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Why bottom-of-the-funnel SEO is the game-changer your B2B needs

Martech

Higher conversion rates The bottom-of-the-funnel (BOFU) content is all about conversions. For instance, we got eight clicks on a page about the SDR approach, which ranked for the “SDR team outsource” keyword, and two opportunities came from it. Think case studies, comparisons, and expert guides.

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The Ultimate SEO Glossary: 25+ Terms to Get You Started

SmartBug Media

Anchor text is the hyperlinked text that allows you to internally link to content within a website. If you’re using anchor text that doesn’t tell the end user much, like “read more” or “click here,” stop immediately and get more descriptive. Link Building and Authority. Link Building. Canonical URL.

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The Top 10 Free Content Analytics Tools

Contently

After you enter the Google Analytics code into your website’s HTML, the service will measure certain goals for you, including which pages a visitor clicks on, how long they stay, and the actions they take. For example, the tool can tell you whether a visitor is sharing the content on social media or clicking on an ad.

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Search Marketing Strategy | Treat Search Marketing Like a Macroeconomy

Adobe Experience Cloud Blog

In marketing, this next step for visitors could be clicking purchase and spending money on your products and services. Make them feel like they would be making a mistake by not clicking your button. For this comparison, we will treat each website on the internet as its own functioning country. Let’s Get Technical.

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5 B2B Marketing Strategies to Show Up on the First Page of Google without Ranking Organically

Directive Agency

You could spend thousands of hours (and dollars) trying to organically rank for big keywords and still find your website stuck in the SERP swamps. Sure, you have Zoho and Campaigner in there, some of the top-rated ones in the business. It’s a quick fire way to get ranking on a higher page of SERP.

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How to Write Content That Converts

seo.co

“Conversions” are often loosely defined, and you’ll encounter some writers who will say a conversion has taken place when someone clicks through a different article, or socially shares your piece of content. There are three main areas where content can affect your conversion rates, and I’m going to explore each of them in turn: Acquisition.

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7 Most Common Link Building Mistakes You Might be Doing and How to Avoid them this Year

BenchmarkONE

This approach leads to content designed only to boost Search Engine Results Page (SERP) rankings. Besides content, there are also important things you should consider when it comes to keeping your link-building strategy up to date. Read on to discover what the most common link-building mistakes are and how to avoid them.