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How Sur La Table uses AI to power customer experience

Martech

National retailer Sur La Table draws customers to physical locations with cooking classes and a wide selection of high-end kitchenware to shop. The company has two site merchandisers, as well as a data analytics team, all using insights from Discovery to improve the customer experience on Sur La Table’s website.

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Beyond Pixels: Unconventional Non-Digital Marketing Ideas to Elevate Your Brand

Stevens & Tate

Send personalized thank you notes to customers, partners, or supporters to show genuine appreciation. Host Workshops or Classes: Share your expertise by hosting workshops, classes, or seminars related to your industry.

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The Top 10 Brand Personalities of 2019

DivvyHQ

To me, part of the answer lies in what I call the brand personality. When brands connect with an audience it’s usually because they have found a way to differentiate themselves from the pack through their various personality characteristics. How do we demonstrate our brand personality? But maybe simple is better.

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Increase Your Sales Rep Performance with Outreach’s New Highspot Integration

Outreach

The integration connects Highspot’s sales enablement capabilities with Outreach’s Engagement & Intelligence Platform , enabling streamlined and personalized communications, and improving rep productivity and performance. Create personalized interactions with prospects without leaving Outreach.

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3 keys for better email engagement in Gmail

Martech

Suddenly, I’m 11 years younger, my hairline is half an inch lower and I’m telling marketers who ask me for advice or joined my recent two-day SMX Master Class why they shouldn’t freak out when their email campaigns go to the Promotions tab. ” Everybody wants their emails to show up in the Primary tab. That’s it.

Burn Rate 101
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Contentsquare + Convert: New Behavioral Insights Into Your A/B Experiences

Convert

Once you are done, hand these findings over to Convert personalizations where different audiences will be shown different designs based on their device and browser preferences. Better Understand Your Sales with Merchandising Analysis. Follow up on your changes with new heatmap reports to see the impact of your tweaks.

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How to develop a social marketing strategy for your business’ reopening

Sprout Social

With in-person shopping making a comeback, social will again play an important role in keeping customers updated on information that will impact their in-store experience. As stores increasingly welcome guests in person, social data will help marketers develop a clear plan of action to ensure an effective and safe reopening for everyone.