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6sense Announces Inaugural Customer Conference

6sense

Bringing together the best and brightest innovators in the B2B industry, this exclusive two-day event will feature special presentations and interactive sessions aimed at tackling the obstacles modern sales and marketing teams face as they work to increase pipeline and generate revenue.

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The 15 Best In-Person Event Platforms [2023]

SpotMe Blog

Especially because 95% of marketers believe that in-person events help achieve business goals (American-based event technology company). But with so many options on the market, how do you determine which onsite event management software is the best fit for your needs? That’s where an in-person event platform comes in.

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Stop Focusing On The Sales Process, Silly!

Marketing Insider Group

It’s important for you to rethink your content marketing and social selling strategy to sherpa the buyer through their decision making process. Forrester). Forrester). 76% of buyers prefer different content at each stage of their buying research, so content marketers need to (Source: Pardot). B2B buyers engage with 11.4

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The Best of B2B Marketing Exchange: 8 B2BMX 2023 Highlights to Watch This Year

Content4Demand

The lucky marketers registered for the 2023 B2B Marketing Exchange have some pretty fantastic sessions in store for them. You’ll meet plenty of your fellow B2B marketers at receptions and networking events—even in the marketplace, where of course you’ll find members of the Content4Demand team at Booth 309. to 11:15 a.m.

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On the right path?

PathFactory

Well, that’s what I get in spades at Forrester Summit – for me personally and for PathFactory in general. I love Forrester Summit – always have done, always will. So, what validation did I get from Forrester Summit? Marketing & Sales has evolved well beyond their historic MQL obsession.

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Demonstrating the value of social to your CFO

Sprout Social

The role of chief marketing officer (CMO) is changing dramatically. When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. Are you trying to expand into new markets?

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10 Can’t-Miss B2B Events in 2020

Content4Demand

Scottsdale is lovely this time of year… B2B Marketing Exchange. The resort setting is gorgeous, of course, and there are so many opportunities to learn and network at more than 100 sessions from leading B2B execs — case studies, labs, workshops, panels and more. B2B Marketing USA Ignite 2020. SiriusDecisions Summit.

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