Marketing Insider Group

DECEMBER 4, 2023

At Marketing Insider Group, we teamed up with Renegade.com and CMO Huddles for a groundbreaking study: ‘Man vs. Machine.’ Findings of the Study Diving into the heart of our ‘Man vs. Machine’ research, we meticulously analyzed the performance of human, AI-generated, and hybrid content across several key metrics.

Marketing AI 262

Marketing AI Lead Ranking Research Guidelines 262

B2B Marketing Directions

APRIL 9, 2023

Source: "The CMO Survey" (Christine Moorman, 2023) (This month's Research Round-Up is devoted entirely to the March 2023 edition of "The CMO Survey." This research has been conducted semi-annually since 2008, and it consistently provides a wealth of valuable information about marketing trends, spending, and practices.)

CMO 52

CMO Customer Surveys Research B2B 52

The Marketing Blender

JANUARY 10, 2024

In the ever-evolving world of business, fractional CMOs (Chief Marketing Officers) have emerged as a popular choice for many organizations. A fractional CMO is a professional who offers their marketing expertise part-time or on a contract basis, providing businesses with strategic direction for a fraction of the cost of a full time executive.

CMO 52

CMO Allocation Paid Search Agency Work Management 52

Marketing Insider Group

JULY 13, 2020

Fred Isbell, Research Director Dresner Advisory Services, High technology Veteran and former Senior Director SAP Global Marketing. Their “outside in” perspective is critical, with the ability to keep a pulse on the marketplace with regular insights and research from experts with deep expertise in specific areas of focus.

CMO 203

CMO Marketing AI Paid Search Agency Work Management 203

Martech

OCTOBER 14, 2022

However, most likely, you don’t need a CMO. There are plenty of reasons to hold off on hiring an in-house CMO, ranging from the effect on your bottom line to a CMO’s inability to build successful marketing efforts without an established sales cycle to extrapolate from — let alone a team to build out content and campaigns.

CMO 124

CMO Demand Generation Agencies Advertising Agencies Work Management 124

The Marketing Blender

FEBRUARY 26, 2024

Here is our guide for how to select a fractional CMO agency if you run a B2B company. It’s Time to Contact a Fractional CMO Agency When… Here are a few key indicators that your organization should look for a fractional Chief Marketing Officer.

CMO 52

CMO Paid Search Agency Advertising Agencies Ad Agencies 52

B2B Marketing Directions

MAY 14, 2022

Source: The CMO Survey (This month's Research Round-Up is devoted entirely to the most recent edition of The CMO Survey, which was published in late February. The CMO Survey has been conducted semi-annually since 2008, and it consistently provides a wealth of valuable information about marketing spending, trends and practices.)

CMO 52

CMO Customer Surveys Research B2B 52

B2B Marketing Directions

SEPTEMBER 18, 2022

Source: "The CMO Survey" (Christine Moorman, 2022) (This month's Research Round-Up is devoted entirely to the September 2022 edition of "The CMO Survey." This research has been conducted semi-annually since 2008, and it consistently provides a wealth of valuable information about marketing trends, spending and practices.)

CMO 52

CMO Customer Surveys Research B2B 52

Hive9

FEBRUARY 9, 2021

Over the past few years, research has been showing a decline in the average tenure of a U.S. years—cites a new report from consulting firm Korn Ferry—the CMO’s tenure actually ranks as the shortest of all titles in the C-suite (CEO, CFO, CHRO, CMO and CIO/CTO). In comparison, the average for the CMO was 4.1 In fact, at 3.5

CMO 166

CMO Comparison Consulting Marketing Report 166

ANNUITAS

AUGUST 30, 2018

It’s been a while since you’ve heard from the ANNUITAS blog– and we’re very pleased to be back – but we’ve spent the last year creating a lot of new content centered on helping our customers find the answer to a very specific question: What type of CMO do you have? Lack of Trust in the CMO. Two Types of CMO.

CMO 197

CMO Demand Generation Agencies Demand Generation Top of Funnel 197

Sage Marketing

FEBRUARY 10, 2024

There is an age-old debate that all startups face when it comes to marketing – the choice between hiring in-house marketing or bringing on a CMO as a service agency. What is CMO as a Service? Flexibility One fantastic benefit of bringing in a CMO as a service is the various aspects of flexibility. Let’s start with the basics.

Startups 52

Startups CMO Work Management Marketing Management 52

Heinz Marketing

APRIL 14, 2022

CMO (Chief Marketing Officer) tenures have often shrunk to 2 years while B2B marketing has morphed away from a function responsible for events, creatives, and messaging that pushes product or service messages to drive awareness with prospects and customers. The CMO should partner closely with key functional peers.

CMO 109

CMO Relevance Enterprise Management Peer-to-peer 109

B2B Marketing Directions

OCTOBER 9, 2022

Source: "The CMO Survey" (Christine Moorman, 2022) (This month's Research Round-Up continues my review of selected B2B findings from the September 2022 edition of "The CMO Survey." In last month's Research Round-Up post , I discussed some of the major findings in the latest edition of "The CMO Survey."

CMO 52

CMO Customer Surveys Analytics Research 52

Marketing Insider Group

FEBRUARY 1, 2016

Publishing is no longer an option but essential to the growth and content marketing success of any organization, according to the new report “Publish or Perish: A CMO Roadmap for Managing, Systematizing and Optimizing the Marketing Content Supply Chain,” which Forbes CMO Practice released earlier last month.

CMO 100

CMO Research Content Marketing Content 100

B2B Marketing Directions

FEBRUARY 18, 2024

(This month's Research Round-Up features a study by Boathouse that reveals what CEOs actually think about marketing and CMOs, and a survey by Informa Tech that addresses how much trust B2B technology buyers actually place in marketing.) CEOs regarding the performance of their marketing function and their CMO.

Trust Marketing 55

Trust Marketing Marketing AI Research B2B Thought Leadership 55

Top Rank Marketing

OCTOBER 17, 2023

At B2B Forum the two companies held a panel to discuss the research and share insights. Evolving Role of Webinars: Historical Context: Laura mentioned that her initial research on digitizing events did not catch much attention, but the pandemic changed that perspective.

Webinar Metrics 110

Webinar Metrics Forrester Top of Funnel Research 110

B2B Marketing Directions

OCTOBER 3, 2021

The findings of the August 2021 edition of The CMO Survey were published last month. The CMO Survey is led by Dr. Christine Moorman and sponsored by Duke University's Fuqua School of Business, the American Marketing Association and Deloitte LLP. The CMO Survey is conducted semi-annually, and it provides a wealth of information.

CMO 96

CMO Customer Surveys B2B Allocation 96

KoMarketing Associates

JANUARY 2, 2019

When it comes to developing a cohesive, effective digital strategy, new research suggests that marketers who come from larger companies may have an easier time doing so. Regardless of company size, organizations should take the time to research which elements of digital strategy are most important when it comes to meeting customer needs.”.

Marketing Budget 158

Marketing Budget Paid Search Agency Research Marketing & Strategy 158

Litmus

JANUARY 26, 2021

Your new CMO or other marketing leader wants to move to a new platform. Why would your CMO care about the tool you’re using? .*. You have a CMO or marketing leader who “gets” the importance of email. Your CMO is prioritizing email by making sure you’re equipped to scale your email marketing program. The post New CMO.

CMO 78

CMO Budget Programs Marketing Automation Services Marketing Budget Creation 78

B2B Marketing Directions

AUGUST 9, 2020

The research identified the five highest paid executives of companies included in the S&P 500, S&P 400 MidCap, and S&P SmallCap 600 indexes. This analysis found that the number of CMOs who were among the five highest paid executives declined about 35% between 1999 and 2017. Recent research supports this view.

CMO 90

CMO Paid Search Agency Companies Lead Ranking 90

BenchmarkONE

SEPTEMBER 15, 2022

Whether you’re a brand new startup or a tenured business, at some point during your company’s growth, you may find the need for an experienced chief marketing officer (CMO) who can lead your marketing team and efforts. . When hiring a CMO, many businesses assume their only option is someone who will be full-time. Flexibility.

CMO 62

CMO Marketing Budget Business Small Business Marketing 62

B2B Marketing Directions

SEPTEMBER 19, 2021

The 2021 CMO Study was based on a survey of 150 Fortune 3000 CEO's from 13 industries. The researchers had two objectives for this survey. The survey report noted that average CMO tenure (in 2020) was at the lowest point in the past decade. The Boathouse survey contains both good news and bad news for CMO's.

CMO 52

CMO Paid Search Agency Customer Surveys Trust Marketing 52

6sense

JANUARY 31, 2022

Editor’s Note: CMO Coffee Talk is an open space for more than 1,300 CMOs to come together weekly with their peers and discuss timely, crowd-sourced topics. Matt Heinz of Heinz Marketing co-hosts these dynamic, illuminating conversations with 6sense CMO Latané Conant. . Self-service research .

CMO 62

CMO Peer-to-peer Buy Gartner 62

KoMarketing Associates

SEPTEMBER 4, 2018

As marketers continue to implement new tactics into their strategies, new research suggests that social media is playing a more prominent role. Social, in general, remains a popular channel for marketers, according to previous research. Currently, B2B product marketers claim they spend 9.7 percent on it.

Marketing Budget 122

Marketing Budget Social Media CMO Customer Surveys 122

KoMarketing Associates

SEPTEMBER 20, 2022

As organizations look for ways to improve customer acquisition and retention, new research indicates that they are now willing to invest more in marketing analytics. 2022 edition of The CMO Survey, and statistics suggested that spend on marketing analytics is predicted to increase by 63% within the next three years.

Marketing Report 251

Marketing Report CMO Analytics Budget Programs 251

Zoominfo

NOVEMBER 1, 2022

Dave noted that Bain research of past recessions showed a stark difference in the fates of businesses that remained assertive in a slow economy, compared to those that took a more conservative approach. We recently went through this process at ZoomInfo when Law came on board as the new CMO.

Zoominfo 100

Zoominfo CMO Marketing Analytics Tools Enterprise Management 100

Champion Communications

FEBRUARY 8, 2023

84% of B2B CEOs say they find talking to their CMO about PR ‘awkward’ Getting CEO buy-in is so important in the world of B2B PR. This sentiment was shared by the CMOs, with 49% agreeing that discussing PR with their CEO was ‘really awkward’. So, what’s creating this tension?

PR 62

PR Research B2B CMO 62

Oktopost

SEPTEMBER 4, 2019

We like to help marketers out, so we’ve chosen twelve marketing research solutions that stand out from the pack. . Marketers, wouldn’t it be great to have a research assistant in your back pocket? However, because Upwork doesn’t specialize in research, you can use it for a much wider range of digital marketing applications.

Budget Programs 81

Budget Programs Research Software CMO 81

KoMarketing Associates

JULY 13, 2021

“Marketers are up against a wide variety of obstacles when implementing and executing retargeting efforts,” noted the researchers behind the report. Previous research indicates that it can hinder the overall performance of their team. These concerns vary greatly by company size and marketing channel.”.

Marketing & Strategy 296

Marketing & Strategy Marketing Strategy CMO Acquisitions 296

Marketing Insider Group

JUNE 9, 2020

A modern CMO needs a lot more than just marketing skills. Alongside the reduction in the effectiveness of advertising, consumers are more likely to do their own research about the. Instead, they need helpful information so they can research and ultimately make their own decisions on which products are the best.

CMO 314

CMO Advertisements Advertising Paid Search Agency 314

SalesIntel

FEBRUARY 8, 2023

Research shows about 10% of buyers are actively buying or want to buy at any time. You can reasonably forecast what a company wants to buy if you know what they are actively looking for and researching. The post CMO Perspective: Using B2B Data & Data Types for Audience Segmentation appeared first on SalesIntel.

Segmentation 80

Segmentation CMO Ideal Customer Profiles Account Based Marketing 80

KoMarketing Associates

APRIL 20, 2021

Although marketers have made it a point to begin launching more complex campaigns, new research indicates that they are struggling in this area for a wide array of reasons. B2B marketers, in particular, are also struggling to prove themselves and generate a return-on-investment, according to previous research.

Resources 281

Resources CMO Statistics Acquisitions 281

Hubspot

OCTOBER 14, 2019

Whether you interact daily with your company's CMO or are considering hiring one for your own company, it can be tricky to identify what a CMO does and why a CMO is critical to your company's success. To help you better understand the role and daily function of a CMO, keep reading.

CMO 74

CMO Paid Search Agency Companies Marketing Budget 74

Vision Edge Marketing

MARCH 30, 2021

If you had a chance to read the recent Korn Ferry article The CMO is Forever Changed , perhaps the statement “linking marketing activities and business results hasn’t always been the strong suit of CMOs” rang familiar. More technology and data than ever sits within grasp of every CMO. How has this worked out for the CMO?

Enterprise Management 281

Enterprise Management Work Management CMO Marketing Management 281

6sense

DECEMBER 1, 2021

Editor’s Note: CMO Coffee Talk is an open space for more than 1,300 CMOs to come together weekly with their peers and discuss timely, crowd-sourced topics. Matt Heinz of Heinz Marketing co-hosts these dynamic, illuminating conversations with 6sense CMO Latané Conant. . Insights from Benchmark Research on Brand Impact .

CMO 62

CMO Peer-to-peer Budget Programs Organization 62

The Marketing Blender

APRIL 5, 2022

Typically, it requires a lot of content, quite a bit of research, and a healthy budget. It’s important to do your research, know what your options are, and decide on the best path based on your budget , resources, and target audience. This could involve a marketing agency, a fractional CMO, or a fractional marketing team.

Paid Content 52

Paid Content CMO Marketing Automation Services Advertising Agencies 52

Heinz Marketing

MAY 7, 2020

Laura Huang researched and wrote Edge: Turning Adversity into Advantage months ago, well before the current pandemic. In a spirited CMO Book Club discussion yesterday, Laura shared a variety of insights, lessons and best practices relevant to marketing leaders, entrepreneurs, and anybody willing to think and work to make themselves better.

CMO 97

CMO Advertising Agencies Intent Demand 97