Business Brainz

DECEMBER 3, 2020

Recent eMarketer shows digital B2B ad spend is up 22.6% There are numerous ways to spin the same content to speak to a CMO versus a CIO. And, having worked with enterprise clients, we cannot be elevated how our services have been instrumental for them to achieve their marketing campaign goals.

Top of Funnel 40

Top of Funnel Account Based Marketing ABM Content 40

Martech Advisor

SEPTEMBER 12, 2019

As mobile banking apps rapidly become a staple in financial services, they are replacing the need for in-person branch visits and driving operational savings and measurable business results. In 2018 eMarketer reported that 49.2% Also Read: Your Consumer Is the New CMO. of US mobile phone users utilize mobile banking tools, a 6.6%

Lead Ranking 62

Lead Ranking Lead Scoring Multi-Channel Work Management 62

Content Standard

AUGUST 19, 2015

Only 12 percent of B2B marketers rated their content marketing efforts as high-performing, lead-generating engines, according to a Q2 report from the CMO Council and the Content ROI Center. The problem is, they just can’t seem to make it work well as part of their lead-generating B2B marketing strategies. Who are you reaching?

Marketing Strategy 40

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 40

Sprout Social

NOVEMBER 21, 2019

From customer personas to trends within your industry, market research identifies key information for you to better understand your audience’s desires from your products and services. According to CMO Council’s Loyalty That Lasts report, 43% of marketers note that they’re looking to build deeper, more personal relationships with customers.

Paid Content 97

Paid Content Research Ad Frequency Demographics 97

Ambal's Amusings

FEBRUARY 18, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Create a buyer synopsis as I outline in my book, eMarketing Strategies for the Complex Sale. Ardath Albee's book eMarketing Strategies for the Complex Sale. Keeping a Closer Eye on Content ROI – CMO Council. Ardath Albee's Tip.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

KoMarketing Associates

MARCH 7, 2013

Ardeth Albee (@ardath421) : “B2B Marketer, Content Strategist, Writer, Storyteller and Author of eMarketing Strategies for the Complex Sale” Follow Ardeth at https://twitter.com/ardath421. Focus on professional services, pop culture fanatic, mom to 3 mad men” Follow Elizabeth at https://twitter.com/elizabethsosnow.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Marketing Insider Group

JANUARY 24, 2013

Ardath421 – Ardath Albee – B2B Marketer, Content Strategist, Writer, Storyteller and Author of eMarketing Strategies for the Complex Sale. Mvolpe – Mike Volpe – CMO @ Hubspot – marketing, startups, entrepreneurship, SaaS, B2B, lead generation, blog, social media, SEO, analytics, VC, golf, Patriots, Red Sox.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Ambal's Amusings

JANUARY 21, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Ardath Albee's book eMarketing Strategies for the Complex Sale. Marketing collects information from companies expressing interest in a product or service and typically sends this "lead" onto sales. Ardath Albee's Tip. Short Termism.

Sales Qualified Leads 100

Sales Qualified Leads Lead Scoring Lead Ranking Marketing Leads 100

markempa

NOVEMBER 15, 2005

| Main | Getting your sales channel to really follow-up on sales leads » Embattled CMOs share strategies to improve marketing influence I liked todays article by Kate Maddox, " Embattled CMOs share strategies ," which gives highlights from the CMO Summit last month.

Lead Generation 120

Lead Generation Marketing Strategy Marketing & Strategy Webinar Metrics 120

Adobe Experience Cloud Blog

APRIL 14, 2016

This is problematic because, according to a study by eMarketer, more than 85% of internet users specifically expect and accept personalization as a part of their online retail experience. As Ashley Johnston, SVP, Global Marketing at Experian Marketing Services put it, “Consumers don’t wake up and say, ‘I’m going to be a mobile consumer today.’

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Planning 48

LEADership

MARCH 3, 2015

It was very clear that while Peter, as the CMO of this mid-sized B2B company was enthusiastic about wanting to accelerate lead generation, there were a number of things holding him back. Source: eMarketer. In the same study quoted by eMarketer , this year’s number 1 goal for marketers is to improve the quality of leads.

Lead Generation 40

Lead Generation Generation Leads Lead 40

Onalytica B2B

JANUARY 18, 2017

The power of such technology is not only useful for conversational UI and predictive analytics , but also for taking payments as a human would; which has the potential to relieve strain and transform traditional customer service teams. Growth Hacking CMO. Programmatic Ads: PPC manager? Baochi Nguyen. IDG Ventures. Debra Andrews.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Brand Identity 50

MLT Creative

JULY 22, 2011

HubSpot's director of marketing, Jeanne Hopkins shares data eMarketer, Junta42 and Marketing Profs that reveals the marketing value of regular blog posts. Liz McClellan, senior director of marketing at Sage Small Business Solutions, provides advice on handling tense meetings between sales and marketing teams. Content Marketing is a Practice.

B2B Marketing 40

B2B Marketing Advertising Agencies Paid Search Agency B2B 40

LEADership

SEPTEMBER 10, 2013

Mark Yolton , senior vice president of digital, social and communities at business software and services purveyor SAP was quoted in a recent eMarketer article: “Social media marketing is no longer a nice to have—it’s a must have. UNDERSTAND YOUR CMO’S PROFILE. Which one is your CMO? Our customers expect it.

Social Media 40

Social Media Budget Programs Buy Media 40

Ambal's Amusings

MARCH 18, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Ardath Albee's book eMarketing Strategies for the Complex Sale. Craig Rosenberg is Vice President, Products and Services at lead generation company Tippit. Keeping a Closer Eye on Content ROI – CMO Council. Ardath Albee's Tip.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Ambal's Amusings

NOVEMBER 12, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! During a re-engagement nurturing program for an IT Services and Solutions firm, the client combined content touches with phone calls to validate prospect interest and qualify their level of sales readiness. Ardath Albee's Tip. MarketingSherpa.

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

Ambal's Amusings

JULY 22, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Are you famous for post sales customer service or pre sales information? The reverse is true as well – give online customers ways to engage with you through a customer service line or meeting live with a salesperson. Ardath Albee's Tip.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Hubspot

JUNE 5, 2013

Amazon is anticipated to generate $835 million in ad revenue this year, eMarketer reports. eMarketer just slashed its Microsoft ad revenue estimates in half. A lot has happened in the last 24 hours, and not all of it has to do with people being shocked by whatever is happening with Game of Thrones. 1) Amazon Ad Sales Surging.

Emarketing 28

Emarketing Amazon Blast Campaigns Forrester 28

Bannerflow

MAY 27, 2019

Priorities of today’s CMO. According to a recent study by Emarketer , the number one priority for CMOs is efficiency. While, other focus areas such as: customer experience, brand awareness and global expansions ranked high – efficiency was the #1 priority for CMOs in the Americas and APAC region.

Advertising Agencies 65

Advertising Agencies Display Webinar Metrics Advertisements 65

markempa

DECEMBER 21, 2006

A study by the CMO council showed this is a key reason CMOs are losing influence at the executive table. How about concentrating budget dollars on better measurement tools for sales and marketing, process mapping or outside services to qualify and manage leads and capture and report on results?

Budget Programs 120

Budget Programs Lead Generation B2B Sales Sales Qualified Leads 120

markempa

APRIL 18, 2007

In 2005, I wrote a post predicting that lead generation dashboards would become a hot topic and according to the CMO Councils 2007 Outlook Report the time for marketing performance dashboards is now. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

QuanticMind

NOVEMBER 16, 2016

In one study of UK internet users, eMarketer found that by 2017, 27% (14.7 Search is a channel powered entirely by user intent – it takes place only when prospects are interested in researching new products or services, usually with the eventual intent to purchase. Trend 2: Consumers are in charge. Intent is king.

Advertisements 40

Advertisements Advertising Trends Marketing Budget 40

Ambal's Amusings

AUGUST 27, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Technical decision makers usually have three questions for any piece of content: what is this (solution, product, service, idea, concept, approach, process, etc.) Keeping a Closer Eye on Content ROI – CMO Council. Ardath Albee's Tip.

Work Management 100

Work Management Marketing Management B2B Business 100

Ambal's Amusings

DECEMBER 17, 2009

Keeping a Closer Eye on Content ROI – CMO Council. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Customer service insights can help you learn what’s working and what’s not, as well as what may be of increasing importance in the future. MarketingSherpa. Ardath Albee's Tip.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

markempa

JANUARY 23, 2005

" 3 of the top 10 trends are: CMO scrutiny Efficacy measurement Better lead management Top Marketing Trends: 10 things marketers will focus on in 2005 FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext.

Lead Generation 120

Lead Generation BtoB B2B Marketing B2B Thought Leadership 120

Outbrain

AUGUST 1, 2019

Remember, go offline to build online (a strong point made by Luke Droulez, the CMO at Parachute). Brainy Tip: Here’s a not-so-shameless plug… eMarketer found that consumers trust native ads (like Outbrain!) Money Is Not Where Brands’ Mouths Are. Facebook was a hot (and very cold!) more than social ads.

Marketing Budget 33

Marketing Budget Terms and Conditions Budget Programs Paid Search Agency 33

Webbiquity

MAY 3, 2011

According to a recent study by email service provider Aweber, four simple words virtually guaranteed to get an email opened are: “You are not alone.”. She heads up Adams Consulting Group, a technical services firm specializing in Apple Macintosh desktops, servers and laptops. What is it? That is what has driven social media adoption.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Hubspot

OCTOBER 22, 2012

We all know mobile optimization is important, but even still, only 16% of marketers have developed a mobile strategy aimed at customer engagement, according to a CMO Council study. The CMO Council study referenced earlier in this post cited that 32% of marketers are shifting budget to mobile app development. Optimize and whatnot.

Optimization 28

Optimization Top of Funnel SMS Emarketing 28

Ambal's Amusings

APRIL 29, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Craig Rosenberg is Vice President, Products and Services at lead generation company Focus. Keeping a Closer Eye on Content ROI – CMO Council. Ardath Albee's Tip. Give to Get – Yes, it works. Blog Funnelholic Twitter funnelholic.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

markempa

FEBRUARY 3, 2005

« 10 things marketers will focus on in 2005 | Main | Peformance Measurement, Corporate Culture and the CMO » State of the Art Lead Tracking Lead tracking is still an elusive dream for most B2B companies. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Leads Lead Marketing Qualified Leads 120

Marketing Insider Group

FEBRUARY 5, 2024

Martech) Digital marketing accounts for nearly 60% of marketing spending, as per the AMA’s 2021 CMO survey. Gitnux) 89% of people say watching a video has convinced them to buy a product or service. Ruler Analytics) Professional services have the highest conversion rate at 4.6%. The Radicati Group) Image Source: Oberlo 11.1%

Paid Content 218

Paid Content Stats Marketing Budget Webinar Metrics 218

markempa

MAY 23, 2005

« Peformance Measurement, Corporate Culture and the CMO | Main | 2 New RSS Feeds for the B2B Lead Generation Blog » Blueprint for Personal Lead Generation Success Do you generate your own leads? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

Ambal's Amusings

OCTOBER 15, 2009

Keeping a Closer Eye on Content ROI – CMO Council. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! She provides quality content and newsletter services for global executive coaches at ContentforCoachesandConsultants. MarketingSherpa. B2B Lead Generation Benchmark Study 2009.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

EveryoneSocial

MARCH 12, 2019

According to CMO survey, social media advertising budgets are predicted to almost double by 2023. ( CMO Survey ). 67% of consumers surveyed say they are likely to purchase an item or service they see on their social feeds. ( eMarketer ). eMarketer ). Entrepreneur ). Brandwatch ). Curalate ). LinkedIn ). LinkedIn ).

Statistics 103

Statistics Social Media Paid Search Agency Enterprise Management 103

Liveintent

JANUARY 12, 2022

eMarketer has reported that email is people’s preferred channel for receiving communications from retailers. “In the short-term: publishers and marketers want to make sure they provide content and products in a way that keeps up with this trend,” LiveIntent CMO, Kerel Cooper, told AdMonsters.

Newsletter 77

Newsletter Custom Publishing Work Management Emarketing 77

Contently

OCTOBER 6, 2016

Now we’re restructuring and hiring two hundred content marketing people globally,” said Katrina Neal, the head of content marketing for Cisco’s service provider segment. And career services startup Better Weekdays used freelancers to publish more than 100 stories on the company’s blog in one year. “I’m

Advertising Agencies 167

Advertising Agencies Work Management Content Marketing Marketing Management 167

Digilant

FEBRUARY 5, 2019

Today’s CMO and marketing teams are tasked with getting more value out of their advertising spend, which means they have to use their resources wisely. So if you are a CMO or your CMO asks you to start thinking about bringing your programmatic media spend in-house, how do you know that you are ready?

Advertising Agencies 65

Advertising Agencies Marketing Automation Services Buy Paid Search Agency 65