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TikTok Magic: How Four Brands Cashed In on Going Viral

Convince & Convert

It’s that brands are going mega-viral without even trying. Now, I know that’s not “new”, but super fans have been picking up products and running with them like never before. Four Brands That Leveraged TikTok Virality into Real Results I always preach to clients that trying to go viral is a terrible idea.

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How Gen Z Will Change the B2B Marketing Game

Trade Press Services Newsletter

Tips for Marketing to Gen Z While Generation Z might be captivated by the latest viral TikTok trends and social media challenges, that doesn’t necessarily translate to B2B marketing. Leverage B2B Influencer Marketing Gen Z looks to influencers , bloggers, and peers for social proof and recommendations on products and services.

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Viral Marketing Techniques to Get People Talking About Your Brand

Spiralytics

Viral marketing is a strategy that aims to reach thousands of people with your product or brand through social media. Viral marketing is valuable because it gives companies an inexpensive way to reach a wide audience. Popular Social Media Platforms for Viral Marketing Social media is a must-have for any business.

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How Social Epidemics Contribute to Viral Content Marketing

ClearVoice

A social epidemic refers to ideas, products, and behaviors that spread rapidly through a population in the way that a virus spreads. Much like a health pandemic, a social epidemic is a marketing strategy that relies on the power of virality. Going viral is great for your client, right? What is a social epidemic?

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11 TED Talks Every Content Marketer Needs to Watch

Marketing Insider Group

How Videos Go Viral By Kevin Allocca Video Source: TED With TikTok as today’s most popular social media app, everyone wants their video content to go viral. In Kevin Allocca’s TED talk, he sheds light on how you can make that dream come true: be a trendsetter, have a community, and be unpredictable.

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What is product-led growth?

Rev

Successful companies grow fast by moving users swiftly through their pipeline. One method of supercharging growth (and used to success by companies like Slack and Candidly) is product-led growth (PLG). Let’s find out if product-led growth is right for the next edition of your B2B RevOps playbook. Sections: What is it?

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User-Generated Content: How to Use It for Good and Avoid a PR Crisis

Contently

Trust When it comes to making a purchase, trust is everything—and nothing builds trust quite like seeing a post from a friend or another customer praising a brand or product. One example of a tried and true UGC campaign that effectively built trust is the #LikeAGirl campaign by Always , a brand of feminine hygiene products.