SendX

JANUARY 2, 2020

While your email did reach them, they just didn’t bother opening it or clicking on any Call-to-actions given in the email. According to a recent study , subject lines do affect email open rates. According to Hubspot, a study they conducted using 6.4 According to Hubspot, a study they conducted using 6.4

Tips 195

Tips Click Rate Open Rate Urgency Marketing 195

SendX

NOVEMBER 4, 2020

At the cost of a few dollars per month, email marketing solutions help you build email lists, create newsletters, and analyze your email campaigns. These email blasts can be promotions or newsletters. There are templates for promotions, sales, and newsletters. Wix lets you send email blasts to your contacts.

Work Management 277

Work Management Marketing Management Email Marketing Planning 277

Optinmonster

DECEMBER 28, 2023

Gen Z likes subscribing to email newsletters as much as they love consuming social media content. Pro-tip: Learn about 50 smart ways to segment your audience so you can target your message to achieve higher conversion rates, regardless of the channel you use. TikTok’s average engagement rate is 4.25%.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

SendX

NOVEMBER 10, 2020

While it’s true that readers have subscribed to your email list intentionally, it’s also true that there’s a good chance that they’ll forget you; given all the other newsletters they’ve subscribed to as well. And in case you don’t know, emails are effective in improving open rates. Add links to your emails. So, how do you do that?

Email Marketing 355

Email Marketing Planning Tips Paid Search Agency 355

Litmus

OCTOBER 8, 2019

In this ebook, the email marketing teams at Litmus and HubSpot share their proudest email moments, along with actionable advice on how to apply the strategies that worked for us to your campaigns, too. See Litmus’ and HubSpot’s proudest email moments ?. So what are the most successful campaigns we ever sent?

Email Campaigns 46

Email Campaigns Hubspot Campaigns Copywriting 46

SendX

AUGUST 31, 2020

Also, there are different ways that newsletters are displayed on different devices from different email clients, depending on their individual standards. There are a number of email newsletter tools that provide services such as rendering and testing your email with different pricing plans, sizes, and features.

Tools 195

Tools CAN-SPAM Deliverability Paper 195

Marketing Insider Group

FEBRUARY 23, 2021

Source: HubSpot. Neil Patel said he increased deal closing rates by 70% using case studies in his emails. Automated emails average over 70% higher open rates and 152% higher click-through rates than “business as usual” marketing messages ( Campaign Monitor ). To me, this statistic is surprisingly low.

Case Studies 283

Case Studies Case Study Studies Top of Funnel 283

Optinmonster

AUGUST 24, 2023

By showcasing these actions to visitors, TrustPulse aims to boost conversions and engagement rates. For example, you can set up a campaign that asks visitors to provide their email addresses for a newsletter, exclusive deals, and downloadable resources. It’ll help increase click-through rates and, ultimately, conversions.

Email Marketing 57

Email Marketing Marketing Management Tools Conversion 57

Only B2B

APRIL 10, 2024

Usually, MQLs are the leads that have shown interest in various ways, like downloading content like ebooks, white paper, signing up for a company newsletter attending a webinar or online event. Misalignment between marketing and sales teams can lead to poorly qualified leads being passed on, impacting conversion rates.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Optinmonster

JUNE 4, 2021

The right timing can largely affect your campaign’s open and click-through rates. From GetResponse’s data, we learn that Tuesday has the highest open rate and click-through rate , making it the most popular day to send emails. HubSpot Statistics. Intercom Statistics.

Best Practices 131

Best Practices Click Rate Open Rate Trigger Marketing 131

Scoop.it

MARCH 2, 2023

According to HubSpot , most marketers who leverage blogging say it’s effective, and 10% say it generates a higher ROI (return on investment). Email newsletters One unique benefit of email marketing is that your message lands directly in your customer’s inbox. Videos are undoubtedly one of the best marketing assets you can produce.

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Brand Identity 91

SmartBug Media

MARCH 8, 2021

Today, we are uncovering insights from a range of SmartBug Media® clients in the finance industry that use HubSpot, as well as insights from our own team, on which email strategies they employed during the COVID-19 pandemic. Here are HubSpot’s 2019 average open and click rates for the financial industry: 23 percent open rate.

Email Marketing 85

Email Marketing Planning Click Rate Open Rate 85

Huptech Web

DECEMBER 14, 2023

organic click-through rate (First Page Sage, 2023) The SEO industry is forecasted to be worth almost $218 billion by 2030 (Forbes) Fast loading pages rank significantly higher than pages that load slowly (Backlinko) The first organic result on mobile searches gets 27.7% of the clicks, versus 19.3% of the clicks, versus 19.3%

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

Martech

AUGUST 16, 2023

In a world of one-click shopping, customers have higher expectations for any company they interact with. While there are a number of ways to implement these ideas, I’ve spent the bulk of my career helping teams leverage a marketing platform like HubSpot to architect and deliver remarkable customer experiences.

Ideal Customer Profiles 96

Ideal Customer Profiles Work Management Marketing Management B2B 96

Contently

DECEMBER 26, 2022

Metrics such as clicks, shares, likes, comments, and views are all important. Organic Traffic: How many people found your content organically, without clicking a link on a paid ad or sponsored blog post? Average Time on Page: How long do visitors stay on the page when they click to view your content? Are you meeting their needs?

Lead Ranking 129

Lead Ranking Marketing Qualified Leads Top of Funnel Sales Qualified Leads 129

Contently

APRIL 4, 2023

Bottom-of-funnel content conversion rates (i.e., There’s nothing worse than going to a website and realizing the link you clicked on is four years old, and all the information within the article is terribly outdated. Promote your content on third-party sites or in third-party newsletters to reach new subscribers.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

SocialPilot

JANUARY 21, 2024

Studies have shown that adding a CTA button increased conversion rates by a whopping 83%. You need it to prompt your readers and viewers to take action on your site and social media , thereby enhancing your conversion rate overall. CTAs that just click. The simple hack is to add a CTA that creates a sense of urgency in them.

Social Media 119

Social Media Examples Media Urgency Marketing 119

Martech

FEBRUARY 24, 2022

Explore marketing automation solutions from vendors like Marketo, HubSpot, Salesforce and more in the full MarTech Intelligence Report on marketing automation platforms. Click here to download! Get the daily newsletter digital marketers rely on. If we ask a specific question, can they demonstrate the answer on the call?

Marketing Automation Services 117

Marketing Automation Services Marketing Management Vendors Marketing Automation 117

Porch Group Media

JUNE 9, 2022

– HubSpot 85% of users check their emails on a mobile phone. – HubSpot 35% of marketers send their customers 3-5 emails per week. – HubSpot 50% of consumers prefer communicating with brands via email. – Campaign Monitor Emails with personalized subject lines generate 50 percent higher open rates.

Statistics 105

Statistics First-Mover Advantage Email Marketing Marketing & Strategy 105

Optinmonster

AUGUST 16, 2023

These tools allow you to reach more subscribers and achieve higher open and click rates. Apart from the interface, here are a few more less-obvious features to look out for: Deliverability Rates You want your emails to reach a wide audience, but you don’t want those emails to end up in spam folders. Let’s get into it.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Service 52

Hubspot

MAY 18, 2021

What day/time are your open rates higher? Open rates, click-through rates, and other standard email metrics all give you signals. Price explains, "With analytics that go beyond opens and clicks. Or let's say you know an email has a high forward or print rate. What emails do they engage with the most?

Research 101

Research Buyer Personas Open Rate Click Rate 101

Only B2B

DECEMBER 29, 2022

HubSpot claims that one of the best ways for B2B businesses to get leads is through SEO. Which explains why email newsletters are used to provide information by three out of four B2B marketers. A free CRM is provided by HubSpot. Search Engine Optimization (SEO). Additionally, email marketing will keep expanding well into 2025.

B2B Marketing 127

B2B Marketing Trends Planning Paid Search Agency 127

Hubspot

MAY 26, 2021

In addition to getting direct access to your customer base, you can also track how your emails perform and test various methods to increase clicks and conversions. Newsletter – Do you want to send out exclusive content to your subscribers? Then a newsletter is the way to go. Unique clicks. Click-to-open rate (CTOR).

Enterprise Management 99

Enterprise Management Work Management Marketing Management Features 99

Navigate the Channel

JANUARY 3, 2024

Segmentation allows for personalized content, increasing engagement and conversion rates. On the other hand, identify emails with high distinctiveness to be only equal to, not higher than, low distinctiveness messages in terms of click-throughs.” Always segment your list(s). And, of course, make your emails relevant.

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

ConvertKit

JANUARY 15, 2021

Chapter #2: Subject lines and open rates. Chapter #3: Engagement and click rates. Chapter #2: Subject lines and open rates. Here are the most important email marketing stats around subject lines and open rates, along with a few tips for getting your emails opened. Average open rate for all marketing emails: 20%.

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

Hubspot

NOVEMBER 12, 2019

It’s a way to send customers unique offers — such as product sales or newsletters updates — with information your reader can’t get anywhere else. HubSpot 's marketing email tool allows users to create and send automated emails for free. The highest line of the graph represents the open rate. Click-through rate.

Research 101

Research CTR Best Practices Open Rate 101

Go Beyond SEO

JUNE 14, 2022

HubSpot conducted a recent survey that found more than 93% of video marketers say it’s an important part of their marketing strategy and you can measure the results from your video campaign, including tracking impressions, play rate, viewer engagement, lead generation, and click-through rate. Track Your ROI.

Video Marketing 78

Video Marketing Planning Paid Search Agency Emarketing 78

Hubspot

JULY 6, 2020

In HubSpot's 2020 State of Marketing Report , roughly 80% of marketers said their brand's email engagement had improved in the last year. The first question I asked consumers was, "Why do you most commonly subscribe to marketing emails or email newsletters?". Have they found another competing brand with a better newsletter?

Top of Funnel 101

Top of Funnel Click Rate Work Management Hubspot 101

Unbounce

JULY 6, 2020

So whether you’re just starting your marketing journey or trying to improve your conversion rates—aren’t we all?—here’s This means that any page with a form on it can be considered a type of lead capture page—including ebook download pages, demo request pages, or newsletter sign-up pages. Or have a 12% conversion rate?

Lead Capture 145

Lead Capture Paid Content Lead Scoring Lead Ranking 145

FunnelEnvy

FEBRUARY 19, 2024

Imagine a visitor landing on your website after clicking on a targeted ad. For inspiration, HubSpot offers many examples of best practices for landing pages. Click To Tweet Understand the importance of customer journey and intent. Slow pages lead to an increased bounce rate. Reach out if you have questions.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

Blue Flame Thinking

SEPTEMBER 25, 2023

Platforms like MailChimp , HubSpot , and Constant Contact offer consistent, user-friendly experiences that let you set customer journeys and send emails. If you use a CMS like WordPress you can use services like Amazon SES and popular plugins to send email newsletters directly from your website.

Enterprise Management 52

Enterprise Management Email Marketing Practices Work Management 52

Martech

FEBRUARY 9, 2022

Use the following questions to help you decide: Explore marketing automation solutions from vendors like Marketo, HubSpot, Salesforce and more in the full MarTech Intelligence Report on marketing automation platforms. Click here to download! If it’s to improve email efficiency, be prepared with metrics on open rates, clicks, etc.

Marketing Automation Services 97

Marketing Automation Services Work Management Marketing Management Marketing Automation 97

SmartBug Media

JUNE 2, 2022

Not sure what type of subject line will get the best open rates? Bounce Rate. When sending to a specific email list, your bounce rate shows what percentage of your contacts are not accepted by your recipients’ email servers. A high bounce rate can hurt the overall send health of your IP address. Click-Through Rate (CTR).

Email Marketing 97

Email Marketing Privacy Policies Planning CAN-SPAM 97

Scoop.it

JANUARY 28, 2021

By using powerful Email Service Providers (ESPs) like HubSpot, Mailchimp, and Marketo, you can reach out to several subscribers at a time without the risk of getting blacklisted or blocked by the Internet Service Providers. Scoop.it also offers a newsletter feature that will allow you to create, send & analyse your newsletters.

Email Marketing 86

Email Marketing B2B Marketing Planning Work Management 86

Litmus

JANUARY 19, 2021

We teamed up with our friends at HubSpot to find out: How to improve your email marketing strategy in 2021. Personalization increases open rates, conversion rates, and conversion values. HubSpot is an email marketing software focused on inbound marketing strategy. Email marketing trends to watch in 2021. A/B testing.

Budget Programs 136

Budget Programs Work Management Marketing Management Email Marketing 136

Sprout Social

JUNE 28, 2023

For emails, this can identify what subject lines result in more clicks. Email newsletters that regularly send to customers. Nurture campaigns to send to audiences based on whether they click on previous communications. Email open rates and bounce rates in your email automation tool.

Marketing Automation Services 109

Marketing Automation Services Marketing Automation Enterprise Management Automation 109

FunnelEnvy

OCTOBER 2, 2023

From landing pages to websites, Hubspot reported in 2020 that 83 (48%) of 173 study respondents say forms are their highest converting tool. Source: HubSpot Whether it’s a sign-up form for a newsletter or a contact form for inquiries, how you frame these forms can significantly impact conversion rates.

Opt-in 67

Opt-in Conversion Opt-out Privacy Policies 67