SpotMe Blog

JULY 28, 2023

You also gain visibility into elements like the sessions and activities that were most popular, feedback provided through surveys, and changes that could improve the experience for your next event. Send post-event surveys to gather feedback, issue digital certificates of completion, and keep in touch with attendees to build your community.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Porch Group Media

JANUARY 26, 2021

Survey respondents gave themselves an above-average rating in “assuring that customer experiences are compatible with their brand”, resulting in a mean score of 0.31 (-1= feel below competitors, 0= on par with competitors and +1= feel above competitors). Overall, brands feel they are not doing as well as the competition.

Demand 69

Demand Marketing Budget Mobile Marketing Marketing Budget Creation 69

KoMarketing Associates

JANUARY 23, 2018

As CoSchedule (the company that did the survey) says: “ The question isn’t simply, “Are you creating epic, high-quality content?”. You decide to publish a detailed, world-class blog post about oranges. We can see this even more clearly in the 2017 Content Management and Strategy Survey , also from the Content Marketing Institute.

Top of Funnel 275

Top of Funnel Marketing Automation Services Marketing Automation Automation 275

The ROI Guy

AUGUST 15, 2010

A new role has emerged at many leading B2B companies, Sales Enablement, and recent research from Forrester and IDC proves this new sales enablement practice as the key linchpin required to help a B2B company bridge the gap between their business strategies and how they execute in the field. Sales Enablement Defined What is Sales Enablement?

Forrester 40

Forrester Lead Ranking Cross-Selling Sales Cycle 40

ViewPoint

MARCH 6, 2012

According to a recent CSOinsights 2012 Sales Performance Optimization survey, a mere 11% of sales people have a strong understanding of their customers’ buying process. Moreover, Best-in-Class companies report a 31.6% Source: Forrester, Metrics that Matter for B2B Marketers, October 26, 2011. decline among Laggards.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Mereo

FEBRUARY 2, 2022

In late 2021, a DDI survey revealed an 18% turnover rate of corporate leaders. Anecdotally, our revenue consultants at Mereo have likewise been approached by clients searching for world-class sales leaders and professionals, while executive contacts have sought advice on their next move to new leadership roles at different organizations.

Work Management 45

Work Management Marketing Management Paid Search Agency B2B 45

Porch Group Media

OCTOBER 9, 2019

According to a recent survey by Adobe, respondents named the following as the biggest challenges: 4% – Developing the necessary capabilities inside the organization to design, deliver and monitor the customer experience. In addition to customer experience, the CMO Survey study also examined other areas such as social media.

Loyalty 45

Loyalty Marketing Budget Mobile Marketing Marketing Budget Creation 45

Customer Experience Matrix

FEBRUARY 2, 2009

So I was more than a little perplexed to see the Aberdeen ranking, especially because I wasn’t aware that Aberdeen produced something similar to the Forrester “waves” and Gartner “magic quadrants”. Indeed, it turns out that the AXIS program is brand new. The BI report is the second to be issued but will be followed by several per quarter.

Work Management 120

Work Management Marketing Management Class Vendors 120

PathFactory

APRIL 8, 2022

In Forrester’s 2022 Global Marketing Survey, it was reported that 49% of B2B marketing decision makers indicate that improving content targeting and personalization capabilities is their number one focus over the next 12 months. Consider what Forrester calls “The 3 A’s”: Access, Automation, and Analytics. Taxonomy: .

Forrester 64

Forrester Tagging Practices Curation 64

The ROI Guy

SEPTEMBER 17, 2010

According to MarketingSherpa and KnowledgeStorm surveys, when content is customized, buyers indicate that the content is much more effective at converting prospects into buyers. According to SiriusDecisions buyer surveys, the more the B2B vendor can use third party validation, the more credibility can be raised.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

Marketing Insider Group

FEBRUARY 5, 2024

Martech) Digital marketing accounts for nearly 60% of marketing spending, as per the AMA’s 2021 CMO survey. MarketingEvolution) 37% of respondents in Gartner’s survey find manual data gathering a hindrance to team effectiveness. UChicago) An average of 99,800 openings for market research analysts is projected each year over the decade.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

The ROI Guy

OCTOBER 31, 2011

From a recent IT buyer survey, Demand Creation Specialists indicate that over 50% of new project / discretionary budgets are allocated, not at the beginning of the year, but dynamically for projects that are justified. A little more than 1 in 3 sales professionals are indicated as well prepared.

Allocation 40

Allocation Marketing Management Gartner Marketing Proposals 40

Madison Logic

AUGUST 10, 2022

To help marketers better understand this concept, we brought on guest speaker Robert Peterson, VP & Principal Analyst, Forrester, to share the latest research on the state of data-driven multi-channel ABM and how these findings will impact future B2B marketing strategies. . By definition, a lead is a singular person.

Multi-Channel 52

Multi-Channel Account Based Marketing ABM Advertising Channels 52

Online Marketing Institute

AUGUST 14, 2011

link] Jeremiah Owyang Hey Adam we gotta catch up someday again, It’s not “me&# who was just saying this, it’s what the social strategist at enterprise class corporations said too. I think *everyone* can get to conversion on the web. data above). data above).

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Outreach

DECEMBER 16, 2021

Over the past two years, this cohort has been an unwitting participant in a master class on how to be adaptable, resilient, and empathetic. And if the barrage of uncontrollable external events was not enough, these leaders also witnessed sweeping demographic shifts causing them to reimagine their talent, tech, and go-to-market strategies.

B2B 111

B2B Gartner Forrester Class 111

Sprout Social

SEPTEMBER 5, 2023

A recently commissioned Total Economic Impact™ study conducted by Forrester Consulting on behalf of Sprout Social found that Sprout’s tools helped a composite organization representative of interviewed customers drive $973,000 in social media team productivity and efficiency savings over three years.

Social Media 131

Social Media Efficiency Work Management Media 131

Webbiquity

MARCH 15, 2016

But, seemingly in support of Kundera’s quote above, Forrester Research says marketers are the ““sole source of sustainable competitive advantage.”. 86% of B2B companies surveyed are currently blogging, along with 77% of B2C companies. But just 60 percent of surveyed marketers consider them effective. Stratabeat ).

Stats 100

Stats Business Blogging Enterprise Management Paid Search Agency 100

DemandMatrix

JULY 1, 2020

Moreover, according to Forrester, “only 15% of senior leaders actually use customer data consistently to inform business decisions” (“The B2B Marketers Guide to Benchmarking Customer Maturity”, Forrester, 2017). Next is to implement operational and organizational changes as per the data findings.

Top of Funnel 52

Top of Funnel Intent Signal Forrester Segmentation 52

Conductor

APRIL 29, 2021

In fact, we surveyed marketers and more than half of them stated that SEO is more essential during this time. Best-in-class marketing teams break down internal silos so Content, Web, and Search teams collaborate cross-functionally. 18 Duane Forrester, Yext. 22 Duane Forrester, Yext. Tips for Aligning with Web/Dev Teams.

Organization 59

Organization Tips Work Management Marketing Management 59

Moz

DECEMBER 16, 2019

A more sophisticated website can also feature: Articles and blog posts Full inventory, including e-commerce shopping Customer reviews and testimonials Online classes, webinars and video tutorials Customer-generated content, including photos, forums, etc. Multiple surveys find that a perfect 5 star rating can look suspicious to shoppers.

Search Marketing 62

Search Marketing Enterprise Management Work Management Marketing Management 62

Marketing Craftmanship

MARCH 27, 2013

Over time, however, the market education function was largely assumed by research firms such as Gartner and Forrester, whose opinions carry greater credibility than self-publishers of white papers. And there are still many companies that produce legitimate white papers containing helpful, objective information.

Paper 100

Paper Paid Search Agency Advertorials Allocation 100

Webbiquity

MAY 23, 2017

According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. Time Warner Cable Business Class did exactly that when they ran a social campaign across YouTube, Twitter, and Facebook to share videos and stories about how the connectivity provider helped users across industries.

B2B Marketing 257

B2B Marketing Marketing Strategy Marketing & Strategy B2B 257

SnapApp

AUGUST 1, 2017

You’re in the malt shop one day before class when in walks Biff and his crew of goons. . Both Forrester and Gartner predict that by 2020, 80% of the buying process will occur without any human contact. At larger organizations, this number reaches up to 21, says a Marketing Sherpa survey. . Where’s my homework, McFly?”

Demand Generation Agencies 74

Demand Generation Agencies Demand Generation Top of Funnel Lead Ranking 74

Buzz Marketing for Technology

JUNE 27, 2008

Its collaboration like never before and every CEO in IBMs recent survey of 765 global CEOs reported the lack of collaboration as a core problem holding back the growth of their companies. Publisher emeritus at CIO magazine, Gary Beach, talks with Forrester analyst Erica Driver about the current and future state of workplace technologies.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

Hubspot

MAY 23, 2014

In fact, "best in class" marketers ranked blogs as being "most effective" compared with other tactics like case studies, videos, and webinars. Its data visualization blog is my favorite, providing infographics of its turbines, medical imaging equipment, surveys, and stats. 5) Forrester. 3) DealerRefresh.

Paid Search Agency 28

Paid Search Agency Companies B2B B2B Thought Leadership 28

Single Grain

OCTOBER 11, 2019

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. One survey found that 72% of customers were more likely to do business with a brand after seeing friends post or talk about their experiences with that brand. Get A Free Consultation.

Event Marketing 101

Event Marketing Top of Funnel Sales Qualified Leads Lead Scoring 101

Metadata

MARCH 18, 2021

” Then the professor gets this cardiogram of class understanding, and if it dips they can stop and answer questions. We made a test of this for a 300, 500-person classes in Stanford and MIT. I think it was like a biology lecture and there’s like 300 students in the class. Ilya Volodarsky: Yeah, in realtime.

Marketing Automation Services 52

Marketing Automation Services Budget Programs B2B Work Management 52

Golden Spiral

NOVEMBER 20, 2020

And I really thrived in like all my writing classes, all my English classes, um, ended up taking AP English as a junior and high school and just completely fell in love with storytelling more than just writing. Um, and then in the health tech space, uh, Kloss does a lot of research reading things like leapfrog surveys for hospitals.

Lead Scoring 62

Lead Scoring Lead Ranking Video Marketing Planning 62

TrustRadius Marketing

NOVEMBER 2, 2022

KnowBe4 has been named a leader in the Forrester Wave(™): Security Awareness and Training Solutions, Q1 2020 and #1 Support, #1 Usability and #2 Feature Set in the 2021 TrustRadius Awards. Customer Surveys. Surveys enable feedback and track employee sentiment.Polls are provides to collect feedback anonymously. LEARN MORE.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

KnowBe4 has been named a leader in the Forrester Wave(™): Security Awareness and Training Solutions, Q1 2020 and #1 Support, #1 Usability and #2 Feature Set in the 2021 TrustRadius Awards. Customer Surveys. Surveys enable feedback and track employee sentiment.Polls are provides to collect feedback anonymously. LEARN MORE.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92

TrustRadius Marketing

NOVEMBER 2, 2022

KnowBe4 has been named a leader in the Forrester Wave(™): Security Awareness and Training Solutions, Q1 2020 and #1 Support, #1 Usability and #2 Feature Set in the 2021 TrustRadius Awards. Customer Surveys. Surveys enable feedback and track employee sentiment.Polls are provides to collect feedback anonymously. LEARN MORE.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52