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10 social media monitoring tools to inform your campaigns

Sprout Social

Since social mentions are totally transparent, uncovering those mentions is largely a matter of having the right tools. Recent features include the ability to also see when a competitor boosts an organic post as an ad. Atribus is capable of automatically classifying mentions into complaints versus inquiries, too. Zoho Social.

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Decoding California’s Privacy Changes: 5 Must-Read Updates for Digital Marketers

Choozle

Privacy policies must be transparent and instructive. Privacy Policies must also inform consumers of not just their rights, but how to exercise them. For opt outs of the use of sensitive personal information, a Business may choose to make the opt outs granular and use-case specific. Updated Privacy-Compliance Requirements 1.

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New versions of ChatGPT and other AI martech releases this week

Martech

added AI to its headless CMS platform. is a new AI-powered programmatic ad platform. It has contextual targeting that analyzes web pages to increase the relevance of the ads. It has contextual targeting that analyzes web pages to increase the relevance of the ads. Are you getting the most from your stack? Get MarTech!

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What Is Privacy Forward and Why Does it Matter for Marketers?

Adobe Experience Cloud Blog

The fact is that it’s very simple for someone to take first and third-party data, link it up and retarget consumers with ads. That information combined with a user’s history can help build a persona around them. All that information is available to anyone. The pixel provides timestamp information when an action is taken.

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Bart De Pauw of GroupM and Marcel van der Kooi of ScanmarQED discuss Triangulation

ScanmarQED

MTA is providing insights into how digital channels are contributing to a conversion both at campaign and ad level. They are relying on in-platform information on performance and/or using simple click attribution via web analytics platforms like Google Analytics (GA) and Adobe. Attribution models can be classified in two groups.

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Everything You Need to Know About Programmatic In-Housing

QuanticMind

But today, in a world of high consumer expectations and constantly shifting market dynamics, many brands are searching for an alternative to the traditional brand-agency model as they look to gain greater transparency into their media buys, more holistic control over their data, and greater assurance of compliance with privacy regulations.

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Programmatic Advertising Challenges—and Their Technology-Based Solutions

Digilant

Projected to account for $81 billion worth of digital display ad dollars by 2021, it’s no longer a question of if programmatic advertising will dominate digital advertising. Owning 85% of the display ad market share, the numbers speak for themselves. . have advanced ad-fraud fighting measures in place.