Marketing Insider Group

APRIL 17, 2023

As content marketing experts, we realize that not everyone has this superpower. That’s why we’ve done the groundwork for our fellow content marketers, and compiled a list of the 25 best marketing articles that everyone needs to read. Here’s 25 of the best marketing articles that every content marketing needs to read.

Paid Search Agency 335

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 335

Delivra

JANUARY 2, 2019

Two of the most important metrics are the click-through rate and the click-to-open rate. Click-through rate vs. click-to-open rate. The click-through rate (CTR) simply measures how many emails resulted in a recipient clicking your call-to-action link.

Click Rate 51

Click Rate Open Rate CTR Email Marketing 51

Marketing Insider Group

JUNE 14, 2021

Videos are easy to digest, can help people understand your business better, and will bring life and motion to your content and messaging. Video can be entertaining and educational while helping you connect with your audience on a deeper level than other types of content marketing. Create Your Video Content. Quick Takeaways.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Contently

MARCH 14, 2023

That said, brands should embrace both social media and a solid SEO strategy to make the most of their content marketing campaigns. SEO Recommendations for Content Marketers The misconception that you can forsake SEO recommendations in favor of social media marketing is just one of the many myths surrounding SEO. .”

SEO 137

SEO Content Marketing Tips Long Tail Marketing 137

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics. Here’s how you work it out: Step 1.

Paid Content 107

Paid Content ROI Content Marketing Marketing Analytics Tools 107

Marketing Insider Group

JUNE 12, 2023

Good content will nudge the needle on your business’s visibility. Remarkable content changes lives and earns you loyal followers. For example, a recent study showed that educational content made buyers 131% more likely to purchase from the publisher. How can you make the kind of content that sticks with your target audience?

Content 233

Content Act-On Viral Marketing Fulfillment 233

Webbiquity

AUGUST 26, 2021

Using landing page builder software can help you incorporate these elements successfully for conversion rate optimization (CRO). You want people to fill out the form with their contact information and click “submit” (or something more descriptive, like “download,” “register,” or “learn more”).

Landing Pages 265

Landing Pages Paid Content Tips Paid Search Agency 265

ClearVoice

MARCH 14, 2024

You can’t overlook the value of email marketing when it comes to content distribution. After all, content marketing is highly regarded for its exceptional capability of generating an ROI of over 3,600 percent. percent for open rates, which is generally considered outstanding by industry standards. Use power words.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Sprout Social

JULY 19, 2023

Video content is a must for brand awareness and reach, but to continue justifying investments, teams need strong video conversion rates too. According to Sprout Social’s Q2 2023 Pulse Survey, static images and short-form video reign supreme over other social content. As for TikTok, lean on b-roll or transitions.

Conversion Rate 90

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 90

Lake One

AUGUST 25, 2023

How are we segmenting this contact to ensure our content aligns with their interests? Then, as you plan content for each segment, you should run your ideas through a litmus test to ensure that they’re timely, newsworthy, and relevant to your contact. They produce great content, and we use it ourselves all the time.

Email Marketing 78

Email Marketing Tips Planning Opt-out 78

Sprout Social

FEBRUARY 15, 2024

Social media users’ feeds are flooded with content competing for their attention. An engaged audience takes action, which can include clicking on a link or sharing content with a friend. If your audience doesn’t engage with your brand, it may be a sign that your content does not resonate with them.

Webinar Metrics 106

Webinar Metrics Tips Marketing AI Social Media 106

Optinmonster

APRIL 26, 2024

Do you want to learn how to use Google search operators to improve your content marketing research? As a content marketer, I use Google search to find accurate information and data, monitor competitors, and discover opportunities for new content. You can click their links to jump down to a more detailed explanation and use case.

Search Marketing 70

Search Marketing Google Content Marketing Case Studies 70

ClearVoice

APRIL 9, 2024

What is a Content Refresh? In short, a content refresh is exactly what it sounds like. It is the stage of your content audit immediately following the stage where you’ve identified which content needs to be updated. The recommended frequency also depends on the scale of your website.

Content 52

Content Ad Frequency Paid Search Agency Case Studies 52

Contently

MARCH 23, 2023

Content marketing is no exception. However, traditional metrics like website visits or clicks don’t tell us the whole story of how our content is performing. Engagement content metrics can also help you determine the best times and formats for distributing your content, as well as which topics generate the most interest.

Multi-Touch Attribution 164

Multi-Touch Attribution Word of Mouth Content Landing Pages 164

Lead Liaison

DECEMBER 14, 2016

From email marketing to website offers, your click-through rate (CTR) is one of the most important metrics you track. People need to click to get to the next point in the funnel, so it is essential that you do everything you can to increase your CTR. Use Personalized Content. Click here to learn more !

Click Rate 48

Click Rate CTR Lead Liaison Marketing Automation Services 48

Navigate the Channel

JULY 13, 2023

Email service provider Constant Contact is currently keeping data on some 200 million monthly emails sent by customers who use its platform, including open rates, click rates and bounce rates. In the second quarter, the overall average open rate for all industries was 34.46%. OK, we get it.

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

Tiecas

OCTOBER 30, 2023

While it’s true that open and click-through rates have seen a downward trend over the years, email marketing continues to be among the highest-performing industrial marketing strategies. But fear not—one industrial content marketing tactic has proven to be incredibly effective: email marketing. Just Google list hygiene services.

Email Marketing 52

Email Marketing Effectiveness Tips Marketing Analytics Tools 52

ClearVoice

MAY 3, 2023

Search engine optimization (SEO), table of contents (TOC), and user experience are more connected than you think. Adding a table of contents to your blog posts can boost user experience and, by extension, your SEO. Adding a table of contents to your blog posts can boost user experience and, by extension, your SEO.

Paid Search Agency 95

Paid Search Agency SEO Ads Marketing Automation Services 95

Litmus

NOVEMBER 13, 2020

Engagement rates were dropping—open rates dipped by 29% and click-to-open rates (CTOR) had sunk by 44%. And it just wasn’t driving the amount of traffic to our content that we were used to. Open rates are now back up to nearly 40% (even better than where we were at pre-pandemic!) So, we made some changes.

Newsletter 115

Newsletter Validation Tips Open Rate 115

Spiralytics

JULY 19, 2023

However, keep in mind that WordPress is a CMS (content management system). 9 Tips to Improve SEO on WordPress SEO has completely changed over the past years. In fact, many brands have started utilizing the WordPress Schema Plugin to make their website content discoverable in the massive digital space. Sounds exciting?

CMS Development 91

CMS Development Optimization SEO Practices 91

SocialPilot

MARCH 12, 2024

But as social media evolved, so did this platform, and scheduling content became a thing. The scheduling feature has been a life, time and even career saver, especially for social media managers who maintain and publish content on multiple accounts. Click on the “Create Reel” option on the homepage.

Tools 87

Tools Tips Ideal Customer Profiles Paid Search Agency 87

Martech

DECEMBER 11, 2023

Do you want your customers to click, call and advocate for your brand? That process of continuous monitoring, that experience of what your body is doing while thoughts about specific contents roll by, is the essence of what I call a feeling. At this point, your muscles are tense and your breathing rate increases. You feel fear.

Ad Building 117

Ad Building Brand Identity Branding Tips 117

Optinmonster

JANUARY 24, 2024

For many visitors, a glowing testimonial will be the final deciding factor in clicking that “Buy Now” button. That’s why I’m sharing OptinMonster’s 7 top tips for getting great testimonials. Plus, your quotes will be full of persuasive selling points that will improve conversion rates.

Ideal Customer Profiles 75

Ideal Customer Profiles Tips Case Study Case Studies 75

seo.co

FEBRUARY 1, 2023

In addition, city and state names should be in the title tags, meta descriptions and content of your site. Schema local markup can also help search engines find your local content better and identify your location for users. A high bounce rate will also contribute to lower rankings.

SEO 98

SEO Tips Marketing & Strategy Ideal Customer Profiles 98

Scoop.it

DECEMBER 28, 2023

Many elements influence ecommerce conversion rates. Content marketing is, without a doubt, one of the best ways to achieve this goal. So, how do you use content marketing to boost conversions? The best way to do this is to produce highly focused content that caters to a small segment of your audience. Let’s dive in.

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107

Sprout Social

NOVEMBER 23, 2022

In this article, let’s dive into why it’s time to start your strategy, and 10 tips to help you get started. 10 tips to master advocacy on LinkedIn. Tip 1: Optimize your LinkedIn page. Tip 2: Set goals for your strategy. Tip 3: Sort your stakeholders. Tip 4: Curate content and create copy.

Linkedin 115

Linkedin Paid Content Tips B2B Thought Leadership 115

Sage Marketing

AUGUST 21, 2023

In this blog post, we will explore the benefits of B2B email automation and provide valuable tips to help you leverage its potential for your business. Crafting Engaging Email Content: Compelling email content is vital for capturing your audience’s attention.

Email Marketing 52

Email Marketing Automation B2B Marketing Tips 52

Heinz Marketing

MARCH 31, 2023

By Lisa Heay , Director of Business Operations at Heinz Marketing In this blog series, I’m tackling email deliverability broken up into three areas—your audience, content, and the tech stuff. Make sure it’s clear, concise, and relevant to the contents of the email to entice your reader to open.

Deliverability 106

Deliverability Optimization CAN-SPAM Content 106

Adobe Experience Cloud Blog

NOVEMBER 21, 2017

And, of course, it’s important to remember that the number one reason that customers don’t engage is irrelevant content. While there are a few different strategies to improve your engagement rates, one of the most important is to ensure your website content is interactive. Ask for Ratings.

Marketing Websites 134

Marketing Websites Tips Content Click Rate 134

Contently

APRIL 4, 2023

But here’s the reality: A smaller budget doesn’t have to negatively impact success with content marketing. Instead, use this time to take a fresh look at the impact of your content marketing resources. With that in mind, here are seven ways you can do more with your content, with fewer resources, in any economy.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Launch Marketing

DECEMBER 23, 2020

When creating a social media strategy and content for Twitter , there are certain things to keep in mind to achieve established organization goals. To help guide your tweets for your organization, here are several marketing tips and tricks that will help you maximize the impact of each tweet. It’s important to not overuse hashtags.

B2B Marketing 121

B2B Marketing Tips Planning B2B 121

The Lead Agency

MARCH 17, 2024

Every click, like, view and interaction brings us insights and edges buyers at every stage of the sales cycle toward the ultimate goal: the purchase. Combining B2B and B2C statistics, the average conversion rate from lead generation forms is 1.7%. We get it, but every additional field can decrease conversion rates.

High Quality Lead 127

High Quality Lead Lead Generation Lead Scoring Lead Ranking 127

Delivra

SEPTEMBER 27, 2018

It’s clear that any improvements in email open rates can get you on the path to an overall improvement in your campaign goals. A boost in email click-through rates? Improving Email Click-Through Rates. Take a look at the following 12 ideas for improving your email click-through rates. Even better.

Click Rate 40

Click Rate Marketing Automation Services Open Rate Trigger Marketing 40

Vision6

JANUARY 31, 2023

Like so many staples it’s not always easy to get them right, so we’ve asked our friends at Cumulo9 to help us out with some transactional email tips. It is not a mass marketing email with personalised content but a message sent off by a trigger event. Create content that is relevant and customised to each recipient.

Marketing Analytics Tools 98

Marketing Analytics Tools Tips Deliverability Trigger Marketing 98

Scoop.it

SEPTEMBER 21, 2023

Do you want to know if your content curation strategy is successful? Content marketing is a general term for any article, video, email, or social media post made to attract leads and keep existing customers engaged. People decide whether or not they like a company based on the content they produce. What is Content Curation?

Curation 81

Curation Click Rate Content Open Rate 81

Optinmonster

MARCH 22, 2023

Do you want to learn how to upsell and are looking for upselling tips? This article will teach you how to upsell by sharing our favorite upselling tips. We’ve included a table of contents to help you navigate. How To Upsell: Effective Upselling Tips More of a visual learner? Check out our top 5 upsell tips.

Examples 122

Examples Tips Cross-Selling Bundling 122

Heinz Marketing

MARCH 31, 2021

But, when you check your conversion rate on the landing page, you’re met with subpar results. Ensure the message and imagery is consistent for the person clicking through the ad. Don’t just re-use one of the generic asset landing pages your website links to from the content library. Where’s the disconnect?

Landing Pages 124

Landing Pages Optimization Tips Lead Capture 124