Remove Class Remove Merchandising Remove Personalization
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How Sur La Table uses AI to power customer experience

Martech

National retailer Sur La Table draws customers to physical locations with cooking classes and a wide selection of high-end kitchenware to shop. The company has two site merchandisers, as well as a data analytics team, all using insights from Discovery to improve the customer experience on Sur La Table’s website.

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The Top 10 Brand Personalities of 2019

DivvyHQ

To me, part of the answer lies in what I call the brand personality. When brands connect with an audience it’s usually because they have found a way to differentiate themselves from the pack through their various personality characteristics. How do we demonstrate our brand personality? But maybe simple is better.

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How to Develop Your Own Content Marketing Roadmap

Marketing Insider Group

To entice a person to respond to your call to action, the promised benefit must be one they need to better their business or their life. Gamification and incentivization: From a simple “thank you” and recognition at the next meeting to actual real-world prizes and merchandise, look for ways to encourage your employees to share.

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Beyond Pixels: Unconventional Non-Digital Marketing Ideas to Elevate Your Brand

Stevens & Tate

Send personalized thank you notes to customers, partners, or supporters to show genuine appreciation. Host Workshops or Classes: Share your expertise by hosting workshops, classes, or seminars related to your industry.

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How to develop a social marketing strategy for your business’ reopening

Sprout Social

With in-person shopping making a comeback, social will again play an important role in keeping customers updated on information that will impact their in-store experience. As stores increasingly welcome guests in person, social data will help marketers develop a clear plan of action to ensure an effective and safe reopening for everyone.

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Contentsquare + Convert: New Behavioral Insights Into Your A/B Experiences

Convert

Once you are done, hand these findings over to Convert personalizations where different audiences will be shown different designs based on their device and browser preferences. Better Understand Your Sales with Merchandising Analysis. Follow up on your changes with new heatmap reports to see the impact of your tweaks.

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Nine brands innovating customer-centric retailing today

ClickZ

As retailers, your customers assume that their shopping experiences will be personalized, streamlined, convenient, and unique. They put the customer first (customer insights define campaigns, brand direction, and merchandising/manufacturing). Amazon capitalizes on customer data to personalize the webshop experience.