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Four trends to watch in marketing, technology and changing customer behavior

ClickZ

In 2020, creating campaigns from design through engagement with empathy—taking into account gender, race, class, ability, and other forms of diversity—means more than box-ticking for legal, moral, or ethical reasons. The post Four trends to watch in marketing, technology and changing customer behavior appeared first on ClickZ.

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3 Lessons from A Founder of 2 Million-Dollar Companies

Hubspot

Raising millions for a startup is no easy feat, as anyone who’s raised venture capital will tell you. Let Community Drive The Product You might think building a media network and a fintech startup are completely different beasts, but in Beatriz’s case, they’re actually quite similar. Her mantra? Community before product.

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Products in the “long tail” of martech have a wide range of different strategies and aspirations

chiefmartech

And while it’s been a tough couple of years for many SaaS companies, forcing industry consolidation through acquisitions or shutdowns, the number of new martech startups that keep entering the field remains remarkably robust. Horizontal software (fast follower) startups — also early stage, chasing disruptors. Hold that thought.

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20 Examples of Best Email Marketing Campaigns

SendX

These are handpicked from our own inboxes so you can be sure that these follow the latest design trends and best practices. It's clean and clear Buffer new integration email Buffer is a social media management startup. They are aware that here the person teaching the class will get more attention than the topic itself.

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GenAI for text and visuals: Marketing’s AI power couple

Martech

While there is still some separation between these tool types, the growing trend is an integrated approach. Dig deeper: 6 ways to use generative AI for your marketing My money is on Microsoft Another example of this trend is the launch of Microsoft Copilot and Copilot for Microsoft 365. Access a world-class creative director.

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Top Marketing Blogs You Should Be Reading

Kabbage

Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. Their blog features the latest how-to articles spanning various B2B marketing topics including hands-on guides that help marketers implement best-in-class strategies for their business. MarketingProfs. Where can I find it: [link]. Heinz Marketing.

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Top Marketing Blogs You Should Be Reading

Kabbage

Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. Their blog features the latest how-to articles spanning various B2B marketing topics including hands-on guides that help marketers implement best-in-class strategies for their business. MarketingProfs. Heinz Marketing.