SendX

JULY 29, 2021

However, getting more clicks isn’t sufficient. You need to make sure these clicks come from users who correspond to the audience you’re targeting. You can increase your conversion rate by putting the right content in front of users at the right time in their buying journey. Source: HubSpot. Why Should You Invest Into SEO?

Email Marketing 197

Email Marketing SEO Work Management Marketing Management 197

Hubspot

APRIL 29, 2019

To help inspire your marketing team and kick-start your 2019 digital marketing strategy, we've cultivated a comprehensive list of digital marketing tips from marketers here at HubSpot. Ari Plaut, a Product Marketer at HubSpot, suggests: "Keep on top of the pulse of the customer, and hold yourself accountable to it. Know your customer.

Hubspot 101

Hubspot Tips Paid Search Agency Work Management 101

Marketing Insider Group

FEBRUARY 23, 2021

Case studies go more in depth than reviews and testimonials, describing how you addressed a challenge head-on by offering a solution that empowered your client to achieve positive results. Source: HubSpot. My favorite case studies will: Position your business as an industry leader. Quick Takeaways. Which one would you choose?

Case Studies 280

Case Studies Case Study Studies Top of Funnel 280

ConvertKit

MARCH 25, 2020

What are video landing pages? Why use video landing pages? Video landing page best practices. Video landing pages. Adding a video to your landing pages lets you fit all your personality and wisdom into one page. What are video landing pages? Jump ahead.

Landing Pages 46

Landing Pages Video Marketing Conversion Marketing Automation Services 46

Scoop.it

DECEMBER 28, 2023

Many elements influence ecommerce conversion rates. From curating content to appeal to specific segments of your audience to using it to inspire more purchases, here are the eight ways ecommerce content marketing influences conversion rates. Naturally, this will positively impact trust and conversion rates.

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107

SendX

FEBRUARY 26, 2021

SendX - Email marketing and lead capture software SendX is an email marketing software where you can automate your email marketing , easily build an authentic list of emails via inline lead capture forms and pop-ups that can integrate on every type of website landing pages. Hubspot provides free access to CRM along with multiple tools.

Lead Capture 195

Lead Capture Marketing Automation Services Marketing Websites Lead Ranking 195

Hubspot

FEBRUARY 22, 2019

Over the past three years, HubSpot has spent millions of dollars and ran over 1,200 controlled experiments on acquiring free CRM users through Google advertisements. For example, if we had a “Competitors” campaign, we’d have a “HubSpot Marketing Competitors” ad group and a “HubSpot Sales Competitors” ad group. HubSpot CRM").

Hubspot 77

Hubspot Cost Google Process 77

SmartBug Media

DECEMBER 4, 2019

Just click play below. This question has good reason behind it: organic visit-to-lead conversion rate is a great benchmark of inbound success. Not to mention, leads obtained from inbound activities (such as organic leads) have a much higher closing or conversion rate than their outbound counterparts: SEO leads have a 14.6%

Organic Leads 111

Organic Leads Paid Content Sales Qualified Leads Lead Ranking 111

Only B2B

JULY 7, 2023

Optimize your website for lead capture: Place prominent and strategically positioned opt-in forms on your website to capture leads. Proven Ways to Grow Your B2B Email List: Implement email opt-in forms strategically: Place opt-in forms on high-traffic pages, in blog posts, and at the end of valuable content to maximize conversion rates.

Marketing AI 62

Marketing AI Webinar Metrics Trends Co-Registration 62

Hubspot

SEPTEMBER 20, 2023

Within HubSpot CRM, for example, you can ask integrated AI to complete routine tasks for you. HubSpot’s ChatSpot can do everything you already do, but faster — a simple request to ChatSpot, and you can get to the end point of your request. Instead of clicking to get to a report, ChatSpot will deliver it straight to you.

Marketing AI 79

Marketing AI CMS Development Conversion Best Practices 79

Hubspot

DECEMBER 22, 2020

If your SEO (search engine optimization) and PPC (pay per click) teams exist in complete silos, it's time to change that. They might get lucky and grab some clicks, but they're probably losing money on this ad set. Landing page variations. Optimize your landing pages to reap both SEO and PPC benefits.

PPC 101

PPC Work Management SEO Top of Funnel 101

Scoop.it

MARCH 2, 2023

According to HubSpot , most marketers who leverage blogging say it’s effective, and 10% say it generates a higher ROI (return on investment). Video content For the past three years, as HubSpot tells us, video has been the primary content created by marketers. This can be measured in emails, social media posts, landing pages, and more.

Content Marketing 92

Content Marketing Lead Scoring Lead Ranking Branding 92

BOP Design

APRIL 13, 2020

Including a video on your landing page can increase conversions by more than 80%. Source: HubSpot ). Animation can be an excellent UX design technique to help capture and hold a user’s attention and decrease click-through rates. Source: Neil Patel ). Source: Wyzowl ). Source: Forbes ). Personalized Interactions.

Design 127

Design B2B Case Study Case Studies 127

Hubspot

MAY 9, 2019

In the paid acquisition world, clicks can seem like the holy grail. But if you really think about it, clicks only tell you if people arrive to your content. So what’s the process for persuading your audience to ignore that pizza, click on your ad, and convert on your landing page? Their content has to be engaging.

Cost per Acquisition 101

Cost per Acquisition CPA Acquisitions Lead Ranking 101

FunnelEnvy

AUGUST 8, 2022

Successful personalization can have a significant positive impact on conversion rate and client satisfaction. According to HubSpot , addressing concerns on a landing page can increase conversions by as much as 80%. Click To Tweet.

Conversion Rate 76

Conversion Rate Conversion Personalization Marketing & Strategy 76

SnapApp

FEBRUARY 7, 2019

Ultimately, we need the traffic we garner to work harder for us, which is why so many marketers today are focused on one goal: a higher conversion rate. And this focus on conversion rate seems to make sense, right? Even a slightly increased conversion rate could significantly impact your total revenue. Optimize Landing Pages.

Conversion Rate 99

Conversion Rate Conversion Sales Qualified Leads Landing Pages 99

SmartBug Media

APRIL 1, 2020

WordPress HubSpot Wix Squarespace Shopify. For example, the free HubSpot plugin helps you generate leads for your website. Many of these benefits generate a positive feedback loop. Most web hosts give you an easy one-click WordPress installer tool. HubSpot CMS. What Kinds of Websites Can You Build with HubSpot?

Work Management 134

Work Management Budget Programs CMS Development Marketing Management 134

Hubspot

JUNE 27, 2018

The lead-capture form is the main focus of a lead-capture page -- better known as a landing page. The ultimate goal of this page is to get your visitors to fill it out with contact information in exchange for a piece of content, such as an ebook. The Lead Form's Positioning on the Landing Page.

Lead Capture 99

Lead Capture Sales Qualified Leads Privacy Policies Top of Funnel 99

Martech

FEBRUARY 9, 2022

Use the following questions to help you decide: Explore marketing automation solutions from vendors like Marketo, HubSpot, Salesforce and more in the full MarTech Intelligence Report on marketing automation platforms. Click here to download! If it’s to improve email efficiency, be prepared with metrics on open rates, clicks, etc.

Marketing Automation Services 98

Marketing Automation Services Work Management Marketing Management Marketing Automation 98

Unbounce

JULY 6, 2020

So whether you’re just starting your marketing journey or trying to improve your conversion rates—aren’t we all?—here’s here’s what I wish I knew when I created my first lead capture page. What’s a Lead Capture Page? Once you know who your lead capture page is for, you’ll want to decide what it’s going to do.

Lead Capture 145

Lead Capture Paid Content Lead Scoring Lead Ranking 145

Hubspot

JUNE 3, 2020

Before we dive into the key metrics to track, let's review a checklist to look over when you're auditing your pay-per-click (PPC) campaigns. Evaluate your ad compared to your landing page. When this happens, it's time to look at your ads and see if your landing page follows through on expectations.

PPC 100

PPC Campaigns Paid Search Agency Adwords 100

FunnelEnvy

OCTOBER 2, 2023

From landing pages to websites, Hubspot reported in 2020 that 83 (48%) of 173 study respondents say forms are their highest converting tool. Source: HubSpot Whether it’s a sign-up form for a newsletter or a contact form for inquiries, how you frame these forms can significantly impact conversion rates.

Opt-in 67

Opt-in Conversion Opt-out Privacy Policies 67

Metadata

SEPTEMBER 20, 2023

Most of the changes have been positive. Here’s where the math comes into play and the big reason why B2B marketers are ditching gated content—I’ll use this HubSpot ad to paint the picture. Let’s say HubSpot’s Marketing team runs this ad on LinkedIn. That means from 100,000, only 500 people clicked the ad.

Account Based Marketing 52

Account Based Marketing ABM Demand Generation B2B Marketing 52

Martech

FEBRUARY 3, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering many benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. If it’s to improve email efficiency, be prepared with metrics on open rates, clicks , etc.

Marketing Automation Services 98

Marketing Automation Services Work Management Marketing Management Marketing Automation 98

Content Marketing Institute

JUNE 18, 2018

Companies incorporating video content in their marketing strategy see 41% more search traffic than businesses without video, according to an Aberdeen study shared by HubSpot. HubSpot Click To Tweet. They attract a lot of clicks even if they don’t rank in the top three. EyeviewDigital Click To Tweet. “If

Video Marketing 109

Video Marketing Marketing Websites Paid Search Agency Marketing Automation Services 109

Hubspot

MAY 18, 2015

When it comes to optimizing your landing pages, complacency and assumption are your worst enemies. It’s far too easy to defer to best practices instead of discovering what makes your unique audience click. The genius of A/B testing your landing pages is that it allows you get a little bit crazy without making a permanent error.

Landing Pages 28

Landing Pages Design Top of Funnel Tactics 28

Hubspot

MAY 29, 2014

So if your landing pages are performing well, it might be better to focus your efforts elsewhere. But how can you know for sure if your landing page are in good shape? Here are six signs that your landing page needs to be redesigned or optimized to get you as many high-quality leads as possible. Seasonality.

Landing Pages 28

Landing Pages Top of Funnel High Quality Lead Conversion Rate 28

KoMarketing Associates

APRIL 7, 2021

For instance, what are the bounce rates on your landing pages? Just to give you another example of why the customer experience is so critical, look to audience engagement rates. HubSpot says “44% of marketers say ‘Better measure the ROI of our demand generation initiatives’ is their top priority for 2021.”.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Brandpoint

JULY 22, 2019

In fact, they’re growing at a rate of more than one million new users every day. It only makes sense that this is reflected in consumer recollection ( HubSpot ). 93% of marketers say video creation is or should be a priority for the rest of 2019 ( HubSpot ). Can that actually positively impact business decisions?

Statistics 82

Statistics Video Marketing Mobile Advertising Paid Search Agency 82

SmartBug Media

SEPTEMBER 18, 2020

But if you’re using Marketo, HubSpot, or Pardot—just to name a few—you need to look for agencies that have experience with these tools. If troubleshooting is ever needed to make sure fields in HubSpot are talking to fields in Salesforce, for example, can you rely on the agency to help with this? Conclusion.

Advertising Agencies 105

Advertising Agencies Paid Search Agency CMS Development Ad Agencies 105

ClearVoice

JULY 14, 2023

Track individual email performance: You can track and analyze sales emails for metrics such as open rate, click-through rate, unsubscribe rate, bounce rate, and conversion rate. It tells the reader what to do next: click a link, make a purchase, or fill out a form. Be clear about what you’re asking.

Urgency Marketing 52

Urgency Marketing Click Rate Landing Pages Email Marketing 52

Hubspot

JULY 3, 2020

Besides ROAS, you'll most likely measure other metrics such as click-through rate and ROI. The goal of your ads campaign, of course, will be to generate a positive return on your ad spend. In the YouTube video below, HubSpot details how to determine ad spend by understanding the bidding system used by ad networks.

ROAS 96

ROAS Spending Ads Budget Programs 96

Lake One

AUGUST 13, 2020

According to HubSpot , video marketing is using videos to promote and market your product or service, increase engagement on your digital and social channels, educate your consumers and customers, and reach your audience with a new medium. Increase Conversion Rates. Source: HubSpot. Learn How Lake One Uses Vidyard for Video.

Press 92

Press Video Marketing B2B Marketing Paid Search Agency 92

ConvertKit

JANUARY 15, 2021

Chapter #2: Subject lines and open rates. Chapter #3: Engagement and click rates. Chapter #2: Subject lines and open rates. Here are the most important email marketing stats around subject lines and open rates, along with a few tips for getting your emails opened. Average open rate for all marketing emails: 20%.

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

ClearVoice

APRIL 30, 2020

marketing Click To Tweet. When marketers think of a “lead generation tool,” they likely think of some of the popular, full-suite sales and marketing tools today, such as Salesforce, HubSpot, and Marketo. As a result, OptinMonster rates high on the affordability list. What is a lead generation tool?

Lead Generation 95

Lead Generation Marketing Automation Services Budget Programs Lead Scoring 95

SmartBug Media

APRIL 21, 2022

Implementing ad extensions to your Google Search campaign is not only a great way to help your ads stand out, but it also helps with the overall optimization of your pay-per-click (PPC) campaign. Implementing ad extensions is also a more cost-effective way to increase your clicks and conversions instead of raising your maximum bid.

Paid Search Agency 97

Paid Search Agency Ads Google CPC 97

Hubspot

MARCH 23, 2017

Last October, I had the opportunity to collaborate with the team at HubSpot to rewrite their copy as part of their site's redesign. In this post, I'll share the exact process we used to fine-tune the messaging and nearly double the site's conversion rate. It was a conversion copywriter's dream come true! Copy Audit. Dead Accounts.

Hubspot 78

Hubspot Conversion Work Management Marketing Management 78