Integrating mobile video branding into the auto purchase funnel
Biznology
JANUARY 29, 2016
Marketing people didn’t stop to think about all the little mental stops along the way our parents made in the decision making process. The What to Buy Moment (Top Funnel). Indeed, YouTube usage is rising dramatically in model comparisons, test drives evaluations, and walkthroughs. Moment (Top Funnel). Moment (Mid Funnel).
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