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The 1-2-3 Guide to Creating Video Content Marketing

Marketing Insider Group

With all of the benefits that come along with creating video content, like building your brand identity and increasing your SEO , there’s no reason why your company should miss out. It doesn’t matter whether you’re a B2C or B2B company , or even if you have decent video editing skills. But what exactly qualifies as video content?

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User Engagement Is the New SEO: How to Boost Search Rank by Engaging Users

Hubspot

As a result, 34% of desktop users don't even click on a webpage, since their questions are answered by a featured snippet on the search results page. Dwell Time. The dwell time metric is determined by the amount of time a user spends on a page before navigating back to a search engine. times longer on a webpage.

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10 Benefits of Video Marketing: Why Use Video for Business

Vidyard

Companies need many things to thrive: visionary leadership, a compelling offering, exceptional service, and much more. These video marketing statistics highlight precisely why so many companies, in industries across the B2B and B2C spectrum, are taking advantage of this medium—and why video marketing should be part of your business, too.

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10 Benefits of Video Marketing: Why Use Video for Business

Vidyard

Companies need many things to thrive: visionary leadership, a compelling offering, exceptional service, and much more. These video marketing statistics highlight precisely why so many companies, in industries across the B2B and B2C spectrum, are taking advantage of this medium—and why video marketing should be part of your business, too.

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2018’s Content Metric of the Year: Time

Contently

The click is better than the impression. In the past few years, every online experience or product has been optimized for clicks, and brands have A/B tested and adjusted in search of the best headline, image, and tone of voice. But the click’s reign may slowly be coming to an end. Bounce rate. Average time spent.

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Bolster your Go-to-Market plans by prioritizing the metrics that matter

Tomorrow People

Most marketers don’t need to dwell on these three metrics since your marketing team is more directly responsible for them. Highlights here include: Conversion Rates by Channel What's considered a "conversion" will vary from business to business. Either way, conversion rates are a strong indicator of your potential success.

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Why User Engagement is The New SEO

Oktopost

These helpful snippets caused a nearly 10% increase in desktop searches that end without the user ever clicking on one of the linked sites. . Getting somebody to click on your site is a hollow victory at best if they aren’t engaging with the content. Click-throughs can happen by mistake. Dwell Time. Semantic Search.

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