Zoominfo

JANUARY 19, 2021

As opposed to whole blog posts, webinars , eBooks, and other digital content, the landing page is a simple design to bring the reader to a call to action. Landing pages serve as a litmus test to digital marketing campaign success — you get to see who is interested in your content and how many. What Makes a Good Landing Page?

Landing Pages 130

Landing Pages Marketing Prospects Best Practices Digital Marketing Funnels 130

Optinmonster

JANUARY 22, 2024

Create Unique Product Descriptions Product descriptions should be treated as bite-sized bits of content. Search engines treat product descriptions like any other content on your site. These descriptions provide what keywords to rank products for in SERPs. Identical content fights for SERP positions.

Lead Scoring 67

Lead Scoring Lead Ranking SEO eCommerce 67

Hubspot

OCTOBER 7, 2016

As a marketer, you’re used to leveraging a variety of channels to promote your business, up to and including content marketing. Unfortunately, not every piece of content you create is going to be a winner. Is the Content Really Failing? How to Identify Underperforming Content. Entertaining. Solutions based. Source: CMI.

Lead Ranking 78

Lead Ranking Clickthrough Lead Scoring Long Tail Marketing 78

LeadsRX

MARCH 9, 2022

Optimize conversion paths across marketing programs and content with customer journey analytics. Television programming distributed through cable, satellite, or broadcast networks; includes TV Everywhere, on-demand content. Automatic Content Recognition (ACR). Keyword Research. Keyword Research. Over-The-Top (OTT).

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

Anyword

MARCH 4, 2022

Use Keywords To Your Advantage. If you have your own website, and especially if you’re a local business, be sure to use keywords that relate directly to your business. Your keywords should reflect what you think your audience would search in Google. However, it’s also best to avoid keywords that are too broad.

Paid Search Agency 52

Paid Search Agency Ads Google Clickthrough 52

Optinmonster

JANUARY 22, 2024

Create Unique Product Descriptions Product descriptions should be treated as bite-sized bits of content. Search engines treat product descriptions like any other content on your site. These descriptions provide what keywords to rank products for in SERPs. Identical content fights for SERP positions.

Lead Scoring 52

Lead Scoring Lead Ranking SEO eCommerce 52

Bluetext

MARCH 24, 2023

When talking about Search Engine Optimization (SEO), people are quite attuned to focusing on the website content end of things — such as meta text, internal linking, and keyword selection. Create high-quality video content : Above all else, content matters. SEO strategies span far beyond text and link updates.

SEO 26

SEO Video Marketing Clickthrough SERP 26

Convince & Convert

JANUARY 2, 2014

We’ve experimented with lots of different content marketing methods at Buffer, so I wanted to share with you 9 of the best ways we’ve found to increase engagement and improve your content strategy. Clicks, on the other hand, show engagement with the original content. Share Content More Than Once. More Traffic.

Social Media 168

Social Media Social Marketing Content Marketing Media 168

Unbounce

JUNE 10, 2021

Google adds up your Quality Score using three factors : The likelihood someone will click on your ad ( expected clickthrough rate ). A few factors besides Quality Score can crank up your CPA: Lots of competition: Keywords that get a bunch of traffic will cost more to target—it’s the nature of the beast. Jazz up your content with video.

Cost per Acquisition 141

Cost per Acquisition CPA Marketing Budget Marketing Budget Creation 141

ConvertKit

OCTOBER 30, 2020

It's challenging to get other people to even notice you exist—let alone engage with your content—unless you promote it. With videos on YouTube varying from content like how to tie a tie to the latest Taylor Swift music video, YouTube has become a hub where people learn how to cook a new recipe or catch up with their favorite YouTube star.

Youtube 145

Youtube Promotion Spending Video Marketing 145

Hubspot

DECEMBER 19, 2019

That's why it's important for marketers to understand the Google knowledge graph and how to create content that winds up in the knowledge panel you see on so many search engine results pages (SERPs) today. Google's Knowledge Graph uses data it has collected on user intent behind the keyword "Tom Cruise" to deliver this panel.

Google 66

Google Wikipedia Clickthrough Ideal Customer Profiles 66

Aberdeen

MARCH 29, 2019

Whether you blame it on content shock or the fact that 91% of content gets zero traffic from search, there’s a growing “content marketing is dead” bandwagon. Content marketing still works — you just need to overcome the engagement challenge. Content Shock Isn’t the Problem — Engagement Is.

Intent Data 40

Intent Data Intent Top of Funnel Content Marketing 40

Content4Demand

SEPTEMBER 12, 2019

By Toni Boger, Content Strategist. . The days of stuffing a page full of keywords and having it rank in search results are long gone. As search engines have evolved to incorporate advanced technologies and produce better results, content is more important than ever in SEO. It has a high clickthrough rate of 30 percent.

Google 53

Google Marketing Analytics Tools Long Tail Marketing Keywords 53

Hubspot

MAY 17, 2017

Here at HubSpot, we've told fellow marketers about the importance of creating compelling video content to engage your busy audience. And for the most part, video content lives on social media channels -- like Facebook, Instagram, and YouTube. But we wondered if video content had a place on our blog as well. Our Experiment.

Video Marketing 77

Video Marketing Youtube Social Media Content 77

Conductor

AUGUST 24, 2022

It relies on a comprehensive integration of SEO into an array of business workflows that ensure search optimization best practices are reflected throughout each stage of digital content creation and other processes relevant to managing your digital presence. Content calendar/seasonality recommendations. Content publication.

Work Management 59

Work Management Marketing Management SEO CMS Development 59

Biznology

MAY 18, 2015

When Google pioneered AdWords, it first used clickthrough rate, and now uses myriad factors that try to identify better quality search results. If you have stepped up the quality of your paid search content, you’ve suffered in higher fees and lower traffic. 2007: Social media is an important kind of content.

Paid Search Agency 80

Paid Search Agency Clickthrough Privacy Adwords 80

Launch Marketing

FEBRUARY 22, 2018

Let’s look deeper at applying PPC to support such objectives: Lead generation – PPC is a good way to expose potential leads to information and content offerings that drive them through the sales funnel. Identify high-priority keywords and phrases that you wish to display for when these keywords are searched.

PPC 92

PPC Advertisements Advertising Organization 92

Strategic-IC

DECEMBER 4, 2017

Before running a campaign, it’s important to invest time in identifying your personas; their challenges, motivations, demographic profiles, online habits, content preferences etc, as clearly as possible. Topic Keywords (Relating to Your Persona Challenges). These in turn should inform the keyword topics that your campaign will address.

Inbound Marketing 54

Inbound Marketing Campaigns Planning Buyer Personas 54

nDash

JULY 30, 2020

So many marketers forego a true B2B content promotion strategy in favor of a “if you build it, they will come” approach. You’ve been told that great content is the key to differentiating your brand. B2B Content Promotion vs. Content Shock. There’s a sad truth that every content marketer has to realize sooner or later.

Paid Content 52

Paid Content Promotion B2B Content 52

Sprout Social

MAY 24, 2022

Whether you’re targeting a search ad around brand keywords or running a print ad in a popular trade publication, paid media gives brands more control over how they reach new audiences. Sponsored content. Owned media is the content that you create and distribute on channels you control. Paid media examples. Paid search.

Paid Content 98

Paid Content Paid Search Agency Media Paid Social Agency 98

Hubspot

AUGUST 8, 2019

So, why would you pay for ads when you can reach your audience organically through great content and strategically-placed keywords (otherwise known as SEO )? The answer is: keywords have become increasingly competitive. That’s why you’ll create a series of ads within your campaign based on a set of highly related keywords.

Paid Content 76

Paid Content PPC Cost Per Thousand Cost Per Click 76

Rev

SEPTEMBER 2, 2019

However, there would be a few setbacks for Google as other networks began to emerge at the same time coupled with the fact that AdSense began getting a bad rep because it cultivated trashy spam content that seemed extremely illegitimate. The average clickthrough rate across all formats and placements is 0.06%. I know, I screamed too.)

Paid Content 122

Paid Content Advertisements Advertising Doubleclick 122

Hubspot

AUGUST 27, 2015

Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. The truth is, tackling these long-tail keywords feels hard when you know you're up against the giants. How to Find New Keywords.

Sales Qualified Leads 28

Sales Qualified Leads Lead Scoring Lead Ranking Keywords 28

Content4Demand

SEPTEMBER 20, 2019

The days of stuffing a page full of keywords and having it rank in search results are long gone. As search engines have evolved to incorporate advanced technologies and produce better results, content is more important than ever in SEO. Your content needs to address a need your audience has, and it can’t be all about you.

Google 40

Google Marketing Analytics Tools Long Tail Marketing Keywords 40

Hubspot

APRIL 10, 2013

Keyword research has long been heralded as a pillar of a proper SEO strategy. In fact, without proper keyword research, inbound marketing efforts can be misguided, budgets misspent, and strategies designed on a poor foundation. Content that is crafted to meet this expectation will connect with the user immediately.

Keywords 28

Keywords Intent Marketing & Strategy Long Tail Marketing 28

BenchmarkONE

AUGUST 23, 2019

Affiliate marketing software works by driving traffic to your website from your affiliates, through content like blog posts and videos, yet you only pay those affiliates when the clickthrough traffic makes a purchase. This can be incredibly lucrative in a B2B setting. KeywordSpy is a simple interface for affiliate marketing.

Work Management 69

Work Management Marketing Management Software Advertising Agencies 69

Hubspot

FEBRUARY 25, 2014

There are endless Google algorithm updates to stay on top of to ensure we''re always showing up in search results for our target keywords, but as marketers, we don''t always have time to keep up with those ever-changing rules. For this article, I''m going to talk about how to add those keywords to your website once your research is complete.

Keywords 28

Keywords SEO Optimization Clickthrough 28

NuSpark Consulting

MAY 3, 2012

Improved Keyword Tool & Traffic Estimator. What: The Keyword Tool is now better integrated with the Google Traffic estimator. Keyword ideas can now be grouped by themes and added to campaigns as adgroups. The Good: Adds more functionality to keyword and traffic research. Love the Idea saving options as well.

Adwords 100

Adwords Features Google Lead Scoring 100

Optinmonster

FEBRUARY 2, 2023

You can find metrics like bounce rate, exit rate, pages per session, time on page, clickthrough rate, and sales. Describe Products in Detail The content on your product pages need to do a lot of heavy lifting when it comes to selling your products and driving conversions. Google Analytics can track your conversions automatically.

Conversion Rate 93

Conversion Rate eCommerce Conversion Tips 93

Hubspot

SEPTEMBER 30, 2013

Remember that day when Google encrypted all keyword data without telling anyone? While there continues to be much speculation around why Google decided to pull the plug on our beloved keyword data, the reality remains unchanged: no keyword data for you. Content Keywords: A Quick Pulse Check. Yeah, that sucked.

Keywords 28

Keywords Google Tools CTR 28

Hubspot

MAY 25, 2016

If your goal is to drive traffic and leads, top of the funnel content such as blog posts, free tools, or meatier content gated behind a lead generation form should be used. Instagram is a visually driven platform, so make sure your ads look authentic and fit in with the user-generated content that exists in your audience's feed.

Paid Content 73

Paid Content Cost Per Click Social Media Top of Funnel 73

Launch Marketing

JUNE 20, 2018

It also appears at the top of your web browser in the tab, as well as in social networks when users share content. The recommended length of a title tag should be between 50-60 characters long and should incorporate your primary keywords followed by your brand name ( Primary Keyword – Secondary Keyword | Brand Name ).

Startups 54

Startups Tactics SEO B2B 54

Hubspot

APRIL 23, 2018

Website audits usually evaluate a site not only for its content, but also for its technical performance. keyword stuffing, exact match anchor text links, etc.) throughout the content of your website. You should also audit the content you're publishing to ensure it's actually solving your visitors' problems.

SEO 100

SEO Marketing Websites Conversion Landing Pages 100

KEO Marketing

MARCH 30, 2017

Content marketing. Content Marketing. Content marketing is a strategic campaign of creating and distributing valuable and relevant educational content to attract and retain a targeted audience. Content can be white papers, eBooks, blog posts, videos and articles. Search engine optimization. Source: Demand Metric).

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Marketing Qualified Leads 48

DAGMAR Marketing

OCTOBER 26, 2021

A higher clickthrough rate – 46 percent of clicks go to the top three paid ads in search results. Similar to Google Ads, these components will be considered to provide you with an Ad Rank, or a rating system that measures the quality of content and the overall user experience. Google has around seven LSA ranking factors.

Paid Search Agency 111

Paid Search Agency Work Management Marketing Management Cost per Lead 111

Directive Agency

APRIL 2, 2019

It’s that most people don’t get the results they want because they don’t determine beforehand if their targeted keywords and their brand are cohesive. For example, at Directive, when we first launched a PPC campaign for ourselves, we didn’t know which keywords were going to convert the best. SEO, on the other hand, also takes time.

PPC 68

PPC Paid Search Agency SEO Video Marketing 68

Marketing Insider Group

SEPTEMBER 7, 2021

As we say goodbye to summer and prepare for the final few months of 2021, it’s not too early to think about what new strategies you want to add to your content marketing plan for next year. But publishing content that’s optimized for all 200 of these signals? Keyword best practices have changed, but they remain an important SEO factor.

Google 363

Google PageRank SERP Clickthrough 363