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Dwell Time is the SEO Metric You Need to Track

Hubspot

When the results page loaded, I spent time clicking through the first page of websites to find what I was looking for. When I didn't find my answer, I clicked back to that results page to look at the next one. I didn't know it at the time, but I was actually contributing to a powerful metric — dwell time. What is dwell time?

Dwell 99
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How Content Performance Informs Your Marketing Strategy

Marketing Interactions

For years, we’ve measured opens and clicks, deliverability and unsubscribe rates. If you get a 40% open rate, do you consider your email a successful send? If your open rate is 40%, but your click-through rate is 5%, how successful is your email now? Did they dwell long enough to actually read it?

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9 Content Writing Tricks to Win SERPs in 2023

Scoop.it

Were they looking for general information on the topic, comparison to navigate them and help them choose, or a place to purchase a particular item? Use facts, not claims with no background: Back up your information with relevant data and research: use industry studies, surveys, insights, expert quotes, etc.

SERP 80
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8 things you can do to significantly improve your SEO

Biznology

A good thing to keep in mind is that search engine algorithms rate the relevance of keywords on pages and in the meta data, but also evaluate other information like the time visitors spend on your site, the presence of broken links, the inbound and outbound links, bounce rate, the pages viewed and more. Improve load speed.

SEO 140
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User Engagement Is the New SEO: How to Boost Search Rank by Engaging Users

Hubspot

As a result, 34% of desktop users don't even click on a webpage, since their questions are answered by a featured snippet on the search results page. Google notifies the public when it updates its core algorithm , but it's notoriously secretive about this proprietary information. Dwell Time. Mobile Optimization.

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10 Benefits of Video Marketing: Why Use Video for Business

Vidyard

They can influence who we trust, play on our nostalgia, and help us make sense of complex information. Known as dwell time, this is an important Google ranking factor, according to Backlinko. And, on average, websites that include video have a two minute longer dwell time compared to those that don’t, says HighIQ.

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2018’s Content Metric of the Year: Time

Contently

The click is better than the impression. In the past few years, every online experience or product has been optimized for clicks, and brands have A/B tested and adjusted in search of the best headline, image, and tone of voice. But the click’s reign may slowly be coming to an end. Bounce rate. Average time spent.