Martech

MARCH 16, 2022

Apple’s new Mail Privacy Protection (MPP) is having a significant impact on email marketing, according to a new study from Campaign Monitor that found that average open rates were up 3.5% year-over-year in 2021, while click-to-open rates were down 3.6%. Get the daily newsletter digital marketers rely on.

Open Rate 104

Open Rate Studies Privacy Protection Click Rate 104

Outreach

AUGUST 24, 2021

Email marketing is a core element of the buyer journey, serving as one of the earliest touchpoints in the sales cycle (at Outreach, we refer to the optimized series of such touchpoints as Sequences). As a result, most enterprises consider a high email open rate a barometer for gauging campaign success. What is Email Open Rate?

Open Rate 98

Open Rate Advertising Benchmark Opt-out Top of Funnel 98

SmartBug Media

APRIL 20, 2022

At a basic level, Apple’s MPP does not disclose the email open rate of a recipient to a business. Although this does affect marketers who utilize email marketing, the situation isn’t as bad as a lot of the doom-and-gloom conversations would lead you to believe. Open-powered email features are unreliable.

Open Rate 105

Open Rate Privacy Privacy Protection Click Rate 105

Litmus

APRIL 19, 2022

When you know which email analytics to measure, how to calculate performance, and how to explain what it means to decision-makers, you’re a more empowered email marketer. Now, many email marketers are wondering how to measure email marketing success. If not open rates, what does measure email marketing success?

Open Rate 85

Open Rate Email Marketing Planning Webinar Metrics 85

SendGrid

OCTOBER 1, 2018

Read how to increase your Click to Open Rate (CTOR) in your email marketing campaigns–a useful email metric that indicates message relevancy. The post What Is Click To Open Rate In Email Marketing? appeared first on SendGrid.

Open Rate 57

Open Rate Click Rate Email Marketing Marketing 57

Martech

SEPTEMBER 21, 2021

.” As of Monday, the thing many email marketers have dreaded – iOS 15 – has launched, which will nullify tracking on emails opened by Apple Mail users and makes the open rate even less reliable. First, a moment of silence for the open rate. Why we needed to kick the open-rate habit.

Open Rate 132

Open Rate Email Marketing Planning Click Rate 132

Martech

SEPTEMBER 29, 2021

With Apple’s iOS 15 now an available update for all iPhones, marketers should be on the lookout for changes in their email open rate data. What’s ironic, though, is that the feature could cause open rates to inflate, not drop. Get MarTech’s Email Marketing Periodic Table.

Open Rate 112

Open Rate Marketing Automation Services Peer-to-peer Click Rate 112

Martech

AUGUST 15, 2022

Welcome emails and those triggered by inventory changes have the best click-to-open and first purchase conversion rates, according to a new study. success rate, with welcome emails succeeding 23.3%. Read next: 8 major email marketing mistakes and how to avoid them. Abandoned cart notifications had a 23.9%

Click Rate 97

Click Rate Purchase Best Practices Trigger Marketing 97

SmartBug Media

JUNE 7, 2021

In fact, Litmus Research found that the ROI on email marketing is 38-to-1. Why wouldn’t you want to optimize your email marketing strategy? To do that, let’s talk through how you can increase email open and click-through rates. Increase Email Open Rates. Increase Email Click-Through Rates.

Click Rate 105

Click Rate Deliverability Open Rate Mobile Marketing 105

ConvertKit

AUGUST 3, 2021

Open rates have been considered a vanity metric for a long time. There are several factors that make open tracking inaccurate. And with the latest Apple announcement , open rates will soon become even less reliable when it comes to measuring the success of your email efforts. Now they’re left wondering, “what now”?

Open Rate 114

Open Rate Deliverability Click Rate Conversion Rate 114

Webbiquity

APRIL 23, 2024

In B2B marketing, with the constant pressure to “do more with less,” optimizing return on investment (ROI) is crucial, especially regarding brand awareness. Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics.

ROI 170

ROI Email Marketing B2B Marketing Marketing Automation Services 170

KoMarketing Associates

SEPTEMBER 13, 2022

Some marketers are struggling to increase the return-on-investment (ROI) of their email marketing strategy. Ascend2 recently published its “Email Marketing: Strategies, Tactics & Trends” report, and data indicated that most marketers (69%) would still only call their email marketing strategy “somewhat successful.”

Marketing Report 239

Marketing Report Email Marketing Open Rate Click Rate 239

KoMarketing Associates

JULY 3, 2017

New research suggests that email and personalization remain prominent marketing tactics, but marketers still face obstacles in execution. Open rates for Q2 2017 hovered around 27 percent, a two percentage point leap from 2016. CTR rates also jumped two percentage points from 14 percent to 16 percent.

Open Rate 120

Open Rate CTR Email Marketing Forrester 120

SendX

JANUARY 28, 2019

Over the course of last few years, I have been helping our customers with their email marketing. Some have seen as high as 2x more opens after moving to SendX and applying the techniques I am about to layout in this post. 2X more opens with a list size of 100k+ means a clear positive effect on your top line. First some basics.

Open Rate 158

Open Rate Work Management Marketing Management Deliverability 158

Optinmonster

APRIL 17, 2023

Do you want some email subject line best practices to enhance your email marketing? And they usually decide whether or not to open an email based on the subject line. That’s why writing better subject lines is a great way to improve email open rates Some email clients also include preview text next to the subject line.

Open Rate 84

Open Rate Practices Best Practices Urgency Marketing 84

Conversica

SEPTEMBER 30, 2021

Marketers can’t afford to be static. When companies like Apple and Google change their policies on pixel tracking , Marketers need to take notice and make appropriate changes to their tactics. Open Rates Are Dying: What’s Happening Now? Yes, some Marketers dislike this change.

Open Rate 52

Open Rate Click Rate CAN-SPAM Trigger Marketing 52

Webbiquity

SEPTEMBER 28, 2022

Most consumers are inundated with marketing emails on a daily basis. Email personalization is a strategy brands use to generate customized emails for each recipient on their email list to increase open rates. The Importance of Email Personalization in Marketing. 6X higher transactional rates.

Email Marketing 338

Email Marketing Personalization Psychographics Marketing & Strategy 338

SendX

JUNE 12, 2020

Apparently, there’s no longer any such thing as “gut feel” in business, marketing or picking the next destination for a vacation. With email marketing, you own the content, list and all your data. It’s one of the most measurable ways of marketing. And of course, don’t be thirsty for high open rate and use dirty tricks.

Analytics 195

Analytics Email Marketing Click Rate Open Rate 195

Act-On

APRIL 26, 2024

Marketing leaders are facing an unprecedented time with unprecedented demands: Wring every drop of value from generative AI. So let’s dive in — here’s what’s top-of-mind for these marketing leaders, along with some sage advice for their peers. Marketing — in this economy? Navigate ever-changing email privacy regulations.

Lead Ranking 130

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 130

KoMarketing Associates

MAY 27, 2020

Although marketers have been turning to email to reach their customers and prospects for quite some time, new research shows that it still holds strong as a marketing tactic. Cheetah Digital and Econsultancy recently published the report, “Is Your Marketing Strategy Out of Touch?” Timing Marketing Emails Appropriately.

Marketing Report 295

Marketing Report Email Marketing Banner Ads Open Rate 295

KoMarketing Associates

MARCH 6, 2020

Marketers can launch their marketing campaigns on any day of the week, but as new research shows, sending emails on certain days – particularly Tuesdays and Thursdays – may be more efficient. Thursday has the highest click-to-open rate (15.2%), while Tuesday overall has the highest email open rate (17.6%).

Email Campaigns 276

Email Campaigns Email Marketing Campaigns Open Rate 276

Webbiquity

APRIL 18, 2024

Image credit: Mikael Blomkvist on Pexels This also applies, of course, to B2B marketing. Ideally, marketers focus their time on performing high-impact tasks that need our knowledge, expertise, and experience. So, why not let B2B marketing automation take care of the rest? What is B2B Marketing Automation?

Marketing Automation Services 159

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 159

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI. You’ll get high ROI.

Email Marketing 264

Email Marketing Enterprise Management CTR Webinar Metrics 264

GreenRope

MARCH 9, 2020

5 Ways to Optimize Email Marketing Open Rates. Successful online brands spend significant time and money refining their email marketing campaigns. Email still outperforms other forms of digital marketing by a significant margin. According to an eMarketer study , the median email marketing ROI sits at 122%!

Open Rate 52

Open Rate Email Marketing Optimization Deliverability 52

Optinmonster

NOVEMBER 20, 2019

Without proof, it can be hard to determine which will have the highest open rate. That’s why we’ve made a list of the email subject lines that get the highest open rates along with statistics to prove it. Why Email Subject Lines Are Important for Open Rates. Or even worse, be marked as spam!

Open Rate 70

Open Rate Statistics CAN-SPAM Click Rate 70

PureB2B

JANUARY 24, 2017

Email marketing was a huge piece of the marketing puzzle in 2016. It’s hard to ignore a marketing channel that averages a 3800% return. Despite the fact that email marketing has been utilized for over two decades, many brands still aren’t optimizing their processes to maximize exposure and engagement.

Open Rate 86

Open Rate CAN-SPAM Clickthrough Click Rate 86

Act-On

OCTOBER 4, 2023

Your marketing automation platform houses crucial marketing data that drives your business. That’s where marketing analytics software comes in. Most of the major marketing automation platforms have some form of analytics built into the user experience. Let’s go through some use cases for marketing analytics software.

Marketing Automation Services 146

Marketing Automation Services Analytics Software Deliverability 146

ClearVoice

MARCH 14, 2024

You can’t overlook the value of email marketing when it comes to content distribution. After all, content marketing is highly regarded for its exceptional capability of generating an ROI of over 3,600 percent. Marketers often report an impressive average of 14.1 Write click-worthy subject lines. Use power words.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Marketing Insider Group

FEBRUARY 14, 2023

There’s nothing more frustrating than creating a great email campaign only to get abysmal email open rates. It’s so easy to get hung up on the perfect way to get your point across and get a click with just a handful of words. Chances are, your email subscribers liked the subject line, and it enticed them to open your email.

Creativity 325

Creativity Examples Marketing Budget Urgency Marketing 325

Optinmonster

JANUARY 24, 2024

Hello there, fellow email marketers! Let’s talk about how to measure email marketing success. Despite the rumors of email marketing dying , it remains an integral part of any effective digital marketing strategy. But how do we gauge the effectiveness of your email marketing?

Email Marketing 81

Email Marketing Planning Open Rate Click Rate 81

Litmus

JANUARY 25, 2022

This is especially true for email marketers as we continue toward a privacy-focused world. In order to truly understand how your email marketing campaigns are performing individually and holistically, key performance indicators (KPIs) should be tracked to monitor success. Click-through rate (CTR). Unsubscribe rate.

Email Marketing 97

Email Marketing Click Rate Open Rate CTR 97

PureB2B

JANUARY 24, 2017

Email marketing was a huge piece of the marketing puzzle in 2016. It’s hard to ignore a marketing channel that averages a 3800% return. Despite the fact that email marketing has been utilized for over two decades, many brands still aren’t optimizing their processes to maximize exposure and engagement.

Open Rate 62

Open Rate CAN-SPAM Clickthrough Click Rate 62

SmartBrief - Marketing

MARCH 10, 2024

There are a host of elements that can be personalized via segmentation to maximize opens, reads and clicks. Maximize email newsletter performance With the benefits of A/B testing and segmentation, response rates should be optimized. Use analytics tools to track your open rates, click-thru rates and unsubscribe rates.

Newsletter 106

Newsletter Practices Analytics Optimization 106

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics.

Paid Content 105

Paid Content ROI Content Marketing Marketing Analytics Tools 105

Hubspot

APRIL 6, 2018

And my favorite source of inspiration is in HubSpot Sales -- I'll open up "Templates" and browse the real emails HubSpot salespeople are sending their prospects. Not only can I see average open rate for individual templates, I can also gauge their performance by response rate and click rate (i.e.,

Open Rate 93

Open Rate Template Peer-to-peer Click Rate 93

Hubspot

FEBRUARY 4, 2015

In marketing, some benchmarks are easier to find than others. If you want to see how their overall marketing is performing, you can plug in their URL into Marketing Grader and compare their score to yours. Take email marketing metrics, for example -- most companies don''t divulge their open and click rates.

Click Rate 28

Click Rate Open Rate Advertising Benchmark Lead Ranking 28

Launch Marketing

SEPTEMBER 27, 2023

When it comes to nurturing leads and keeping potential clients engaged in the ever-evolving landscape of B2B tech digital marketing, drip marketing stands out as a game-changer. But what is drip marketing and how can you leverage it? These actions can be anything from opening an email to viewing a landing page on your website.

B2B Marketing 126

B2B Marketing Lead Scoring Lead Ranking Campaigns 126