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Email marketing is changing: Catch up with this master class

Martech

.” That’s the message Kath Pay will be hammering home, alongside fellow MarTech contributor Ryan Phelan , in the upcoming two-day master class, “Excelling in email marketing.” ” The master class is aimed at email marketers with one or two year’s experience under their belts. Persuasive design.

Class 122
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18 Common Features of a Best-in-Class Lead Nurture Program

The Point

Modern, best-in-class lead nurture programs focus less on automation, and more on leveraging intent data, AI, social engagement, Web behavior and a host of other variables in order to deliver their messages – through a variety of channels – to the right person at the right time. How does your current lead nurturing.

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Five Lessons B2B Marketers Can Learn from World-Class Athletes

Trade Press Services Newsletter

These are just a few traits that come to mind when we think of world-class athletes. World-Class Athletes Set Goals Leading athletes don’t become the greatest in the world and set groundbreaking records by chance. World-Class Athletes Are Coachable Every top athlete has a coach, often more than one.

Class 130
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Five Strategies You Can Use Right Now for Better Email Marketing Personalization

Webbiquity

But highly relevant, personalized messages are much more likely to be read and acted on. Personalized email is much more than simply auto-inserting the recipient’s first name. Here’s a deep dive into the benefits of email personalization; strategies for personalizing your messages; and noteworthy examples from leading brands.

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The Modern Customer Success Playbook

This customer success playbook outlines best in class data-driven strategies to help your team successfully map and optimize the customer journey, including how to: Build a 360-degree view of your customer and drive more expansion opportunities. Create highly targeted segments to drive more contextual and personalized engagements.

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Survey: Marketers Still Struggling with Automation and Content Personalization

KoMarketing Associates

Forty-six percent of best-in-class marketers said that they are “very successful” at achieving their top priorities through marketing automation optimization. Fifty-one percent are offering personalized/dynamic content, while 40 percent are focused on prospect/customer re-engagement. Marketing Priorities and Content Personalization.

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How to automate and personalize your content in 2024 

Seismic

As we prepared for Shift 2023 , we saw automation, personalization, and compliant customization as critical areas where our customers would find significant value and opportunity. How can we ensure our content is personalized and relevant to each recipient? The magic happens when personalization and automation converge.