trade Show 98

Heinz Marketing

MARCH 11, 2020

If replacing the value and ROI of a 20,000-attendee in-person conference was as simple standing up a couple webinars, I believe more companies would have done it a long time ago. Include giveaways: The first 50 people who sign up will get your trade show chotchkie mailed to them. Unfortunately, it’s not that easy.

Trade Show 110

Trade Show Buzz Network Marketing Conference 110

Biznology

JULY 26, 2017

David Rowe , SVP marketing and business development at Enli Health Intelligence , spoke at the BrandHIT marketing conference in Las Vegas last month, and candidly shared some of his firm’s experiences in migrating from traditional B2B demand generation to an ABM strategy. It’s been a long, but productive, journey.

Top of Funnel 164

Top of Funnel Account Based Marketing ABM Lead Ranking 164

SpotMe Blog

FEBRUARY 2, 2022

The type of event or conference, and the goals you have are critical factors. Attending a regular company town hall vs. attending a user conference is not the same experience. For the user conference, I probably want. For the user conference, I probably want. You spent many years building your client community.

Comparison 52

Comparison Marketing Automation Services Enterprise Management Webcast 52

Brandpoint

NOVEMBER 10, 2020

Webinars, online classes, Zoom meetups and full-fledged conferences. However, there are wrinkles that need to be ironed out for you and your team to see the intended results of these conferences. One conference had an accompanying Slack community, which I thought was a great idea, but it didn’t have a lot of activity.

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

Valasys

NOVEMBER 28, 2023

These influencers act as bridges between brands and the Metaverse community, leveraging their credibility and audience engagement to promote products or experiences in a way that feels authentic and integrated into the virtual world. The primary value for businesses lies in these virtual events’ extensive reach and scalability.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy Storytelling Loyalty 40

Vidyard

JANUARY 13, 2021

Whether you’re new to sales, or a seasoned sales professional, one thing that we all look forward to is sales conferences, trade shows, and events. The Shift to Virtual Events and Conferences 2. The Shift to Virtual Events and Conferences. Great for: Community building. Well, think again! Contents 1.

Tips 100

Tips Conference Communities Linkedin 100

Brandpoint

MAY 28, 2020

If you’re in charge of marketing for a manufacturer , you’ve likely had to shift your entire strategy to work around store closings, trade show interruptions and other effects caused by the COVID crisis. You may be able to turn the content from your conference, sales or trade show presentations into webinars.

Contingency Planning 98

Contingency Planning Webinar Metrics Tips Cost per Lead 98

Heinz Marketing

JANUARY 14, 2021

Community marketing. Community marketing is intended to be more organic and engage an audience in an active, non-intrusive way. Since virtual events fell flat, prospects were wanting a more intimate interaction, queue community marketing. Community marketing can be done a few different ways.

Marketing AI 142

Marketing AI Trends B2B Marketing Account Based Marketing 142

Oktopost

MARCH 15, 2021

Conferences and trade shows may be fading into memory, but new ideas and opportunities are emerging in their place. It’s a lot easier to make inroads with fun, uplifting, community-building content. Create Community. You have to foster dedicated communities based on value and trust.

Social Media 136

Social Media Webinar Metrics Media Marketing & Strategy 136

SpotMe Blog

JULY 25, 2021

The tricky part about hybrid conferences and events is making them equally as engaging and fulfilling for people who are attending remotely as it is to those who are physically present. Consider how hybrid aspects can work for these types of events for your organization: Conferences. Trade shows. Training seminars.

Examples 111

Examples Enterprise Management Work Management Conference 111

ViewPoint

JUNE 6, 2013

B2B Trade Show Marketing Circa 2013: Everything is the Same, Everything is Different. Christopher Ryan shares his observations during a recent technology conference. Half of those buyers trust professional associations, online communities and industry organizations as important sources for content. Via BtoBMagazine.

B2B Marketing 120

B2B Marketing PointClear B2B Trade Show 120

B2B Marketing Traction

AUGUST 15, 2011

Sure, include the photos of products and company business (press conferences, product launches, user conferences, trade shows, board and sales meetings), but consider including photos about your company culture as well (company picnics, sports teams, community service, employees, etc.).

Facebook 100

Facebook Trade Show Press CPA 100

Anyword

OCTOBER 4, 2021

You need to go out and participate in conferences or events. That should include networking events, business expos, trade shows; you name it. The goal of going out is to make your agency a part of the local community. Be Active in Online Communities. Slack Communities.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Ad Agencies Adwords 98

KoMarketing Associates

NOVEMBER 2, 2017

Trade shows and conferences are great ways for B2B businesses to not only combine live and digital marketing, but also to gather content from the target audience. Scavenger Hunts: Popular digital marketing conference Pubcon does an annual scavenger hunt for its attendees. Industry Events. Employee Involvement.

User-Generated Content 123

User-Generated Content Organization Generation B2B Thought Leadership 123

Vidyard

JANUARY 13, 2021

Whether you’re new to sales, or a seasoned sales professional, one thing that we all look forward to is sales conferences, trade shows, and events. The Shift to Virtual Events and Conferences 2. Tip 4: Communicate with Your Teammates 4. Well, think again! Contents 1. Tip 1: Be a Part of the Event 3.2

Tips 65

Tips Conference Communities Linkedin 65

Marketing Insider Group

MAY 18, 2020

To become influential, your brand and SMEs should create a presence online through social media and other channels, such as being quoted in industry articles or presenting at conferences. On social media sites, you have the opportunity to build a community by sharing more than just your own content. Having a Point of View.

Thought Leadership 356

Thought Leadership B2B Thought Leadership Research Practices 356

ClickZ

AUGUST 20, 2019

The partnership is focused on using technology to automate lead engagement and follow-up specifically for event marketers who leverage conferences and trade shows in the B2B space to meet with prospects and clients. Martech for events. We asked the question, how can you use software to drive more of offline relationships?”

Marketing Automation Services 75

Marketing Automation Services Automation Conversion Trade Show 75

The Effective Marketer

MARCH 7, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How to Use Social Media – Lessons from AMA Digital Conference This past Friday (March 6) the AMA Tampa Bay chapter hosted an incredible full day event called the Digital Marketing Conference.

Conference 100

Conference Social Media Work Management Marketing Budget 100

SmartBug Media

OCTOBER 30, 2020

Within the SaaS industry, trade shows and conferences have consistently been an integral part of business development and networking. Create opportunities for attendees and the industry community to connect with each other via social media. Ongoing Community Engagement. Social Engagement.

Marketing & Strategy 105

Marketing & Strategy Paid Social Agency Multi-Channel Lead Ranking 105

Pam Didner

SEPTEMBER 16, 2020

In some companies, digital marketing means owned media such as the company’s website, e-commerce, and user communities. There are many ways that webmasters or community managers can provide help to sales. Build a sales-centric conversion journey into the website, e-commerce or community sites. Content Marketing. Media Planning.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

Content4Demand

MARCH 25, 2021

The case for content grows stronger when you realize that for more than a year B2B companies have not been able to make face-to-face connections at trade shows and conferences, field marketing events or visits to prospect businesses. If buyers aren’t talking to your sales reps, they are getting their information from content.

Account Based Marketing 84

Account Based Marketing ABM Multi-Channel Content 84

B2B Marketing Directions

FEBRUARY 7, 2021

These circumstances have had a significant impact on how BETAs use technology and communicate. industry conferences and trade shows are (or were) important for BETAs - 4 in 10 said they were regularly attending them. Most BETAs care strongly about diversity (76%), community contribution (74%), and sustainability (67%).

B2B 75

B2B Trade Show Customer Surveys Vendors 75

Paul Gillin

MAY 27, 2010

Here are the first 1,100 words of the chapter on B2B social communities from my forthcoming book, co-authored with Eric Schwartzman, entitled Social Marketing to the Business Customer. Does it set the stage for a deeper discussion of social communities? Spiceworks does a very good job of managing B2B communities.

Communities 50

Communities B2B Work Management Marketing Management 50

6sense

DECEMBER 8, 2021

And in CMO Coffee Talk, a community of 500+ marketing leaders I help moderate, many CMOs are realizing that, while sponsoring trade shows, conferences, and events has long been a mainstay of our marketing strategy, there’s a lot we’d change if we could. Right to Meaningful Content. Right to Genuine Connection.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Personalization Lead Scoring 62

Biznology

MARCH 18, 2020

Ironically, we may actually come closer together with other humans, worldwide, even as we are forced to practice social distancing (creating gaps between us of at least four feet) in our local communities. From early March 2020, onward, we have quickly moved to cancel or postpone all major U.S.

Work Management 197

Work Management Marketing Management Consulting Skype 197

Marketing Insider Group

DECEMBER 6, 2022

On top of that, you have to raise awareness of your business and generate traffic within your local community. However, there are plenty of ways to get the word out and turn your business into a community staple. One way to invite community members to check out what you have to offer is by hosting free events. Host free events.

Paid Content 315

Paid Content Small Business Marketing Communities Paid Social Agency 315

The Point

AUGUST 20, 2015

Results are in from a recent survey on B2B Lead Generation by the B2B Technology Marketing Community on LinkedIn ( free report download here ), and the numbers tell a disheartening story. When more than half of marketers still use lead volume (note: not even lead quality) as their primary measure of success, something is desperately wrong.

Lead Generation 100

Lead Generation Demand Generation Agencies Lead Scoring Lead Ranking 100

Hubspot

JANUARY 4, 2021

Marketers are community-minded people. There's video content they watch on-demand, there's a live stream playing on-site and there's a community of users and fans who create a unique and engaging place to be. Community marketing will replace event-based marketing. Community marketing will replace event-based marketing.

Trends 101

Trends Marketing AI Work Management Planning 101

Hinge Marketing

OCTOBER 16, 2017

Another one is networking events, trade shows, and conferences. And that works well if you are following up and you’re doing speaking engagements at these conferences, you’re networking, you’re taking full advantage of the conference. So that’s a good place to invest.

Marketing Budget Creation 59

Marketing Budget Creation Marketing Budget Advertising Agencies Video Marketing 59