Why bottom-of-the-funnel SEO is the game-changer your B2B needs
Martech
FEBRUARY 8, 2024
Higher conversion rates The bottom-of-the-funnel (BOFU) content is all about conversions. For instance, we got eight clicks on a page about the SDR approach, which ranked for the “SDR team outsource” keyword, and two opportunities came from it. Think case studies, comparisons, and expert guides.
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