Hubspot

JANUARY 6, 2014

In fact, HubSpot''s own software only recently, with the launch of our new Blog tool on HubSpot''s new COS , started giving customers the ability to truly customize their blog subscriber emails. This makes it easy for recipients to identify that the email is coming from, say, the marketing section of HubSpot''s blog.

Optimization 28

Optimization Clickthrough Hubspot Template 28

Hubspot

AUGUST 13, 2014

According to our 2014 inbound ROI study , 69% of HubSpot customers saw an increase in sales revenue after implementing our inbound software. To learn more about marketing automation misconceptions, check out this post on the HubSpot blog: " 5 Dangerous Myths About Marketing Automation.". It''s definitely plausible. But it can be done!

Top of Funnel 28

Top of Funnel Marketing Automation Services Inbound Marketing Clickthrough 28

Hubspot

JUNE 2, 2014

From those annoying LinkedIn notifications and the Twitter email that fires off every time someone new follows you, we''ve been completely inundated. We conducted a test to compare a generic “HubSpot” sender name to a personal name of someone from the marketing team. Tip #2: Personalize Your Subject Lines.

Clickthrough 28

Clickthrough Video Marketing CAN-SPAM CTR 28

Hubspot

SEPTEMBER 24, 2012

It could make your email seem more personal, improving clickthrough rates. See if it works for you, or if it detracts from the clickthrough rate of your primary CTA when you include a secondary CTA. Figure out which day delivers the best open and clickthrough rates for your email sends. Is this the best idea?

Email Marketing 28

Email Marketing Clickthrough Planning Template 28

Hubspot

SEPTEMBER 24, 2012

In 2011, HubSpot's Dan Zarrella conducted extensive research on the topic of social media timing. Let's walk through a few of the guidelines from HubSpot's research and then some tips on how to test and customize each lesson for your company's specific social strategy. How to Find Your Personal Sweet Spot.

Social Media 28

Social Media Social Marketing Media Guidelines 28

Hubspot

SEPTEMBER 11, 2013

But the customizable nature of LinkedIn Today -- due to the ability of users to follow selected Influencers as well as to focus on specific topics, industries, etc. -- means that LinkedIn Today can be (almost) all things to all people, because every person gets to decide “what” his or her LinkedIn Today delivers. A View From the Inside.

Linkedin 28

Linkedin Clickthrough Thought Leadership Aggregators 28

Hubspot

JANUARY 9, 2014

Assuming you have enough data on contacts to segment them properly, you''ll want to be sure to aptly construct segments to be able to send them personalized content. For example, in HubSpot, I can create a list that includes only the leads that meet all the criteria below. Why is segmentation important? All leads in the United States.

Segmentation 28

Segmentation FAQ Top of Funnel Lead Nurturing 28

Hubspot

OCTOBER 9, 2014

The High Clickthrough Rate Game for Content Remarketing. Take a look at our research: We found that the clickthrough rate of remarketing ads is much higher to begin with, and it stays higher even as ad fatigue begins to set in. 6) The High Clickthrough Rate Game for Content Remarketing. By raising your clickthrough rates.

Paid Content 28

Paid Content Cost Per Click Work Management Clickthrough 28

Hubspot

MAY 13, 2013

HubSpot invited Guy to reveal the secrets behind his incredibly active and popular social media profiles that enable him to reach millions each day. On Twitter, I''m @GuyKawasaki. I have never been on the Twitter Suggested User List, and I have more than 1.2 He is also the author of APE, What the Plus!, million followers.

Enterprise Management 28

Enterprise Management Social Media Work Management Marketing Management 28

Hubspot

JANUARY 29, 2015

Pixel-based retargeting is also available on Facebook and Twitter. Some of these ads got a clickthrough rate (CTR) of 0.8%, which is double what some industry experts suggest you should aim for. Imagine this; a person visits your a page on your website that''s about an industry topic, but the person doesn’t convert.

Cost per Acquisition 28

Cost per Acquisition Campaigns Top of Funnel Advertising Funnels 28

Hubspot

JANUARY 14, 2013

According to the 2012 State of Inbound Marketing , 43% of B2B companies and 77% of B2C companies have acquired a customer Facebook, and 40% of B2B companies and 55% of B2C companies have acquired a customer through Twitter. Experience managing non-personal social media accounts like Twitter, Facebook, YouTube, LinkedIn, Google+, etc.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

FEBRUARY 2, 2017

If you're already using pay-per-click (PPC) techniques to power your presence on Facebook, Twitter, or Google, consider yourself lucky -- you can add LinkedIn to that list, too. And while that can lead to a higher clickthrough rate ( CTR ), his own data shows that Text Ads can often yield a higher conversion rate. Ad Headline.

Linkedin 28

Linkedin Paid Search Agency Ads Cost Per Click 28

Hubspot

JUNE 21, 2016

Here are eight little things you can start doing immediately to improve the open rates, clickthrough rates, and lead generation for your emails. 19 Tips for Better Email Open and Clickthrough Rates. HubSpot customers: Don't worry -- you can't save an email template unless it includes this element.). I just can't win.".

Clickthrough 78

Clickthrough Email Marketing Tips CAN-SPAM 78

Hubspot

JANUARY 22, 2016

Over the last year Facebook, Twitter, and Snapchat have each released a collection of new features, which on their own would be mildly remarkable, but collectively signify a massive shift in the priorities of social channels. 3) Voice Search & Personal Assistants. 2) Social Search.

SEO 28

SEO Amazon Top of Funnel Internet Marketing 28

Hubspot

OCTOBER 19, 2012

TechCrunch reports Twitter has 170 million active users, and Google+ has 100 million. Posts from Google+ are being indexed in the SERPs, and authors' Google+ profiles are showing up next to those results and improving clickthrough rates on listings. For instance, Verizon runs a few Twitter accounts. 11) Do NOT get personal.

Social Media 28

Social Media Cost per Lead Social Marketing Media 28

Hubspot

JUNE 1, 2015

HubSpot customers: You can use the Keyword App to brainstorm and track your keywords, too.). This tool allows readers to highlight any piece of content on the page and share it via Twitter, Facebook, or email. The only downside to this approach is that you only get the user’s Twitter handle. It’s simple.

Traffic 28

Traffic Outreach Content Tips 28

Hubspot

OCTOBER 9, 2015

Did you know that Twitter was launched less than 10 years ago? Let’s say that your business has 1,000 followers on Twitter. Keeping in mind that the average Twitter user has 208 followers, that means that 10,400 individuals would have had the opportunity to see your tweet. Or that Instagram is only five years old?

Paid Content 28

Paid Content Paid Search Agency Mobile Advertising Ad Exchange 28

Webbiquity

JUNE 18, 2019

3) Every time your email’s clickthrough rate is higher than your benchmark. Personalized marketing is key to engagement. When you send an email from a real person instead of, say, Marketing Team at marketing@companyXYZ.com, it comes off as a lot more personal. Email marketing is hard.

Email Marketing 243

Email Marketing Work Management Planning Marketing Automation Services 243

Hubspot

FEBRUARY 14, 2013

And here at HubSpot, we're working hard to practice what we preach. A combination of postal rates decreasing and a rise in the industrial economy over the next century made it both cheaper and easier for gentleman to send valentines, reducing personalization and allowing valentines to be produced in factories. So in the spirit of St.

Stats 28

Stats CAN-SPAM Marketing Automation Services Outreach 28

Hubspot

DECEMBER 19, 2012

Tools like Facebook Insights, Google Analytics, and even us here at HubSpot help pump and process this data, but it’s often ignored as it surges into the office. Where many SEO strategies fall short is in the keywords they target, because the person doing the research is an expert in their particular field. 11) Track event impact.

Social Media 28

Social Media Top of Funnel Media Webinar Metrics 28

Hubspot

JUNE 30, 2020

For a quick and easy solution to your reporting woes, click here to download HubSpot's Free Social Media Reporting Template. HubSpot's free social media report template has pre-made slides for you to report on all of your predominant social media metrics. Clickthrough Rate. Why Use a Social Media Report? Try this one.

Social Media 93

Social Media Template Media Contingency Planning 93

Hubspot

AUGUST 5, 2013

For example, if you''re trying to increase your conversion rates on email, you could tell your boss about the INBOUND session with Sarah Goliger called "6 Steps to Optimize Your Emails for High Clickthrough Rates & Conversions." Or maybe you''re a HubSpot customer who wants to get more familiar with a certain part of the software?

Conference 28

Conference Peer-to-peer Clickthrough Budget Programs 28

Hubspot

MARCH 3, 2014

You don’t need statistics to prove the value of personalized messages, multi-channel marketing, and high quality content. Imagine communicating with 5,000 people on Facebook, Twitter, email, and via your blog. Human-to-human connections are the heart and soul of marketing. ” When it comes to leads, quality is everything.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation Top of Funnel 28

Hubspot

JANUARY 21, 2013

So if you're using PPC to power your presence on Facebook, Twitter, or Google, consider yourself lucky -- you can add LinkedIn to that list, too. The copy of your ad should be relevant both to the person viewing the ad, and the offer or page to which you're sending them. LinkedIn also has a powerful ads platform. LinkedIn Ad Reporting.

Linkedin 28

Linkedin Paid Search Agency Cost Per Click Ads 28

Hubspot

MARCH 19, 2020

For example, we might test one of our ebooks on Facebook against one of our ebooks on Twitter. Fewer form fields usually leads to a higher conversion rate, but you should always test asking the bare minimum versus asking for every personal detail -- and somewhere in between. Format: Which offer format does your list prefer?

Marketing Automation Services 64

Marketing Automation Services Tools Top of Funnel Trigger Marketing 64

Hubspot

OCTOBER 21, 2014

A few months ago, the Sidekick team here at HubSpot decided everyone on the team should have a rapper name. Well, I can''t rap, and I''m certainly not royalty, but I do have experience with Twitter. Most recently, I joined the experts on Twitter''s Small Business Team to speak on a webinar about how marketers can tweet smarter.

Twitter 28

Twitter Click Rate Marketing Automation Services User-Generated Content 28

Hubspot

SEPTEMBER 16, 2015

But it doesn't make sense for every person on your team to track every single important metric individually. HubSpot customers: You can track and report on many of these metrics yourself using HubSpot's new Reporting Add-on.). If your open rate increases, your clickthrough rate is more likely to increase. 2) Blog Manager.

Top of Funnel 28

Top of Funnel Clickthrough Work Management Planning 28

Hubspot

JULY 29, 2018

Whether you're still hung up on the difference between a mention and a reply on Twitter or you just want to brush up on your social knowledge, check out the following roundup of social media terms to keep yourself in the know. An example of this is the Twitter API. Social Media Terms to Know, Listed Alphabetically.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Hubspot

MARCH 21, 2018

HubSpot customers: you can check out the SEO panel in your HubSpot account to see how well you're optimized for those things. That could mean through a Facebook friend, Twitter follower, or connection through another social network. And that's just to name a few.

Paid Content 77

Paid Content Paid Search Agency SEO FAQ 77

Hubspot

AUGUST 30, 2013

I don''t know about you, but I''m tired of hearing "social media gurus" compare the effectiveness of Twitter versus LinkedIn, or Facebook versus Twitter, or Linkedin versus Facebook, or whatever other comparison you bring to the table. Our data shows that LinkedIn is 277% more effective for lead generation than Facebook and Twitter.

Twitter 28

Twitter Linkedin Facebook Social Media 28

Hubspot

MARCH 14, 2014

If you''re a HubSpot customer, you can get this information in Page Performance. 2) CTA Clickthrough Rates. After someone reads your content, you want that person to take the next step and click on your call-to-action (CTA). How to Improve Your CTA Clickthrough Rates. 4) Email Clickthrough Rates.

Clickthrough 28

Clickthrough Paid Search Agency Planning Landing Pages 28

Atomic Reach

APRIL 2, 2019

Emails with personalized message content receive a 5 percent increase in open rates when compared to non-personalized email content. This email received a staggering clickthrough rate of 40 percent. Twitter has over 326 million active users worldwide. Mobile users check their email 3 times more than non-mobile users.

Paid Content 94

Paid Content Statistics Planning Marketing Automation Services 94

Hubspot

DECEMBER 5, 2012

Even an email with strong open rates can struggle with low clickthrough rates. Here are some questions you should ask yourself if your email has an abnormally low clickthrough rate: Is the message closely related to the subject line? Is the message personalized with information in your contacts database? in a good way.

Lead Nurturing 28

Lead Nurturing Lead Ranking Sales Qualified Leads Marketing Qualified Leads 28

Hubspot

OCTOBER 28, 2016

The folks at IMPACT Branding & Design are providing expert website critiques live at this year's INBOUND event with the help of special guests like Marcus Sheridan and HubSpot's Luke Summerfield. To maximize clickthrough rates, you'll want to cater to visitors who are at all different stages of the buyer's journey using CTAs.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Lead Generation Sales Qualified Leads 28

Hubspot

AUGUST 9, 2013

This is why, as email marketers, we’re all but obsessed with our open rates and clickthrough rates -- because increasing those metrics gives us more opportunities to convert our readers into leads. Another tip for optimizing your subject lines is to personalize them. 3) Personalization. You can do this with personalization.

Email Marketing 28

Email Marketing Optimization Clickthrough Click Rate 28

Hubspot

DECEMBER 26, 2012

For example, we might test one of our ebooks on Facebook against one of our ebooks on Twitter. Fewer form fields usually leads to a higher conversion rate, but you should always test asking the bare minimum versus asking for every personal detail -- and somewhere in between. Format: Which offer format does your list prefer?

Top of Funnel 28

Top of Funnel Paid Search Agency Landing Pages Click Rate 28

Hubspot

JUNE 19, 2014

HubSpot has APIs that developers use to get information from our software into theirs. We don''t think BANT is good enough anymore: Learn more about the qualification criteria set by HubSpot''s VP of Sales. At HubSpot, we think COS (Content Optimization System) is better than CMS. CTR: Clickthrough Rate. BR: Bounce Rate.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28