Hubspot

SEPTEMBER 24, 2012

We're always on your case about all these inbound marketing best practices. We've published some pretty specific content about best practices for tons of stuff -- landing page optimization , blog post structure , marketing analytics -- but we've never really laid down the one definitive guide to crafting the perfect email.

Email Marketing 28

Email Marketing Clickthrough Planning Template 28

Hubspot

DECEMBER 12, 2013

And if you’re still stuck arguing with management about the value of content for your company, there’s a chance that you’re already too late to the party, depending on how advanced your particular industry is in the inbound marketing space. HubSpot, for instance, started blogging before we even had a product.

Paid Search Agency 28

Paid Search Agency Planning Content Marketing Marketing Budget Creation 28

Hubspot

JANUARY 14, 2013

Are you ready to build your dream team of inbound marketers? Hiring inbound marketers is a fairly new priority for businesses as they stray from traditional marketing to more inbound-driven, web-based tactics. Just recognizing that you need to invest in inbound marketing is step one.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

OCTOBER 11, 2012

You probably know all too well by now that content creation is a very necessary function of successful inbound marketing. And for the inbound marketers who embrace that, a business blog is one of the most reliable and effective platforms for publishing much of the content they create. So much simpler, right?

RSS 28

RSS Ad Frequency Landing Pages Lead Gen 28

Hubspot

APRIL 10, 2013

In fact, without proper keyword research, inbound marketing efforts can be misguided, budgets misspent, and strategies designed on a poor foundation. While any SEO professional worth their title knows how to conduct keyword research, many marketers tackling SEO still fail to consider a core component of keyword research: user intent.

Keywords 28

Keywords Intent Marketing & Strategy Long Tail Marketing 28

Hubspot

SEPTEMBER 11, 2013

Between helping to grow HubSpot (my #1 priority) and posting to my own startup blog, OnStartups.com , I wasn’t sure I had the time. Not bad … but what’s interesting is how quickly this happened, compared to platforms like Twitter. I have about 205,000 followers on Twitter now, but that’s happened over the course of many years.

Linkedin 28

Linkedin Clickthrough Thought Leadership Aggregators 28

Hubspot

OCTOBER 9, 2014

The High Clickthrough Rate Game for Content Remarketing. You''re going to learn how to use remarketing strategies with the Google Display Network to dramatically increase the effectiveness of your inbound marketing efforts. 6) The High Clickthrough Rate Game for Content Remarketing. By raising your clickthrough rates.

Paid Content 28

Paid Content Cost Per Click Work Management Clickthrough 28

Hubspot

JUNE 1, 2015

HubSpot customers: You can use the Keyword App to brainstorm and track your keywords, too.). This tool allows readers to highlight any piece of content on the page and share it via Twitter, Facebook, or email. The only downside to this approach is that you only get the user’s Twitter handle. It’s simple.

Traffic 28

Traffic Outreach Content Tips 28

Hubspot

JANUARY 29, 2015

Pixel-based retargeting is also available on Facebook and Twitter. It is also more accessible for new inbound marketers, as list-based retargeting (discussed below) really relies on you having a large list of email addresses. In marketing, time is always of the essence. Consider HubSpot. PPC Advertising Daily'

Cost per Acquisition 28

Cost per Acquisition Campaigns Top of Funnel Advertising Funnels 28

Hubspot

AUGUST 13, 2014

The amount of patience required is dependent on the level of inbound adoption within any given industry. For example, a bee keeper just getting started with inbound marketing might see results faster than a new marketing agency, since marketing as an industry is highly saturated with content. Native Newsletters.

Paid Content 28

Paid Content Promotion Advertorials Advertising Agencies 28

Hubspot

JUNE 21, 2016

Practicing good inbound marketing means sending emails to people who actually want to hear from you. Here are eight little things you can start doing immediately to improve the open rates, clickthrough rates, and lead generation for your emails. 19 Tips for Better Email Open and Clickthrough Rates. I just can't win.".

Clickthrough 78

Clickthrough Email Marketing Tips CAN-SPAM 78

Hubspot

OCTOBER 19, 2012

TechCrunch reports Twitter has 170 million active users, and Google+ has 100 million. Posts from Google+ are being indexed in the SERPs, and authors' Google+ profiles are showing up next to those results and improving clickthrough rates on listings. For instance, Verizon runs a few Twitter accounts. Or Pinterest? Or LinkedIn?

Social Media 28

Social Media Cost per Lead Social Marketing Media 28

Hubspot

AUGUST 5, 2013

In two short weeks, we''re excited to kick off our annual inbound marketing event, INBOUND. For example, if you''re trying to increase your conversion rates on email, you could tell your boss about the INBOUND session with Sarah Goliger called "6 Steps to Optimize Your Emails for High Clickthrough Rates & Conversions."

Conference 28

Conference Peer-to-peer Clickthrough Budget Programs 28

Hubspot

FEBRUARY 8, 2013

Many marketers are moving away from using pay-per-click (PPC) advertising in lieu of more cost-effective lead generation methods, like blogging, social media marketing, and creating excellent offer content that drives net new leads and reconversions. Promoting Exclusive Deals on Twitter.

Paid Content 28

Paid Content PPC Cost Per Click Adwords 28

Hubspot

MARCH 3, 2014

Imagine communicating with 5,000 people on Facebook, Twitter, email, and via your blog. As somebody who has done marketing and business development, I know that human-to-human relationships are difficult to cultivate, track, and optimize at scale. I can’t even wrap my mind around it. 1) Your Timing Is Off. The fact is simple.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation Top of Funnel 28

Webbiquity

JUNE 18, 2019

Unfortunately, there are enough marketers still relying on email blasts to these lists to give us respectable email marketers a bad rap. Respectable email marketers — the ones who use inbound marketing — only email people who have opted in. Email marketing is hard.

Email Marketing 243

Email Marketing Work Management Planning Marketing Automation Services 243

Hubspot

JANUARY 22, 2016

Over the last year Facebook, Twitter, and Snapchat have each released a collection of new features, which on their own would be mildly remarkable, but collectively signify a massive shift in the priorities of social channels. 2) Social Search. Something has been happening on our favorite social channels.

SEO 28

SEO Amazon Top of Funnel Internet Marketing 28

Hubspot

APRIL 3, 2013

Then -- somewhere around 2008 -- blogging took a back seat to social media, and all anyone could talk about was platforms like Twitter, Facebook, Foursquare and, yes, even MySpace. By adding social sharing buttons for Facebook, Twitter, LinkedIn, Google+, etc. Social media was all the rage, and blogging was, well, old and worn out.

Paid Content 28

Paid Content Paid Search Agency Ads Banner Ads 28

Hubspot

DECEMBER 7, 2012

Internal linking is an oft-cited inbound marketing best practice. The theory behind it is that people might like to share the stat on Twitter -- which, conveniently, is usually already under 140 characters. A couple reasons. So, what did people click?

Stats 28

Stats Eye-Tracking Click Rate Clickthrough 28

Hubspot

MARCH 21, 2018

Search engines look for elements including title tags, keywords, image tags, internal link structure, and inbound links (also known as backlinks). HubSpot customers: you can check out the SEO panel in your HubSpot account to see how well you're optimized for those things. Purchase inbound marketing or SEO software.

Paid Content 77

Paid Content Paid Search Agency SEO FAQ 77

Hubspot

JULY 29, 2018

For those head-scratching moments, we've created the ultimate glossary of social media marketing terms. Whether you're still hung up on the difference between a mention and a reply on Twitter or you just want to brush up on your social knowledge, check out the following roundup of social media terms to keep yourself in the know.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Atomic Reach

APRIL 2, 2019

So, take a look at these stats that reveal how an investment in content marketing can pay off: Content Marketing rakes in conversion rates that are 6 times higher than other methods. 53 percent of marketers see higher ROI from inbound marketing tactics. Marketing automation plays a huge part in B2C email marketing.

Paid Content 94

Paid Content Statistics Planning Marketing Automation Services 94

Hubspot

SEPTEMBER 16, 2015

In this post, we'll break down the most important metrics for eight common roles: email marketing managers, blog managers, sales enablement managers, social media managers, product marketing managers, conversion/optimization managers, campaign managers, and sales managers. Clickthrough Rate. 2) Blog Manager.

Top of Funnel 28

Top of Funnel Clickthrough Work Management Planning 28

Hubspot

MAY 1, 2013

As inbound marketers -- especially us email marketers -- we all but obsess over our clickthrough rates. Yet, more often than not, our clickthrough rates tend to settle in the single digit range -- and many times, on the low end of that spectrum. clickthrough rate. So how can we improve these numbers?

Clickthrough 28

Clickthrough Click Rate Response Rate Customer Surveys 28

Hubspot

FEBRUARY 23, 2019

Here in the HubSpot content shop, we want to take the work out of it for you. HubSpot teamed up with Smart Insights to create a content planning template that will help you put together an effective content marketing plan for either your business or those of your clients. Twitter post templates. Twitter header templates.

Template 78

Template Top of Funnel Planning Work Management 78

Hubspot

OCTOBER 28, 2016

The folks at IMPACT Branding & Design are providing expert website critiques live at this year's INBOUND event with the help of special guests like Marcus Sheridan and HubSpot's Luke Summerfield. 9 Lead Generation Mistakes Marketers Need to Stop Making. Sign up here to reserve a slot.). and "Click Here for a Free Demo!"

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Lead Generation Sales Qualified Leads 28

Hubspot

JUNE 19, 2014

HubSpot has APIs that developers use to get information from our software into theirs. It’s important for marketers to understand what APIs can do to factor them in to their marketing strategies. We don''t think BANT is good enough anymore: Learn more about the qualification criteria set by HubSpot''s VP of Sales.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28

Hubspot

SEPTEMBER 29, 2015

Title Experiments makes it easy for you to A/B test one title against another to determine the best fit and help you increase your clickthrough rates. Leadin is a marketing automation and lead tracking plugin that tracks visitors' behavior, making it easier for you to set up a conversion opportunity. 14) Revive Old Post.

Marketing Analytics Tools 28

Marketing Analytics Tools Work Management Marketing Management Best Practices 28

Hubspot

MAY 10, 2013

One of my colleagues recently stumbled across this awesome piece of curated content -- compiled from the random thoughts of a guy named Aaron Karo at ruminations.aaronkaro.com -- and it got me thinking about all the random thoughts that cross my mind when I''m knee deep in inbound marketing. Here''s what we''ve all been thinking.

Work Management 28

Work Management Paid Search Agency Clickthrough Inbound Marketing 28

Hubspot

DECEMBER 10, 2014

Find out whether LinkedIn, Facebook, Instagram, Slideshare, Twitter, etc. Write new ads and test them against proven performers to see if you can get higher clickthrough or more conversions. Twitter, Facebook, and LinkedIn allow you to sponsor updates. How has your team spent extra marketing budget? Inbound Marketing'

Marketing Budget 28

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 28

Hubspot

MAY 26, 2014

With only so many hours in a day, it’s no wonder why many marketers consider Google+ an afterthought compared to other tactics like regular website maintenance, ongoing blogging, and publishing to major social networks like Facebook, Twitter, and LinkedIn. 2) Claim your page’s custom, branded URL. Want to learn more?

SEO 28

SEO Google Tips Clickthrough 28

Hubspot

SEPTEMBER 13, 2012

And if you're interested in learning more about writing for the web, go ahead and download the complete Internet Marketing Written Style Guide , adapted from HubSpot's own house style guide and covering everything from punctuation, to capitalization, to attribution, and how you can go about creating a house style guide of your very own.

RSS 28

RSS Wiki Clickthrough Social Networks 28

Hubspot

JUNE 26, 2018

When it comes to customer acquisition, email is 40X more effective than Facebook and Twitter combined. Perhaps the best reason to use email marketing is that you own the channel. Source: HubSpot. Here’s an example of how a workflow could be set up: Source: HubSpot. And that is exactly what inbound marketing is about.

Email Marketing 101

Email Marketing Autoresponders Planning CAN-SPAM 101

Hubspot

JANUARY 9, 2013

Here are 30 careless mistakes we've seen marketers make that have the potential to totally mess with the effectiveness of your marketing. In fact, many of these were crowdsourced from my marketing colleagues at HubSpot, many of whom I know were speaking from experience. Remember, marketers: Haste makes waste!

Work Management 28

Work Management Marketing Management Landing Pages Top of Funnel 28

Hubspot

JANUARY 13, 2014

Having the ability to move quickly in the world of content creation is a necessity for inbound marketers. Clickthrough Rate. Clickthrough rate (CTR) is one of the metrics that shows how engaged readers are with your content. Facebook or Twitter Chats? And trust me, there will be failures.). Experimental Content.

Top of Funnel 28

Top of Funnel Content Marketing Planning Content 28

Hubspot

MARCH 19, 2015

Thankfully, making your tweets clickable doesn''t "just happen" based on the whim of the Twitter gods. In this post, we''ll talk about how to put the science of Twitter to work for you so more people click on your tweets. Click your Twitter handle to view your profile. The Challenge: It Takes Work to Get Clicks on Twitter.

Clickthrough 28

Clickthrough Twitter CTR Click Rate 28

Hubspot

JULY 11, 2014

So, you''ve decided to become an inbound marketer. You see, inbound marketing is a marketing strategy, but it''s also a philosophy. At the heart of it, you''ll be turning your focus away from company-focused marketing and toward customer-centric marketing. Inbound vs. Outbound Marketing.

Inbound Marketing 28

Inbound Marketing Buyer Personas Landing Pages Planning 28