Strategic-IC

DECEMBER 4, 2017

9 Core Components of Successful Inbound Marketing Campaigns. Landing Pages. Landing pages are your prospect’s gateway to your more in-depth content (such as eBooks or webinars) - and your opportunity to turn visitors into leads. Use clear, actionable text to encourage clickthrough. Buyer Personas.

Inbound Marketing 54

Inbound Marketing Campaigns Planning Buyer Personas 54

Hubspot

SEPTEMBER 26, 2012

HubSpot's Coming to Europe, And We're Hiring. This new HubSpot office, which will be opening in January 2013, is on pace to provide 150 new jobs within 3 years. Our Dublin office will hire aggressively in sales, marketing, account management, and support. Transforming the Way Companies Around Europe Do Marketing.

Hubspot 28

Hubspot Privacy Policies Marketing Management Paid Search Agency 28

Hubspot

AUGUST 5, 2014

If you’ve ever planned an email marketing campaign, you might have wanted to pull your hair out at least once or twice. Maybe you didn''t have enough time to properly segment your lists, so you knew your clickthrough rate was gonna totally suck. Email marketing requires a lot of attention to detail.

Planning 28

Planning Template Email Marketing Campaigns 28

Hubspot

MAY 25, 2015

But it's not as simple as throwing a "click here" button on your home page and watching the leads pour in. Instead, marketers and designs need to take a more strategic approach. That CTA leads them to a landing page, which includes a form used to collect the visitor's information. Unfortunately.). The result?

Lead Generation 28

Lead Generation Optimization Landing Pages Marketing Websites 28

Hubspot

AUGUST 31, 2015

If you're reading this, you probably have an email address (or two, or three.). In fact, you've probably been sending and receiving emails for years, and you've definitely received some questionable deliveries in your inbox. And for help creating effective email marketing campaigns of your own, download our free guide here.

Email Marketing 28

Email Marketing Examples Campaigns Work Management 28

Hubspot

OCTOBER 18, 2012

In our Introduction to Email Marketing ebook, we discussed that there are several different types of marketing emails you can send to your contacts. Depending on what your business goals and needs are, you could be sending newsletters, digests, dedicated sends, behavior-driven emails, lead nurturing emails , and more.

Email Marketing 28

Email Marketing CTR Landing Pages Trigger Marketing 28

Hubspot

MAY 25, 2016

Most marketers are presented with a chunk of their company’s marketing budget one day and told to “run some ads.” Before launching your ad campaigns, align your marketing objectives with your advertising strategy. Have you ever had any formal or informal paid advertising training or education? 1) How Do I Manage My Budget?

Paid Content 74

Paid Content Cost Per Click Social Media Top of Funnel 74

Hubspot

SEPTEMBER 24, 2012

We're always on your case about all these inbound marketing best practices. We've published some pretty specific content about best practices for tons of stuff -- landing page optimization , blog post structure , marketing analytics -- but we've never really laid down the one definitive guide to crafting the perfect email.

Email Marketing 28

Email Marketing Clickthrough Planning Template 28

PureB2B

FEBRUARY 6, 2018

Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. Those are only a handful of the developments expected to impact B2B marketing this year. However, most marketers have too much on their plates to prioritize social networking.

Lead Generation 62

Lead Generation Marketing AI Lead Scoring Lead Ranking 62

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Hubspot

DECEMBER 19, 2014

Last year, I received an email from one of our blog managers communicating that a popular stock photography vendor was claiming one of the images in an ebook I created had been wrongfully used. That''s when it hit me: What if marketers didn''t have to shell out more money for photos, obsess about copyright laws , and fret over permissions?

Work Management 28

Work Management Marketing Management Copyright Landing Pages 28

Hubspot

AUGUST 13, 2014

The following is an excerpt from our new guide, Inbound Marketing MythBusters. The misinformed marketer may think of inbound marketing as only being effective at filling the top of the funnel. The reality, however, is that inbound marketing can help with all areas of the marketing funnel, including the very bottom.

Top of Funnel 28

Top of Funnel Marketing Automation Services Inbound Marketing Clickthrough 28

Hubspot

NOVEMBER 21, 2016

In fact, data from HubSpot Research revealed that a whopping 33% of respondents use their smartphone as their primary device for internet use. Unsurprisingly, Google has responded to the growth of mobile search by launching The AMP Project , or Accelerated Mobile Pages. What do marketers need to know about this new project?

Mobile Marketing 28

Mobile Marketing Google Clickthrough Marketing Management 28

Hubspot

AUGUST 27, 2015

When most people start implementing inbound marketing, they're primarily worried about getting enough new leads in the funnel. It helps sales and marketing teams prioritize leads and increase efficiency. 4) Email Engagement. Open and clickthrough rates, on the other hand, will give you a much better idea of their interest level.

Lead Scoring 28

Lead Scoring Lead Ranking Sales Qualified Leads Leads 28

Hubspot

APRIL 17, 2014

This post is an excerpt from our latest ebook, How to Optimize Your Marketing Channels. If you''re looking for help taking your blog, landing pages, SEO, email, and social to the next level, download the full guide here. Integrate Social With Your Other Marketing Channels.

Social Media 28

Social Media Advertising Channels Optimization Ad Frequency 28

Hubspot

OCTOBER 17, 2013

If I had to take a guess, I''d venture to say that 90% of marketers have been pressured at some point in their job to have an email newsletter. She says that email newsletters are a one-size-fits-all solution to your email marketing problem. 6 Signs It''s Time to Rethink Having an Email Newsletter.

Newsletter 28

Newsletter Clickthrough CAN-SPAM Click Rate 28

Hubspot

OCTOBER 11, 2012

You probably know all too well by now that content creation is a very necessary function of successful inbound marketing. And for the inbound marketers who embrace that, a business blog is one of the most reliable and effective platforms for publishing much of the content they create. Step 2: Create a Blog Subscription Landing Page.

RSS 28

RSS Ad Frequency Landing Pages Lead Gen 28

Hubspot

OCTOBER 19, 2012

Your blog is, without a doubt, one of the most powerful inbound marketing tools at your disposal. There are three main opportunities to generate leads from your blog's homepage -- using top and/or bottom banner call-to-action (CTAs), sidebar CTAs, or through links to landing pages in your top nav, sidebar, or footer.

Lead Generation 28

Lead Generation Blogger Sales Qualified Leads Lead Gen 28

Hubspot

APRIL 21, 2014

Access to so much data has made marketing analytics overwhelming for many a marketer. We have traffic data, conversion data, lead data, email marketing data, social media data. The amount of traffic coming from each particular channel can help you figure out how to tailor your marketing efforts in the future.

Analytics 28

Analytics Landing Pages Top of Funnel Sales Qualified Leads 28

Optinmonster

NOVEMBER 22, 2023

Do you want to improve your email copywriting and make more sales? Great email marketing is one of the best ways to improve conversion rates. Even the most talented writers can struggle to perfect their email marketing copy. million users trust our marketing expertise. What Is Email Copywriting?

Copywriting 103

Copywriting Email Marketing Planning Paid Search Agency 103

Hubspot

SEPTEMBER 21, 2015

Depending on your marketing role, certain metrics are going to matter to you more than others. Like social shares on blog posts, there are other marketing metrics that your boss doesn't necessarily need to hear about. HubSpot customers: You can set up customizable dashboards for yourself so you can still keep track of them yourself.

Lead Ranking 28

Lead Ranking Lead Scoring Planning Click Rate 28

Hubspot

MARCH 19, 2013

Calls-to-action (CTAs) are one of the most critical inbound marketing tools. Whether they take the form of anchor text links, images, or buttons, CTAs are what motivate and direct your visitors to take a desired action, usually on a landing page. DO use bold, contrasting colors in your CTAs so they don't blend in with the page.

Clickthrough 28

Clickthrough Landing Pages Mobile Advertising Urgency Marketing 28

Hubspot

JANUARY 31, 2014

This is where welcome emails come into play. The Benefits of Welcome Emails. A type of transactional email , welcome emails are beneficial for a number of reasons. After all, these people just opted in to get even more email delivered to their already cluttered inboxes. How to Configure a Welcome Email.

Opt-out 28

Opt-out Opt-in Marketing Automation Services Trigger Marketing 28

Hubspot

JULY 26, 2011

This is a guest blog post written by Jim Ducharme, a social media professional and online marketing consultant who helps companies use an integrated approach to their online marketing. You can read more of his thoughts on social and marketing at: www.hugehead.ca. L – Landing Page. E – Engaging.

Landing Pages 28

Landing Pages Clickthrough Newsletter Mobile Marketing 28

Hubspot

JULY 7, 2014

Basically, it''s a way of testing your marketing to find out what works and what doesn''t -- and it''s especially handy in situations when you don''t have room for do-overs, like email marketing. So if you want to learn how to make better email decisions, watch the video or read the transcript below.

Conversion Rate 28

Conversion Rate Conversion Video Marketing Clickthrough 28

Webbiquity

JUNE 18, 2019

Sometimes, it can be rough to be an email marketer. Designing email templates, segmenting lists, drafting copy, planning your campaigns — a lot goes into executing a successful email marketing program. And if you’re a fellow email marketer, I’m sure you know all too well what I mean.

Email Marketing 243

Email Marketing Work Management Planning Marketing Automation Services 243

Hubspot

DECEMBER 10, 2013

According a report by Econsultancy , only 28% of marketers are satisfied with their conversion rates. It''s a kind of experiment that shows two different versions of one piece of content (such as a landing page, email, or call-to-action) to two similarly sized audiences to see which one performs better.

FAQ 28

FAQ Landing Pages Click Rate Conversion Rate 28

Hubspot

JUNE 8, 2017

A few months ago, I took on the task of evaluating and reinventing the HubSpot Marketing Blog's email subscription. It's not that our email subscription wasn't working. Those subscribers we're opening and clicking on our subscription emails -- and we had the traffic numbers to prove it. Email overload.

Email Marketing 73

Email Marketing Hubspot Clickthrough Lead Ranking 73

Hubspot

FEBRUARY 19, 2013

When you think about your marketing funnel, how do you think about the work you do to optimize it? You may have never considered it, but a lot of what you probably do is work to minimize the number of breaks in your marketing chain. First, a Brief History of Data-Driven Online Marketing. The Early Days of Online Marketing.

Top of Funnel 28

Top of Funnel Marketing Funnels Marketing Automation Services Landing Pages 28

Hubspot

DECEMBER 31, 2012

Of course, these goals could pertain to your personal life, but what about some career and marketing-related goals , too? Why not improve some critical skills and habits that could advance your marketing career and make you an even stronger contributor to your company's success? What marketing resolutions do you want to make?

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

Hubspot

JANUARY 9, 2014

In inbound marketing , this often means focusing on front-facing channels. The well-designed landing pages with attractive CTAs. These are the parts of inbound marketing that turns visitors into leads. And the secret to having excellent MOFU marketing lies on how well you segment your contacts. Here''s why.

Segmentation 28

Segmentation FAQ Top of Funnel Lead Nurturing 28

Hubspot

AUGUST 19, 2014

As an inbound marketer, you work hard to keep your content engine going. The real crazy thing is, even though that stat is probably similar for most marketers, we still put practically all our effort into creating brand new content. Why Marketers Need to Stop Neglecting Old Content. Raise your hand if this sounds familiar.

Lead Scoring 28

Lead Scoring Lead Ranking Content Landing Pages 28

Hubspot

MAY 6, 2014

The more personalized and tailored your email messaging is, the higher success your email campaigns will have. Segmentation helps you impact critical email metrics, seeing improvements like: Increased open rates. Higher email relevance. Let''s talk specifics, though. Lower opt-out/unsubscribe rates. Better deliverability.

Segmentation 28

Segmentation Clickthrough Opt-out Deliverability 28

Hubspot

SEPTEMBER 13, 2012

At least, that's how a lot of marketers feel. In fact, the affair between marketers and their data is often somewhat of a love-hate relationship. Data can help you be a much more successful, analytical marketer who makes decisions based on facts rather than hunches. So be empowered, marketers! But boy, has that changed.

Work Management 28

Work Management Marketing Management Planning Clickthrough 28

Hubspot

AUGUST 14, 2013

A CTA can be placed anywhere in your marketing -- on your website, in an ebook, in an email, or even at the end of a blog post. Here’s a compilation of what CTAs can look like: In most places in your marketing, you have only one CTA -- but sometimes, there are special instances where you might include multiple CTAs.

FAQ 28

FAQ Landing Pages Clickthrough Sales Cycle 28

Hubspot

JULY 31, 2020

Consumers love connecting with brands via email, and it's a channel that continues to provide ROI. In fact, for every $1 spent on email marketing, marketers receive an average of $42 in return ( HubSpot State of Marketing 2020 ). What Is an Email Marketing Campaign? Promote a new product?

Email Marketing 69

Email Marketing Campaigns Work Management Planning 69

Hubspot

MARCH 30, 2016

We created a workflow that initially unsubscribed 250,000 people from our emails -- which was roughly half of our list -- and would continue to unsubscribe unengaged people over time. Plus, we completely eliminated the option to receive instant notification emails from us. We send you emails for six months. So our list was big.

CTR 28

CTR Click Rate Open Rate Deliverability 28