KoMarketing Associates
JANUARY 23, 2018
You decide to publish a detailed, world-class blog post about oranges. How content strategy fits into marketing automation (and content marketing in general). This echoes similar research from Forrester, too – they found that only 31 percent of marketers use journey maps in their work. All the best practices are employed.
Zoominfo
SEPTEMBER 14, 2021
By combining Chorus’ features with ZoomInfo’s best-in-class data and automated workflows, conversation intelligence can scale companywide and add rocket fuel to go-to-market strategies. Research firm Forrester found that 57 percent of B2B sales leaders intended to invest more on AI and automation tools in 2021.
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Zoominfo
JULY 23, 2021
In a Forrester Opportunity Snapshot commissioned by the chat platform Ada , respondents noted that their chatbot platforms lack important functional capabilities, as seen in the graphic below: Source: Forrester Without these capabilities and high-quality data, sales teams that implement chat can be overwhelmed by poor-quality leads.
Zoominfo
JULY 23, 2021
In a Forrester Opportunity Snapshot commissioned by the chat platform Ada , respondents noted that their chatbot platforms lack important functional capabilities, as seen in the graphic below: Source: Forrester. And in the Ada survey, 90% of customer service leaders agree that personalization is essential to the future of automation.
Customer Experience Matrix
SEPTEMBER 1, 2010
Summary: So you want some hard numbers to prove the value of marketing automation? A client asked yesterday if I had some benchmark information to justify the cost of her marketing automation project. It includes five pages of properly sourced industry statistics from Aberdeen , Forrester , Gartner and SiriusDecisions.
Leadspace
JUNE 28, 2021
Investing in intent identification tools, automated workflow solutions, and paid industry lists can give your sales and marketing a much-needed boost. You’ll see the effects of dirty data at each stage of the funnel, with results for your database modeled using both an “average” and “best-in-class” scenario. Best-in-Class.
SugarCRM
OCTOBER 23, 2015
According to David Raab only 10% of companies turning over $20-$500m and 5% of companies turning over $5-$20m have adopted marketing automation. This is quite surprising given all the benefits of using it including: Companies who use marketing automation convert 53% more leads to marketing qualified leads, and report revenue growth 3.1%
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