Smashmouth Marketing

MARCH 19, 2009

It's all timely based on a call I had yesterday with a prospect/CMO I was speaking with. I was on a sales call yesterday where a CMO said to me "We used to only want to pay for C/VP meetings that scored a high BANT rating." This CMO is in an emerging technology market marketing to b2b audience.

Lead Scoring 100

Lead Scoring Lead Ranking Market2Lead Leads 100

Smashmouth Marketing

MARCH 9, 2009

It's all timely based on a call I had yesterday with a prospect/CMO I was speaking with. I was on a sales call yesterday where a CMO said to me "We used to only want to pay for C/VP meetings that scored a high BANT rating." This CMO is in an emerging technology market marketing to b2b audience.

Lead Scoring 100

Lead Scoring Lead Ranking Market2Lead Leads 100

Smashmouth Marketing

AUGUST 23, 2013

Just prior to Seth Godin stepping on stage, for what was an entertaining and thought provoking keynote, HubSpot CMO, Mike Volpe , announced that " We saved the world from 2 Billion cold calls! " And they did. I personally may have benefitted by 1 or 2 a day. The tribe they''ve created in the past few years is amazing.

Cold Calling 100

Cold Calling Hubspot Lead Scoring Lead Ranking 100

Smashmouth Marketing

OCTOBER 20, 2010

Get the eBook and read what these other experts had to say about Pipelines and Funnels: Ardath Albee , CEO and B2B Marketing Strategist at Marketing Interactions Michael Brenner , Director of Online/Social Media at SAP North America Michael Damphousse , CEO/CMO of Green Leads LLC Christopher Doran , VP of Marketing at Manticore Technology Barbra Gago (..)

Top of Funnel 100

Top of Funnel Demand Manticore Word of Mouth 100

Smashmouth Marketing

JUNE 7, 2009

The CMO Club Summit and Sales 2.0 Been a busy few weeks with conferences. Conference were just a couple weeks ago, and this week is MarketingProfs b2b Forum in Boston. I'll be doing some live tweeting from the conference with hashtag #mpb2b , just like from the other two (you can look at conference tweets here: #cmoclub and here: #sales20 ).

B2B 100

B2B Marketing Budget Conference CMO 100

Smashmouth Marketing

JUNE 7, 2009

The CMO Club Summit and Sales 2.0 Been a busy few weeks with conferences. Conference were just a couple weeks ago, and this week is MarketingProfs b2b Forum in Boston. I'll be doing some live tweeting from the conference with hashtag #mpb2b , just like from the other two (you can look at conference tweets here: #cmoclub and here: #sales20 ).

B2B 100

B2B Marketing Budget Conference B2B Sales 100

Smashmouth Marketing

APRIL 2, 2009

Conclusion: If you are a CMO, VP of Marketing, Field Marketing, Sales Operations, or own any part of Lead Gen, Sales Enablement, Social Media Marketing, you should be attending. Culture of Measurement (mostly sales management, but listen and learn what's important). Social Networking (need I say more - marketing mandatory).

Lead Gen 100

Lead Gen CMO Network Marketing Opinions 100

Smashmouth Marketing

MAY 1, 2009

I push the topic with every marketing colleague I know, what would you say to a CMO who asked you why he should be at the Sales 2.0 CMO's need to send their marketing managers out on sales calls to better understand their external customer and to better understand their internal customer: the salesperson. Mike : Sales 2.0 conference?

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Smashmouth Marketing

MAY 3, 2009

I push the topic with every marketing colleague I know, what would you say to a CMO who asked you why he should be at the Sales 2.0 CMO's need to send their marketing managers out on sales calls to better understand their external customer and to better understand their internal customer: the salesperson. Mike : Sales 2.0 conference?

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Smashmouth Marketing

DECEMBER 19, 2008

A buddy of mine, Christopher Lochhead , who was CMO at Mercury when they got acquired by HP , had some thoughts. Over the years, my most successful business relationships were the ones where the personal and business interests overlapped. Personal branding does impact business branding. business is personal. that's the point.

Opinions 100

Opinions Social Media Personalization Media 100

Smashmouth Marketing

JUNE 18, 2009

shameless self promotion, but I'll do it in a non-table format as to not confuse me with the speakers ;) Michael Damphousse, CEO/CMO at Green Leads @damphoux blog: www.damphousse.org (you're here) LinkedIn. And of course.my

Thought Leadership 100

Thought Leadership Advertising Agencies Mobile Advertising Forrester 100

Smashmouth Marketing

DECEMBER 10, 2008

A buddy of mine, Christopher Lochhead , who was CMO at Mercury when they got acquired by HP , had some thoughts. Over the years, my most successful business relationships were the ones where the personal and business interests overlapped. Personal branding does impact business branding. business is personal. that's the point.

Opinions 100

Opinions Social Media Personalization Media 100

Smashmouth Marketing

JUNE 13, 2009

shameless self promotion, but I'll do it in a non-table format as to not confuse me with the speakers ;) Michael Damphousse, CEO/CMO at Green Leads @damphoux blog: www.damphousse.org (you're here) LinkedIn.

Thought Leadership 100

Thought Leadership Advertising Agencies Mobile Advertising Forrester 100

Smashmouth Marketing

MAY 8, 2009

This past week I was lucky enough to attend both the CMO Club Summit in New York, and the Sales 2.0 Conference in Boston. There was a definite overlap of key discussion points that I believe is critical for all sales and marketing execs to consider.

Top of Funnel 100

Top of Funnel Demand Generation Social Media Guidelines 100

Smashmouth Marketing

MAY 22, 2009

This past week I was lucky enough to attend both the CMO Club Summit in New York, and the Sales 2.0 Conference in Boston. There was a definite overlap of key discussion points that I believe is critical for all sales and marketing execs to consider.

Top of Funnel 100

Top of Funnel Demand Generation Linkedin Demand 100

Smashmouth Marketing

APRIL 25, 2009

If you can't attend, then at least follow it on twitter using hashtag #sales20.

Lead Gen 100

Lead Gen B2B Sales CMO Network Marketing 100

Smashmouth Marketing

FEBRUARY 22, 2009

An example of using a #hashtag: damphoux : @dcardiel22 , @genius_parker , see you at #sales20 Looking forward to Marketing Panel w/ Salesforce CMO [link] What are the some of the things you can do to make tweeting a live event successful? In the case of the Sales 2.0 conference, we'll be using the hashtag #sales20.

Conference 100

Conference Tips Broadcasting Salesforce.com 100

Smashmouth Marketing

FEBRUARY 17, 2009

Looking forward to Marketing Panel w/ Salesforce CMO [link]. In the case of the Sales 2.0 conference, we'll be using the hashtag #sales20. An example of using a #hashtag: damphoux : @dcardiel22 , @genius_parker , see you at #sales20. What are the some of the things you can do to make tweeting a live event successful?

Conference 100

Conference Tips Broadcasting Salesforce.com 100

Smashmouth Marketing

MAY 29, 2009

Personally, I attended the CMO Club Summit and Sales 2.0. We were talking last week and I asked him if he would put some thought to a few questions regarding sales and marketing alignment. Mike: Joe, you just came off a whirlwind tour with the SiriusDecisions Summit two weeks ago and the Sales 2.0 Conference this week.

Trends 100

Trends Work Management Marketing Management Sales Qualified Leads 100

Smashmouth Marketing

MAY 11, 2009

Personally, I attended the CMO Club Summit and Sales 2.0. We were talking last week and I asked him if he would put some thought to a few questions regarding sales and marketing alignment. Mike : Joe, you just came off a whirlwind tour with the SiriusDecisions Summit two weeks ago and the Sales 2.0 Conference this week.

Trends 100

Trends Work Management Marketing Management Buzz 100

Smashmouth Marketing

MAY 4, 2011

"Green Leads is an important extension to the Coverity marketing and sales channel and consistently delivers high-value meetings with the targets of our major pipeline and strategic campaigns,” said Dave Peterson, CMO of Coverity, a mutual client of both Green Leads and Target 250.

Sales Qualified Leads 100

Sales Qualified Leads Demand Lead Scoring Lead Ranking 100