Navigate the Channel

JULY 21, 2022

In this blog post, we’ll explain how Apple Mail privacy updates impact email open rates and change how marketers measure campaigns. In iOS 15, Apple launched Mail Privacy Protection features, which lets users hide their IP address and load content privately and remotely. This impacts how open rates are counted.

Privacy Protection 65

Privacy Protection Privacy B2B Marketing Open Rate 65

Spiralytics

JANUARY 11, 2023

Trend 1: Content! Earlier marketers used to track open rates by collecting users’ information using invisible pixels. Now, good email content is the trend and the hope. Give your best shot at creating the perfect content, then track the clickthrough rate (CTR) to see how it works. Improve content.

Email Marketing 118

Email Marketing Trends Privacy Protection Planning 118

Martech

MAY 24, 2023

Dig deeper: 6 tactics to create recession-proof email marketing One key signal is that average email open rates are declining, as inboxes filter out promotions and consumers stop bothering to check those folders. Open rate data is more inaccurate than ever, to the point it isn’t fit for reporting without heavy adaptation.

Email Marketing 108

Email Marketing Gartner Peer-to-peer Privacy Policies 108

Webbiquity

JUNE 18, 2019

Designing email templates, segmenting lists, drafting copy, planning your campaigns — a lot goes into executing a successful email marketing program. 3) Every time your email’s clickthrough rate is higher than your benchmark. 10) When you open an email that isn’t mobile optimized. By Niti Shah.

Email Marketing 243

Email Marketing Work Management Planning Marketing Automation Services 243

Huptech Web

DECEMBER 14, 2023

Table Of Contents Introduction Why do Top Brands Consider Statistics to be an Important Aspect? In businеssеs, data is thе kеy factor in dеcision-making. Of those people, 58% of consumers check their email first thing in the morning (OptinMonster) 84.3%

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

Sharpspring

SEPTEMBER 29, 2021

As soon as you push your campaign frequency beyond your audience’s preferences, you risk a plummeting open rate. They were managing the email strategy for a client who enjoyed 50% open rates on their bimonthly campaigns. While this wasn’t a terrible open rate, they were rightfully concerned about the drop.

Email Marketing 81

Email Marketing Campaigns Work Management CAN-SPAM 81

Salesforce Marketing Cloud

DECEMBER 11, 2023

How can AI help with my email content? AI in email marketing uses machine learning algorithms to personalize content, optimize send times, and segment audiences. It’s clear that they’ve tapped into its ability to create natural language-based segments for more nuanced messaging. What is AI in email marketing?

Email Marketing 116

Email Marketing Work Management Planning Marketing Management 116

Atomic Reach

APRIL 12, 2019

Unlike social media, email allows marketers to directly reach audiences and tailor messaging depending on segment information. 60 percent of marketers use conversion rates to evaluate the effectiveness of email campaigns. The average open rate of a “Welcome email,” is 82 percent. Email Marketing Automation. Source ).

Statistics 110

Statistics Paid Content Email Marketing Planning 110

Sharpspring

NOVEMBER 23, 2021

emails per week, including automated emails and segmented campaigns. Add in the fact that only 18% of marketers segment their campaigns, and most consumers are likely receiving too many emails for their tastes. As a marketer, your frequency shouldn’t be based on open rates — or even on low unsubscribe rates.

Email Marketing 83

Email Marketing Planning CAN-SPAM Marketing Management 83

Optinmonster

NOVEMBER 22, 2023

These tips will help you get more email opens, improve subscriber engagement, and make more sales. Recommended Resources: Need to jumpstart your content marketing results? Get more traffic and conversions with our Ultimate Guide to Content Marketing in 2023. That’ll hurt your email open rate.

Copywriting 100

Copywriting Email Marketing Planning Paid Search Agency 100

Hubspot

MAY 26, 2021

Newsletter – Do you want to send out exclusive content to your subscribers? You should be able to track key email metrics , such as: Open rate. Click-to-open rate (CTOR). Clickthrough rate (CTR). Unsubscribe rate. List growth rate. Bounce rate. Then a newsletter is the way to go.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Features 100

BenchmarkONE

MAY 2, 2019

They want relevant content, optimized for their needs and conveyed in their language. Segment your customer lists. A large part of sending conversion-friendly emails is making sure that you reach out to the right people with the right content. Instead, create email content specifically for each of your lists.

Email Marketing 90

Email Marketing Sales Qualified Leads Marketing & Strategy Marketing Strategy 90

Madison Logic

FEBRUARY 28, 2024

ABM isn’t just a top-of-funnel effort—it’s a unified and consistent approach to reach all decision-makers with relevant content and messaging throughout the entire buyer journey. The Different Types of ABM There are three types of ABM strategy you can implement depending on your goals and available time and resources.

Account Based Marketing 52

Account Based Marketing ABM Demand Generation Top of Funnel 52

markempa

MAY 19, 2014

This B2B Lead Roundtable Blog post features a segment with Christine Nurnberger, Vice President Marketing, SunGard Availability Services , speaking on how the B2B IT disaster recovery company was able to take advantage of the pop culture zombie trend to create an effective multichannel marketing effort. on a Sunday morning.

B2B Marketing 120

B2B Marketing Campaigns Peer-to-peer Planning 120

Business Brainz

OCTOBER 14, 2021

If you’re still not convinced about the importance of buyer personas, here are 5 stats to back them up: Using buyer personas in an email campaign improved open rate by 2x and click-through rate by 5x. Many such campaigns don’t yield desirable results as most leads don’t open the email, or even unsubscribe.

Buyer Personas 52

Buyer Personas Statistics Click Rate Clickthrough 52

Liveintent

JUNE 1, 2021

“They can choose to subscribe to all of our brands, some of our brands, or even, within the brands, just the different types of communications or content experiences that they want. How do you drive awareness and engagement with content? ” Liked this content? So they have full control.”

Ad Building 79

Ad Building Marketing & Strategy Newsletter Opt-out 79

Litmus

MAY 11, 2021

And, by retaining this information but inactivating their status, the subscriber can re-activate themselves within your audience by engaging with content that they’re interested in, and you won’t need to take them all the way back to step one as if you didn’t have their details and habits already. Keep in mind, though.

Webinar Metrics 104

Webinar Metrics CAN-SPAM Deliverability Clickthrough 104

Golden Spiral

JANUARY 31, 2019

lower open rate than B2C. gap and wonder why your B2B colleagues complain about their industry email open rates. Even when you purchase a list from “reputable providers,” many of your emails will fall on deaf ears, go straight to spam boxes, and have lower open rates. Bonus content unique to every blog post.

Newsletter 96

Newsletter Ad Building Top of Funnel B2B 96

Business Brainz

OCTOBER 14, 2021

If you’re still not convinced about the importance of buyer personas, here are 5 stats to back them up: Using buyer personas in an email campaign improved open rate by 2x and click-through rate by 5x. Many such campaigns don’t yield desirable results as most leads don’t open the email, or even unsubscribe.

Buyer Personas 52

Buyer Personas Statistics Account Based Marketing Click Rate 52

Liveintent

APRIL 5, 2022

So the publisher launched Axios Local, an email newsletter that will deliver community-related content across 25 cities. Digital content can play an important part in people’s daily routines. It’s the publisher’s job to know these habits and build content that fits into them. Sync with their daily habits.

Ad Building 62

Ad Building Tips Clickthrough Newsletter 62

FMG Suite

JANUARY 19, 2022

Segmentation personalization and targeting all stem from the idea that you know who the person is that you are talking to. For example, using buyer personas in an email campaign improved open rate by 2x and clickthrough rate by 5x. . Write to an Audience of One. How to get started with voice search.

Copywriting 52

Copywriting Long Tail Marketing Tips Clickthrough 52

markempa

AUGUST 19, 2013

David Kirkpatrick : Email marketers are being told to employ aggressive database hygiene on email subscription lists, engage in tactics such as micro-segmentation to individualize and customize the content in email campaigns, and begin emphasizing mobile form factors in email design to encourage engagement with campaigns on mobile devices.

Blast Campaigns 120

Blast Campaigns Mobile Marketing Email Marketing B2B Marketing 120

Vidyard

JULY 9, 2020

Contents 1. Content Marketing for Startups 3.1.1 Content Marketing Tips for Startups 3.1.2 Top Content Marketing Resources for Startups 3.1.3 Top Content Marketing Tools for Startups 3.2 Content Marketing for Startups. A lot of people misunderstand content marketing for startups. SEO for Startups 3.2.1

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Porch Group Media

AUGUST 31, 2021

Not Another State of Marketing , 2020) 78% of marketers have seen an increase in email engagement over the last 12 months ( Not Another State of Marketing , 2020) Across all industries, the average email open rate is 19.8%, the click-through rate is 11.3%, and the bounce rate is 9.4%. Constant Contact , 2021).

Advertising Channels 52

Advertising Channels Webinar Metrics Generation Marketing & Strategy 52

Biznology

JUNE 11, 2012

One of the great keys to success in content marketing is knowing your audience. In last month’s column, we talked about the basics of content marketing. Just about any content marketing discussion starts with the audience. Instead, focus on content that is of interest to your audience. Photo credit: zoetnet.

Content Marketing 80

Content Marketing Clickthrough Marketing Management Content 80

Circle Studio

AUGUST 15, 2019

Don’t change the subject line AND the length of the email because it is harder to see what made the real difference in your goal KPI (open rates or conversions, for example). Email sender names – Sometimes changing the person who is sending the email makes a difference in open rates. Test and see what makes a difference.

Conversion Rate 76

Conversion Rate Lead Generation Conversion Generation 76

Hubspot

JANUARY 5, 2017

Email marketing is a powerful tool to encourage your audience to engage with content and to nurture leads in your database along the buyer’s journey. For example, back in 2014, we found that emails with the recipients’ first names in the subject lines had higher clickthrough rates than emails that didn’t.

Email Marketing 78

Email Marketing CAN-SPAM Clickthrough Click Rate 78

The Effective Marketer

FEBRUARY 15, 2010

Studies from multiple email marketing service providers show different numbers when it comes to delivery rates, bounce rates, open rates, clickthrough rates, and more. Our open rates average 30%. How can we improve open rates? Is this good? United States License.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

Hubspot

MAY 6, 2014

Segmentation has many benefits , especially when attracting prospective students to your school’s programs. Segmentation helps you impact critical email metrics, seeing improvements like: Increased open rates. Segmentation is only successful if you have accurate data from which to segment your lists.

Segmentation 28

Segmentation Clickthrough Opt-out Deliverability 28

ActiveDEMAND

SEPTEMBER 20, 2017

With the latest marketing tools offering advanced automation, segmentation, rationalization, and data, it is now possible for B2B companies to execute ABM without taxing their money, time and resources. Automation takes care of this by using the data to dynamically provide content relevant to the lead and optimizing the marketing message.

Account Based Marketing 53

Account Based Marketing ABM Paid Search Agency Companies 53

Liveintent

MAY 23, 2018

Pair great content with remarketing technology. Subscribers look forward to receiving and reading travel newsletters that feature great lifestyle content. What better way to spur higher open rates and inspire clickthroughs than to tell someone they’ve got to act now ?

Email Marketing 67

Email Marketing Advertising Agencies Newsletter Work Management 67

LEADership

OCTOBER 14, 2016

Sending two emails per month will net you the highest open rates. Segmented campaigns can earn 760% increase in revenue, 14. Email subscribers are 3x more likely to share your content on social media. 74% of marketers agree that personalization increases engagement rates. and click-through rates by 152%.

Stats 40

Stats Email Marketing Planning Marketing Automation Services 40

PureB2B

MARCH 28, 2016

Although email marketing has been around for quite some time now, it still proves to be a very effective content marketing strategy. Whether it’s in the form of a whitepaper, video, webinar or infographic, fantastic content is the lifeblood of any great email marketing campaign. Establish Content Goals. Who are you writing for?

Email Marketing 62

Email Marketing Webinar Metrics Clickthrough Work Management 62

PureB2B

MARCH 28, 2016

Although email marketing has been around for quite some time now, it still proves to be a very effective content marketing strategy. Whether it’s in the form of a whitepaper, video, webinar or infographic, fantastic content is the lifeblood of any great email marketing campaign. Establish Content Goals. Who are you writing for?

Email Marketing 62

Email Marketing Webinar Metrics Clickthrough Work Management 62

Hubspot

JULY 31, 2017

That meant we’d have to alter the content and tone of our message. To start, Gasbarrino’s email showed an 8% higher open rate than the one from Villalobos. In addition to a 15% higher open rate as well as a 7.2% Sure, we needed to provide a call to action (CTA). This was included in both versions of the A/B test.

Advertising Agencies 74

Advertising Agencies CTR Clickthrough Open Rate 74

Outgrow

JULY 18, 2022

Did you know that consumers are more likely to buy if they come across content that’s personalized? Yes, creating engaging and personalized content can help you boost your sales and your overall revenues ! To kickstart things you can learn to create personalized interactive content on Outgrow. Helps Create Better Content.

Personalization 52

Personalization Examples Planning Top of Funnel 52

TrustRadius Marketing

OCTOBER 10, 2019

You can have the best content in the world, but it won’t matter if the right people don’t receive it. Add a double opt-in options so you can develop a high quality list full of readers who care about your content. Tailor your content to the individual rather than the general population. Copy & content matter.

Marketing Automation Services 45

Marketing Automation Services Work Management Marketing Management Tips 45