ANNUITAS

OCTOBER 27, 2023

Also not surprising, nearly every facet of the Salesforce portfolio received an injection of GenAI – with the Marketing Cloud platform perhaps receiving the most generous dose. We also believe the company needs a dose of a Perpetual Growth Engine strategy — i.e., a true methodology — to help guide the connectivity between these elements.

Marketing AI 130

Marketing AI Marketing Analytics Tools Enterprise Management Marketing Automation Services 130

Salesforce Marketing Cloud

OCTOBER 30, 2023

I’m a passionate Salesforce Certified Marketing Cloud Instructor and for the past few years I’ve taught people from all backgrounds, from complete novices to experienced Salesforce Admins, all about Marketing Cloud, how to become a Marketing Cloud Administrator, and even how to pass the Marketing Cloud Administrator Certification Exam.

Paid Search Agency 130

Paid Search Agency Class Communities Studies 130

Vision Edge Marketing

APRIL 16, 2024

By analyzing data from connected equipment, Caterpillar can anticipate maintenance requirements, optimize equipment utilization, and offer customized solutions to its customers. This includes cloud adoption solutions, cybersecurity measures, and robust data management systems.

Digital Transformation 234

Digital Transformation Work Management Terms and Conditions Marketing Management 234

Martech

NOVEMBER 15, 2023

Google Analytics 4 properties can now be connected to Salesforce Marketing Cloud using the Sales Marketing Cloud interface. GA4 integrated with Salesforce Marketing Cloud allows you to sync audiences from Analytics to Marketing Cloud. Synchronize audiences with Marketing Cloud. Why we care. Get MarTech!

Marketing Analytics Tools 106

Marketing Analytics Tools Analytics Google SMS 106

Salesforce Marketing Cloud

APRIL 3, 2024

Her team turned to the Student Success App in Education Cloud. Integrating Service Cloud , Experience Cloud , and Marketing Cloud increased the app’s efficiency. Most recently, she added a Course Connection object to grant students their request for a one-click view of their course schedule.

Design 104

Design Work Management Marketing Management Paid Search Agency 104

Salesforce Marketing Cloud

DECEMBER 14, 2023

This week, we announced new Data Cloud integrations with Google Display & Video 360 and LinkedIn. These integrations help companies connect their first-party data and execute automated, personalized advertising campaigns. So what do these Marketing Cloud updates mean for you?

Paid Search Agency 72

Paid Search Agency Personalization Ads Features 72

Salesforce Marketing Cloud

NOVEMBER 16, 2023

Activate your fans According to our State of Connected Customer report, consumers are willing to give more of their own data if they get something out of it. As we found in our Connected Shopper Report , 50% of customers today have found new brands from searching their social media for recommendations. With connected data, of course.

Work Management 124

Work Management Planning Marketing Management Loyalty 124

Martech

NOVEMBER 28, 2023

In addition, the CRM giant is launching connections for AWS’ cloud that will make it easier to customize large language models. Simplified product access : Salesforce will make its core products, including Sales Cloud, Service Cloud, Data Cloud, Tableau, MuleSoft, and Heroku, available for purchase through the AWS Marketplace.

Marketing Management 97

Marketing Management Lock-In Amazon Lead Ranking 97

Salesforce Marketing Cloud

SEPTEMBER 29, 2023

But you’re faced with the harsh reality of connecting and harmonizing your data while adhering to security and data governance standards? In MuleSoft’s 2023 Connectivity Benchmark Report , enterprise IT leaders estimated spending an average of $4.7 Here’s the thing: it’s IT that enables everyone else to leverage AI. Sounds peaceful.

Enterprise Management 126

Enterprise Management Work Management Marketing Management Digital Transformation 126

Salesforce Marketing Cloud

AUGUST 15, 2023

AI is already transforming the way we can connect with customers. At Dreamforce, you can connect with fellow Trailblazers in person and get a glimpse into the future of marketing, along with Salesforce product innovations. The (Email) Future is Now: Prepare for 2024 with Data Cloud : What awaits email marketers next year?

Planning 98

Planning Marketing & Strategy Paid Search Agency Conference 98

Martech

JUNE 8, 2022

With Salesforce Connections taking place in person this week, the cloud-native vendor dropped a long list of announcements about its Commerce and Marketing Cloud offerings, including a pilot NFT cloud under the Commerce umbrella. Other Commerce Cloud announcements. New to marketing cloud. NFTs for Commerce.

Marketing Management 107

Marketing Management Trigger Marketing Advertising Agencies Amazon 107

Top Rank Marketing

OCTOBER 19, 2023

Use technology to connect with customers. Dina gave her presentation in the context of her work at Mission Cloud, which is a company that provides cloud computing services focused on Amazon Web Services (AWS) and offers solutions including cloud strategy, migration, optimization, and managed services.

Rules 113

Rules B2B Marketing Work Management Customer Satisfaction 113

Salesforce Marketing Cloud

MARCH 4, 2024

foundationConnect enabled us to work better together — from funders and applicants to program staff and grantees, stronger connections were built within our organization. This option also includes powerful components for configuring your organization’s unique business processes that are only available with Nonprofit Cloud for Grantmaking.

Work Management 52

Work Management Marketing Management Best Practices Vendors 52

Martech

JULY 25, 2023

Salesforce today announced a series of embedded apps and integrations aimed at spreading Commerce Cloud across marketing, sales and service channels. The post Salesforce announces new Commerce Cloud integrations appeared first on MarTech. The aim is to allow customers to create purchase experiences anywhere. Why we care. Get MarTech!

Touchpoints 91

Touchpoints Paid Search Agency Advertising Channels Purchase 91

Salesforce Marketing Cloud

APRIL 10, 2024

Unlock trapped data and deliver innovative customer experiences with AI Discover how to unlock your trapped data, deliver personalized customer experiences, and take full advantage of AI with Data Cloud and Salesforce Professional Services. Connected and clean data is critical to developing effective AI algorithms. Get the guide 1.

Marketing AI 59

Marketing AI Lead Scoring Lead Ranking Marketing Management 59

Martech

MARCH 7, 2024

And now, this week’s AI-powered martech releases: Upstream Works’ Omni AI Hub has a suite of standardized AI capabilities for on-premise, cloud and hybrid contact centers. Gupshup’s Conversation Cloud is a suite of SaaS tools designed to enhance business-to-customer interactions through AI-powered conversations.

Marketing AI 93

Marketing AI Work Management Marketing Management Barriers 93

Salesforce Marketing Cloud

DECEMBER 5, 2023

You have managed systems rollouts and cloud migrations. In the last decade, you have modernized legacy systems, connected and disconnected applications, and amped up cybersecurity. Most data lake providers are in the cloud, which means you don’t have the upfront costs of setting up and maintaining your own. Get connected

Work Management 122

Work Management Marketing Management Ad Building Ethics 122

Martech

APRIL 16, 2024

It’s time to redefine the CDP Dig into use cases that show how to power personalized and connected experiences across your marketing. It’s delivering the right data at the right time, to the right systems, to better connect with customers. Take the next step What do marketers mean when they say “real-time”?

Enterprise Management 100

Enterprise Management Paid Search Agency Planning Marketing Management 100

Martech

JUNE 8, 2023

“AI is the new UI,” said Salesforce President Sarah Franklin at the Salesforce Connections marketing and commerce event in Chicago this week. User responses to all the above will be pumped back into Data Cloud and used to support the continual updating of user profiles. Also pictured, Erin Pryor, First Horizon Bank CMO.

Marketing AI 94

Marketing AI Enterprise Management Paid Search Agency Work Management 94

Thinkers360

MARCH 8, 2024

To work with any of these thought leaders simply join any of our enterprise plans. ### Join us on Thinkers360 — Connecting Global Brands with the World’s Foremost Thought Leaders, Analysts and Influencers for Game-Changing Results ! McKenna McKenna Associates Inc Contact Patrick J.

B2B Thought Leadership 126

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 126

Sana Commerce

APRIL 17, 2024

Benefits of address autocomplete directly from Sana Commerce Cloud Our aim is clear: simplify and enhance the user experience with address autocomplete. Load credits or connect a credit card to the account. Build customer loyalty with thriving web stores Learn more about how Sana Commerce Cloud can help your business today.

Customer Satisfaction 52

Customer Satisfaction Privacy API User-Generated Content 52

Martech

MARCH 7, 2023

Today, Salesforce unveiled Einstein GPT, a generative AI tool that creates personalized content across every Salesforce cloud CRM. Billed as the world’s first generative AI CRM technology, Einstein GPT matches Salesforce’s proprietary AI models with real-time data from Salesforce’s Data Cloud. Integrations.

Marketing AI 107

Marketing AI Customer Satisfaction CRM API 107

Salesforce Marketing Cloud

FEBRUARY 22, 2022

Consistent, personalized customer experiences are critical; 65% of consumers would switch to a competitor if a brand fails to connect with them. With Mobile Publisher , Experience Cloud can also build beautiful, CRM-powered mobile experiences. Always-connected consumers demand to engage with a brand whenever they pull out their phone.

Multi-Channel 98

Multi-Channel Custom Publishing Mobile Marketing Outreach 98

Martech

DECEMBER 22, 2021

With so many data silos being created, marketers need to find ways to connect them all. Organized, connected data is necessary to gain any actionable insights and avoid waste. Subramanian believes one of the best ways to begin this work using a marketing data cloud. Leveraging a marketing data cloud. Image: Snowflake.

Work Management 120

Work Management Marketing Automation Services Marketing Management Paid Search Agency 120

TrustRadius Marketing

JANUARY 17, 2023

Many business owners have been turning to cloud-based infrastructure, as they offer affordable, secure business infrastructure solutions. These solutions allow you to take your business to the next level with integrated cloud computing functionality. All you need is an internet connection. What is IaaS? Better disaster recovery.

Small Business Marketing 97

Small Business Marketing Work Management Marketing Management Service 97

Martech

MARCH 24, 2023

Salesforce has announced an integration between Salesforce Commerce Cloud and Google Merchant Center to help merchants highlight the availability of products in stores. Rather, consumers are looking for seamless connections between an online product discovery experience and in-person purchases. Why we care. In your inbox. See terms.

Advertising Agencies 96

Advertising Agencies Google Demographics Paid Search Agency 96

Salesforce Marketing Cloud

MARCH 19, 2024

If you’re looking for new ways to connect with your peers, the Salesforce Serviceblazer Community is a great place to start. It’s a collaborative hub for innovation and continuous learning — a place where your peers can connect, share insights, and stay up-to-date on the latest customer service trends. Is this community for me, too?”

Communities 135

Communities Peer-to-peer Work Management Thought Leadership 135

Martech

AUGUST 31, 2023

Habu partnered with Google Cloud to bring generative AI to data clean rooms. Businesses can connect Bloomreach Clarity directly to their product catalogs so shoppers can see relevant products and information in real-time. Dig deeper: New genAI marketing solution rolled out on Google Cloud Get MarTech! In your inbox.

Enterprise Management 111

Enterprise Management Advertising Agencies API Multi-Channel 111

Salesforce Marketing Cloud

MAY 5, 2023

Each #MomentMarketer has a wealth of expertise in Marketing Cloud. How can I connect with the Marketing Champions? They also speak at Salesforce events like webinars, virtual workshops, and Connections. Follow Marketing Cloud on Twitter and LinkedIn as we feature Marketing Champions and learn from them.

Class 98

Class Communities Curation Storytelling 98

Salesforce Marketing Cloud

NOVEMBER 30, 2022

Curious about Marketing Cloud? Curious about Marketing Cloud? Similar to TVB for Salesforce Associates, TVB for New Marketers is ideal for anyone looking to learn about Salesforce Marketing Cloud and kick-start their Salesforce marketing career. Marketing Cloud Basics. Marketing Cloud Basics. HIT THE TRAILS.

Peer-to-peer 98

Peer-to-peer Lead Ranking Communities User-Generated Content 98

Salesforce Marketing Cloud

JUNE 2, 2022

According to the latest State of the Connected Customer Report , 73% of customers expect companies to understand their unique needs and expectations. On that note, here’s a look at six new features in the latest Marketing Cloud release that will help you use data and artificial intelligence (AI) to personalize your marketing.

Marketing AI 98

Marketing AI Features Personalization Ad Frequency 98

Salesforce Marketing Cloud

SEPTEMBER 20, 2022

Salesforce helps more than 150,000 customers in every industry connect with their customers. They do this either with the Salesforce Platform (including Sales Cloud, Service Cloud, and Experience Cloud communities) or with Heroku. Some build custom marketing experiences on Marketing Cloud. And based on U.S.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Peer-to-peer 95

Aberdeen

FEBRUARY 13, 2023

Multi-factor authentication (MFA) has become mainstream, but traditional VPNs are facing challenges in a new era of cloud-based infrastructure, zero-trust architectures, and a shortage of IT/cybersecurity skills. As organizations adopt cloud-based infrastructure and zero-trust architectures, traditional VPNs must give way to a new approach.

Privacy 75

Privacy Rules Organization Software 75

chiefmartech

AUGUST 29, 2022

Through increasing convergences in the cloud, the 2nd Age of Martech is turning silos of software and services into a more integrated stack of capabilities: While there were early examples of this, which I cited in my 2019 article, the evidence here in 2022 is that this shift from dichotomies to convergences is now fully mainstream.

Enterprise Management 123

Enterprise Management Work Management Marketing Management CMS Development 123

Martech

MARCH 25, 2022

This week, enterprise cloud data management company Informatica launched Intelligent Data Management Cloud (IDMC) for Retail, aimed at helping retail organizations overcome fragmentation and build connected experiences from multi-cloud and hybrid environments.

Enterprise Management 99

Enterprise Management Marketing Management Buyer's Journey Ideal Customer Profiles 99

Salesforce Marketing Cloud

MAY 9, 2022

For starters, make sure to check out: CRM Analytics for industries : We’re introducing new ways to leverage our CRM Analytics tools for manufacturing cloud, loyalty management, and communications cloud. CRM Analytics delivers tailored insights and user experiences for every industry and line of business.

ROI 97

ROI Work Management Marketing Management CRM 97

Martech

FEBRUARY 23, 2022

Adobe Advertising Cloud now supports LiveRamp’s RampID across a range of channels, including desktop display and video, mobile web and apps and connected TV (CTV). Advertisers will also be able to connect to authenticated inventory from publishers using LiveRamp’s Authenticated Traffic Solution (ATS).

Paid Search Agency 91

Paid Search Agency Advertisements Advertising Mobile Advertising 91