Content Marketing Institute

FEBRUARY 5, 2018

The same old content promotion tactics don’t work anymore. With organic reach rapidly declining on social media, you need new ways to effectively promote blog content without paying for it. In this post, I’ll walk you through four effective and unconventional ways to promote your blog content on social media without paying for it.

Social Media 167

Social Media Promotion Media Content 167

The Forward Observer

JANUARY 26, 2024

Marketing 6.0: The Future Is Immersive by Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan About the Book In Marketing 6.0 , the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world.

Lead Ranking 156

Lead Ranking Marketing Management Wikipedia Lead Scoring 156

Optinmonster

DECEMBER 28, 2023

That’s the art of cross-promotion – a strategy as old as marketing itself, yet constantly evolving. Cross-promotion marketing happens around us all the time. It’s that McDonald’s Happy Meal promoting the latest blockbuster hit. What is Cross-Promotion? You can see it everywhere.

Promotion 76

Promotion Cross-Selling Bundling Advertising Agencies 76

Webbiquity

SEPTEMBER 28, 2022

Most consumers are inundated with marketing emails on a daily basis. Email personalization is a strategy brands use to generate customized emails for each recipient on their email list to increase open rates. The Importance of Email Personalization in Marketing. 6X higher transactional rates. Segment your subscribers.

Email Marketing 342

Email Marketing Personalization Psychographics Marketing & Strategy 342

Marketing Insider Group

MAY 30, 2023

However, for businesses with finite resources and limited marketing experience, it can be difficult to determine the effectiveness of a campaign and make necessary improvements. In this guide, we’ll explore various methods for measuring your small business’s marketing success. Set specific marketing goals.

Work Management 280

Work Management Marketing Management Budget Programs Allocation 280

Marketing Insider Group

NOVEMBER 10, 2021

Your business has a powerful marketing tool at its disposal. That tool is text message marketing, also known as SMS marketing. According to Grandview Research , the SMS marketing industry is booming. Your competitors are waking up to the power of text marketing. Text Message Marketing Benefits.

SMS 336

SMS Marketing Automation Services CAN-SPAM Marketing & Strategy 336

The Forward Observer

OCTOBER 13, 2023

High-Impact Content Marketing: Strategies to Make Your Content Intentional, Engaging, and Effective by Purna Virji About the Book Create meaningful engagement, drive conversion rates and boost customer retention with this crucial resource to unlocking the true potential of your content marketing strategy.

Planning 130

Planning Top of Funnel Content Marketing PPC 130

Martech

MAY 14, 2024

Why is putting a figure on marketing ROI still a problem? While advances in marketing analytics and technology have been made, a significant portion of businesses still report facing difficulties in calculating ROI. In the fall 2023 CMO survey , CMOs report Increased pressure from the CFO to properly report and improve marketing ROI.

ROI 121

ROI Marketing Attribution Cost per Acquisition Work Management 121

Webbiquity

OCTOBER 7, 2014

There are few things more satisfying to an online marketer than witnessing your brand’s Twitter account reach critical mass. Through a few tactical tweaks to your tweets, you can achieve a higher click through rate and more traffic to your digital properties. Command Them To Click. Guest post by Logan Strain.

Click Rate 100

Click Rate Twitter CTR Eye-Tracking 100

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. 93% say it’s an integral part of their strategy.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Marketing Insider Group

DECEMBER 18, 2023

In a world where every click counts and attention spans are shrinking, it’s more important than ever to make sure your content not only reaches your audience but also resonates with them. Programmatic Native Advertising: Zemanta Image Source: Zemanta At Marketing Insider Group, we use Zemanta , an Outbrain company, for all our clients.

Paid Content 224

Paid Content Distribution Cost Per Thousand Budget Programs 224

The Forward Observer

JANUARY 19, 2024

Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing by Brian Kurtz About the Book Brian Kurtz is the bridge connecting the bedrock fundamentals of direct response marketing to today’s state-of-the-art strategies, tactics, and channels. It’s the only thing.

Copywriting 148

Copywriting Wikipedia Marketing & Strategy Advertising Mediums 148

Optinmonster

MAY 4, 2021

Are you looking for the perfect Mother’s Day promotional ideas to honor and celebrate moms everywhere? That’s why, in this post, we’re going to share 7 Mother’s Day promotional ideas that you can use this year. 7 Mother’s Day Promotional Ideas. Click here to get started ?.

Promotion 101

Promotion Budget Programs Tools Landing Pages 101

Webbiquity

JULY 19, 2022

Marketing performance indicators keep you focused on what‘s really important by keeping your attention on exactly what you must do to reach your business goals faster. Which skills can the team (marketing, sales, customer service, production, etc.) Image credit: Nathan Dumlao on Unsplash. Emails Sent.

Lead Scoring 292

Lead Scoring Lead Ranking ROI Enterprise Management 292

ConvertKit

OCTOBER 30, 2020

Why YouTube video promotion is so important. Step #1: Optimize and promote your YouTube videos. Step #2: Promote your YouTube channel. Step #3: Promote your channel outside of YouTube. Fortunately, there are still plenty of ways to promote your YouTube videos and grow your audience without spending a fortune.

Youtube 145

Youtube Promotion Spending Video Marketing 145

Marketing Insider Group

NOVEMBER 24, 2020

Content marketers shouldn’t fear Google Analytics. To help you navigate Google Analytics for content marketing , we’ve put together this handy guide you’ll want to bookmark. Content marketers should embrace data to improve the performance of content. Google Analytics for Content Marketing: Where to Start. Quick Takeaways.

Marketing Analytics Tools 363

Marketing Analytics Tools Analytics Google Content Marketing 363

Salesforce Marketing Cloud

MAY 23, 2024

Going with a generic “ batch and blast ” email marketing strategy is sure to land you in the customer’s filters — or worse, having them unsubscribe. This tradeoff – data for personalization – means that marketers have a significant opportunity if they uphold their end of the bargain. A 45% increase in conversion rate.

Click Rate 111

Click Rate Content CAN-SPAM Banners 111

ClearVoice

MARCH 14, 2024

You can’t overlook the value of email marketing when it comes to content distribution. After all, content marketing is highly regarded for its exceptional capability of generating an ROI of over 3,600 percent. Marketers often report an impressive average of 14.1 Write click-worthy subject lines. Use power words.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Anyword

MAY 10, 2022

If you’re using email marketing to promote your business, you need compelling email copy. How To Create Strong, Actionable Promotional Emails. One of email marketing’s most important roles is to make an impression, and there’s no better way to do that than by catching readers’ attention early on. Hook Them Early.

Promotion 84

Promotion Tips Copywriting CTR 84

Optinmonster

DECEMBER 28, 2023

Are you looking for sustainable ways to market your business? Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. Let’s get started! This is a 138.2%

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics.

Paid Content 108

Paid Content ROI Content Marketing Marketing Analytics Tools 108

SmartBrief - Marketing

MARCH 4, 2024

At least that has been my experience, dating back to when I was in-house marketing for an ecommerce brand in the early 2000s. The messaging should be consistent and conducted through all marketing and promotional efforts. For you, the common “hook” is exclusive discounts and promotions as a baseline.

Newsletter 102

Newsletter Template Email Marketing Design 102

Delivra

SEPTEMBER 27, 2018

As a marketing strategy, email continues to be the channel with the most return on your investment. And 66% said that they preferred to receive promotions from retailers through email, compared to 26% from direct mail, 25% from mobile apps and 23% from social media. A boost in email click-through rates? Even better.

Click Rate 40

Click Rate Marketing Automation Services Open Rate Trigger Marketing 40

Top Rank Marketing

NOVEMBER 15, 2023

What does the future of B2B influence look like, and how will top global brands succeed with B2B influencer marketing in 2024 and beyond? Let’s jump right in and take a look at the future of B2B influence from 12 top subject matter experts.

Work Management 134

Work Management Marketing Management B2B Marketing B2B 134

Hubspot

MARCH 10, 2020

Before scheduling any consultations, I narrowed down the options based on their fitness philosophy (seen on their website) and the most highly rated. That's why, as marketers, our businesses have to show up when people are searching for local companies online. Below, let's review the top strategies to promote your business locally.

Promotion 97

Promotion Business Loyalty Hubspot 97

Optinmonster

MAY 2, 2024

That’s a lot of marketing messages between regular folks and businesses. Here’s what we’ll cover in the upcoming sections: Why Use Facebook Messenger for Marketing? Ways To Use Messenger in Your Marketing Strategy Facebook Messenger Marketing Without a Bot Why Use Facebook Messenger for Marketing? Lead Generation.

Facebook 86

Facebook Paid Search Agency Business Click Rate 86

Convince & Convert

NOVEMBER 8, 2016

Considering each link posted to social media enjoys a half-life of around three hours , brands must search constantly for novel ways to promote their posts to keep them relevant for longer. Here are a few tips to keep you ahead of the social media marketing curve. This also makes promoting new posts easier. highlight to tweet).

Social Media 167

Social Media Promotion Media Clickthrough 167

Martech

FEBRUARY 1, 2024

I’m guessing it was at least one hundred, with many revenue-seeking messages landing in the Promotions tab for mass deletions and/or general oblivion. Well, this is where I tell you that there is a way — in fact, there’s been a way for a few years, but it’s the rare email marketer who knows about it, let alone takes advantage of it.

Email Marketing 112

Email Marketing Google Click Rate Marketing & Strategy 112

Salesforce Marketing Cloud

DECEMBER 8, 2023

Competition for eyeballs and clicks are at a premium, so your email marketing strategy needs to constantly evolve to keep up. If your metrics are suffering and you’re not seeing the results you need, maybe it’s time to review your email marketing strategy and see where you can improve. Is email marketing easy?

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Navigate the Channel

JULY 13, 2023

Email service provider Constant Contact is currently keeping data on some 200 million monthly emails sent by customers who use its platform, including open rates, click rates and bounce rates. In the second quarter, the overall average open rate for all industries was 34.46%. Email marketing is a smart strategy.

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

SocialPilot

MAY 7, 2024

Gone are the days of waiting for slow and impersonal marketing messages. Whether you’re a small business owner or a social media agency wanting to make the most of Twitter marketing efforts , this blog is for you. Nowadays, conventional marketing techniques can feel impersonal, especially when digital real estate is crowded.

Twitter 85

Twitter Paid Content Ideal Customer Profiles Paid Search Agency 85

Martech

JANUARY 9, 2024

It’s a pivot that’s tipping the scales from social ad spend to more influencer marketing investment — where genuine, community-focused engagement means richer content, more strategic partnerships and deeper market penetration as the creator economy barrels ahead. Long-term partnerships where influencers regularly promote a brand.

Advertising Agencies 133

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 133

Scoop.it

FEBRUARY 15, 2024

Anyone can argue that small businesses need email marketing more than anyone else. If you think about it, small businesses must be very cautious about the marketing channels they pick because they have limited resources and budgets. That forces them to adopt cost-effective marketing strategies that can generate significant returns.

Small Business Marketing 94

Small Business Marketing Email Marketing Business Paid Search Agency 94

Salesforce Marketing Cloud

JANUARY 4, 2024

And with drip marketing, emails don’t have to live on an island unto themselves. A marketer’s job is to find and understand high quality leads, then help convert them to sales. Drip marketing is a solution for that, since it focuses on “dripping” emails into inboxes over time. Why use drip campaigns?

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Litmus

APRIL 18, 2024

Email marketers need to consider not only crafting, designing, and developing individual emails but also strategy, planning, operations, and deliverability—and of course, coordinating these efforts with the rest of your team. That’s why the MVP of any email marketing team is an integrated marketing tech stack.

Email Marketing 96

Email Marketing Marketing Automation Services Work Management Planning 96

Sprout Social

FEBRUARY 17, 2022

And while it’s an effective tool for marketers to engage their subscribers—most will agree it’s a time-consuming task. Or at least, this was true until email marketing templates came along. Let’s explore how you can use templates to make your email marketing more efficient. Simply put—because it works.

Template 127

Template Email Marketing Blast Campaigns Planning 127

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]Email continues to dominate B2B marketing, but a generic approach isn’t enough. With its broad reach, affordability, and personal touch, B2B email marketing is essential for making a lasting impact on your audience. Let’s dive in! billion and is projected to reach USD 17.9

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98