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Digital Audio Advertising: Everything You Need to Know

Digilant

People spend more time listening to digital audio than they spend on other popular digital channels, including viewing subscription OTT content, watching videos on their phones, or scrolling social networks. Likewise, audio ads drive 24 percent higher recall on average than display ads.

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Digital Audio Advertising: Everything You Need to Know

Digilant

People spend more time listening to digital audio than they spend on other popular digital channels, including viewing subscription OTT content, watching videos on their phones, or scrolling social networks. Likewise, audio ads drive 24 percent higher recall on average than display ads.

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Digital Audio Advertising: Everything You Need to Know

Digilant

People spend more time listening to digital audio than they spend on other popular digital channels, including viewing subscription OTT content, watching videos on their phones, or scrolling social networks. Likewise, audio ads drive 24 percent higher recall on average than display ads.

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What Google’s Content Update Means For Marketers

Anyword

So don’t be afraid to optimize your content for strong SEO rankings, but always make sure the added value is authentic. The new classifier acts as one of the signals that Google uses to rank content. Per a HubSpot study, 86% of consumers prefer honest and authentic brand/business personalities on social networks.

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Brand experience: Why it matters and how to build one that works

Sprout Social

Personalization Personalizing your brand experience to match customer personas and preferences adds value and creates a sense of personal connection with your brand. It increases the chances of customers becoming brand advocates, sharing their positive experiences on social or through word-of-mouth.

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Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. Social media builds our readership and helps fill the top of our marketing funnel. Blogging Supports Social Media Marketing. Social Media.

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Email Deliverability: Is Gmail’s tabbed inbox a B2B challenge?

markempa

Google’s new email feature automatically classifies users’ email messages into categorized tabs, including: Primary: friends, family, highly valued messages. Social: social network updates. Gmail tabs also allow marketers to purchase ad space within the promotions tab – another viable tactic to pounce on.