Computer Market Research

JUNE 12, 2019

Channel Partner Co-op MDF Programs and the Unused Channel Marketing Funds Dilemma. In some cases, vendors have considered completely slashing their Co-op MDF programs altogether. Co-Op and MDF Programs from a Partner’s Perspectives. Many channel partners have grown an immune distaste towards Co-op MDF programs.

Budget Programs 87

Budget Programs Marketing Management Advertising Channels Co-Registration 87

Hubspot

APRIL 13, 2021

the number of registrants than an on-demand video, but the live webinar’s attendance also exceeded that of its on-demand counterpart by 23%. Offers a gated landing page option to charge for events, which is a great option for hosting online conferences or other high-value content alongside regular webinar programming. Image source.

Webinar Metrics 87

Webinar Metrics Enterprise Management Budget Programs Work Management 87

Vidyard

AUGUST 26, 2020

You may have already realized why online events are great for your marketing strategy. They’re easier for your viewers to attend, they put less stress on your budget, and they let you drive ongoing demand by converting event recordings into evergreen content. Webinars are one of the best uses of your online event bandwidth.

Webinar Metrics 65

Webinar Metrics Co-Registration Bandwidth Demand 65

ConvertKit

JANUARY 17, 2020

A well-crafted webinar landing page helps maximize signups and attendance at your event, while also giving you a home base where you can funnel visitors before, during, and after your webinar. Make registration a piece of cake. Amy Porterfield combines a friendly CTA with a popover registration form to maximize webinar signups.

Landing Pages 52

Landing Pages Webinar Metrics Co-Registration Template 52

Adobe Experience Cloud Blog

AUGUST 13, 2012

by Liz Smyth Events are an important part of most B2B marketer’s bag of tricks. In fact, according to BtoB Magazine*, event marketing accounts for one fifth of the marketing budget. State of Event Marketing, July 2011). There are basically three main reasons why companies do events: To Generate Leads.

Co-Registration 48

Co-Registration Peer-to-peer Trade Show BtoB 48

Sprout Social

NOVEMBER 11, 2021

Even if registration for this event isn’t live, having them in your marketing funnel will help capture and attribute a future sale. Deliver a superior customer service by enabling customer care and social media teams to collaborate and co-manage incoming messages. Review management.

Digital Asset Management 121

Digital Asset Management Social Media Work Management Marketing Management 121

Buffer

MARCH 31, 2022

" A: Applying personal practices to company values Samantha Anderl , Co-founder of Harlow : "My co-founder Andrea and I practice transparency in two ways. Building a newsletter template directory. You can click on a template, and head immediately to a sandboxed demo to play around.

Transparency 73

Transparency Paid Search Agency Ad Building Co-Registration 73

Customer Experience Matrix

FEBRUARY 26, 2012

These are then pulled into promotion templates as needed, meaning that much localization is fully automatic. In all cases, the campaigns are set up by central marketers as templates that determine which elements, if any, the local marketers can change. managing co-op funds is surprisingly rare. services vary greatly.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Advertising Agencies Work Management 120

Unbounce

OCTOBER 13, 2020

The only thing better than the energy of a live event? As an event marketer, your job is to inspire that feeling in potential attendees—and then turn it into action (e.g., ticket sales and registrations). Why do you need event landing pages? Maybe you’re still wondering, “Should I bother with event landing pages?”

Landing Pages 139

Landing Pages Examples Co-Registration Webinar Metrics 139

Optinmonster

JANUARY 18, 2024

You can send these emails after specific events like the day users sign up, 3 days after the signup, or right before their trial expires. Offer video demos, product tours, templates, and webinars for new users. Follow the tutorial on creating a user registration form to create a free trial signup form easily.

Conversion Rate 86

Conversion Rate Conversion Examples Marketing Analytics Tools 86

Capstone Insights

JANUARY 17, 2018

a confirmation email after registration for a webcast or event). Responses to listen for: Email and landing page templates: Design email and landing page templates for inbound and outbound marketing activities. Templates : Everything does not have to be customized. templates can reduce work effort.

Marketing Automation Services 49

Marketing Automation Services Marketing Automation Automation Work Management 49

Pam Didner

JANUARY 1, 2021

Attending conferences is one a key component you should add to your annual marketing activities and events. As we sit in early 2021 many B2B marketing events and conferences have yet to announce dates, and with good reason. Many organizations hosting annual events this year are not announcing dates yet. Contract Details Matter.

Conference 52

Conference B2B Marketing Marketing AI B2B Thought Leadership 52

Optinmonster

JANUARY 18, 2024

You can send these emails after specific events like the day users sign up, 3 days after the signup, or right before their trial expires. Offer video demos, product tours, templates, and webinars for new users. Follow the tutorial on creating a user registration form to create a free trial signup form easily.

Conversion Rate 52

Conversion Rate Conversion Examples Marketing Analytics Tools 52

Customer Experience Matrix

APRIL 5, 2009

In a third stage, variety diminishes as widely successful approaches become templates for standard configurations. CEO and co-founder Brian Giese had extensive experience in business sales and marketing and with existing demand generation systems when he began developing True Influence two years ago.

Demand Generation 120

Demand Generation Digital Asset Management Demand Marketing Management 120

Sword and the Script | B2B

NOVEMBER 24, 2020

A survey identified ideas B2B marketers can use to improve attendance, engagement and get more value out of their investment in virtual events. Webinars, digital tradeshows and online conferences have been a go-to substitute for live physical events in the wake of the pandemic. Collaborate with the sales team to produce events.

B2B Marketing 65

B2B Marketing Webinar Metrics Co-Registration Advertising Agencies 65

Hubspot

SEPTEMBER 4, 2012

3) Set a registration goal. In order for us to break the Guinness World Record for webinar attendees, for example, we knew we had to hit almost 30,000 registrants. That way, if you need to dial up your promotion due to low initial registration numbers, you'll know what to do to fix it. Which brings us to our next tip.

Webinar Metrics 28

Webinar Metrics Co-Registration Landing Pages Long Tail Marketing 28

MKT1

DECEMBER 12, 2023

High-level examples of various types of campaigns MKT1 Event: AI Showcase on Thursday 12/14 ​It’s a full-time job figuring out what AI workflows to adopt. Campaigns are often oriented around a “theme” (creative concept, product or content launch, event, trend, etc), etc. What is a campaign anyway?

Campaigns 111

Campaigns Effectiveness Top of Funnel Marketing Analytics Tools 111

Scoop.it

AUGUST 18, 2022

No matter what stage they are on, with the right content, you can drive more user registration and sales, not just grow your email list. You have to make sure content helps communicate how your product solves user challenges to help you generate more user registrations (not just email sign-ups). So how to do it the right way?

Top of Funnel 79

Top of Funnel Enterprise Management Work Management Marketing Management 79

Optinmonster

FEBRUARY 18, 2024

Here’s an example from our co-founder, Syed Balkhi. She says, “By having something to look forward to, no matter what your circumstances, you bring happiness into your life well before the event actually takes place. Marie Forleo is a great example to follow for building anticipation.

Opt-out 63

Opt-out Trigger Marketing Opt-in Co-Registration 63

KoMarketing Associates

MAY 2, 2017

Pitching influencers to work with you is an art form in and of itself, but the Art of Email blog has some good email templates to get you started. Audience members will come to learn more from the influencer, and you’ll be able to gain leads and awareness when you act as sponsor or co-creator.

B2B Marketing 141

B2B Marketing Work Management Marketing Management B2B 141

Hubspot

DECEMBER 28, 2012

It makes perfect sense: You have an awesome new announcement or event, and you want to kick off the campaign right with a darn good looking email. We've already built seven sets of five different email templates for you to download for free , so you can get designing in no time! 5) Co-marketing Emails.

Template 28

Template Email Marketing Co-Registration Planning 28

Litmus

OCTOBER 18, 2018

What information will I be able to get later when the person donates, registers for an event, or takes some other action? Avoid the temptation to buy lists and be wary of co-registration and list rental, as those are the three most problematic subscriber acquisition methods. Keep your signup forms short. Campaign Planning.

Email Marketing 78

Email Marketing Planning Deliverability Ad Frequency 78

ANNUITAS

AUGUST 9, 2011

This week we are privileged to interview Adam Blitzer, Co-founder and COO of Pardot, one of the leading providers of cloud-based marketing automation solutions. You can tag all of those elements within a single campaign in your marketing automation system and see which tactics drove the most registrations.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Co-Registration 100

SmartBug Media

APRIL 29, 2019

Here are examples of the types of segmentation you can use: Behavior-based —Event attendee, lack of engagement over a period of time, engagement with X emails/content within X time frame, and so on. Webinar registration. Here are some best practices: Use mobile-ready email templates. Social media follow. Demo request.

Lead Ranking 67

Lead Ranking Automation Peer-to-peer Co-Registration 67

Content Marketing Institute

DECEMBER 29, 2017

Paul and the team only gate content when registration enables Health Catalyst to provide something (other than the content piece) the audience would want. Try a Customer-Journey Map [Template]. The Co-op Journal , REI’s online publication, delivers on those content formats as shown below. @KimMoutsos Click To Tweet.

Planning 103

Planning Content Marketing Enterprise Management Work Management 103

Webbiquity

FEBRUARY 23, 2017

I can use the drag-drop interface to create regular contact forms, registration forms, quizzes, surveys, and so much more.” — RazorSocial (WordPress). There’s built in reporting too, plenty of templates, a drag & drop editor and any autoresponder that supports custom HTML forms is supported.” — Blogging Wizard (Content).

CMS Development 238

CMS Development Best Practices Sample Marketing Automation Services 238

Hubspot

MAY 22, 2018

Grab your free business plan template here and apply the practices below. Here are the key elements in a business plan template , what goes into each of them, and a sample business plan section at each step in the process. Business Plan Template. Get Your Press Release Templates. How to Make a Business Plan.

Startups 101

Startups Top of Funnel Work Management Business 101

Martech Advisor

JANUARY 22, 2020

Downloadable checklists, tools, templates, cheat sheets, etc. Co-branded content initiatives enable brands to combine the expertise of another brand to create well-researched content. A drip campaign is an automated sequence of emails triggered after a specific event. Whitepapers. Case studies. Research reports. Guides/ebooks.

Planning 104

Planning Top of Funnel Webinar Metrics Marketing & Strategy 104

Convince & Convert

APRIL 22, 2016

Whether it’s an invitation to an event, a promotion for a new piece of content, a free trial, or something even bigger, the idea of creating a small visual representation within your email signature is genius. Like, you got good content, you’ve got good events, you’ve got things. Welcome to the program, Dan.

Paid Content 96

Paid Content Paid Search Agency Click Rate Lock-In 96

Hubspot

FEBRUARY 28, 2017

Press Release Templates. Downloadable press release templates you can customize, along with a corresponding guide to building a press release and promotion plan. Case Study Templates. 386+ Content Creation Templates. 386+ Content Creation Templates. 21 Sales Email Templates. Sales Process Template.

Startups 28

Startups Business Template Case Studies 28

Attendify

MARCH 11, 2020

The Meetings and Events space has taken a particular hit, with event organizers — who already hold the dubious honor of having the fifth most stressful job on earth — scrambling to contain the logistics around canceled, postponed or compromised functions. Here’s what we learned.

Planning 67

Planning Co-Registration Work Management Tips 67

Vidyard

JULY 9, 2020

Event Marketing for Startups 3.7.1 Types of Event Marketing for Startups 3.7.2 Top Event Marketing Tools and Resources for Startups 4. Get the Social Media Calendar Template. Start planning out your business' social media posts using this easy-to-use social calendar template. Event Marketing for Startups.

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Hubspot

MARCH 10, 2016

A personal blog or business blog will traditionally include regular entries of commentary, descriptions of events, or other material, such as photos and video. A conversion path is a series of website-based events that facilitate lead capture. Check out this free, pre-designed editorial calendar template.). 17) Conversion Path.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Vidyard

JULY 10, 2020

Event Marketing for Startups 3.7.1 Types of Event Marketing for Startups 3.7.2 Top Event Marketing Tools and Resources for Startups 4. Get the Social Media Calendar Template Start planning out your business' social media posts using this easy-to-use social calendar template. Specific Marketing Tips for Startups 3.

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65

LeadSquared

JUNE 22, 2021

For example, you can showcase work culture (like Flipkart), indulge in co-branding activities with partners and influencers (like Burger King), and many more. Here’s an example of how I used website conversions as a goal to drive registrations for a virtual roundtable event. Choose from pre-built LinkedIn templates.

Paid Search Agency 52

Paid Search Agency Linkedin Cost Per Click Ads 52