Unbounce

JULY 22, 2020

They’ve got 15 minutes to kill, so they pick up their phone and (because they’re 46 and don’t know about TikTok yet) scroll through Facebook. Your ads reach people like this because of tracking, pixels, lookalike audiences , and all the other technical magic that powers Facebook’s advertising platform.

Landing Pages 145

Landing Pages Facebook Examples Marketing Management 145

Valasys

MAY 1, 2024

Two giants dominate the landscape: Facebook Ads or Google Ads. This blog explores the highlights between Facebook Ads and Google Ads so that filling the in your mind about your next digital campaign can be dissolved. Facebook Ads: Reaching the Right Audience Facebook has a huge user base, but reaching just anyone isn’t the goal.

Facebook 40

Facebook Adwords Google Ads 40

Optinmonster

MARCH 8, 2021

Do you want to know how to optimize Facebook ads but not sure where to get started? Facebook ads can be one of the biggest assets to growing your company. That’s because Facebook ads are incredibly competitive. So how do you optimize Facebook ads without using up all of your time, energy, and resources?

Paid Search Agency 124

Paid Search Agency Facebook Optimization Ads 124

Convince & Convert

AUGUST 3, 2017

Back in March 2017, Facebook reported 1.94 Yet, too many small businesses do not understand how to utilize the platform properly: In May 2017, a study of over 4,700 US small businesses found that only 24 percent were seeing positive ROI on Facebook. Here are eight steps to walk you through the Facebook page optimization process.

Facebook 162

Facebook Optimization Work Management Marketing Management 162

Vision6

MAY 31, 2021

Average email open rate increase year-on-year, with the average open rate in 2019 hitting 36.53%. Retargeting your subscriber lists on Facebook is one of the most effective ways to reach more of your audience. The average Australian user clicks on 21 Facebook adverts per month, so it’s time to throw your brand into the mix.

Facebook 92

Facebook Urgency Marketing Open Rate User-Generated Content 92

Valasys

APRIL 19, 2023

Facebook Ads and Google Ads are two of the most popular forms of digital advertising. Facebook Ads allow businesses to advertise on the Facebook platform and its associated apps, while Google Ads allows businesses to advertise on Google’s search engine results pages and other Google-owned platforms.

Paid Search Agency 52

Paid Search Agency Ads Facebook Google 52

SmartBug Media

NOVEMBER 14, 2019

The Facebook advertising platform is constantly changing, which is great in that new features and reporting functionality are constantly being added, but can get confusing when you’re trying to understand your campaign results. But no more excuses—it’s time to learn how to actually analyze your Facebook ad performance. Calculating ROI.

Facebook 79

Facebook Ads Lead Scoring Lead Ranking 79

Zoominfo

MAY 20, 2021

A surprising stat: Email is 40 times more effective at acquiring new customers than Facebook or Twitter. At this stage, email is used to welcome new prospects at the beginning of the purchase journey who have filled out a form on your website. These are loyal customers who interact with your brand frequently and make repeat purchases.

Email Marketing 264

Email Marketing Enterprise Management CTR Webinar Metrics 264

Convince & Convert

APRIL 16, 2015

Facebook video is taking over. According to a SocialBakers study of more than 180,000 Facebook videos on 20,000 pages in December 2014, people posted 20,000 more Facebook videos than YouTube videos (highlight to tweet). Just take the marriage equality Facebook photo or the KONY 2012 video, for example.

Facebook 167

Facebook Video Marketing Tips Youtube 167

Optinmonster

JUNE 29, 2021

Do you want to add a Facebook activity feed to your website but not sure where to start? Facebook is one of the best assets for modern online stores and content marketers. In the end, both your website AND your Facebook page work together to scale your business. Add a Facebook Activity Feed to Your Website.

Activities 66

Activities Facebook Marketing Websites Bundling 66

Martech

MARCH 18, 2024

It involves collecting and analyzing data from various sources, such as customer demographics, behavior, preferences, and purchase history, to gain insights into customer needs and preferences. Answer: Data-driven, targeted marketing is a strategic approach that utilizes customer data to create personalized and relevant marketing campaigns.

Budget Programs 98

Budget Programs Marketing Automation Services Marketing Analytics Tools Cost 98

Marketing Insider Group

JUNE 14, 2021

For example, if your goal is to “increase the number of followers you have on Facebook to 10,000 by the end of the year,” your video strategy will probably fall into the awareness stage. Clicks: How often viewers click on your calls to action to engage with you further (e.g., On Facebook, longer videos perform well.

Video Marketing 362

Video Marketing Top of Funnel Content Marketing Planning 362

Webbiquity

SEPTEMBER 28, 2022

Email personalization is a strategy brands use to generate customized emails for each recipient on their email list to increase open rates. Yes, “customers” and “purchasers” are the same people. 6X higher transactional rates. Customizing subject lines using user data can increase open rates.

Email Marketing 344

Email Marketing Personalization Psychographics Marketing & Strategy 344

Hubspot

APRIL 13, 2018

Two months ago, Mark Zuckerberg wrote a Facebook status that struck fear in marketers all over the world. The social network’s algorithm update will move tectonic plates in the Facebook marketing world. But they’ll see much better, faster results when they increase their Facebook advertisement budget. What is a Facebook Pixel?

Facebook 78

Facebook Advertising Agencies Work Management Click Rate 78

Marketing Insider Group

MARCH 6, 2023

Post stories that will eventually disappear on channels like Facebook, Snapchat, Instagram, etc. According to Facebook , live streams get 6x as many interactions as regular video posts. When customers understand the magic behind your products and services, they’re much more likely to make a purchase. Live Videos.

Video Marketing 280

Video Marketing Content Marketing Content Paid Search Agency 280

LeadSquared

OCTOBER 22, 2013

How do you get your recipients to click on the hyperlinks and calls to action within the emails? We will tell you how you can increase your email click through rates. And, when your emails are targeted properly, email click through rates soar. Segmentation has proven to increase email click through rates.

Click Rate 52

Click Rate Urgency Marketing Email Campaigns Opt-in 52

Hubspot

OCTOBER 4, 2019

Whether you’re interested in where to begin the buyer’s journey on Facebook or the cost of paying for ads, find the Facebook statistics you need to know for 2019. Our Facebook stats are organized into five categories: 1. Facebook ad statistics. Facebook user statistics. Facebook demographics. 43% of U.S.

Statistics 78

Statistics Facebook Cost Per Click Mobile Advertising 78

Directive Agency

AUGUST 3, 2020

It’s going to take a lot more than a stellar Facebook ad to turn a prospective buyer into a paying customer. In reality, while Facebook may not be the most obvious choice for B2B marketers, the platform can be a powerful channel for promoting your brand and generating qualified leads. Facebook advertising for B2B brands.

Top of Funnel 64

Top of Funnel Paid Search Agency Facebook Ads 64

Optinmonster

DECEMBER 28, 2023

For instance, women aged 18-29 are the most likely to make purchases based on influencer content. Pro-tip: Learn about 50 smart ways to segment your audience so you can target your message to achieve higher conversion rates, regardless of the channel you use. TikTok’s average engagement rate is 4.25%.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

SocialPilot

JANUARY 21, 2024

Studies have shown that adding a CTA button increased conversion rates by a whopping 83%. You need it to prompt your readers and viewers to take action on your site and social media , thereby enhancing your conversion rate overall. CTAs that just click. The simple hack is to add a CTA that creates a sense of urgency in them.

Social Media 117

Social Media Examples Media Urgency Marketing 117

Hubspot

NOVEMBER 30, 2016

One average, Facebook is home to 1.18 For brands, posting on Facebook alone isn't enough anymore -- especially for ones just starting out. Sure, you can throw money at your efforts to drive people to your Facebook Page and send them to your website, but that only works if you're smart about it. The lesson for Facebook marketers?

Facebook 101

Facebook Paid Search Agency Work Management Ads 101

SocialPilot

JUNE 1, 2024

The journey to a successful review follows these steps: when the review request email is successfully sent, there’s a 25% success rate. If the customer opens the email, this rate jumps to 50%. Should the customer click the auto-generated “Write A Review” button, the success rate rises to 75%.

Template 61

Template Click Rate Amazon Word of Mouth 61

Sprout Social

APRIL 10, 2017

Let’s be honest here–Facebook isn’t slowing down. billion monthly active users on Facebook, which includes a 17% year over year spike since 2016. Your Facebook marketing strategy has to be unique. There’s an ocean of potential customers you can reach on Facebook. Looking to get more out of your Facebook marketing?

Facebook 111

Facebook Marketing Strategy Marketing & Strategy Planning 111

Porch Group Media

MAY 28, 2019

Facebook continues to be the top social platform for marketers. billion people log into Facebook every month. In fact, 95% of social media marketers say Facebook delivers the best ROI. . Who’s using Facebook? 35% of Facebook’s ad audience is under 25, and 30% of its ad audience is aged 25 through 34. Hootsuite).

Acquisitions 49

Acquisitions Facebook Ideal Customer Profiles Advertisements 49

Navigate the Channel

NOVEMBER 16, 2017

Perhaps unjustly, Facebook has never been known as a hub for B2B lead generation. This is not for lack of potential – plenty of companies use Facebook for surfacing contact info. No longer – Salesforce Lead Analytics for Facebook brings the sales funnel together. Users will also be able to connect data from upsells and resells.

Facebook 56

Facebook B2B Marketing B2B Paid Search Agency 56

Optinmonster

MAY 30, 2024

Average order value (AOV) is the average amount a customer spends each time they complete a purchase on your website or app. However, what if you can convince more of your customers to purchase complete workout outfits, including leggings, a sports bra, sneakers, and a shirt? Double-click on Average purchase revenue.

Order 77

Order Lead Scoring Lead Ranking Bundling 77

Optinmonster

JANUARY 29, 2024

Sometimes, there’s a clear link between content and revenue, like when people read a piece of content and then click on your call to action to buy something. These metrics help understand how well the content is performing in terms of engaging the audience , lead generation , driving traffic , and increasing conversion rate.

Paid Content 106

Paid Content ROI Content Marketing Marketing Analytics Tools 106

Martech

NOVEMBER 13, 2023

can now link their Facebook and Instagram accounts to Amazon, enabling them to buy products advertised in their feeds without having to leave the mobile apps. Meta users can now click on ads in Facebook or Instagram, taking them to a shop-like experience within the apps for easy purchases. Shoppers in the U.S.

Advertising Agencies 88

Advertising Agencies Amazon Advertisements Advertising 88

Sprout Social

JUNE 27, 2023

In a world where star ratings can make or break a brand, review analysis is your north star. Facebook Facebook reviews or recommendations are where customers share their experiences with you in detail. For Facebook or Google My Business, you will need company permissions to connect with your page.

Ideal Customer Profiles 121

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 121

Convince & Convert

JUNE 19, 2012

One of the questions causing a fair amount of debate around digital marketing circles revolves around whether or not Facebook page “Likes” carry any measurable business value. In my opinion, the insights that support the cost per acquisition of a Facebook Like seems to be a bit less of a stretch.

Facebook 158

Facebook Lead Scoring Lead Ranking Paid Search Agency 158

SocialPilot

JANUARY 15, 2024

Videos that had a duration of 90 seconds or less had a retention rate of 50%. According to Think with Google, 40% of people have purchased a product that they discovered on YouTube. Social Media Video Stats for Facebook 45. More than 8 billion videos are viewed on Facebook daily. Social Media Video Stats for Instagram 53.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Convince & Convert

AUGUST 3, 2017

Back in March 2017, Facebook reported 1.94 Yet, too many small businesses do not understand how to utilize the platform properly: In May 2017, a study of over 4,700 US small businesses found that only 24 percent were seeing positive ROI on Facebook. Here are eight steps to walk you through the Facebook page optimization process.

Facebook 60

Facebook Optimization Work Management Marketing Management 60

SmartBrief - Marketing

FEBRUARY 11, 2024

Whether you’re aiming to boost click-thru rates, increase conversions or enhance engagement, mastering the art of effective CTAs is key to achieving your email marketing goals. Here are some types to consider: Button CTAs: Clear and visually appealing buttons with concise text that prompt recipients to click and proceed.

Urgency Marketing 101

Urgency Marketing Click Rate Act-On Email Marketing 101

Huptech Web

DECEMBER 14, 2023

organic click-through rate (First Page Sage, 2023) The SEO industry is forecasted to be worth almost $218 billion by 2030 (Forbes) Fast loading pages rank significantly higher than pages that load slowly (Backlinko) The first organic result on mobile searches gets 27.7% of the clicks, versus 19.3% of the clicks, versus 19.3%

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

Scoop.it

DECEMBER 28, 2023

Many elements influence ecommerce conversion rates. From curating content to appeal to specific segments of your audience to using it to inspire more purchases, here are the eight ways ecommerce content marketing influences conversion rates. Naturally, this will positively impact trust and conversion rates.

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107

Salesforce Marketing Cloud

JANUARY 29, 2024

50 ways to send better emails How do you get readers to click and read your emails? When you get a view of a subscriber’s past purchases, you can tailor content and create more precise messaging. Landing pages where people are directed after clicking the opt-in should align with the opt-in promise. What does that tell you?

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

SocialPilot

JANUARY 15, 2024

With its ephemeral story feature, AR filters, and TikTok similar to Snapchat Spotlight feature, you can relish higher engagement rates by creating Ulta-personalized content on the platform. No wonder why its customer satisfaction rating is 70 Snapchat Spotlight is another popular content format businesses can’t ignore.

Statistics 71

Statistics Business Customer Satisfaction Stats 71