Hubspot

NOVEMBER 18, 2014

Select Facebook, LinkedIn, and Twitter. To walk you through the mechanics of a successful status update on Facebook, LinkedIn, and Twitter, I developed the following presentation. That said, click through the following SlideShare to view the entire presentation or scroll below to read the 30 tips in non-visual form.

Twitter 28

Twitter Linkedin Facebook Click Rate 28

Hubspot

DECEMBER 19, 2014

3) In Your Facebook Posts. On Facebook, visual content equals more engagement. In fact, HubSpot data shows that photo posts on Facebook generate 55% more Likes than the average post. According to HubSpot''s Science of Email Marketing report, two-thirds of survey respondents prefer emails that contain mostly images.

Work Management 28

Work Management Marketing Management Copyright Landing Pages 28

Hubspot

SEPTEMBER 25, 2015

The ads we were being presented with lacked context and value, and as a result, many of us were quick to deem them untrustworthy. At HubSpot, we held onto this notion for a while. The average clickthrough rate of display ads across all formats and placements is 0.06% (Source: Display Benchmarks Tool ). Source: Facebook ).

Paid Content 28

Paid Content Advertising Agencies Display Stats 28

SnapApp

APRIL 4, 2018

Email open and clickthrough rates. For tracking them we use both HubSpot & Salesforce and the data from both system flows into Domo where we have a dashboard to visualize it all. . . Tracking methods used – Google Ad Words/Analytics, Facebook Business Manager, Conductor. Overall conversion rates are not very meaningful.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Hubspot

SEPTEMBER 13, 2012

When I first started working at HubSpot 4 years ago, I'll admit I wasn't the most analytically-minded person. What are your company's typical email clickthrough rates? How many "Likes" do you generally get on an individual Facebook post? But boy, has that changed. So be empowered, marketers! before making a purchase.

Work Management 28

Work Management Marketing Management Planning Clickthrough 28

Hubspot

OCTOBER 17, 2014

You''ve uploaded a few presentations. We''ve compiled an in-depth guide to generating leads with SlideShare, showing you how to design, optimize, and promote your presentations to get more traffic and leads. The Key Elements to Optimize in Your SlideShare Presentations. Being a Debbie Downer can come in handy with your titles.

Lead Scoring 28

Lead Scoring Lead Ranking Generation Leads 28

Hubspot

OCTOBER 9, 2014

At INBOUND14 this year, I presented a session called "How to Win Friends, Influence People (and Double Your Leads) with Content Remarketing" -- and I wanted to share it here with you here, as well. The High Clickthrough Rate Game for Content Remarketing. 6) The High Clickthrough Rate Game for Content Remarketing.

Paid Content 28

Paid Content Cost Per Click Work Management Clickthrough 28

Hubspot

MAY 14, 2014

We see great clickthrough rates on story links that we publish on LinkedIn. The percentage of clickthroughs is markedly higher than it is on Facebook, and to a degree, Twitter.". Mashable made LinkedIn''s list of the Best LinkedIn Company Pages of 2013 (which was presented, of course, in a SlideShare) and it''s easy to see why.

Paid Search Agency 28

Paid Search Agency Linkedin Companies Clickthrough 28

Hubspot

DECEMBER 12, 2013

HubSpot, for instance, started blogging before we even had a product. If you''re interested in hearing more, this is something I discussed in a recent presentation.). I have a blog, an email list, plus a Facebook and Twitter page. 3) Engagement (CTR): This is the clickthrough rate on each of those channels.

Paid Search Agency 28

Paid Search Agency Planning Content Marketing Marketing Budget Creation 28

Hubspot

JULY 5, 2017

Think about the number of times in the last week when you’ve read something on Facebook. Now, compare that to the number of times you’ve watched something on Facebook. Here’s an example of what that might look like, courtesy of HubSpot Principal Inbound Marketing Specialist Katie Carlin : The Framework. The results.

Hubspot 77

Hubspot Video Marketing CTR Click Rate 77

Hubspot

AUGUST 13, 2014

Outbrain reports a 6% clickthrough rate across its network of 100,000 publishers. Advertising helped both Facebook and LinkedIn experience stock price spikes when these programs were announced. to over $20 on networks like Facebook, Twitter, and LinkedIn. Here is an example of how one website features advertorial content.:

Paid Content 28

Paid Content Promotion Advertorials Advertising Agencies 28

Hubspot

OCTOBER 9, 2015

Because social networks are constructed to help individuals share content with friends, they present a unique opportunity to reach new audiences. Clickthrough rates become obsolete with buy buttons, because the visitor doesn’t need to click to another page to view the product. This involves a bit more strategy. they’re already there.

Paid Content 28

Paid Content Paid Search Agency Mobile Advertising Ad Exchange 28

Hubspot

OCTOBER 29, 2015

You wanted to be the first to present that piece of information to the people in your circle. If your product solves a problem, present the solution in a way that sounds revolutionary. You put a ton of research and consideration into your landing page titles—do the same for your video, or your clickthroughs will be dismal.

Video Marketing 28

Video Marketing Tips Planning Advertising Agencies 28

Hubspot

FEBRUARY 14, 2013

And here at HubSpot, we're working hard to practice what we preach. As part of the campaign, we've created an ebook , two SlideShare presentations ( here and here ), and even a t-shirt to spread the word that, as marketers, we have the power to make marketing something that people love, not hate. 2) Know Your Numbers.

Stats 28

Stats CAN-SPAM Marketing Automation Services Outreach 28

Hubspot

JANUARY 17, 2014

For instance, the 2013 Blackbaud Online Marketing Benchmark Study for Nonprofits found that " response and clickthrough rates in nonprofit email campaigns declined by 16% and 18.7%, respectively, from 2012. " As a result, don’t be anxious if your list has donors who are uninterested in solicitations at the present time.

Segmentation 28

Segmentation Effectiveness Allocation Differentiation 28

Hubspot

SEPTEMBER 12, 2016

To put that in perspective, the average clickthrough rate on display ads today -- 22 years later -- is closer to 0.06%. Amidst dwindling banner ad clickthrough rates in the late 1990s, pop-up ads first seemed like a way to save online advertising and capture the attention of increasingly ad-blind users.

Paid Content 28

Paid Content Advertising Agencies Paid Search Agency Advertisements 28

Hubspot

MARCH 21, 2018

HubSpot customers: you can check out the SEO panel in your HubSpot account to see how well you're optimized for those things. Looking deeper: In present-day SEO, you can't simply include as many keywords as possible to reach the people who are searching for you. And that's just to name a few.

Paid Content 78

Paid Content Paid Search Agency SEO FAQ 78

Hubspot

JULY 29, 2018

For many people, posting a tweet, hashtagging an Instagram caption, and sending out an invite for a Facebook event on Facebook has become common practice. (In This is important in the social sphere as the algorithms sites like Facebook and Google use are critical for developing content promotion strategies.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Hubspot

AUGUST 30, 2013

I don''t know about you, but I''m tired of hearing "social media gurus" compare the effectiveness of Twitter versus LinkedIn, or Facebook versus Twitter, or Linkedin versus Facebook, or whatever other comparison you bring to the table. Facebook Best Practices. Let''s explore Facebook-specific best practices for posting first.

Twitter 28

Twitter Linkedin Facebook Social Media 28

Hubspot

FEBRUARY 23, 2019

Here in the HubSpot content shop, we want to take the work out of it for you. HubSpot teamed up with Smart Insights to create a content planning template that will help you put together an effective content marketing plan for either your business or those of your clients. SlideShare Presentation Post. Facebook ad templates.

Template 78

Template Top of Funnel Planning Work Management 78

SendX

SEPTEMBER 9, 2018

Unlike Facebook, where you’ve to rely on interrupting the user and getting his attention, the user WANTS to pay attention to you on Google. It takes the following things into account: Clickthrough Rate (CTR). So the more channels you’re present on and can display your offer to the user, the more chances you have of generating the sale.

Paid Search Agency 151

Paid Search Agency Ads Google Cost Per Click 151

Moz

MAY 6, 2019

When it comes to the art of the perfect blog post title, HubSpot did some research and looked at how our own titles have performed. Headlines between 12 and 14 words are liked most often on Facebook. HubSpot performs CTA tests all the time. Headlines between 8 and 12 words are shared most often on Twitter. Probably not.

Long Tail Marketing 71

Long Tail Marketing Clickthrough Content Lead Scoring 71

Hubspot

DECEMBER 11, 2013

Bing''s Relationship With Facebook. In early 2013, Facebook introduced Graph Search and its partnership with Bing. Bing''s algorithm is a little less complex than Google''s and prioritizes slightly different things , so if you''re in a competitive space and have had trouble with Google, Bing might present some new opportunities to you.

SEO 28

SEO Lead Scoring Lead Ranking Correlation 28

Hubspot

JULY 24, 2014

According to a recent HubSpot and Eventbrite survey of event organizers and attendees, 84% of respondents feel that attending events is an important part of their job, with 79% going to events specifically to learn something. Video marketing presents several opportunities for promoting your event, too.

FAQ 28

FAQ Clickthrough Landing Pages Template 28

Hubspot

DECEMBER 20, 2012

Studies of clickthrough rates and user behavior have shown that searchers favor the top search results -- particularly the top three listings. Now with search results also being appended with author profiles and rich snippets , clickthrough rates are proving to be higher on those listings even if they don't appear among the top results.

SEO 28

SEO Domain Clickthrough Lead Scoring 28

Hubspot

DECEMBER 19, 2013

1) This Facebook Sidebar Ad. Take a quick look at this right-rail sidebar ad on Facebook. It’s a way to get users to click and acquire more web traffic from Facebook -- and high clickthrough rates on Facebook ads will, in turn, lower costs-per-click. Here are five examples to convince you. So why include it?

Effectiveness 28

Effectiveness Advertising Agencies Paid Search Agency Marketing Automation Services 28

Hubspot

APRIL 24, 2015

Does the tone of the writing align with the content being presented? Is the title keyword-conscious without being keyword-heavy and sacrificing user experience and clickthroughs ( see also the section about search engine optimization) ? Tip: If you don't have a style guide, you can download HubSpot's and customize it as you see fit.).

Clickthrough 28

Clickthrough Paid Search Agency Keywords Landing Pages 28

Hubspot

DECEMBER 10, 2014

Find out whether LinkedIn, Facebook, Instagram, Slideshare, Twitter, etc. Write new ads and test them against proven performers to see if you can get higher clickthrough or more conversions. Twitter, Facebook, and LinkedIn allow you to sponsor updates. Estimated cost: $250. worked best for your business in 2014.

Marketing Budget 28

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 28

Hubspot

OCTOBER 21, 2014

A few months ago, the Sidekick team here at HubSpot decided everyone on the team should have a rapper name. During the webinar, we released new data on how users are interacting with small businesses and presented five best practices on how to make the most of Twitter. I was dubbed "Queen Tweet.". Click to tweet!]. Click to tweet!].

Twitter 28

Twitter Click Rate Marketing Automation Services User-Generated Content 28

Hubspot

MARCH 21, 2016

I joined HubSpot in September 2011 as a blogger. HubSpot teamed up with Smart Insights to create a content planning template that will help you put together an effective content marketing plan for either your business or those of your clients. SlideShare Presentation Post. Facebook ad templates. Facebook post templates.

Template 28

Template Planning Content Marketing Work Management 28

Hubspot

MAY 26, 2014

With only so many hours in a day, it’s no wonder why many marketers consider Google+ an afterthought compared to other tactics like regular website maintenance, ongoing blogging, and publishing to major social networks like Facebook, Twitter, and LinkedIn. 8 Tips for Optimizing Your Google+ Page & Posts to Boost SEO From HubSpot.

SEO 28

SEO Google Tips Clickthrough 28

Hubspot

JUNE 19, 2014

HubSpot has APIs that developers use to get information from our software into theirs. We don''t think BANT is good enough anymore: Learn more about the qualification criteria set by HubSpot''s VP of Sales. At HubSpot, we think COS (Content Optimization System) is better than CMS. CTR: Clickthrough Rate. BR: Bounce Rate.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28

Hubspot

AUGUST 30, 2013

In fact , photos on Facebook generate 53% more Likes, 104% more comments, and 84% more clickthroughs than the average post. In fact, we use it all the time at HubSpot when we don''t have a designer handy. In fact, HubSpot''s current Facebook cover photo was created right in PowerPoint, too! And in social media?

Template 28

Template Clickthrough Budget Programs Content 28

Hubspot

AUGUST 12, 2013

Facebook is a great example of this -- we''ve already seen them make updates to make images much larger and more visible in the News Feed. Here''s how we do it on HubSpot''s pinboard for this very blog : This leads me to number four. 5) Use Facebook''s photo sharing feature, not its status update option, to share links to your content.

Social Networks 28

Social Networks Clickthrough Content Network Marketing 28

Marketing Insider Group

JULY 21, 2015

This has become one of my favorite content marketing quotes and I use it in almost every presentation: Banners have 99 problems and a click ain’t one! million people and resulted in 416,000 clickthroughs at an >8% CTR. Please follow me on Twitter , LinkedIn , Facebook and Subscribe here for regular updates. Tweet This ].

Banners 100

Banners Doubleclick Banner Ads Mobile Advertising 100

Hubspot

SEPTEMBER 16, 2013

Mobile phone reading is fast-paced, half-present, and usually done while doing something else. Switch over to HTML View (In HubSpot, this is the button on your toolbar that looks like this </> ) then format your phone number like so: <a href=”tel:18884827768?>1(888)-482-7768</a> Other mission-critical content.

Marketing Websites 28

Marketing Websites Mobile Advertising Mobile Marketing Clickthrough 28

Online Marketing Institute

MARCH 30, 2011

Zarrella works for HubSpot , mining data on hundreds of millions of tweets, blog posts, and email newsletters to help marketers find trends. On weekend mornings, when most news sites see substantial drops in pageviews, Twitter clickthroughs spike, he says. He thinks it might be because so many companies block Facebook at the workplace.)

Social Media 40

Social Media De-duping Webinar Metrics Clickthrough 40