Marketing Insider Group

APRIL 12, 2021

As a content marketer, there are numerous channels and strategies at your disposal. One of the most critical aspects of using content marketing is managing your paid, owned, and earned media. In this post, we’ll break down each type of media, how to use them in content marketing, and which one provides the best ROI.

Paid Content 352

Paid Content ROI Paid Search Agency Media 352

ClickZ

FEBRUARY 8, 2021

30-second summary: Channable is a global retail platform that enables digital marketers, brands, and online retailers to effectively automate and manage their online retail sales. Channable is a global retail platform that enables digital marketers, brands, and online retailers to effectively automate and manage their online retail sales.

Paid Search Agency 116

Paid Search Agency Work Management Marketing Management Automation 116

Scoop.it

MAY 4, 2023

In a world where AI is taking over quite a few functions, including writing, genuine human-generated content is still valuable, as humans can provide a context to their content. The same survey also revealed that 58% of consumers worldwide viewed user-generated content as the most authentic content amidst everything a brand published.

User-Generated Content 93

User-Generated Content Traffic Generation Content 93

Webbiquity

SEPTEMBER 28, 2022

Most consumers are inundated with marketing emails on a daily basis. Generic “spray and pray” messages are, usually, quickly deleted (and possibly sent to spam). Email personalization is a strategy brands use to generate customized emails for each recipient on their email list to increase open rates.

Email Marketing 344

Email Marketing Personalization Psychographics Marketing & Strategy 344

Optinmonster

MARCH 21, 2024

Do you want to learn about Google ads retargeting, more commonly known as just remarketing? In this article, I comprehensively cover everything related to Google ads retargeting so you can get started with your remarketing ASAP. What Is Google Ads Retargeting?

Paid Search Agency 87

Paid Search Agency Ads Google Marketing Analytics Tools 87

Bionic

OCTOBER 21, 2023

In a 30-day experiment, we pitted LinkedIn Ads against Google Ads to see which platform offers the best value for our advertising spend. I was curious to know how LinkedIn Advertising performs against Google Ads. Here is how much we actually spent during the evaluation period: LinkedIn Ads : $8,367.08 Google Ads : $8,720.16

Paid Search Agency 85

Paid Search Agency Linkedin Analysis Ads 85

Martech

FEBRUARY 8, 2024

Advertisers using creative optimization for video ads now can include ads for audio channels in these omnichannel campaigns. Today, ad-serving company Clinch announced it added audio channels to its Flight Control creative delivery platform. and to customize the creative using generative AI. Why we care.

Creativity 106

Creativity Paid Search Agency Campaigns Advertising Agencies 106

Matchcraft

MARCH 7, 2023

With over 2 billion monthly active users , YouTube offers a massive opportunity for businesses to promote their products and services to a broad and diverse audience. However, with so many advertisers competing for attention, it’s crucial to get it right when creating and running YouTube video ads.

Youtube 98

Youtube Paid Search Agency Advertising Agencies Ads 98

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics.

Paid Content 105

Paid Content ROI Content Marketing Marketing Analytics Tools 105

Optinmonster

APRIL 8, 2024

Are you struggling to get more traffic and conversions on your product pages? Want to learn how to create high-converting product pages to drive more sales? Product pages are one of the most pivotal pages on your e-commerce site. If you want to have high-converting product pages, make sure you have the 17 ingredients in them.

Product 91

Product Lead Ranking Urgency Marketing Cross-Selling 91

SmartBug Media

JULY 4, 2019

For today, we will be focusing on the front-end channel metrics in Google Ads. Improve your quality score in order to lower your cost per click (CPC). The higher your QS, the less you have to bid against the competition, because the overall user experience will (most likely) be better. This will drop your click-through rate.

Paid Search Agency 86

Paid Search Agency Cost Per Click Cost Lead Ranking 86

The Lead Agency

MAY 10, 2023

B2B social media marketing is increasingly emerging as a well-liked and successful tactic for companies of all sizes. Using sites like LinkedIn, Twitter, and Facebook, it enables B2B businesses to interact and connect with their target market in a more genuine and personal way. Let’s get going! And there’s more.

Paid Search Agency 62

Paid Search Agency Paid Content Social Media Advertising Agencies 62

Salesforce Marketing Cloud

DECEMBER 8, 2023

Companies have so many ways to connect with customers now, but it’s still hard to beat a well-written, well-timed email. In our latest research, 93% of people surveyed said that email was their primary channel for engaging with companies. What is email marketing and why does it matter? Is email marketing easy?

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Lenny's Newsletter

SEPTEMBER 12, 2023

Each week I tackle reader questions about building product, driving growth, and accelerating your career. If you’ve come here looking for a step-by-step guide to finding product-market fit, you’re going to be disappointed. From a working product to feeling PMF typically took 9-18 months.

CPO 145

CPO Product Work Management Enterprise Management 145

Optinmonster

MAY 2, 2024

That’s a lot of marketing messages between regular folks and businesses. Here’s what we’ll cover in the upcoming sections: Why Use Facebook Messenger for Marketing? Ways To Use Messenger in Your Marketing Strategy Facebook Messenger Marketing Without a Bot Why Use Facebook Messenger for Marketing?

Facebook 83

Facebook Paid Search Agency Business Click Rate 83

Huptech Web

DECEMBER 14, 2023

Some Important Digital Marketing Statistics You Should Know Search Engine Optimization Paid Advertising Mobile Marketing Content Marketing Social Media Email Marketing Affiliate Marketing Wrapping Up FAQs Introduction Data is supеr important nowadays. of the clicks, versus 19.3%

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

Optinmonster

MAY 29, 2023

Do you want your digital marketing agency to earn more revenue? The digital marketing landscape is always changing and getting more competitive every day. Your agency needs to be creative and efficient in order to stand out. But when was the last time you paid attention to your agency’s email list?

Advertising Agencies 59

Advertising Agencies Paid Search Agency Ad Agencies Work Management 59

Martech

JANUARY 9, 2024

It’s a pivot that’s tipping the scales from social ad spend to more influencer marketing investment — where genuine, community-focused engagement means richer content, more strategic partnerships and deeper market penetration as the creator economy barrels ahead. Why pay attention to the creator economy? Keep things simple.

Advertising Agencies 123

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 123

Top Rank Marketing

DECEMBER 20, 2023

Over 450 million active users is no small number. Male users increased 40% year-over-year. I was a session panelist for the Agorapulse Agency Summit: Pinterest Edition , where I had the pleasure of learning from a who’s who of marketing pros. Many consider it to be a search engine instead of a social media channel.

Paid Content 120

Paid Content Search Marketing Promotion Advertising Agencies 120

Huptech Web

OCTOBER 6, 2023

Table Of Contents Introduction What is User-Generated Content (UGC)? The Psychology behind the WHY User-Generated Content really matters. Importance of UGC in building trust and credibility How Does User-Generated Content Make a Great Impact on Ecommerce? What is User-Generated Content (UGC)?

User-Generated Content 52

User-Generated Content eCommerce Trends Generation 52

Launch Marketing

FEBRUARY 14, 2024

The MedTech industry is becoming more innovative as organizations continue to develop revolutionary products that address emerging challenges. This is causing the market to become crowded, leaving companies struggling to stand out among competitors when introducing new products.

Paid Content 62

Paid Content Product Marketing & Strategy Contingency Planning 62

SalesIntel

NOVEMBER 17, 2022

Here are some statistics related to edtech marketing: According to GlobalData estimates , the EdTech industry will grow from US$183.4 also features the most total venture capital funding for edtech companies with $8.3 also features the most total venture capital funding for edtech companies with $8.3 billion in 2021 to US$410.2

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. And who can blame them?

Merchandising 101

Merchandising Marketing Analytics Tools Conversion Lead Ranking 101

EveryoneSocial

NOVEMBER 24, 2020

If you are in marketing or sales, it should be no surprise to you that user-generated content or “UGC” is a powerful form of content your organization must utilize. The Value of User-Generated Content Top User-Generated Content Statistics Building Your User-Generated Content Strategy.

User-Generated Content 63

User-Generated Content Paid Content Statistics Generation 63

Sharpspring

AUGUST 17, 2021

Paid advertising is often one of the most expensive aspects of your marketing budget. While retargeting campaigns generally have a better ROI, your strategy still suffers if you leave it up to the algorithms — which don’t always serve your ads to the right people. The True Costs of Paid Advertising. The results?

Marketing Budget 88

Marketing Budget Cost per Acquisition Cost Per Click Cost Per Thousand 88

Martech

DECEMBER 6, 2023

The guidelines largely focus on three areas: authentication of outgoing emails, reported spam rates and the ability to easily unsubscribe from email lists. The two companies will require bulk email senders to use what Google calls “well-established best practices” to authenticate the sender. First, pay attention to send times.

Rules 129

Rules Google Paid Search Agency Marketing Automation Services 129

Martech

JANUARY 11, 2024

In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. Marketers will continue to refine their email strategies because the payoff can be substantial. Here are some of the ways marketers will improve their email programs in the year ahead.

Email Marketing 121

Email Marketing Marketing AI Enterprise Management Work Management 121

Directive Agency

JULY 31, 2023

LinkedIn conversation ads are a powerful way to book sales meetings and boost webinar attendance, putting your brand front and center with your prospects. While creating conversation ads is easy, finding messages that are impactful and resonate with your audience is much harder.

Linkedin 52

Linkedin Paid Search Agency Work Management Ads 52

Hubspot

MAY 26, 2017

In 2016, 96% of Google's revenue came from paid search (or pay-per-click) advertising. Clearly, marketers are taking advantage of AdWords, but what does a great PPC campaign even look like? How do you ensure it drives ROI for your company? If you'd like to access the full kit, click here.

Paid Search Agency 75

Paid Search Agency Adwords Landing Pages PPC 75

Martech

MAY 24, 2024

B2C marketing deals with consumer purchases, which means B2C marketers are targeting individuals or small groups of people who make purchase decisions. But generally speaking, a couple considering a B2C purchase will have an easier time coming to a decision than a business buying group with varied wants and needs in a B2B setting.

Marketing Automation Services 97

Marketing Automation Services Marketing Automation Automation Tactics 97

Optinmonster

MARCH 8, 2021

Do you want to know how to optimize Facebook ads but not sure where to get started? Facebook ads can be one of the biggest assets to growing your company. But, if not set up correctly, these ads can also be more costly than their worth. That’s because Facebook ads are incredibly competitive.

Paid Search Agency 124

Paid Search Agency Facebook Optimization Ads 124

Unbounce

JUNE 1, 2021

You know that one ad you keep seeing: The one for that embarrassing t-shirt your friend messaged you about that just couldn’t be real? ( Nobody wants to be that type of marketer.). But the truth is that most people kinda like retargeted ads —when they’re well-targeted. Because let’s face it: The internet can be distracting.

Cost per Acquisition 138

Cost per Acquisition Paid Search Agency Ads Examples 138

Kevin Indig

APRIL 1, 2023

At some point, especially as a venture-backed company, you want to increase the traffic growth rate from content, and the way to do that is to publish more volume. Only few companies achieve high output with high quality. Generative AI amplifies invisible content - unless the right guardrails are in place.

Paid Search Agency 95

Paid Search Agency Lead Scoring Lead Ranking Companies 95

Valasys

APRIL 19, 2023

Facebook Ads and Google Ads are two of the most popular forms of digital advertising. Facebook Ads allow businesses to advertise on the Facebook platform and its associated apps, while Google Ads allows businesses to advertise on Google’s search engine results pages and other Google-owned platforms.

Paid Search Agency 52

Paid Search Agency Ads Facebook Google 52

Only B2B

DECEMBER 29, 2022

Our attention in 2022 was on: Making the most out of current economic situation Expanding our value-driven marketing strategy. Your business relies on generating qualified leads and making sales. So what lead generation tactics will bring you the most leads in 2023. Here are the top 7 lead generation strategies for 2023.

B2B Marketing 126

B2B Marketing Trends Planning Paid Search Agency 126

SocialPilot

MAY 7, 2024

Gone are the days of waiting for slow and impersonal marketing messages. Whether you’re a small business owner or a social media agency wanting to make the most of Twitter marketing efforts , this blog is for you. Name and username: Use your company’s name and the same username for these fields to avoid any confusion.

Twitter 85

Twitter Paid Content Ideal Customer Profiles Paid Search Agency 85

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62