Marketing Insider Group

MARCH 11, 2024

All customers you get to the bottom of the marketing and sales funnel begin as leads. Your website and social media platforms are geared for clicks that turn prospects from onlookers to potential buyers. Here’s where AI can bridge the gap between content strategy, digital marketing, engineering, and data with your human audience.

Top of Funnel 267

Top of Funnel Sales Qualified Leads Leads Lead 267

Marketing Insider Group

NOVEMBER 29, 2022

A poorly designed website doesn’t only lead to a negative user experience—it can also reduce your organization’s return on investment (ROI). Without a well-designed and informative website, you can miss out on connecting with potential customers or supporters and spreading brand awareness. Your design looks boring and basic.

Marketing Websites 281

Marketing Websites Paid Search Agency Mobile Marketing Click Rate 281

Webbiquity

APRIL 23, 2024

In B2B marketing, with the constant pressure to “do more with less,” optimizing return on investment (ROI) is crucial, especially regarding brand awareness. Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics.

ROI 172

ROI Email Marketing B2B Marketing Marketing Automation Services 172

SmartBug Media

JULY 7, 2023

As a seasoned creative director with a decade of experience crafting exceptional brands, I'm here to share my insights on brand marketing best practices for e-commerce. In this blog post, I will share eight points on how a stellar design team can take your e-commerce game to new heights. Personalize the customer journey.

Design 98

Design Practices Branding Brand Identity 98

Zoominfo

FEBRUARY 5, 2020

It’s tough to name a marketing tool more powerful than the mobile phone. They’re also using their mobile phones to interact with businesses and make purchases. This means that mobile marketing has become more important than ever. What percentage of websites are viewed on mobile devices? There are 3.5

Mobile Marketing 100

Mobile Marketing Statistics B2B Marketing Planning 100

SendX

NOVEMBER 26, 2020

Also, email marketing is not without its challenges. Furthermore, there are such challenges as insufficient tools for creating emails, bad email marketing techniques, and lack of data and integration. Nonetheless, email marketing still remains one of the surest ways of reaching out to customers. You will do well to get on board.

Marketing AI 366

Marketing AI Email Marketing Trends Mobile Marketing 366

Litmus

OCTOBER 3, 2022

In this article, we will look at the essential elements of an email footer, best practices for designing an email footer, email footer best practices, and some design inspiration. These are especially important if social media is an important marketing channel for you. . Optimize your email footers for mobile.

Design 95

Design Practices Best Practices CAN-SPAM 95

Marketing Insider Group

MARCH 11, 2024

Love it or hate it, as marketers, we’re all aboard this fast-moving train. Quick Takeaways In 2024, the significant increase in spending on video ad campaigns underscores the critical role of video in marketing strategies. Here’s a stat to chew on: US marketers are now spending 41.9% That’s not pocket change!

Fulfillment 232

Fulfillment Video Marketing Content CTR 232

Sharpspring

FEBRUARY 13, 2020

spend an average of 5 hours per day on mobile devices. Here are five of the leading mobile marketing tactics for business in 2020 to help you drive awareness, conversions and revenue. Mobile is dominating the internet economy. Create mobile-ready email campaigns. Leverage search engine marketing (SEM) for mobile.

Paid Content 63

Paid Content Mobile Marketing Tactics Mobile Advertising 63

Vision6

AUGUST 8, 2023

But what are the optimal email banner dimensions and how do you design your email so it displays perfectly on every device and screen? By including one in your next marketing message, you can skyrocket your click-through rates by up to 10%. All in all, this spells trouble for any email marketing campaign.

Banners 52

Banners Design Template Mobile Marketing 52

Hubspot

JUNE 15, 2020

At this point, email has proven to be a major communication tool for both consumers and marketers. But, as this channel has thrived, mobile technology. And while you might think you have a solid email strategy, a huge portion of your audience might be missing out on your lead-generating content if your emails aren't mobile optimized.

Stats 101

Stats Mobile Marketing Email Marketing Planning 101

Stevens & Tate

MAY 15, 2023

Putting thought into your web design is a must if you have any ambitions to grow your business. While the content that you host on your site and the strength of your SEO strategy will help you attract leads, your web design will play a big part in your ability to convert leads. Learn more by clicking here! Keep it simple.

Design 64

Design Conversion Mobile Advertising Display 64

Webbiquity

NOVEMBER 17, 2022

These are the pages you actually pay to drive traffic to, such as when a prospective clicks on one of your search ads and is taken to a page with a call-to-action (CTA). A landing page is a web page designed to drive one specific action (though a second action may be offered as an option). Image credit: Domenico Loia on Unsplash.

Landing Pages 204

Landing Pages Optimization Conversion Rate Lead Scoring 204

Litmus

MARCH 27, 2024

Gone are the days of using only open and click-through rates to evaluate your email’s performance. Even with increasing data privacy regulations , marketers are finding new ways to measure and track their campaign’s success–including better methods to evaluate audience engagement.

Ideal Customer Profiles 93

Ideal Customer Profiles Click Rate Copywriting Newsletter 93

Marketing Insider Group

APRIL 2, 2024

Today, we’re sharing the only technical SEO checklist you’ll ever need, designed to guide your website to optimal visibility and performance. With mobile traffic dominating, a mobile-friendly website is crucial for wider audience reach and better search rankings. Website Crawling and Indexing Google handles over 3.5

SEO 161

SEO Eye-Tracking Lead Scoring Lead Ranking 161

KoMarketing Associates

JANUARY 7, 2016

In December 2015, the “Year of the Smartphone” report from Yesmail revealed that the gap between desktop and mobile email open rates is continuing to close. We had an opportunity to speak to Ivy Shtereva , Director of Marketing at Yesmail , to gain further insight into how this is impacting content marketers.

Mobile Marketing 120

Mobile Marketing Email Marketing Click Rate Open Rate 120

SmartBrief - Marketing

FEBRUARY 26, 2024

Since the first electronic mail (email) was sent in 1971, marketers have been looking for ways to optimize the channel to reach prospects and customers more effectively and efficiently. In this three-part series, we outline best practices for building, marketing and measuring an effective email newsletter. That is a 40x ROI.

Top of Funnel 118

Top of Funnel Newsletter Planning Peer-to-peer 118

Sharpspring

FEBRUARY 13, 2020

spend an average of 5 hours per day on mobile devices. Here are five of the leading mobile marketing tactics for business in 2020 to help you drive awareness, conversions and revenue. Mobile is dominating the internet economy. Create mobile-ready email campaigns. Leverage search engine marketing (SEM) for mobile.

Paid Content 52

Paid Content Mobile Marketing Tactics Mobile Advertising 52

Launch Marketing

SEPTEMBER 27, 2023

When it comes to nurturing leads and keeping potential clients engaged in the ever-evolving landscape of B2B tech digital marketing, drip marketing stands out as a game-changer. But what is drip marketing and how can you leverage it? Think of drip marketing as an automated way of guiding leads through your sales funnel.

B2B Marketing 126

B2B Marketing Lead Scoring Lead Ranking Campaigns 126

Martech

APRIL 22, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Implement marketing automation: Utilize marketing automation platforms like Marketo, HubSpot, or Pardot to streamline your lead nurturing process. I am trained with MarTech content.

Lead Generation 110

Lead Generation Lead Ranking Tactics Lead Scoring 110

Delivra

SEPTEMBER 27, 2018

As a marketing strategy, email continues to be the channel with the most return on your investment. And 66% said that they preferred to receive promotions from retailers through email, compared to 26% from direct mail, 25% from mobile apps and 23% from social media. A boost in email click-through rates? Even better.

Click Rate 40

Click Rate Marketing Automation Services Open Rate Trigger Marketing 40

Top Rank Marketing

OCTOBER 30, 2023

With any B2B marketing strategy, it’s easy to get lost in the jargon. Here’s a glossary of the top SEO terms tailored specifically for B2B marketers: Bounce Rate: The percentage of visitors who navigate away from your website after viewing only one page. A compelling meta description can improve click-through rates.

Search Marketing 116

Search Marketing SEO Mobile Advertising Long Tail Marketing 116

Hubspot

MARCH 6, 2019

billion people who accessed the internet through a mobile device, according to Statista. Aside from the astounding growth of mobile, many countries are witnessing people purchase smartphones first, bypassing PC ownership as their first means of internet connectivity. And marketers need to adapt. What is mobile marketing?

Mobile Marketing 78

Mobile Marketing SMS Work Management Paid Search Agency 78

SmartBug Media

FEBRUARY 1, 2021

Launching a new website isn’t the end of the design process. Much of your site’s performance success derives from early planning: developing SMART goals, benchmarking key stats, knowing your audience, mapping out site structure, and optimizing for mobile. Web Design Mistake #1: Thinking, “Analytics? It’s just the beginning!

Design 84

Design Paid Search Agency Landing Pages Marketing Analytics Tools 84

Adobe Experience Cloud Blog

JUNE 24, 2016

Author: Jamie Lewis Is it time for your brand to get mobile? Mobile marketing , if you’re not already familiar, is a set of business strategies that enable organizations to communicate with people in an interactive and relevant way through any mobile device. Mobile Messaging. Mobile Website.

Mobile Marketing 94

Mobile Marketing Marketing & Strategy Marketing Strategy SMS 94

Salesforce Marketing Cloud

MAY 3, 2024

That’s where conversion rate optimization (CRO) comes in. What you’ll learn: What is a conversion rate? How do you calculate a conversion rate? What’s the average conversion rate? A high conversion rate indicates that your ecommerce website is well-designed, effectively formatted, and appealing to your target audience.

Conversion Rate 52

Conversion Rate Paid Content Optimization Conversion 52

Launch Marketing

AUGUST 16, 2023

Email marketing is an impactful tool that all B2B organizations use for a variety of reasons. Nearly 84% of B2B companies have email marketing implemented in their marketing strategy with 29% rating it as their most effective marketing channel. Don’t think responsive email design matters ?

Startups 117

Startups Marketing AI Email Marketing Practices 117

QuanticMind

FEBRUARY 21, 2019

These days, if you’re shopping online, you’re probably also doing other things — which means chances are strong that you’re also shopping on your mobile device. Yet surprisingly, many businesses today often don’t consider differentiating their marketing strategy across devices. Prioritize Mobile Web Design.

Mobile Marketing 40

Mobile Marketing Mobile Advertising SMS Top of Funnel 40

Litmus

SEPTEMBER 13, 2022

Email marketing is foundational to any strong marketing strategy. They need to be engaged with your messaging and compelled to click and take action. Read on to learn about why email click-through rates are important, how to increase CTR with best practices , and ways to improve them with each send. .

CTR 73

CTR Email Marketing Data Hygiene Click Rate 73

sagefrog

FEBRUARY 28, 2024

In B2B digital marketing, staying ahead of the curve is not just a competitive advantage—it’s a necessity. In 2024, B2B email marketing is poised for transformative changes and innovative strategies for success in a saturated market. Gone are the days of mass email without consideration for recipient interest.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62

Navigate the Channel

JULY 28, 2023

Conversion rate optimization (CRO) is a crucial aspect of digital marketing that focuses on improving the percentage of website visitors who take desired actions, such as making a purchase, filling out a contact form, or subscribing to a newsletter. Firstly, it directly impacts the bottom line by boosting sales and revenue.

Conversion Rate 65

Conversion Rate Conversion Product Ad Building 65

Optinmonster

OCTOBER 22, 2020

Are you trying to increase your mobile conversion rates but not sure the best strategies for doing so? As consumers increasingly use their smartphones to access their favorite stores and content, most website owners have made an effort to make their site mobile-friendly. What is Mobile Conversion Rate Optimization?

Conversion Rate 130

Conversion Rate Conversion SMS Mobile Marketing 130

Navigate the Channel

JANUARY 3, 2024

Email marketing is a powerful tool for businesses to reach their audience, build relationships, and drive revenue. But to harness its full potential, you must contend with the most common email marketing mistakes. Build a Quality Email List A high-quality email list is the foundation of any successful email marketing campaign.

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

ClearVoice

OCTOBER 27, 2023

Many businesses struggle with conversion, but there are conversion rate optimization (CRO) techniques you can implement so your rates don’t fall below industry averages. Why invest in CRO The average ecommerce conversion rate worldwide is 3.37 For email, that’s anywhere from 2-5 percent.

Multivariate analysis 52

Multivariate analysis Conversion Marketing Analytics Tools Marketing AI 52

Convince & Convert

DECEMBER 13, 2023

The good news is that if you’re having that issue and you seek to increase those engagement rates on social media, you’ve come to the right place. If you’ve leveraged social media video marketing before, then we’re sure you’ve come across vertical videos before. But what’s the fuss all about?

Social Media 149

Social Media Video Marketing Media Eye-Tracking 149

Hubspot

SEPTEMBER 5, 2018

To increase conversion rates on your ecommerce website, no part of the user journey can be overlooked. From that initial landing page through checkout, every step a user takes on your website needs to be carefully designed with that final purchase in mind. Simple, One-Click Checkout (For Guests Too). Clear Purchase CTAs.

eCommerce 78

eCommerce Design Conversion Click Rate 78

Salesforce Marketing Cloud

JANUARY 29, 2024

50 ways to send better emails How do you get readers to click and read your emails? Most marketers use email lists, so you need to have a good one to compete. Get articles about marketing selected just for you, in your inbox Sign up now How do you maximize the value of your email list? Why is building an email list important?

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124