Litmus

JULY 28, 2022

Karelle Gordon – Marketing Director, Education, Fortune Media. Plus, Litmus Certified and Litmus Live MAX registrants will have the opportunity to ask all four of our featured keynote speakers questions in a 30-minute Q&A session. Morgan’s keynote session will focus on diversity, equity, and inclusion (DEI) in marketing.

Peer-to-peer 81

Peer-to-peer Thought Leadership Co-Registration Creativity 81

Hubspot

FEBRUARY 23, 2021

After giving some basic information during registration, you can also choose topics you're most interested in from a long list to help customize the content the app will suggest to you. If you make the person a speaker, they'll just be able to speak until you move them back to the audience. Pick topics of interest and follow users.

Co-Registration 101

Co-Registration Ideal Customer Profiles Profiling Privacy 101

The Empathy Marketing Blog

JANUARY 30, 2020

That’s why I interviewed Dave Gerhardt ( @davegerhardt ), VP of Marketing at Drift.com and co-author of the new book Conversational Marketing. Ten years ago, they didn’t have any of the power, and so if you sold iced coffee, you could be the only person that sold iced coffee. Like, I’m your first marketing person here.

Conversion 52

Conversion Lead Scoring Lead Ranking Leads 52

Markempa

JANUARY 30, 2019

That’s why I interviewed Dave Gerhardt ( @davegerhardt ), VP of Marketing at Drift.com and co-author of the new book Conversational Marketing. Ten years ago, they didn’t have any of the power, and so if you sold iced coffee, you could be the only person that sold iced coffee. Dave is also known as DG.

Conversion 65

Conversion Lead Scoring Lead Ranking Leads 65

Sword and the Script | B2B

DECEMBER 26, 2023

It’s funny to me that computers actually caused many messages to be the same – provided you gave AI all the exact same prompts.” ~ Scott Kaminski , Senior Marketing Manager, Häfele America Co. But Artificial Intelligence usage will move beyond generative models to predictive intelligence, especially for marketers.

Marketing AI 125

Marketing AI Paid Content Work Management Marketing Management 125

MKT1

DECEMBER 12, 2023

The goal is teach you how to run campaigns that drive meaningful—or even step-change—growth. This is part 3 of 3 of my growth marketing strategy series. Reading the first two newsletters first will be helpful, but here’s a quick summary: Part 1: How to build your growth marketing strategy.

Campaigns 111

Campaigns Effectiveness Top of Funnel Marketing Analytics Tools 111

Hubspot

OCTOBER 17, 2018

Growth Hacking is a popular buzzword, but does anyone really know what it means? Neil Patel does a pretty good job explaining the concept and talking about its origin, saying that a growth marketer is someone who uses " analytics, inexpensive, creative and innovative ways to exponentially grow their company’s customer base. "

Resources 98

Resources Lead Ranking Marketing Automation Services Lead Scoring 98