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14 Social Media Metrics That Drive Results in 2023

Marketing Insider Group

Average Engagement Rate (AER) The Average Engagement Rate (AER) helps businesses understand how well their content is resonating with their audience. Conversion Rate Think of your Conversion Rate as the finish line in a race. For B2B companies, the Conversion Rate is key. Measuring CPC is as easy as pie.

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Performance Marketing: Tools, Techniques and Best Practices

Marketing Insider Group

They can see which ones consumers are clicking on, which ones we’re ignoring, and adjust on the fly. Instead of paying upfront without any guarantees, with performance marketing, you pay only when a particular action—like a click, sale, or lead—is completed. CPC (Cost Per Click): Payment is made when an ad is clicked.

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How to Determine Your Paid Media Budget

SmartBug Media

Between customer acquisition, click-through rate, impressions, and leads, choosing a paid media budget can be daunting. Channels such as pay per click (PPC), paid social, retargeting, or shopping ads all have different costs, as well as strengths and weaknesses. Luckily, we’re here to help! What channels should you use?

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Earnings Per Click: How to Win Big at Affiliate Marketing

Optinmonster

That’s “earnings per click.” ” Without earnings per click, you’ll never reach your full potential as an affiliate marketer. We’re going to teach you: What earnings per click means. How to calculate earnings per click. Because once you know your EPC, then the CPC is actually irrelevant.

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86% of Software Buyers Use Peer Review Sites to Make a Purchase. How Discoverable is Your Brand?

Directive Agency

They told us to expect 150-250 clicks/per month, but we got 35 clicks/per month and one bad lead/per month. Cost-per-click (CPC) auctions : vendors bid to rank higher in a directory category page and pay per click to their site to generate leads. Directories with cost-per-click (CPC) auctions.

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The Ultimate B2B Marketing Glossary

Envy

BR is your website and/or email Bounce Rate. Churn rate. The Churn rate is the percentage of total customers who churn, and you'll track the churn rate to calculate overall CLTV and refine your marketing to retain these clients. Cost Per Click tells you how much it costs to get one person to click on your paid ad.

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[Watch] How Procurify Scored a Ton of SaaS Demos with ABM & Landing Pages

Unbounce

We also spoke with Jendi, Procurify’s Marketing Web Designer, over the phone. Built 50 super-personalized landing pages with a 38% demo rate in a pilot account-based marketing (ABM) campaign. They knew if they could demo the product, people typically started trials of the software at a high rate.